2025 Finalists

1. Best App Install Campaign
Bank Saqu
Campaign: Bank Saqu: Freedom To Transact Campaign
Agency: Xapads Media
Bank Syariah Indonesia
Brand: BYOND
Campaign: BYOND by BSI #SemuaJadiMudah (Tr: #EverythingMadeEasy)
Agency: Magnus Indonesia (part of Volare Advertising Network)
Blibli
Campaign: Blibli – First Purchase Cashback Campaign
Agency: Xapads Media
Telkomsel
Brand: by.U
Campaign: Boooleh Tau
Agency: ALVA Digital Network – ORCA
2. Best Awareness Campaign
Bank Digital BCA
Brand: Kastamer Ngablu
Campaign: Kastamer Ngablu
Agency: ALVA Digital Network
DBS Bank (Hong Kong)
Campaign: 2024 DBS Treasures Campaign
Agencies: Potassium, Wavemaker Hong Kong
Diageo Taiwan
Brand: The Singleton
Campaign: The Singleton 13YO Frozen Serving
Agency: PHD Taiwan
Hong Kong Tourism Board
Campaign: The Pandastic Hong Kong
Agency: dentsu Hong Kong
Lazada
Campaign: 6.6 super wow Sale Lazada 
Agency: Xapads Media
Mars Wrigley
Campaign: Mars Wrigley AI-Shoppable Awareness Drive
Agency: ADA Global
Paragon Technology and Innovation
Brand: Emina
Campaign: Make Up Bawah Pohon (Make Up Under The Tree)
Agencies: SINI Digital Agency, PHD Media
Singapore Airlines
Campaign: #LiburanBersamaSQarangAja (Tr: #Vacation-With-SQ-Now)
Agency: Magnus Indonesia (part of Volare Advertising Network)
Tiktok Shop (Thailand)
Campaign: TikTok Shop: Igniting a Live-Commerce Revolution in Thailand
Agency: Carat (Thailand)
Viettel Telecom
Brand: 5G Viettel
Campaign: 5G Viettel – New Life
3. Best Campaign – Sustainability-Focused
  ICICI Prudential
Campaign: mCanvas ICICI Prudential AMC
Agency: mCanvas
Prudential Indonesia
Brand: PRUWell
Campaign: Redefining Health Protection through Fair-Priced Insurance #SehatPangkalBisa
Singtel
Campaign: Give your old devices a second life initiative
URC (Thailand)
Campaign: URC Campaigns – Pioneering Sustainability in Mobile Advertising
Agency: Carat (Thailand)
4. Best Direct to Consumer Campaign
Abbott Pharmaceuticals
Brand: Pediasure Plus
Campaign: Pediasure Plus Conversational Campaign
Agencies: Spark Foundry Philippines, Wagawin
Asahi Beer Asia
Campaign: We Brew Data – Asahi Dry Crystal Launch Campaign
Agencies: dentsu Hong Kong, The Trade Desk
HLA Garment Malaysia
Campaign: From Viewers to Buyers: HLA’s Mobile DTC Game Plan
Agency: ADA Global
Mars Wrigley
Campaign: Mars Wrigley Direct-to-Cart Revolution
Agency: ADA Global
Mitra Fashindo Abadi
Brand: Alo
Campaign: Awaken Your Flow: Alo Indonesia’s Bold Launch, Fueling Fivefold Growth in Two Quarters
Agency: Leverate Group
Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love
Agency: iMagic eSolutions
  Nestlé Philippines
Brand: Bear Brand 
Campaign: Bear Brand Keeps Commuters Hydrated During Ramadan
Agencies: dentsu Indonesia, Glance
Paragon Technology and Innovation
Brand: Wardah
Campaign: Wardah Sunscreen Expert
Agency: PHD Media
Reckitt
Brand: Enfagrow
Campaign: Enfagrow Engages And Educates Indonesian Parents In One Tap
Agencies: EssenceMediacom, Glance
5. Best Insights-Driven Mobile Campaign
Krungsri Credit Card
Brand: Krungsri Lady Titanium Credit Card
Campaign: Krungsri Lady Titanium Credit Card: Your Extraordinary, Your Pride
Agency: Carat (Thailand)
Mandai Wildlife Group
Campaign: Mandai App-venture
McDonald’s
Campaign: McDonald’s Conversational Campaign
Agencies: OMD, Wagawin
Nestlé Philippines
Brand: Nido 3+
Campaign: Nido 3+: Love is not a word, it’s an act.
