2025 Winners

Mob-Ex Champion - Brand

Nestlé

 

Mob-Ex Champion - Agency

i-dac Indonesia

 

1. Best App Install Campaign
GOLD

Telkomsel
Brand: by.U
Campaign: Boooleh Tau
Agency: ALVA Digital Network – ORCA

SILVER

Bank Syariah Indonesia
Brand: BYOND
Campaign: BYOND by BSI #SemuaJadiMudah (Tr: #EverythingMadeEasy)
Agency: Magnus Indonesia (part of Volare Advertising Network)

BRONZE

Blibli
Campaign: Blibli – First Purchase Cashback Campaign
Agency: Xapads Media

2. Best Awareness Campaign
GOLD

Tiktok Shop (Thailand)
Campaign: TikTok Shop: Igniting a Live-Commerce Revolution in Thailand
Agency: Carat (Thailand)

SILVER

DBS Bank (Hong Kong)
Campaign: 2024 DBS Treasures Campaign
Agencies: Potassium, Wavemaker Hong Kong

BRONZE

Hong Kong Tourism Board
Campaign: The Pandastic Hong Kong
Agency: dentsu Hong Kong

3. Best Campaign – Sustainability-Focused
GOLD

Singtel
Campaign: Give your old devices a second life initiative

SILVER

Prudential Indonesia
Brand: PRUWell
Campaign: Redefining Health Protection through Fair-Priced Insurance #SehatPangkalBisa

BRONZE

URC (Thailand)
Campaign: URC Campaigns – Pioneering Sustainability in Mobile Advertising
Agency: Carat (Thailand)

4. Best Direct to Consumer Campaign
GOLD

Nestlé
Brand: Bear Brand
Campaign: Bear Brand Keeps Commuters Hydrated During Ramadan
Agencies: dentsu Indonesia, Glance

SILVER

Asahi Beer Asia
Campaign: We Brew Data – Asahi Dry Crystal Launch Campaign
Agencies: dentsu Hong Kong, The Trade Desk

BRONZE

Paragon Technology and Innovation
Brand: Wardah
Campaign: Wardah Sunscreen Expert
Agency: PHD Media

5. Best Insights-Driven Mobile Campaign
GOLD

Telekomunikasi Selular
Brand: Telkomsel
Campaign: The Most Important Unimportant Call
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia

SILVER

Mandai Wildlife Group
Campaign: Mandai App-venture

BRONZE

Singtel
Campaign: Data-Led Discovery: Elevating Search with Intelligence

6. Best Launch / Re-launch
GOLD

MTR Corporation
Campaign: MTR Mobile 3.0
Agency: Cheil Hong Kong

SILVER

Bank Syariah Indonesia
Brand: BYOND
Campaign: BYOND by BSI #SemuaJadiMudah (Tr: #EverythingMadeEasy)
Agency: Magnus Indonesia (part of Volare Advertising Network)

BRONZE

DBS Bank (Hong Kong)
Campaign: 2024 DBS Treasures Campaign
Agencies: Potassium, Wavemaker Hong Kong

7. Best Mobile Advertising Strategy
GOLD

Stayfree
Campaign: Stayfree’s Gamification to Drive Engagement Across Generations – Parents and Teens
Agencies: Interactive Avenues, Digital Turbine

SILVER

Prudential Indonesia
Brand: PRUWell
Campaign: Redefining Health Protection with Indonesia’s First Fair-Priced Insurance #SehatPangkalBisa

BRONZE

Hersheys
Campaign: Hersheys : HERSHE International Women Day
Agencies: IPG Thailand, mCanvas

8. Best Mobile AI and Chatbot Integration
GOLD

Danone
Brand: Bebeclub
Campaign: Bebeclub AI Poop Tracker
Agency: Eyden Indonesia (part of Volare Advertising Network)

SILVER

Singtel
Campaign: Sim Only Mobile Renewal with Singtel Chat BOT

BRONZE

Ministry of Tourism and Creative Economy of the Republic of Indonesia
Brand: WonderVerse Indonesia
Campaign: WonderVerse Indonesia Impact: Reviving Indonesia’s Creative Economy through the Metaverse
Agency: Magnus Indonesia (part of Volare Advertising Network)

9. Best Mobile Campaign for a Specific Audience
GOLD

Bank Digital BCA
Brand: blu by BCA Digital
Campaign: Sepanjang Jalan Pegangan
Agency: ALVA Digital Network

