2025 Winners
Mob-Ex Champion - Brand
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Nestlé |
Mob-Ex Champion - Agency
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i-dac Indonesia |
1. Best App Install Campaign
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GOLDTelkomsel |
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SILVERBank Syariah Indonesia |
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BRONZEBlibli |
2. Best Awareness Campaign
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GOLDTiktok Shop (Thailand) |
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SILVERDBS Bank (Hong Kong) |
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BRONZEHong Kong Tourism Board |
3. Best Campaign – Sustainability-Focused
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GOLDSingtel |
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SILVERPrudential Indonesia |
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BRONZEURC (Thailand) |
4. Best Direct to Consumer Campaign
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GOLDNestlé |
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SILVERAsahi Beer Asia |
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BRONZEParagon Technology and Innovation |
5. Best Insights-Driven Mobile Campaign
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GOLDTelekomunikasi Selular |
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SILVERMandai Wildlife Group |
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BRONZESingtel |
6. Best Launch / Re-launch
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GOLDMTR Corporation |
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SILVERBank Syariah Indonesia |
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BRONZEDBS Bank (Hong Kong) |
7. Best Mobile Advertising Strategy
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GOLDStayfree |
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SILVERPrudential Indonesia |
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BRONZEHersheys |
8. Best Mobile AI and Chatbot Integration
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GOLDDanone |
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SILVERSingtel |
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BRONZEMinistry of Tourism and Creative Economy of the Republic of Indonesia |
9. Best Mobile Campaign for a Specific Audience
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GOLDBank Digital BCA |
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SILVERMandai Wildlife Group |
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BRONZEBank Syariah Indonesia |
10. Best Mobile Gamification Campaign
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GOLDNational Crime Prevention Council |
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SILVERNestlé Philippines |
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BRONZEMcDonald’s |
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BRONZENestlé Philippines |
11. Best Mobile Growth Strategy
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GOLDUnilever |
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SILVERMTR Corporation |
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BRONZEFWD Life Insurance Company (Bermuda) |
12. Best Mobile Storytelling Campaign
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GOLDParagon Technology and Innovation |
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SILVERPfizer |
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BRONZESingapore Kindness Movement |
13. Best Mobile Viral Marketing Campaign
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GOLDNestlé |
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SILVERTelekomunikasi Selular |
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BRONZENestlé (Zone AOA) |
14. Best Original Content
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GOLDBank Digital BCA |
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SILVERNgong Ping 360 |
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BRONZEIndofood CBP Sukses Makmur |
15. Best Results-Driven Mobile Campaign
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GOLDKrungsri Credit Card |
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SILVERCentral Watsons |
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BRONZEParagon Technology and Innovation |
16. Best Use of Display Advertising
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GOLDMcDonald’s |
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SILVERMars Wrigley |
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BRONZEMap Active Adiperkasa |
17. Best Use of Geofencing
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GOLDMTR Corporation |
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SILVERJakarta Illustration & Creative Arts Fair (JICAF) |
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BRONZESingapore Kindness Movement |
18. Best Use of In-App Advertising
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GOLDIndofood CBP Sukses Makmur |
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SILVERIndofood CBP Sukses Makmur |
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BRONZEMars Wrigley |
19. Best Use of Interactive Media / AR & VR
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GOLDUnilever |
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SILVERMinistry of Tourism and Creative Economy of the Republic of Indonesia |
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BRONZEMTR Corporation |
20. Best Use of KOLs / Influencers
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GOLDPuck |
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SILVERThe Hong Kong Jockey Club |
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BRONZENestlé (Zone AOA) |
21. Best Use of Mobile Commerce
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GOLDMars Wrigley |
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SILVERParagon Technology and Innovation |
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BRONZENestlé (Zone AOA) |
22. Best Use of Mobile for Social Impact
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GOLDTECNO Mobile |
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SILVERDBS Bank |
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BRONZEMTR Corporation |
23. Best Use of Mobile Integration
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GOLDFWD Life Insurance Company (Bermuda) |
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SILVERDanone |
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BRONZEMcDonald’s |
24. Best Use of Mobile-Customer Engagement
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GOLDMTR Corporation |
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SILVERTelkomsel |
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BRONZEBRAND’S Suntory Thailand |
25. Best Use of Personalisation
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GOLDDanone |
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SILVERMTR Corporation |
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BRONZEParagon Technology and Innovation |
26. Best Use of Promotions
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GOLDNestlé |
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SILVERUnilever |
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BRONZEtiket.com |
27. Best Use of Real-Time Marketing
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GOLDNestlé |
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SILVERNestlé Philippines |
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BRONZEParagon Technology and Innovation |
28. Best Use of Social Channels
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GOLDNestlé (Zone AOA) |
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SILVERDiageo Taiwan |
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SILVERTelekomunikasi Selular |
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BRONZEHang Seng Bank |
29. Best Use of Video
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GOLDTelekomunikasi Selular |
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SILVERMars Wrigley |
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BRONZEVolkswagen Commercial Vehicles |
30. Best User Experience
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GOLDMcDonald’s |
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SILVERParagon Technology and Innovation |
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BRONZEMTR Corporation |
31. Most Engaging Mobile Campaign
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GOLDIndofood CBP Sukses Makmur |
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SILVERMTR Corporation |
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BRONZENestlé |
32. Most Innovative Use of Mobile
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GOLDDanone |
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SILVERMandai Wildlife Group |
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BRONZENestlé Philippines |
33. Most Innovative Use of Mobile Technology
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GOLDMcDonald’s |
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SILVERShell International Petroleum |
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BRONZEGlobe Telecom |
34. Best Campaign - B2C
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GOLDBank Digital BCA |
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SILVERMTR Corporation |
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BRONZEPrudential Indonesia |
35. Best Campaign - Banking & Finance
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GOLDKrungsri Credit Card |
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SILVERThe Bank of East Asia |
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BRONZEChina Construction Bank (Asia) |
36. Best Campaign - Consumer Goods
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GOLDIndofood CBP Sukses Makmur |
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SILVERNestlé (Zone AOA) |
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BRONZEDanone |
37. Best Campaign - eCommerce & Retail
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GOLDDanone |
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SILVERNestlé (Zone AOA) |
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BRONZETiktok Shop (Thailand) |
38. Best Campaign - Fashion & Beauty
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GOLDParagon Technology and Innovation |
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SILVERVans Malaysia |
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BRONZEInnisfree (Malaysia) |
39. Best Campaign - Food & Beverage
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GOLDMcDonald’s |
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SILVERAsahi Beer Asia |
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BRONZEMcDonald’s |
40. Best Campaign - Government, Utility & Services
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GOLDNational Crime Prevention Council |
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SILVERSingapore Kindness Movement |
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BRONZECLP Power Hong Kong |
41. Best Campaign - Health & Wellness
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GOLDPfizer |
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SILVERDKT Indonesia |
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BRONZEPrudential Indonesia |
42. Best Campaign - Lifestyle & Entertainment
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GOLDHNB Assurance |
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SILVERMTR Corporation |
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SILVERWarner Bros. Twisters |
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BRONZEVictory Hill Exhibitions |
43. Best Campaign - Telecommunications
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GOLDTelkomsel |
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SILVERXL Axiata |
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BRONZETelkomsel |