Agencies: OpenMind, Publicis Manila (PMI), The Nerve
Prudential Indonesia
Campaign: Next-Gen LeadScape Acceleration: Fueling Leads Opportunities in a Rapidly Evolving Digital Landscape #YakinMelangkah
Singtel
Campaign: Data-Led Discovery: Elevating Search with Intelligence
Singtel
Campaign: Personalized B2B Service Renewal Campaign
Telkomsel
Campaign: The Most Important Unimportant Call
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia
Unilever
Brand: Knorr
Campaign: Unilever Knorr Rekindles Home-cooking With Weather Targeting on Mobile
Agencies: Mindshare Philippines, InMobi
Welovesupermom Marketing Indonesia
Brand: Supermom
Campaign: Supercrazy-Superstitious
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Glance
6. Best Launch / Re-launch
afina DMP
Campaign: Launch of afina – AI-based data monetization platform
Agency: IVT Communications
Bank Syariah Indonesia
Brand: BYOND
Campaign: BYOND by BSI #SemuaJadiMudah (Tr: #EverythingMadeEasy)
Agency: Magnus Indonesia (part of Volare Advertising Network)
DBS Bank (Hong Kong)
Campaign: 2024 DBS Treasures Campaign
Agencies: Potassium, Wavemaker Hong Kong
Diageo Taiwan
Brand: Johnnie Walker Black Label
Campaign:  So Black
Agencies: PHD Taiwan, Leo Burnett Taiwan
MTR Corporation
Campaign: MTR Mobile 3.0
Nestlé Philippines
Brand: Ascenda Kid
Campaign:  Unleash the Ascenda Effect
Agency: OpenMind
Paragon Technology and Innovation
Brand: Wardah
Campaign: Wardah Glasting Liquid Lip: Everglasting Shine
Agency: PHD Media
Redbell
Campaign: Launch of Red Bell Oil-Based Food Color
Agencies: Xapads Media, DMP Communcations
Sports Central
Brand: Under Armour
Campaign: Curry 12 ‘Lunar New Year’ Midnight Drop
Agency: ADA Global
The Hong Kong Jockey Club
Campaign: Digital Parade Ring & Interactive AI Horse Selection Station
7. Best Mobile Advertising Strategy
Bank Syariah Indonesia
Brand: BYOND
Campaign: BYOND by BSI #SemuaJadiMudah (Tr: #EverythingMadeEasy)
Agency: Magnus Indonesia (part of Volare Advertising Network)
  Hersheys
Campaign: Hersheys : HERSHE International Women Day
Agency: mCanvas
Permata Bank
Campaign: Scaling Permata Bank into a Digital Banking Leader with Agile and Impactful Paid Media Planning
Agency: Leverate Group
Prudential Indonesia
Campaign: Redefining Health Protection with Indonesia’s First Fair-Priced Insurance #SehatPangkalBisa
Singapore Kindness Movement
Campaign: Be Greater – Shorts3
Stayfree
Campaign: Stayfree’s Gamification to Drive Engagement Across Generations – Parents and Teens
Agencies: Interactive Avenues, Digital Turbine
Unilever
Brand: Wall’s
Campaign: Unilever Wall’s Blends Fun, Flavor, and Footfall in a Gamified Ice Cream Giveaway
Agencies: Publicis, InMobi
8. Best Mobile AI and Chatbot Integration
Danone
Brand: Bebeclub
Campaign: Bebeclub AI Poop Tracker
Agency: Eyden Indonesia (part of Volare Advertising Network)
Ministry of Tourism and Creative Economy of the Republic of Indonesia
Brand: WonderVerse Indonesia
Campaign: WonderVerse Indonesia Impact: Reviving Indonesia’s Creative Economy through the Metaverse
Agency: Magnus Indonesia (part of Volare Advertising Network)
Singtel
Campaign: Sim Only Mobile Renewal with Singtel Chat BOT
9. Best Mobile Campaign for a Specific Audience
Bank Digital BCA
Brand: blu by BCA Digital
Campaign: Sepanjang Jalan Pegangan
Agency: ALVA Digital Network
Bank Syariah Indonesia
Brand: BYOND
Campaign: BYOND by BSI #SemuaJadiMudah (Tr: #EverythingMadeEasy)
