2025 Finalists
1. Best App Install Campaign
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Bank Saqu Campaign: Bank Saqu: Freedom To Transact Campaign Agency: Xapads Media |
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Bank Syariah Indonesia Brand: BYOND Campaign: BYOND by BSI #SemuaJadiMudah (Tr: #EverythingMadeEasy) Agency: Magnus Indonesia (part of Volare Advertising Network) |
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Blibli Campaign: Blibli – First Purchase Cashback Campaign Agency: Xapads Media |
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Telkomsel Brand: by.U Campaign: Boooleh Tau Agency: ALVA Digital Network – ORCA |
2. Best Awareness Campaign
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Bank Digital BCA Brand: Kastamer Ngablu Campaign: Kastamer Ngablu Agency: ALVA Digital Network |
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DBS Bank (Hong Kong) Campaign: 2024 DBS Treasures Campaign Agencies: Potassium, Wavemaker Hong Kong |
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Diageo Taiwan Brand: The Singleton Campaign: The Singleton 13YO Frozen Serving Agency: PHD Taiwan |
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Hong Kong Tourism Board Campaign: The Pandastic Hong Kong Agency: dentsu Hong Kong |
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Lazada Campaign: 6.6 super wow Sale Lazada Agency: Xapads Media |
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Mars Wrigley Campaign: Mars Wrigley AI-Shoppable Awareness Drive Agency: ADA Global |
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Paragon Technology and Innovation Brand: Emina Campaign: Make Up Bawah Pohon (Make Up Under The Tree) Agencies: SINI Digital Agency, PHD Media |
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Singapore Airlines Campaign: #LiburanBersamaSQarangAja (Tr: #Vacation-With-SQ-Now) Agency: Magnus Indonesia (part of Volare Advertising Network) |
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Tiktok Shop (Thailand) Campaign: TikTok Shop: Igniting a Live-Commerce Revolution in Thailand Agency: Carat (Thailand) |
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Viettel Telecom Brand: 5G Viettel Campaign: 5G Viettel – New Life |
3. Best Campaign – Sustainability-Focused
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ICICI Prudential Campaign: ICICI Prudential AMC Agency: mCanvas |
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Prudential Indonesia Brand: PRUWell Campaign: Redefining Health Protection through Fair-Priced Insurance #SehatPangkalBisa |
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Singtel Campaign: Give your old devices a second life initiative |
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URC (Thailand) Campaign: URC Campaigns – Pioneering Sustainability in Mobile Advertising Agency: Carat (Thailand) |
4. Best Direct to Consumer Campaign
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Abbott Pharmaceuticals Brand: Pediasure Plus Campaign: Pediasure Plus Conversational Campaign Agencies: Spark Foundry Philippines, Wagawin |
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Asahi Beer Asia Campaign: We Brew Data – Asahi Dry Crystal Launch Campaign Agencies: dentsu Hong Kong, The Trade Desk |
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HLA Garment Malaysia Campaign: From Viewers to Buyers: HLA’s Mobile DTC Game Plan Agency: ADA Global |
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Mars Wrigley Campaign: Mars Wrigley Direct-to-Cart Revolution Agency: ADA Global |
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Mitra Fashindo Abadi Brand: Alo Campaign: Awaken Your Flow: Alo Indonesia’s Bold Launch, Fueling Fivefold Growth in Two Quarters Agency: Leverate Group |
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Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love Agency: Imagic Esolutions |
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Nestlé Brand: Bear Brand Campaign: Bear Brand Keeps Commuters Hydrated During Ramadan Agencies: dentsu Indonesia, Glance |
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Paragon Technology and Innovation Brand: Wardah Campaign: Wardah Sunscreen Expert Agency: PHD Media |
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Reckitt Brand: Enfagrow Campaign: Enfagrow Engages And Educates Indonesian Parents In One Tap Agencies: EssenceMediacom, Glance |
5. Best Insights-Driven Mobile Campaign
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Krungsri Credit Card Brand: Krungsri Lady Titanium Credit Card Campaign: Krungsri Lady Titanium Credit Card: Your Extraordinary, Your Pride Agency: Carat (Thailand) |
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Mandai Wildlife Group Campaign: Mandai App-venture |
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McDonald’s Campaign: McDonald’s Conversational Campaign Agencies: OMD, Wagawin |
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Nestlé Philippines Brand: Nido 3+ Campaign: Nido 3+: Love is not a word, it’s an act. Agencies: OpenMind, Publicis Manila (PMI), The Nerve |
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Prudential Indonesia Campaign: Next-Gen LeadScape Acceleration: Fueling Leads Opportunities in a Rapidly Evolving Digital Landscape #YakinMelangkah |
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Singtel Campaign: Data-Led Discovery: Elevating Search with Intelligence |
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Singtel Campaign: Personalized B2B Service Renewal Campaign |
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Telekomunikasi Selular Brand: Telkomsel Campaign: The Most Important Unimportant Call Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia |
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Unilever Brand: Knorr Campaign: Unilever Knorr Rekindles Home-cooking With Weather Targeting on Mobile Agencies: Mindshare Philippines, InMobi advertising |
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Welovesupermom Marketing Indonesia Brand: Supermom Campaign: Supercrazy-Superstitious Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Glance |
6. Best Launch / Re-launch
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afina DMP Campaign: Launch of afina – AI-based data monetization platform Agency: IVT Communications |
