2025 JUDGE'S PROFILE

Amy Lim

Regional Head of Digital & Ecommerce

Ego Pharmaceuticals

Malaysia-based Amy Lim joined Ego Pharmaceuticals at the start of 2024. She strategically leads the Digital and E-Commerce functions for their Asian markets, sharing her expertise on topics such as performance media, CRM, online channel platforms, and digital analytics.

Previously, she was with the L’Oréal Group as Head of Marketplace, where she led the e-commerce team to deliver commercial growth for L’Oréal’s prestige brands such as Kiehl’s, Lancôme, and Shu Uemura across both the Malaysia and Singapore markets.

Prior to L’Oréal, she built her career at Procter & Gamble, solidifying her digital expertise and leading their e-commerce business in Malaysia, and subsequently in Thailand. In the early stages of her career with Shell, she was an early pioneer in Southeast Asia, establishing a business model that enabled engine oil brands to expand their distribution via e-commerce platforms.

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