Agency: Magnus Indonesia (part of Volare Advertising Network)
Indofood CBP Sukses Makmur
Brand: Indomie Tori Kara
Campaign: First Ramen Unboxed by V-tuber
Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia
Mandai Wildlife Group
Campaign: Mandai App Summer Exploration Event (夏日探秘活动)
MTR Corporation
Brand: MTR Care App
Campaign: MTR ꞏ Care App 2.0: Revolutionizing Inclusive Travel for Passengers with Special Needs
Agency: Cherrypicks
MTR Corporation
Brand: THE SOUTHSIDE
Campaign: Reframing The South
Agency: Havas Worldwide (Hong Kong)
Nestlé Philippines
Brand: Bear Brand
Campaign: Bear Brand Keeps Commuters Hydrated During Ramadan
Agencies: dentsu, Glance
RHB Singapore
Campaign: A Taste of Home – SG-MY Cross Border Campaign
Agency: GrowthOps Asia
Stayfree
Campaign: Stayfree’s Gamification to Drive Engagement Across Generations – Parents and Teens
Agencies: Interactive Avenues, Digital Turbine
Syngenta Asia Pacific
Campaign: Syngenta ePartnerGrow
Agency: PRM Marketing Services (PRMMS)
10. Best Mobile Gamification Campaign
McDonald’s
Campaign: Buka Berhadiah
Agency: ALVA Digital Network – Antikode
Ministry of Tourism and Creative Economy of the Republic of Indonesia
Brand: WonderVerse Indonesia
Campaign: WonderVerse Indonesia Impact: Reviving Indonesia’s Creative Economy through the Metaverse
Agency: Magnus Indonesia (part of Volare Advertising Network)
MTR Corporation
Campaign: MTR Mobile 3.0
National Crime Prevention Council Singapore
Campaign: #XiamTheScams
Agency: Sqkii
  Nestlé Philippines
Brand: Bear Brand Sterilized
Campaign: Bear Brand Sterilized 2 Player Connected Device Game
Agencies: OpenMind Philippines, AnyMind Group
Nestlé Philippines
Brand: Wyeth Nutrition
Campaign: BONAKID PRE-SCHOOL® 3+ Grows Awareness With Interactivity on Mobile
Agencies: OpenMind, InMobi
Telkomsel
Campaign: “Just Take It Easy” Got Competitive: Gamification That Transformed Brand Bias Into Branded Play — One Stack, One Swipe, One Laugh at a Time
Agencies: FreakOut, OMD Indonesia, MD Media
TM
Campaign: TM Boosts App Usage for GlobeOne With a Gamified Strategy on Mobile
Agencies: Xaxis (Mediacom), InMobi
Unilever
Brand: Wall’s
Campaign: Unilever Wall’s Blends Fun, Flavor, and Footfall in a Gamified Ice Cream Giveaway
Agencies: Publicis, InMobi
11. Best Mobile Growth Strategy
China Construction Bank (Asia) Corporation
Campaign: Strategic Acceleration for Digital Wealth Campaign
Agency: Hearts & Science (Hong Kong)
FWD Life Insurance Company (Bermuda)
Campaign: FWD MAX: Pioneering Excellence in Mobile Growth Strategy
MTR Corporation
Campaign: MTR Mobile 3.0
Nestlé Philippines
Brand: Promil Four
Campaign: Gifted Kid vs. AI (Artificial Intelligence)
Agencies: OpenMind, Ogilvy
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Telkomsel
Brand: by.U
Campaign: By.U Shockingly Fast Deal Campaign 
Agencies: Xapads Media, OMD Media
The Hong Kong Jockey Club
Brand: Discover by Classic 3-in-1 app
Campaign: Discover by Classic 3-in-1 app
The Hong Kong Jockey Club
Brand: HKJC Account Opening app
Campaign: HKJC Account Opening app
Unilever
Brand: Rexona
Campaign: From Optional to Essential: How Rexona Changed Habits
Agencies: Mindshare, YMT
Viettel Telecom
Brand: TV360
Campaign: Watch Euro on TV360
12. Best Mobile Storytelling Campaign
ABA Bank
Campaign:  ABA Bank Mobile App: Khmer Heritage Campaign A digital-first campaign that celebrates Khmer heritage by blending culture with technology in everyday banking.