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Bank Syariah Indonesia Brand: BYOND Campaign: BYOND by BSI #SemuaJadiMudah (Tr: #EverythingMadeEasy) Agency: Magnus Indonesia (part of Volare Advertising Network) |
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DBS Bank (Hong Kong) Campaign: 2024 DBS Treasures Campaign Agencies: Potassium, Wavemaker Hong Kong |
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Diageo Taiwan Brand: Johnnie Walker Black Label Campaign: So Black Agencies: PHD Taiwan, Leo Burnett Taiwan |
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MTR Corporation Campaign: MTR Mobile 3.0 Agency: Cheil Hong Kong |
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Nestlé Philippines Brand: Ascenda Kid Campaign: Unleash the Ascenda Effect Agency: OpenMind |
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Paragon Technology and Innovation Brand: Wardah Campaign: Wardah Glasting Liquid Lip: Everglasting Shine Agency: PHD Media |
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Redbell Campaign: Launch of Red Bell Oil-Based Food Color Agencies: Xapads Media, DMP Communcations |
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Sports Central Brand: Under Armour Campaign: Curry 12 ‘Lunar New Year’ Midnight Drop Agency: ADA Global |
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The Hong Kong Jockey Club Campaign: 3D Digital Parade Ring & Interactive AI Horse Selection Station Agency: IBM China / Hong Kong |
7. Best Mobile Advertising Strategy
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Bank Syariah Indonesia Brand: BYOND Campaign: BYOND by BSI #SemuaJadiMudah (Tr: #EverythingMadeEasy) Agency: Magnus Indonesia (part of Volare Advertising Network) |
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Hersheys Campaign: Hersheys : HERSHE International Women Day Agencies: IPG Thailand, mCanvas |
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Permata Bank Campaign: Scaling Permata Bank into a Digital Banking Leader with Agile and Impactful Paid Media Planning Agency: Leverate Group |
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Prudential Indonesia Brand: PRUWell Campaign: Redefining Health Protection with Indonesia’s First Fair-Priced Insurance #SehatPangkalBisa |
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Singapore Kindness Movement Campaign: Be Greater – Shorts3 |
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Stayfree Campaign: Stayfree’s Gamification to Drive Engagement Across Generations – Parents and Teens Agencies: Interactive Avenues, Digital Turbine |
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Unilever Brand: Wall’s Campaign: Unilever Wall’s Blends Fun, Flavor, and Footfall in a Gamified Ice Cream Giveaway Agencies: Publicis, InMobi advertising |
8. Best Mobile AI and Chatbot Integration
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Danone Brand: Bebeclub Campaign: Bebeclub AI Poop Tracker Agency: Eyden Indonesia (part of Volare Advertising Network) |
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Ministry of Tourism and Creative Economy of the Republic of Indonesia Brand: WonderVerse Indonesia Campaign: WonderVerse Indonesia Impact: Reviving Indonesia’s Creative Economy through the Metaverse Agency: Magnus Indonesia (part of Volare Advertising Network) |
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Singtel Campaign: Sim Only Mobile Renewal with Singtel Chat BOT |
9. Best Mobile Campaign for a Specific Audience
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Bank Digital BCA Brand: blu by BCA Digital Campaign: Sepanjang Jalan Pegangan Agency: ALVA Digital Network |
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Bank Syariah Indonesia Brand: BYOND Campaign: BYOND by BSI #SemuaJadiMudah (Tr: #EverythingMadeEasy) Agency: Magnus Indonesia (part of Volare Advertising Network) |
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Indofood CBP Sukses Makmur Brand: Indomie Tori Kara Campaign: First Ramen Unboxed by V-tuber Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia |
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Mandai Wildlife Group Campaign: Mandai App Summer Exploration Event (夏日探秘活动) |
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MTR Corporation Brand: MTR Care App Campaign: MTR ꞏ Care App 2.0: Revolutionizing Inclusive Travel for Passengers with Special Needs Agency: Cherrypicks |
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MTR Corporation Brand: THE SOUTHSIDE Campaign: Reframing The South Agency: Havas Worldwide (Hong Kong) |
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Nestlé Brand: Bear Brand Campaign: Bear Brand Keeps Commuters Hydrated During Ramadan Agencies: dentsu, Glance |
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RHB Singapore Campaign: A Taste of Home – SG-MY Cross Border Campaign Agency: GrowthOps Asia |
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Stayfree Campaign: Stayfree’s Gamification to Drive Engagement Across Generations – Parents and Teens Agencies: Interactive Avenues, Digital Turbine |
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Syngenta Asia Pacific Campaign: Syngenta ePartnerGrow Agency: PRM Marketing Services (PRMMS) |
10. Best Mobile Gamification Campaign
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McDonald’s Campaign: Buka Berhadiah Agency: ALVA Digital Network – Antikode |
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Ministry of Tourism and Creative Economy of the Republic of Indonesia Brand: WonderVerse Indonesia Campaign: WonderVerse Indonesia Impact: Reviving Indonesia’s Creative Economy through the Metaverse Agency: Magnus Indonesia (part of Volare Advertising Network) |
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MTR Corporation Campaign: MTR Mobile 3.0 Agency: Cheil Hong Kong |
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National Crime Prevention Council Campaign: #XiamTheScams Agency: Sqkii |
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Nestlé Philippines Brand: Bear Brand Sterilized Campaign: Bear Brand Sterilized 2 Player Connected Device Game Agencies: OpenMind Philippines, AnyMind Group |