SILVER

Mandai Wildlife Group
Campaign: Mandai App Summer Exploration Event (夏日探秘活动)

BRONZE

Bank Syariah Indonesia
Brand: BYOND
Campaign: BYOND by BSI #SemuaJadiMudah (Tr: #EverythingMadeEasy)
Agency: Magnus Indonesia (part of Volare Advertising Network)

10. Best Mobile Gamification Campaign
GOLD

National Crime Prevention Council
Campaign: #XiamTheScams
Agency: Sqkii

SILVER

Nestlé Philippines
Brand: Bear Brand Sterilized
Campaign: Bear Brand Sterilized 2 Player Connected Device Game
Agencies: OpenMind Philippines, AnyMind Group

BRONZE

McDonald’s
Campaign: Buka Berhadiah
Agency: ALVA Digital Network – Antikode

BRONZE

Nestlé Philippines
Brand: Wyeth Nutrition
Campaign: BONAKID PRE-SCHOOL® 3+ Grows Awareness With Interactivity on Mobile
Agencies: OpenMind, InMobi advertising

11. Best Mobile Growth Strategy
GOLD

Unilever
Brand: Rexona
Campaign: From Optional to Essential: How Rexona Changed Habits
Agencies: Mindshare, YMT

SILVER

MTR Corporation
Campaign: MTR Mobile 3.0
Agency: Cheil Hong Kong

BRONZE

FWD Life Insurance Company (Bermuda)
Brand: FWD Hong Kong
Campaign: FWD MAX: Pioneering Excellence in Mobile Growth Strategy

12. Best Mobile Storytelling Campaign
GOLD

Paragon Technology and Innovation
Brand: Wardah
Campaign: Wardah #TeruskanLangkahBaikmu – Stories that Inspire Kindness
Agency: PHD Media

SILVER

Pfizer
Campaign: Tell Me Your Name Without Telling Me Your Name
Agency: Magnus Indonesia (part of Volare Advertising Network)

BRONZE

Singapore Kindness Movement
Campaign: Be Greater – Shorts3

13. Best Mobile Viral Marketing Campaign
GOLD

Nestlé
Brand: Nescafé
Campaign: #NESCAFExBINI: Taste the Chill
Agencies: OpenMind, Tiktok

SILVER

Telekomunikasi Selular
Brand: Telkomsel
Campaign: The Most Important Unimportant Call
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia

BRONZE

Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love
Agency: Imagic Esolutions

14. Best Original Content
GOLD

Bank Digital BCA
Brand: blu by BCA Digital
Campaign: Kastamer Ngablu
Agency: ALVA Digital Network

SILVER

Ngong Ping 360
Campaign: A Flight Beyond Imagination / 飛凡之旅
Agency: Pictureworks

BRONZE

Indofood CBP Sukses Makmur
Brand: Freiss
Campaign: Sweetness That Lasts
Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia

15. Best Results-Driven Mobile Campaign
GOLD

Krungsri Credit Card
Brand: Krungsri Lady Titanium Credit Card
Campaign: Krungsri Lady Titanium Credit Card: Your Extraordinary, Your Pride
Agency: Carat (Thailand)

SILVER

Central Watsons
Brand: Watsons Thailand
Campaign: Watsons 1/B: Precision and Performance Campaign
Agency: Carat (Thailand)

BRONZE

Paragon Technology and Innovation
Brand: Make Over
Campaign: Make Over x Pantone
Agency: PHD Media

16. Best Use of Display Advertising
GOLD

McDonald’s
Campaign: The Sweet Spot, The Crisp Approach:
How Mobile Made McDonald’s Impossible to Forget….Then Impossible to Resist!
Agencies: FreakOut, OMD Philippines

SILVER

Mars Wrigley
Campaign: Mars Wrigley Smart Display Engagement Campaign
Agency: ADA Global

BRONZE

Map Active Adiperkasa
Brand: Foot Locker Thailand
Campaign: Foot Locker : Excelling in Display Advertising to Drive Excellent Results
Agency: Carat (Thailand)

17. Best Use of Geofencing
GOLD

MTR Corporation
Brand: MTR Care App
Campaign: MTR ꞏ Care App 2.0: Revolutionizing Inclusive Travel for Passengers with Special Needs
Agency: Cherrypicks