DBS Bank (Hong Kong)
Campaign: 2024 DBS Treasures Campaign
Agencies: Potassium, Wavemaker Hong Kong
  Decolgen
Campaign: Swipe to Breathe Easy: Decolgen’s AI-Powered Mobile Storytelling Remedy for a Crowded Cold Market
Agencies: FreakOut, UM Indonesia
Indofood CBP Sukses Makmur
Brand: Freiss
Campaign: Sweetness That Lasts
Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia
MTR Corporation
Brand: THE SOUTHSIDE
Campaign: Reframing The South
Agency: Havas Worldwide (Hong Kong)
Paragon Technology and Innovation
Brand: Wardah
Campaign: Wardah #TeruskanLangkahBaikmu – Stories that Inspire Kindness
Agency: PHD Media
Pfizer
Campaign: Tell Me Your Name Without Telling Me Your Name
Agency: Magnus Indonesia (part of Volare Advertising Network)
Singapore Kindness Movement
Campaign: Be Greater – Shorts3
Telkomsel
Campaign: The Most Important Unimportant Call
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia
  Warner Bros. Twisters
Campaign: WB Twisters
Agency: mCanvas
13. Best Mobile Viral Marketing Campaign
Nestlé
Brand: Nescafé
Campaign: #NESCAFExBINI: Taste the Chill
Agencies: OpenMind, Tiktok
Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love
Agency: iMagic eSolutions
Paragon Technology and Innovation
Brand: Biodef
Campaign: Biodef : The Dad Jokes Project
Agency: PHD Media
Paragon Technology and Innovation
Brand: Emina
Campaign: Make Up Bawah Pohon (Make Up Under The Tree)
Agencies: SINII Digital Agency, PHD Media
Paragon Technology and Innovation
Brand: Wardah
Campaign: Wardah Colourverse: Empowering Every Shades of You
Agency: PHD Media
Singapore Kindness Movement
Campaign: Rawr Diaries – Chinese Hindus
Telkomsel
Campaign: The Most Important Unimportant Call
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia
14. Best Original Content
Bank Digital BCA
Brand: blu by BCA Digital
Campaign: Kastamer Ngablu
Agency: ALVA Digital Network
Indofood CBP Sukses Makmur
Brand: Freiss
Campaign: Sweetness That Lasts
Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia
Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love
Agency: iMagic eSolutions
Nestlé Philippines
Brand: Bonakid Pre-School 3+
Campaign: Mujigae Batang May Laban
Agency: OpenMind
Ngong Ping 360
Campaign: A Flight Beyond Imagination / 飛凡之旅
Agency: Pictureworks
Reckitt
Brand: Enfagrow
Campaign: Enfagrow Engages And Educates Indonesian Parents In One Tap
Agencies: EssenceMediacom, Glance
Telkomsel
Campaign: The Most Important Unimportant Call
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia
The Hong Kong Jockey Club
Brand: Discover by Classic 3-in-1 app
Campaign:  Discover by Classic 3-in-1 app
15. Best Results-Driven Mobile Campaign
Abbott Pharmaceuticals
Brand: Pediasure Plus
Campaign: Pediasure Plus Conversational Campaign
Agencies: Spark Foundry Philippines, Wagawin
Asahi Beer Asia
Campaign: We Brew Data – Asahi Dry Crystal Launch Campaign
Agencies: dentsu Hong Kong, The Trade Desk
Blibli
Campaign: Blibli – First Purchase Cashback Campaign
Agency: Xapads Media
Central Watsons
Brand: Watsons Thailand
Campaign: Watsons 1/B: Precision and Performance Campaign
Agency: Carat (Thailand)
Krungsri Credit Card
Brand: Krungsri Lady Titanium Credit Card
Campaign: Krungsri Lady Titanium Credit Card: Your Extraordinary, Your Pride
Agency: Carat (Thailand)
Paragon Technology and Innovation
Brand: Make Over
Campaign: Make Over x Pantone
Agency: PHD Media
Permata Bank
Campaign: Scaling Permata Bank into a Digital Banking Leader with Agile and Impactful Paid Media Planning
Agency: Leverate Group
Singtel
Campaign: B2B Mobile Renewal & Retention Campaign
  tiket.com
Campaign: tiket.com Push Notification
Agencies: dentsu, mCanvas
16. Best Use of Display Advertising
HNB Assurance
Campaign: HNB Assurance Virtual Avurudu Village
Agency: Kites Global
Map Active Adiperkasa
Brand: Foot Locker Thailand
Campaign: Foot Locker : Excelling in Display Advertising to Drive Excellent Results
Agency: Carat (Thailand)
Mars Wrigley
Campaign: Mars Wrigley Smart Display Engagement Campaign
Agency: ADA Global
McDonald’s
Campaign: The Sweet Spot, The Crisp Approach:
How Mobile Made McDonald’s Impossible to Forget….Then Impossible to Resist!