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Nestlé Philippines Brand: Wyeth Nutrition Campaign: BONAKID PRE-SCHOOL® 3+ Grows Awareness With Interactivity on Mobile Agencies: OpenMind, InMobi advertising |
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Telkomsel Campaign: “Just Take It Easy” Got Competitive: Gamification That Transformed Brand Bias Into Branded Play — One Stack, One Swipe, One Laugh at a Time Agencies: FreakOut, OMD Indonesia, MD Media |
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TM Campaign: TM Boosts App Usage for GlobeOne With a Gamified Strategy on Mobile Agencies: Xaxis (Mediacom), InMobi advertising |
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Unilever Brand: Wall’s Campaign: Unilever Wall’s Blends Fun, Flavor, and Footfall in a Gamified Ice Cream Giveaway Agencies: Publicis, InMobi advertising |
11. Best Mobile Growth Strategy
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China Construction Bank (Asia) Campaign: Strategic Acceleration for Digital Wealth Campaign Agency: Hearts & Science (Hong Kong) |
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FWD Life Insurance Company (Bermuda) Brand: FWD Hong Kong Campaign: FWD MAX: Pioneering Excellence in Mobile Growth Strategy |
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MTR Corporation Campaign: MTR Mobile 3.0 Agency: Cheil Hong Kong |
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Nestlé Philippines Brand: Promil Four Campaign: Gifted Kid vs. AI (Artificial Intelligence) Agencies: OpenMind, Ogilvy |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Telkomsel Brand: by.U Campaign: By.U Shockingly Fast Deal Campaign Agencies: Xapads Media, OMD Media |
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The Hong Kong Jockey Club Campaign: Discover by Classic 3-in-1 app |
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The Hong Kong Jockey Club Campaign: HKJC Account Opening app |
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Unilever Brand: Rexona Campaign: From Optional to Essential: How Rexona Changed Habits Agencies: Mindshare, YMT |
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Viettel Telecom Brand: TV360 Campaign: Watch Euro on TV360 |
12. Best Mobile Storytelling Campaign
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ABA Bank Campaign: ABA Mobile – Khmer Heritage: Bringing Authentic Culture into Everyday Digital Banking |
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DBS Bank (Hong Kong) Campaign: 2024 DBS Treasures Campaign Agencies: Potassium, Wavemaker Hong Kong |
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Decolgen Campaign: Swipe to Breathe Easy: Decolgen’s AI-Powered Mobile Storytelling Remedy for a Crowded Cold Market Agencies: FreakOut, UM Indonesia |
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Indofood CBP Sukses Makmur Brand: Freiss Campaign: Sweetness That Lasts Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia |
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MTR Corporation Brand: THE SOUTHSIDE Campaign: Reframing The South Agency: Havas Worldwide (Hong Kong) |
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Paragon Technology and Innovation Brand: Wardah Campaign: Wardah #TeruskanLangkahBaikmu – Stories that Inspire Kindness Agency: PHD Media |
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Pfizer Campaign: Tell Me Your Name Without Telling Me Your Name Agency: Magnus Indonesia (part of Volare Advertising Network) |
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Singapore Kindness Movement Campaign: Be Greater – Shorts3 |
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Telekomunikasi Selular Brand: Telkomsel Campaign: The Most Important Unimportant Call Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia |
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Warner Bros. Twisters Campaign: WB Twisters Agency: mCanvas |
13. Best Mobile Viral Marketing Campaign
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Nestlé Brand: Nescafé Campaign: #NESCAFExBINI: Taste the Chill Agencies: OpenMind, Tiktok |
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Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love Agency: Imagic Esolutions |
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Paragon Technology and Innovation Brand: Biodef Campaign: Biodef : The Dad Jokes Project Agency: PHD Media |
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Paragon Technology and Innovation Brand: Emina Campaign: Make Up Bawah Pohon (Make Up Under The Tree) Agencies: SINII Digital Agency, PHD Media |
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Paragon Technology and Innovation Brand: Wardah Campaign: Wardah Colourverse: Empowering Every Shades of You Agency: PHD Media |
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Singapore Kindness Movement Campaign: Rawr Diaries – Chinese Hindus |
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Telekomunikasi Selular Brand: Telkomsel Campaign: The Most Important Unimportant Call Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia |
14. Best Original Content
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Bank Digital BCA Brand: blu by BCA Digital Campaign: Kastamer Ngablu Agency: ALVA Digital Network |
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Indofood CBP Sukses Makmur Brand: Freiss Campaign: Sweetness That Lasts Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia |
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Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love Agency: Imagic Esolutions |
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Nestlé Philippines Brand: Bonakid Pre-School 3+ Campaign: Mujigae Batang May Laban Agency: OpenMind |
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Ngong Ping 360 Campaign: A Flight Beyond Imagination / 飛凡之旅 Agency: Pictureworks |
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Reckitt Brand: Enfagrow Campaign: Enfagrow Engages And Educates Indonesian Parents In One Tap Agencies: EssenceMediacom, Glance |
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Telekomunikasi Selular Brand: Telkomsel Campaign: The Most Important Unimportant Call Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia |
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The Hong Kong Jockey Club Brand: Discover by Classic 3-in-1 app Campaign: Discover by Classic 3-in-1 app |
15. Best Results-Driven Mobile Campaign
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Abbott Pharmaceuticals Brand: Pediasure Plus Campaign: Pediasure Plus Conversational Campaign Agencies: Spark Foundry Philippines, Wagawin |
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Asahi Beer Asia Campaign: We Brew Data – Asahi Dry Crystal Launch Campaign Agencies: dentsu Hong Kong, The Trade Desk |
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Blibli Campaign: Blibli – First Purchase Cashback Campaign Agency: Xapads Media |
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Central Watsons Brand: Watsons Thailand Campaign: Watsons 1/B: Precision and Performance Campaign Agency: Carat (Thailand) |
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Krungsri Credit Card Brand: Krungsri Lady Titanium Credit Card Campaign: Krungsri Lady Titanium Credit Card: Your Extraordinary, Your Pride Agency: Carat (Thailand) |
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Paragon Technology and Innovation Brand: Make Over Campaign: Make Over x Pantone Agency: PHD Media |
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Permata Bank Campaign: Scaling Permata Bank into a Digital Banking Leader with Agile and Impactful Paid Media Planning Agency: Leverate Group |
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Singtel Campaign: B2B Mobile Renewal & Retention Campaign |
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tiket.com Campaign: tiket.com Push Notification Agencies: dentsu, mCanvas |
16. Best Use of Display Advertising
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HNB Assurance Campaign: HNB Assurance Virtual Avurudu Village Agency: Kites Global |
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Map Active Adiperkasa Brand: Foot Locker Thailand Campaign: Foot Locker : Excelling in Display Advertising to Drive Excellent Results Agency: Carat (Thailand) |
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Mars Wrigley Campaign: Mars Wrigley Smart Display Engagement Campaign Agency: ADA Global |
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McDonald’s Campaign: The Sweet Spot, The Crisp Approach: How Mobile Made McDonald’s Impossible to Forget….Then Impossible to Resist! Agencies: FreakOut, OMD Philippines |
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Paragon Technology and Innovation Brand: Kahf Campaign: Kahf Redefined Men’s Skincare, One Use at a Time Agencies: PHD Media, YMT Ads |
17. Best Use of Geofencing
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Jakarta Illustration & Creative Arts Fair (JICAF) Campaign: The Limitless Street Gallery Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Glance |
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MTR Corporation Brand: MTR Care App Campaign: MTR ꞏ Care App 2.0: Revolutionizing Inclusive Travel for Passengers with Special Needs Agency: Cherrypicks |
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Singapore Kindness Movement Campaign: “Confirm Plus Chop!” Series |
18. Best Use of In-App Advertising
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Indofood CBP Sukses Makmur Brand: Freiss Campaign: Sweetness That Lasts Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia |
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Indofood CBP Sukses Makmur Brand: La Fonte Campaign: Italy Taste on Your Soap Opera Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia |
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Mars Wrigley Campaign: Mars Wrigley In-App Commerce Activation Agency: ADA Global |
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Nestlé Brand: Nescafé Gold Campaign: Say it with Gold Agencies: OpenMind, Publicis Groupe |
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Stayfree Campaign: Stayfree’s Gamification to Drive Engagement Across Generations – Parents and Teens Agencies: Interactive Avenues, Digital Turbine |
19. Best Use of Interactive Media / AR & VR
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Ministry of Tourism and Creative Economy of the Republic of Indonesia Brand: WonderVerse Indonesia Campaign: WonderVerse Indonesia Impact: Reviving Indonesia’s Creative Economy through the Metaverse Agency: Magnus Indonesia (part of Volare Advertising Network) |
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MTR Corporation Campaign: MTR Mobile 3.0 Agency: Cheil Hong Kong |
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Paragon Technology and Innovation Brand: Make Over Campaign: Make Over: No Shades Left Behind Agency: PHD Media |
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Paragon Technology and Innovation Brand: Wardah Campaign: Scan. Match. Own Your Shade with Wardah BeautyAI Agencies: Pixielab, PHD media |
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Paragon Technology and Innovation Brand: Wardah Campaign: Wardah Deco: When beauty met Technology Agency: PHD Media |
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Perfetti Van Melle Brand: Chupa Chups Campaign: Chupa Chups Head Movement Gamified Execution Agencies: Mindshare, AnyMind Group |
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Singlife Campaign: The Dream Cube |
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Unilever Brand: Bango Campaign: From Me Time to We Time Agencies: Mindshare, YMT |
20. Best Use of KOLs / Influencers
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Bank Syariah Indonesia Brand: BYOND Campaign: Atta Halilintar & Aurel Hermansyah for BYOND by BSI: Syariah Finance, Simplified & Amplified. Agencies: Magnus Indonesia (part of Volare Advertising Network), Clabstream Indonesia (Part of Volare Advertising Network) |
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Hyundai Brand: Hyundai Motors Indonesia Campaign: Takjil War with Shin Tae Yong & Hyundai Agency: ALVA Digital Network – Olrange |
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Indofood CBP Sukses Makmur Brand: Indomie Tori Kara Campaign: First Ramen Unboxed by V-tuber Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia |
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Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love Agency: Imagic Esolutions |