SILVER

Jakarta Illustration & Creative Arts Fair (JICAF)
Campaign: The Limitless Street Gallery
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Glance

BRONZE

Singapore Kindness Movement
Campaign: “Confirm Plus Chop!” Series

18. Best Use of In-App Advertising
GOLD

Indofood CBP Sukses Makmur
Brand: Freiss
Campaign: Sweetness That Lasts
Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia

SILVER

Indofood CBP Sukses Makmur
Brand: La Fonte
Campaign: Italy Taste on Your Soap Opera
Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia

BRONZE

Mars Wrigley
Campaign: Mars Wrigley In-App Commerce Activation
Agency: ADA Global

19. Best Use of Interactive Media / AR & VR
GOLD

Unilever
Brand: Bango
Campaign: From Me Time to We Time
Agencies: Mindshare, YMT

SILVER

Ministry of Tourism and Creative Economy of the Republic of Indonesia
Brand: WonderVerse Indonesia
Campaign: WonderVerse Indonesia Impact: Reviving Indonesia’s Creative Economy through the Metaverse
Agency: Magnus Indonesia (part of Volare Advertising Network)

BRONZE

MTR Corporation
Campaign: MTR Mobile 3.0
Agency: Cheil Hong Kong

20. Best Use of KOLs / Influencers
GOLD

Puck
Campaign: Paginya Ibu-Ibu (translate: A Mother’s Morning)
Agency: Magnus Indonesia (part of Volare Advertising Network)

SILVER

The Hong Kong Jockey Club
Campaign: Tipping One by Discover, Classic 3-in-1 app

BRONZE

Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love
Agency: Imagic Esolutions

21. Best Use of Mobile Commerce
GOLD

Mars Wrigley
Campaign: Mars Wrigley Mobile Commerce Makeover
Agency: ADA Global

SILVER

Paragon Technology and Innovation
Brand: OMG
Campaign: OMG Creators Festival #girlbosscreations
Agency: PHD Media

BRONZE

Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love
Agency: Imagic Esolutions

22. Best Use of Mobile for Social Impact
GOLD

TECNO Mobile
Brand: TECNO
Campaign: Tone Proud
Agencies: McCann Worldgroup Singapore, McCann Worldgroup China, MRM Shanghai

SILVER

DBS Bank
Campaign: POSB Smart Buddy – accelerating WOW experiences

BRONZE

MTR Corporation
Brand: MTR Care App
Campaign: MTR ꞏ Care App 2.0: Revolutionizing Inclusive Travel for Passengers with Special Needs
Agency: Cherrypicks

23. Best Use of Mobile Integration
GOLD

FWD Life Insurance Company (Bermuda)
Brand: FWD Hong Kong
Campaign: FWD MAX: Innovating Mobile Integration for Success

SILVER

Danone
Brand: Bebeclub
Campaign: Bebeclub AI Poop Tracker
Agency: Eyden Indonesia (part of Volare Advertising Network)

BRONZE

McDonald’s
Campaign: The Sweet Spot, The Crisp Approach:
How Mobile Made McDonald’s Impossible to Forget….Then Impossible to Resist!
Agencies: FreakOut, OMD Philippines

24. Best Use of Mobile-Customer Engagement
GOLD

MTR Corporation
Campaign: MTR Mobile 3.0
Agency: Cheil Hong Kong

SILVER

Telkomsel
Campaign: “Just Take It Easy” Got Competitive: Gamification That Transformed Brand Bias Into Branded Play — One Stack, One Swipe, One Laugh at a Time
Agencies: FreakOut, OMD Indonesia, MD Media

BRONZE

BRAND’S Suntory Thailand
Campaign: Transforming Buying Habits Through Customer-focused Loyalty Programs on LINE OA
Agency: ADA Global

25. Best Use of Personalisation
GOLD

Danone
Brand: Bebeclub
Campaign: Bebeclub AI Poop Tracker
Agency: Eyden Indonesia (part of Volare Advertising Network)

SILVER

MTR Corporation
Campaign: MTR Mobile 3.0
Agency: Cheil Hong Kong

BRONZE

Paragon Technology and Innovation
Brand: Wardah
Campaign: Scan. Match. Own Your Shade with Wardah BeautyAI
Agencies:  Pixielab, PHD media

26. Best Use of Promotions
GOLD

Nestlé
Brand: Bear Brand
Campaign: Bear Brand Keeps Commuters Hydrated During Ramadan
Agencies: dentsu, Glance