Agencies: FreakOut, OMD Philippines
Paragon Technology and Innovation
Brand: Kahf
Campaign: Kahf Redefined Men’s Skincare, One Use at a Time
Agencies: PHD Media, YMT Ads
17. Best Use of Geofencing
  Jakarta Illustration & Creative Arts Fair
Campaign: The Limitless Street Gallery
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Glance
MTR Corporation
Brand: MTR Care App
Campaign: MTR ꞏ Care App 2.0: Revolutionizing Inclusive Travel for Passengers with Special Needs
Agency: Cherrypicks
Singapore Kindness Movement
Campaign: “Confirm Plus Chop!” Series
18. Best Use of In-App Advertising
Indofood CBP Sukses Makmur
Brand: Freiss
Campaign: Sweetness That Lasts
Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia
Indofood CBP Sukses Makmur
Brand: La Fonte
Campaign: Italy Taste on Your Soap Opera
Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia
Mars Wrigley
Campaign: Mars Wrigley In-App Commerce Activation
Agency: ADA Global
  Nestlé
Brand: Nescafé Gold
Campaign: Say it with Gold
Agencies: OpenMind, Publicis Groupe
Stayfree
Campaign: Stayfree’s Gamification to Drive Engagement Across Generations – Parents and Teens
Agencies: Interactive Avenues, Digital Turbine
19. Best Use of Interactive Media / AR & VR
Ministry of Tourism and Creative Economy of the Republic of Indonesia
Brand: WonderVerse Indonesia
Campaign: WonderVerse Indonesia Impact: Reviving Indonesia’s Creative Economy through the Metaverse
Agency: Magnus Indonesia (part of Volare Advertising Network)
MTR Corporation
Campaign: MTR Mobile 3.0
Paragon Technology and Innovation
Brand: Make Over
Campaign: Make Over: No Shades Left Behind
Agency: PHD Media
Paragon Technology and Innovation
Brand: Wardah
Campaign: Scan. Match. Own Your Shade with Wardah BeautyAI
Agencies: Pixielab, PHD media
Paragon Technology and Innovation
Brand: Wardah
Campaign: Wardah Deco: When beauty met Technology
Agency: PHD Media
  Perfetti Van Melle
Brand: Chupa Chups
Campaign: Chupa Chups Head Movement Gamified Execution
Agencies: Mindshare, AnyMind Group
Singlife
Campaign: The Dream Cube
Unilever
Brand: Bango
Campaign: From Me Time to We Time
Agencies: Mindshare, YMT
20. Best Use of KOLs / Influencers
Bank Syariah Indonesia
Brand: BYOND
Campaign: Atta Halilintar & Aurel Hermansyah for BYOND by BSI: Syariah Finance, Simplified & Amplified.