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Prudential Indonesia Campaign: PRUFliks: Amplifying Positive Stories through Agent Micro Influencers |
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Puck Campaign: Paginya Ibu-Ibu (translate: A Mother’s Morning) Agency: Magnus Indonesia (part of Volare Advertising Network) |
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Telkomsel Brand: by.U Campaign: By.U Shockingly Fast Deal Campaign Agencies: Xapads Media, OMD Media |
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The Hong Kong Jockey Club Campaign: Tipping One by Discover, Classic 3-in-1 app |
21. Best Use of Mobile Commerce
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Bank Saqu Campaign: Bank Saqu: Freedom To Transact Campaign Agency: Xapads Media |
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HLA Garment Malaysia Campaign: Live. Style. Buy: How HLA Reinvented Mobile Shopping for the Modern Man Agency: ADA Global |
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Mars Wrigley Campaign: Mars Wrigley Mobile Commerce Makeover Agency: ADA Global |
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Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love Agency: Imagic Esolutions |
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Paragon Technology and Innovation Brand: OMG Campaign: OMG Creators Festival #girlbosscreations Agency: PHD Media |
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Singtel Campaign: My Singtel app – Powering Seamless Mobile Shopping |
22. Best Use of Mobile for Social Impact
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DBS Bank Campaign: POSB Smart Buddy – accelerating WOW experiences |
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DKT Indonesia Campaign: DKT Indonesia’s Lasting Effort in Reclaiming Women’s Voices Agency: Leverate Group |
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MTR Corporation Brand: MTR Care App Campaign: MTR ꞏ Care App 2.0: Revolutionizing Inclusive Travel for Passengers with Special Needs Agency: Cherrypicks |
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Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love Agency: Imagic Esolutions |
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Paragon Technology and Innovation Brand: Make Over Campaign: Make Over: No Shades Left Behind Agency: PHD Media |
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Singapore Kindness Movement Campaign: Be Greater – Shorts3 |
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TECNO Mobile Brand: TECNO Campaign: Tone Proud Agencies: McCann Worldgroup Singapore, McCann Worldgroup China, MRM Shanghai |
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Telekomunikasi Selular Brand: Telkomsel Campaign: The Most Important Unimportant Call Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia |
23. Best Use of Mobile Integration
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Danone Brand: Bebeclub Campaign: Bebeclub AI Poop Tracker Agency: Eyden Indonesia (part of Volare Advertising Network) |
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Diageo Taiwan Brand: The Singleton Campaign: The Singleton 13YO Frozen Serving Agency: PHD Taiwan |
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FWD Life Insurance Company (Bermuda) Brand: FWD Hong Kong Campaign: FWD MAX: Innovating Mobile Integration for Success |
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Jakarta Illustration & Creative Arts Fair (JICAF) Campaign: The Limitless Street Gallery Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Glance, InMobi advertising |
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McDonald’s Campaign: The Sweet Spot, The Crisp Approach: How Mobile Made McDonald’s Impossible to Forget….Then Impossible to Resist! Agencies: FreakOut, OMD Philippines |
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Nestlé Philippines Brand: Promil Four Campaign: Gifted Kid vs. AI (Artificial Intelligence) Agencies: OpenMind, Ogilvy |
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Paragon Technology and Innovation Brand: OMG Campaign: OMG Creators Festival #girlbosscreations Agency: PHD Media |
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Unilab Brand: Ceelin Gummies Campaign: Ceelin Gummies Conversational Campaign Agencies: Omnicom Media Group, Wagawin |
24. Best Use of Mobile-Customer Engagement
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BRAND’S Suntory Thailand Campaign: Transforming Buying Habits Through Customer-focused Loyalty Programs on LINE OA Agency: ADA Global |
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FWD Life Insurance Company (Bermuda) Brand: FWD Hong Kong Campaign: FWD MAX: Leading the Change in Mobile-Customer Engagement |
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Gopay Campaign: GoPay Patungan: Split, Pay, Enjoy! Campaign Agency: Xapads Media |
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Hang Seng Bank Campaign: Chinese New Year e-Laisee campaign, “恒好運” Agency: EssenceMediacom (Hong Kong) |
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HLA Garment Malaysia Campaign: Real-Time, Real Connection: How HLA Turned Mobile Livestreams into Loyalty Agency: ADA Global |
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MTR Corporation Campaign: MTR Mobile 3.0 Agency: Cheil Hong Kong |
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Prudential Indonesia Campaign: Next-Gen LeadScape Acceleration: Fueling Leads Opportunities in a Rapidly Evolving Digital Landscape #YakinMelangkah |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Telkomsel Campaign: “Just Take It Easy” Got Competitive: Gamification That Transformed Brand Bias Into Branded Play — One Stack, One Swipe, One Laugh at a Time Agencies: FreakOut, OMD Indonesia, MD Media |
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The Hong Kong Jockey Club Campaign: Discover by Classic 3-in-1 app |
25. Best Use of Personalisation
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Bank Digital BCA Brand: blu by BCA Digital Campaign: Sepanjang Jalan Pegangan Agency: ALVA Digital Network |