SILVER

Unilever
Brand: Vaseline
Campaign: Vaseline: When AI Gave Influence a Personal Touch
Agencies: Mindshare, YMT

BRONZE

tiket.com
Campaign: tiket.com Push Notification
Agencies: dentsu, mCanvas

27. Best Use of Real-Time Marketing
GOLD

Nestlé
Brand:  Nescafé Classic Decaf
Campaign: Unwind Mode On
Agencies: OpenMind, Publicis Groupe

SILVER

Nestlé Philippines
Brand: Maggi Philippines
Campaign: Maggi’s Trendspotting Campaign
Agencies: OpenMind, GroupM Nexus

BRONZE

Paragon Technology and Innovation
Brand: Kahf
Campaign: Kahf Redefined Men’s Skincare, One Use at a Time
Agencies: PHD Media, YMT Ads

28. Best Use of Social Channels
GOLD

Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love
Agency: Imagic Esolutions

SILVER

Diageo Taiwan
Brand: Johnnie Walker Black Label
Campaign: So Black
Agencies: PHD Taiwan, Leo Burnett Taiwan

SILVER

Telekomunikasi Selular
Brand: Telkomsel
Campaign: The Most Important Unimportant Call
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia

BRONZE

Hang Seng Bank
Campaign: Chinese New Year e-Laisee campaign, “恒好運”
Agency: EssenceMediacom (Hong Kong)

29. Best Use of Video
GOLD

Telekomunikasi Selular
Brand: Telkomsel
Campaign: The Most Important Unimportant Call
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia

SILVER

Mars Wrigley
Campaign: Mars Wrigley Shoppable Storytelling Series Through PDP Videos
Agency: ADA Global

BRONZE

Volkswagen Commercial Vehicles
Campaign: My Iron-Willed Mother and Me
Agencies: PHD Taiwan, ideata

30. Best User Experience
GOLD

McDonald’s
Campaign: The Sweet Spot, The Crisp Approach:
How Mobile Made McDonald’s Impossible to Forget….Then Impossible to Resist!
Agencies: FreakOut, OMD Philippines

SILVER

Paragon Technology and Innovation
Brand: Make Over
Campaign: Make Over Brow Harmony
Agency: PHD Media

BRONZE

MTR Corporation
Campaign: MTR Mobile 3.0
Agency: Cheil Hong Kong

31. Most Engaging Mobile Campaign
GOLD

Indofood CBP Sukses Makmur
Brand: Sarimi Gelas Cabai
Campaign: The Spicy Maze
Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia, dentsu Creative

SILVER

MTR Corporation
Campaign: MTR Mobile 3.0
Agency: Cheil Hong Kong 

BRONZE

Nestlé
Brand: Bear Brand
Campaign: Bear Brand Keeps Commuters Hydrated During Ramadan
Agencies: dentsu, Glance

32. Most Innovative Use of Mobile
GOLD

Danone
Brand:  Bebeclub
Campaign: Bebeclub AI Poop Tracker
Agency: Eyden Indonesia (part of Volare Advertising Network)

SILVER

Mandai Wildlife Group
Campaign: Mandai App Digital Wayfinding

BRONZE

Nestlé Philippines
Brand: Bear Brand Sterilized
Campaign: Bear Brand Sterilized 2 Player Connected Device Game
Agencies: OpenMind Philippines, AnyMind Group

33. Most Innovative Use of Mobile Technology
GOLD

McDonald’s
Campaign: McDonald’s Conversational Campaign
Agencies: OMD, Wagawin

SILVER

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)

BRONZE

Globe Telecom
Campaign: Contextual & Attention AI: Globe’s Innovative Approach to Mobile Advertising Effectiveness
Agencies: WPP Media- EssenceMediacom & Gumgum

34. Best Campaign - B2C
GOLD

Bank Digital BCA
Brand: blu by BCA Digital
Campaign: Kastamer Ngablu
Agency: ALVA Digital Network

SILVER

MTR Corporation
Campaign: MTR Mobile 3.0
Agency: Cheil Hong Kong

BRONZE

Prudential Indonesia
Brand: PRUWell
Campaign: Redefining Health Protection with Indonesia’s First Fair-Priced Insurance #SehatPangkalBisa