Agencies: Magnus Indonesia (part of Volare Advertising Network), Clabstream Indonesia (Part of Volare Advertising Network)
Hyundai
Brand: Hyundai Motors Indonesia
Campaign: Takjil War with Shin Tae Yong & Hyundai
Agency: ALVA Digital Network – Olrange
Indofood CBP Sukses Makmur
Brand: Indomie Tori Kara
Campaign: First Ramen Unboxed by V-tuber
Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia
Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love
Agency: iMagic eSolutions
Prudential Indonesia
Campaign: PRUFliks: Amplifying Positive Stories through Agent Micro Influencers
Puck
Campaign: Paginya Ibu-Ibu (translate: A Mother’s Morning)
Agency: Magnus Indonesia (part of Volare Advertising Network)
Telkomsel
Brand: by.U
Campaign: By.U Shockingly Fast Deal Campaign
Agencies: Xapads Media, OMD Media
The Hong Kong Jockey Club
Brand: Tipping One by Discover, Classic 3-in-1 app
Campaign: Tipping One by Discover, Classic 3-in-1 app
21. Best Use of Mobile Commerce
Bank Saqu
Campaign: Bank Saqu: Freedom To Transact Campaign
Agency: Xapads Media
HLA Garment Malaysia
Campaign: Live. Style. Buy: How HLA Reinvented Mobile Shopping for the Modern Man
Agency: ADA Global
Mars Wrigley
Campaign: Mars Wrigley Mobile Commerce Makeover
Agency: ADA Global
Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love
Agency: iMagic eSolutions
Paragon Technology and Innovation
Brand: OMG
Campaign: OMG Creators Festival #girlbosscreations
Agency: PHD Media
Singtel
Campaign: My Singtel app – Powering Seamless Mobile Shopping
22. Best Use of Mobile for Social Impact
DBS Bank
Campaign: POSB Smart Buddy – accelerating WOW experiences
DKT Indonesia
Campaign: DKT Indonesia’s Lasting Effort in Reclaiming Women’s Voices
Agency: Leverate Group
MTR Corporation
Brand: MTR Care App
Campaign: MTR ꞏ Care App 2.0: Revolutionizing Inclusive Travel for Passengers with Special Needs
Agency: Cherrypicks
Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love
Agency: iMagic eSolutions
Paragon Technology and Innovation
Brand: Make Over
Campaign: Make Over: No Shades Left Behind
Agency: PHD Media
Singapore Kindness Movement
Campaign: Be Greater – Shorts3
TECNO Mobile
Brand: TECNO
Campaign: Tone Proud
Agencies: McCann Worldgroup Singapore, McCann Worldgroup China, MRM Shanghai
Telkomsel
Campaign: The Most Important Unimportant Call
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia
23. Best Use of Mobile Integration
Danone
Brand: Bebeclub
Campaign: Bebeclub AI Poop Tracker
Agency: Eyden Indonesia (part of Volare Advertising Network)
Diageo Taiwan
Brand: The Singleton
Campaign: The Singleton 13YO Frozen Serving
Agency: PHD Taiwan
FWD Life Insurance Company (Bermuda)
Campaign: FWD MAX: Innovating Mobile Integration for Success
  Jakarta Illustration & Creative Arts Fair
Campaign: The Limitless Street Gallery
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Glance, InMobi
McDonald’s
Campaign: The Sweet Spot, The Crisp Approach:
How Mobile Made McDonald’s Impossible to Forget….Then Impossible to Resist!
Agencies: FreakOut, OMD Philippines
Nestlé Philippines
Brand: Promil Four
Campaign: Gifted Kid vs. AI (Artificial Intelligence)
Agencies: OpenMind, Ogilvy
Paragon Technology and Innovation
Brand: OMG
Campaign: OMG Creators Festival #girlbosscreations
Agency: PHD Media
Unilab
Brand: Ceelin Gummies
Campaign: Ceelin Gummies Conversational Campaign
Agencies: Omnicom Media Group, Wagawin
24. Best Use of Mobile-Customer Engagement
BRAND’S Suntory Thailand
Campaign: Transforming Buying Habits Through Customer-focused Loyalty Programs on LINE OA
Agency: ADA Global
FWD Life Insurance Company (Bermuda)
Campaign: FWD MAX: Leading the Change in Mobile-Customer Engagement
Gopay
Campaign: GoPay Patungan: Split, Pay, Enjoy! Campaign
Agency: Xapads Media
Hang Seng Bank
Campaign: Chinese New Year e-Laisee campaign, “恒好運”
Agency: EssenceMediacom (Hong Kong)
HLA Garment Malaysia
Campaign: Real-Time, Real Connection: How HLA Turned Mobile Livestreams into Loyalty
Agency: ADA Global
MTR Corporation
Campaign: MTR Mobile 3.0
Prudential Indonesia
Campaign: Next-Gen LeadScape Acceleration: Fueling Leads Opportunities in a Rapidly Evolving Digital Landscape #YakinMelangkah