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Danone Brand: Bebeclub Campaign: Bebeclub AI Poop Tracker Agency: Eyden Indonesia (part of Volare Advertising Network) |
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MTR Corporation Campaign: MTR Mobile 3.0 Agency: Cheil Hong Kong |
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Nestlé Philippines Brand: Maggi Kari Campaign: Maggi Kari DCO – Weather Targeting gamified execution Agencies: OpenMind, AnyMind Group |
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Paragon Technology and Innovation Brand: Kahf Campaign: Kahf Redefined Men’s Skincare, One Use at a Time Agencies: PHD Media, YMT Ads |
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Paragon Technology and Innovation Brand: Wardah Campaign: Scan. Match. Own Your Shade with Wardah BeautyAI Agencies: Pixielab, PHD media |
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Reckitt Brand: Enfagrow Campaign: Enfagrow Engages And Educates Indonesian Parents In One Tap Agencies: EssenceMediacom, Glance |
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The Hong Kong Jockey Club Campaign: Discover by Classic 3-in-1 app |
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Unilever Brand: Bango Campaign: From Me Time to We Time Agencies: Mindshare, YMT |
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Unilever Brand: Vaseline Campaign: Vaseline: When AI Gave Influence a Personal Touch Agencies: Mindshare, YMT |
26. Best Use of Promotions
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Blackmores (Malaysia) Campaign: Gifting Wellness: Blackmores’ High-Impact Holiday Promotion on Mobile Agency: ADA Global |
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HLA Garment Malaysia Campaign: Owning the Moment: How HLA Captured 11.11 with Mobile Precision Agency: ADA Global |
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Innisfree (Malaysia) Campaign: Skin Goals, Sale Goals: Innisfree’s 11.11 Promo Push That Delivered Glow and Growth Agency: ADA Global |
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Nestlé Brand: Bear Brand Campaign: Bear Brand Keeps Commuters Hydrated During Ramadan Agencies: dentsu, Glance |
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tiket.com Campaign: tiket.com Push Notification Agencies: dentsu, mCanvas |
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Unilever Brand: Vaseline Campaign: Vaseline: When AI Gave Influence a Personal Touch Agencies: Mindshare, YMT |
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Vans Malaysia Campaign: Vans 12.12 Smart Shopper Celebration Campaign Agency: ADA Global |
27. Best Use of Real-Time Marketing
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DBS Bank (Hong Kong) Campaign: 2024 DBS Treasures Campaign Agencies: Potassium, Wavemaker Hong Kong |
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Nestlé Brand: Nescafé Classic Decaf Campaign: Unwind Mode On Agencies: OpenMind, Publicis Groupe |
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Nestlé Brand: Bear Brand Campaign: Bear Brand Keeps Commuters Hydrated During Ramadan Agencies: dentsu, Glance |
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Nestlé Philippines Brand: Maggi Philippines Campaign: Maggi’s Trendspotting Campaign Agencies: OpenMind, GroupM Nexus |
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Paragon Technology and Innovation Brand: Kahf Campaign: Kahf Redefined Men’s Skincare, One Use at a Time Agencies: PHD Media, YMT Ads |
28. Best Use of Social Channels
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Diageo Taiwan Brand: Johnnie Walker Black Label Campaign: So Black Agencies: PHD Taiwan, Leo Burnett Taiwan |
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Hang Seng Bank Campaign: Chinese New Year e-Laisee campaign, “恒好運” Agency: EssenceMediacom (Hong Kong) |
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Indofood CBP Sukses Makmur Brand: Indomie Tori Kara Campaign: First Ramen Unboxed by V-tuber Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia |
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Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love Agency: Imagic Esolutions |
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Pfizer Campaign: Tell Me Your Name Without Telling Me Your Name Agency: Magnus Indonesia (part of Volare Advertising Network) |
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Telekomunikasi Selular Brand: Telkomsel Campaign: The Most Important Unimportant Call Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia |
29. Best Use of Video
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DBS Bank (Hong Kong) Campaign: 2024 DBS Treasures Campaign Agencies: Potassium, Wavemaker Hong Kong |
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HLA Garment Malaysia Campaign: Bringing Fashion to Life: HLA’s Visual Storytelling Through Shopee Video Agency: ADA Global |
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Indofood CBP Sukses Makmur Brand: Freiss Campaign: Sweetness That Lasts Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia |
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Jasa Marga (Persero) Brand: Jasa Marga Campaign: The Accident in a Blink Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Glance |
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Mars Wrigley Campaign: Mars Wrigley Shoppable Storytelling Series Through PDP Videos Agency: ADA Global |
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Nestlé Philippines Brand: Nido 3+ Campaign: Nido 3+: Love is not a word, it’s an act. Agencies: OpenMind, Publicis Manila (PMI), The Nerve |
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Ngong Ping 360 Campaign: A Flight Beyond Imagination / 飛凡之旅 Agency: Pictureworks |
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Telekomunikasi Selular Brand: Telkomsel Campaign: The Most Important Unimportant Call Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia |
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Volkswagen Commercial Vehicles Campaign: My Iron-Willed Mother and Me Agencies: PHD Taiwan, ideata |
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Welovesupermom Marketing Indonesia Brand: Supermom Campaign: Supercrazy-Superstitious Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Glance |
30. Best User Experience