35. Best Campaign - Banking & Finance
GOLD

Krungsri Credit Card
Brand: Krungsri Lady Card
Campaign: Krungsri Lady Titanium Credit Card: Reclaiming Relevance with Mobile-First Identity Marketing
Agency: Carat (Thailand)

SILVER

The Bank of East Asia
Campaign: “Don’t just be rich, be wealthy” Campaign”Don’t just be rich, be wealthy” Campaign
Agency: PHD Hong Kong

BRONZE

China Construction Bank (Asia)
Campaign: Strategic Acceleration for Digital Wealth Campaign
Agency: Hearts & Science (Hong Kong)

36. Best Campaign - Consumer Goods
GOLD

Indofood CBP Sukses Makmur
Brand: Sarimi Gelas Cabai
Campaign: The Spicy Maze
Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia, dentsu Creative

SILVER

Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love
Agency: Imagic Esolutions

BRONZE

Danone
Brand: Bebeclub
Campaign: Bebeclub AI Poop Tracker
Agency: Eyden Indonesia (part of Volare Advertising Network)

37. Best Campaign - eCommerce & Retail
GOLD

Danone
Brand: Bebeclub
Campaign: Bebeclub AI Poop Tracker
Agency: Eyden Indonesia (part of Volare Advertising Network)

SILVER

Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love
Agency: Imagic Esolutions

BRONZE

Tiktok Shop (Thailand)
Campaign: Making Waves in E-Commerce: TikTok Shop’s Revolutionary Arrival
Agency: Carat (Thailand)

38. Best Campaign - Fashion & Beauty
GOLD

Paragon Technology and Innovation
Brand: Wardah
Campaign: Colourverse: Empowering Every Shades of You
Agency:  PHD Media

SILVER

Vans Malaysia
Campaign: Vans 12.12 Smart Shopper Celebration Campaign
Agency: ADA Global

BRONZE

Innisfree (Malaysia)
Campaign: Glow and Grow: Innisfree’s 11.11 Campaign That Sparked Skincare Shopping Sprees
Agency: ADA Global

39. Best Campaign - Food & Beverage
GOLD

McDonald’s
Campaign: The Sweet Spot, The Crisp Approach:
How Mobile Made McDonald’s Impossible to Forget….Then Impossible to Resist!
Agencies: FreakOut, OMD Philippines

SILVER

Asahi Beer Asia
Campaign: We Brew Data – Asahi Dry Crystal Launch Campaign
Agencies: dentsu Hong Kong, The Trade Desk

BRONZE

McDonald’s
Campaign: McDonald’s Push Notification
Agencies: OMD, mCanvas

40. Best Campaign - Government, Utility & Services
GOLD

National Crime Prevention Council
Campaign: #XiamTheScams
Agency: Sqkii

SILVER

Singapore Kindness Movement
Campaign: Be Greater – Shorts3

BRONZE

CLP Power Hong Kong
Campaign: CLP One – Refreshed One App Experience

41. Best Campaign - Health & Wellness
GOLD

Pfizer
Campaign: Tell Me Your Name Without Telling Me Your Name
Agency: Magnus Indonesia (part of Volare Advertising Network)

SILVER

DKT Indonesia
Campaign: DKT Indonesia’s Lasting Effort in Reclaiming Women’s Voices
Agency: Leverate Group

BRONZE

Prudential Indonesia
Brand: PRUWell
Campaign: Redefining Health Protection with Indonesia’s First Fair-Priced Insurance #SehatPangkalBisa

42. Best Campaign - Lifestyle & Entertainment
GOLD

HNB Assurance
Campaign: HNB Assurance Virtual Avurudu Village
Agency: Kites Global

SILVER

MTR Corporation
Campaign: MTR Mobile 3.0
Agency: Cheil Hong Kong

SILVER

Warner Bros. Twisters
Campaign: WB Twisters
Agency: mCanvas

BRONZE

Victory Hill Exhibitions
Brand: NEON
Campaign: Magical eCommerce for Harry Potter: Visions of Magic
Agency: RED² Digital

43. Best Campaign - Telecommunications
GOLD

Telkomsel
Brand: by.U
Campaign: Boooleh Tau
Agency: ALVA Digital Network – ORCA

SILVER

XL Axiata
Brand: HYFE
Campaign: #HYFE
Agency: Moonfolks

BRONZE

Telkomsel
Brand: by.U
Campaign: By.U Shockingly Fast Deal Campaign
Agencies: Xapads Media, OMD Media