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Telkomsel
Campaign: “Just Take It Easy” Got Competitive: Gamification That Transformed Brand Bias Into Branded Play — One Stack, One Swipe, One Laugh at a Time
Agencies: FreakOut, OMD Indonesia, MD Media
The Hong Kong Jockey Club
Brand: Discover by Classic 3-in-1 app
Campaign: Discover by Classic 3-in-1 app
25. Best Use of Personalisation
Bank Digital BCA
Brand: blu by BCA Digital
Campaign: Sepanjang Jalan Pegangan
Agency: ALVA Digital Network
Danone
Brand: Bebeclub
Campaign: Bebeclub AI Poop Tracker
Agency: Eyden Indonesia (part of Volare Advertising Network)
MTR Corporation
Campaign: MTR Mobile 3.0
  Nestlé Philippines
Brand: Maggi Kari
Campaign: Maggi Kari DCO – Weather Targeting gamified execution
Agencies: OpenMind, AnyMind Group
Paragon Technology and Innovation
Brand: Kahf
Campaign: Kahf Redefined Men’s Skincare, One Use at a Time
Agencies: PHD Media, YMT Ads
Paragon Technology and Innovation
Brand: Wardah
Campaign: Scan. Match. Own Your Shade with Wardah BeautyAI
Agencies:  Pixielab, PHD media
Reckitt
Brand: Enfagrow
Campaign: Enfagrow Engages And Educates Indonesian Parents In One Tap
Agencies: EssenceMediacom, Glance
The Hong Kong Jockey Club
Brand: Discover by Classic 3-in-1 app
Campaign: Discover by Classic 3-in-1 app
Unilever
Brand: Bango
Campaign: From Me Time to We Time
Agencies: Mindshare, YMT
Unilever
Brand: Vaseline
Campaign: Vaseline: When AI Gave Influence a Personal Touch
Agencies: Mindshare, YMT
26. Best Use of Promotions
Blackmores (Malaysia)
Campaign: Gifting Wellness: Blackmores’ High-Impact Holiday Promotion on Mobile
Agency: ADA Global
HLA Garment Malaysia
Campaign: Owning the Moment: How HLA Captured 11.11 with Mobile Precision
Agency: ADA Global
Innisfree (Malaysia)
Campaign: Skin Goals, Sale Goals: Innisfree’s 11.11 Promo Push That Delivered Glow and Growth
Agency: ADA Global
  tiket.com
Campaign: tiket.com Push Notification
Agencies: dentsu, mCanvas
Unilever
Brand: Vaseline
Campaign: Vaseline: When AI Gave Influence a Personal Touch
Agencies: Mindshare, YMT
  Vans Malaysia
Campaign: Vans 12.12 Smart Shopper Celebration Campaign
Agency: ADA Global
27. Best Use of Real-Time Marketing
DBS Bank (Hong Kong)
Campaign: 2024 DBS Treasures Campaign
Agencies: Potassium, Wavemaker Hong Kong
Nestlé
Brand:  Nescafé Classic Decaf
Campaign: Unwind Mode On
Agencies: OpenMind, Publicis Groupe
Nestlé Philippines
Brand: Bear Brand
Campaign: Bear Brand Keeps Commuters Hydrated During Ramadan
Agencies: dentsu, Glance
Nestlé Philippines
Brand: Maggi Philippines
Campaign: Maggi’s Trendspotting Campaign
Agencies: OpenMind, GroupM Nexus
Paragon Technology and Innovation
Brand: Kahf
Campaign: Kahf Redefined Men’s Skincare, One Use at a Time
Agencies: PHD Media, YMT Ads
28. Best Use of Social Channels
Diageo Taiwan
Brand: Johnnie Walker Black Label
Campaign: So Black
Agencies: PHD Taiwan, Leo Burnett Taiwan
Hang Seng Bank
Campaign: Chinese New Year e-Laisee campaign, “恒好運”
Agency: EssenceMediacom (Hong Kong)
Indofood CBP Sukses Makmur
Brand: Indomie Tori Kara
Campaign: First Ramen Unboxed by V-tuber
Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia
Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love
Agency: iMagic eSolutions
Pfizer
Campaign: Tell Me Your Name Without Telling Me Your Name
Agency: Magnus Indonesia (part of Volare Advertising Network)
Telkomsel
Campaign: The Most Important Unimportant Call
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia
29. Best Use of Video
DBS Bank (Hong Kong)
Campaign: 2024 DBS Treasures Campaign
Agencies: Potassium, Wavemaker Hong Kong
HLA Garment Malaysia
Campaign: Bringing Fashion to Life: HLA’s Visual Storytelling Through Shopee Video
Agency: ADA Global
Indofood CBP Sukses Makmur
Brand: Freiss
Campaign: Sweetness That Lasts
Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia
Jasa Marga
Campaign: The Accident in a Blink
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Glance
Mars Wrigley
Campaign: Mars Wrigley Shoppable Storytelling Series Through PDP Videos
Agency: ADA Global
Nestlé Philippines
Brand: Nido 3+
Campaign: Nido 3+: Love is not a word, it’s an act.