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Indofood CBP Sukses Makmur Brand: Sarimi Gelas Cabai Campaign: The Spicy Maze Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia, dentsu Creative |
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Mars Wrigley Campaign: Mars Wrigley Seamless Snacking UX Initiative Agency: ADA Global |
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McDonald’s Campaign: The Sweet Spot, The Crisp Approach: How Mobile Made McDonald’s Impossible to Forget….Then Impossible to Resist! Agencies: FreakOut, OMD Philippines |
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MTR Corporation Campaign: MTR Mobile 3.0 Agency: Cheil Hong Kong |
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Paragon Technology and Innovation Brand: Make Over Campaign: Make Over Brow Harmony Agency: PHD Media |
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The Hong Kong Jockey Club Campaign: Classic 3-in-1 App |
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Vivo Campaign: Vivo Fluid UX: Designing Mobile-First Journeys Agency: ADA Global |
31. Most Engaging Mobile Campaign
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BRAND’S Suntory Thailand Campaign: Transforming Buying Habits Through Customer-focused Loyalty Programs on LINE OA Agency: ADA Global |
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Indofood CBP Sukses Makmur Brand: Sarimi Gelas Cabai Campaign: The Spicy Maze Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia, dentsu Creative |
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McDonald’s Campaign: The Sweet Spot, The Crisp Approach: How Mobile Made McDonald’s Impossible to Forget….Then Impossible to Resist! Agencies: FreakOut, OMD Philippines |
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McDonald’s Campaign: McDonald’s Push Notification Agencies: OMD, mCanvas |
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MTR Corporation Campaign: MTR Mobile 3.0 Agency: Cheil Hong Kong |
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Nestlé Brand: Bear Brand Campaign: Bear Brand Keeps Commuters Hydrated During Ramadan Agencies: dentsu, Glance |
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PZ Cussons Indonesia Brand: Cussons Baby Campaign: Frames of Joy: From Moments to Memories Agencies: dentsu, YMT |
32. Most Innovative Use of Mobile
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Danone Brand: Bebeclub Campaign: Bebeclub AI Poop Tracker Agency: Eyden Indonesia (part of Volare Advertising Network) |
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Gopay Campaign: GoPay Patungan: Split, Pay, Enjoy! Campaign Agency: Xapads Media |
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Mandai Wildlife Group Campaign: Mandai App Digital Wayfinding |
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Nestlé Philippines Brand: Bear Brand Sterilized Campaign: Bear Brand Sterilized 2 Player Connected Device Game Agencies: OpenMind Philippines, AnyMind Group |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Syngenta Asia Pacific Campaign: Syngenta ePartnerGrow Agency: PRM Marketing Services (PRMMS) |
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Warner Bros. Twisters Campaign: WB Twisters Agency: mCanvas |
33. Most Innovative Use of Mobile Technology
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FWD Life Insurance Company (Bermuda) Brand: FWD Hong Kong Campaign: FWD MAX: Pioneering Innovation in Mobile Technology |
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Globe Telecom Campaign: Contextual & Attention AI: Globe’s Innovative Approach to Mobile Advertising Effectiveness Agencies: WPP Media- EssenceMediacom & Gumgum |
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McDonald’s Campaign: McDonald’s Conversational Campaign Agencies: OMD, Wagawin |
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Ministry of Tourism and Creative Economy of the Republic of Indonesia Brand: WonderVerse Indonesia Campaign: WonderVerse Indonesia Impact: Reviving Indonesia’s Creative Economy through the Metaverse Agency: Magnus Indonesia (part of Volare Advertising Network) |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
34. Best Campaign - B2C
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Bank Digital BCA Brand: blu by BCA Digital Campaign: Kastamer Ngablu Agency: ALVA Digital Network |
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MTR Corporation Campaign: MTR Mobile 3.0 Agency: Cheil Hong Kong |
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Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love Agency: Imagic Esolutions |
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Prudential Indonesia Brand: PRUWell Campaign: Redefining Health Protection with Indonesia’s First Fair-Priced Insurance #SehatPangkalBisa |
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Samsung Campaign: Samsung Galaxy A Entry Mass Myanmar in Thailand Agencies: Starcom Thailand, mCanvas |
35. Best Campaign - Banking & Finance
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Bank Syariah Indonesia Brand: BYOND Campaign: BYOND by BSI #SemuaJadiMudah (Tr: #EverythingMadeEasy) Agency: Magnus Indonesia (part of Volare Advertising Network) |
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China Construction Bank (Asia) Campaign: Strategic Acceleration for Digital Wealth Campaign Agency: Hearts & Science (Hong Kong) |
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DBS Bank (Hong Kong) Campaign: 2024 DBS Treasures Campaign Agencies: Potassium, Wavemaker Hong Kong |
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Gopay Campaign: GoPay Patungan: Split, Pay, Enjoy! Campaign Agency: Xapads Media |
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Krungsri Credit Card Brand: Krungsri Lady Card Campaign: Krungsri Lady Titanium Credit Card: Reclaiming Relevance with Mobile-First Identity Marketing Agency: Carat (Thailand) |
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RHB Singapore Campaign: A Taste of Home – SG-MY Cross Border Campaign Agency: GrowthOps Asia |
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The Bank of East Asia Campaign: “Don’t just be rich, be wealthy” Campaign”Don’t just be rich, be wealthy” Campaign Agency: PHD Hong Kong |
36. Best Campaign - Consumer Goods
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Danone Brand: Bebeclub Campaign: Bebeclub AI Poop Tracker Agency: Eyden Indonesia (part of Volare Advertising Network) |
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Indofood CBP Sukses Makmur Brand: Sarimi Gelas Cabai Campaign: The Spicy Maze Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia, dentsu Creative |
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Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love Agency: Imagic Esolutions |
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Oatside Campaign: Sip Happens: OATSIDE’s Rich Media Takeover That Stirred Up Metro Manila with an 8% Ad Recall Surge Agencies: FreakOut, dX Palette |
37. Best Campaign - eCommerce & Retail
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Danone Brand: Bebeclub Campaign: Bebeclub AI Poop Tracker Agency: Eyden Indonesia (part of Volare Advertising Network) |
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Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love Agency: Imagic Esolutions |
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Tiktok Shop (Thailand) Campaign: Making Waves in E-Commerce: TikTok Shop’s Revolutionary Arrival Agency: Carat (Thailand) |
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Victory Hill Exhibitions Brand: NEON Campaign: Magical eCommerce for Harry Potter: Visions of Magic Agency: RED² Digital |
38. Best Campaign - Fashion & Beauty
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HLA Garment Malaysia Campaign: Activating Style in Motion: The Sportsday Collection Campaign Agency: ADA Global |
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Innisfree (Malaysia) Campaign: Glow and Grow: Innisfree’s 11.11 Campaign That Sparked Skincare Shopping Sprees Agency: ADA Global |
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Paragon Technology and Innovation Brand: Wardah Campaign: Colourverse: Empowering Every Shades of You Agency: PHD Media |
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Vans Malaysia Campaign: Vans 12.12 Smart Shopper Celebration Campaign Agency: ADA Global |
39. Best Campaign - Food & Beverage
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Asahi Beer Asia Campaign: We Brew Data – Asahi Dry Crystal Launch Campaign Agencies: dentsu Hong Kong, The Trade Desk |
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McDonald’s Campaign: The Sweet Spot, The Crisp Approach: How Mobile Made McDonald’s Impossible to Forget….Then Impossible to Resist! Agencies: FreakOut, OMD Philippines |
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McDonald’s Campaign: McDonald’s Push Notification Agencies: OMD, mCanvas |
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Nestlé Brand: MILO Campaign: Rasakan Energi Sahur MILO!: Feel the Energy of MILO’s Ramadan Mobile Campaign! Agencies: OpenMind, Digital Turbine |
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Puck Campaign: Paginya Ibu-Ibu (translate: A Mother’s Morning) Agency: Magnus Indonesia (part of Volare Advertising Network) |
40. Best Campaign - Government, Utility & Services
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CLP Power Hong Kong Campaign: CLP One – Refreshed One App Experience |
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Jasa Marga (Persero) Brand: Jasa Marga Campaign: The Accident in a Blink Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Glance, InMobi advertising |
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MTR Corporation Campaign: MTR Mobile 3.0 Agency: Cheil Hong Kong |
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National Crime Prevention Council Campaign: #XiamTheScams Agency: Sqkii |
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Singapore Kindness Movement Campaign: Be Greater – Shorts3 |
41. Best Campaign - Health & Wellness
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DKT Indonesia Campaign: DKT Indonesia’s Lasting Effort in Reclaiming Women’s Voices Agency: Leverate Group |
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Gleneagles Hospital Hong Kong Campaign: My Gleneagles SmartHealth Agency: Cherrypicks |
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Pfizer Campaign: Tell Me Your Name Without Telling Me Your Name Agency: Magnus Indonesia (part of Volare Advertising Network) |
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Prudential Indonesia Brand: PRUWell Campaign: Redefining Health Protection with Indonesia’s First Fair-Priced Insurance #SehatPangkalBisa |
42. Best Campaign - Lifestyle & Entertainment
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FWD Life Insurance Company (Bermuda) Brand: FWD Hong Kong Campaign: FWD MAX: A Unified Platform for Lifestyle and Entertainment |
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HNB Assurance Campaign: HNB Assurance Virtual Avurudu Village Agency: Kites Global |
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MTR Corporation Campaign: MTR Mobile 3.0 Agency: Cheil Hong Kong |
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Victory Hill Exhibitions Brand: NEON Campaign: Magical eCommerce for Harry Potter: Visions of Magic Agency: RED² Digital |
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Warner Bros. Twisters Campaign: WB Twisters Agency: mCanvas |
43. Best Campaign - Telecommunications
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Globe Telecom Campaign: Globe Redefines Telco Engagement with AI-Powered Attention Agencies: WPP Media- EssenceMediacom & Gumgum |
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Singtel Brand: GOMO Campaign: Your GOMO eSIM Is Here |
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Telkomsel Brand: by.U Campaign: Boooleh Tau Agency: ALVA Digital Network – ORCA |
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Telkomsel Brand: by.U Campaign: By.U Shockingly Fast Deal Campaign Agencies: Xapads Media, OMD Media |
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Telekomunikasi Selular Brand: Telkomsel Campaign: The Most Important Unimportant Call Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia |
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XL Axiata Brand: HYFE Campaign: #HYFE Agency: Moonfolks |