Agencies: OpenMind, Publicis Manila (PMI), The Nerve
Ngong Ping 360
Campaign: A Flight Beyond Imagination / 飛凡之旅
Agency: Pictureworks
Telkomsel
Campaign: The Most Important Unimportant Call
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia
Volkswagen Commercial Vehicles
Campaign: My Iron-Willed Mother and Me
Agencies: PHD Taiwan, ideata
Welovesupermom Marketing Indonesia
Brand: Supermom
Campaign: Supercrazy-Superstitious
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Glance
30. Best User Experience
Mars Wrigley
Campaign: Mars Wrigley Seamless Snacking UX Initiative
Agency: ADA Global
McDonald’s
Campaign: The Sweet Spot, The Crisp Approach:
How Mobile Made McDonald’s Impossible to Forget….Then Impossible to Resist!
Agencies: FreakOut, OMD Philippines
MTR Corporation
Campaign: MTR Mobile 3.0
Paragon Technology and Innovation
Brand: Make Over
Campaign: Make Over Brow Harmony
Agency: PHD Media
Sarimi Gelas Cabai
Campaign: The Spicy Maze
Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia, dentsu Creative
The Hong Kong Jockey Club
Brand: Classic 3-in-1
Campaign: Classic 3-in-1 App
Vivo
Campaign: Vivo Fluid UX: Designing Mobile-First Journeys
Agency: ADA Global
31. Most Engaging Mobile Campaign
BRAND’S Suntory Thailand
Campaign: Transforming Buying Habits Through Customer-focused Loyalty Programs on LINE OA
Agency: ADA Global
McDonald’s
Campaign: The Sweet Spot, The Crisp Approach:
How Mobile Made McDonald’s Impossible to Forget….Then Impossible to Resist!
Agencies: FreakOut, OMD Philippines
McDonald’s
Campaign: McDonald’s Push Notification
Agencies: OMD, mCanvas
MTR Corporation
Campaign: MTR Mobile 3.0
Nestlé Philippines
Brand: Bear Brand
Campaign: Bear Brand Keeps Commuters Hydrated During Ramadan
Agencies: dentsu, Glance
PZ Cussons Indonesia
Brand: Cussons Baby
Campaign: Frames of Joy: From Moments to Memories
Agencies: dentsu, YMT
Sarimi Gelas Cabai
Campaign: The Spicy Maze
Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia, dentsu Creative
32. Most Innovative Use of Mobile
Danone
Brand:  Bebeclub
Campaign: Bebeclub AI Poop Tracker
Agency: Eyden Indonesia (part of Volare Advertising Network)
Gopay
Campaign: GoPay Patungan: Split, Pay, Enjoy! Campaign
Agency: Xapads Media
Mandai Wildlife Group
Campaign: Mandai App Digital Wayfinding
  Nestlé Philippines
Brand: Bear Brand Sterilized
Campaign: Bear Brand Sterilized 2 Player Connected Device Game
Agencies: OpenMind Philippines, AnyMind Group

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)

Syngenta Asia Pacific
Campaign: Syngenta ePartnerGrow
Agency: PRM Marketing Services (PRMMS)
  Warner Bros. Twisters
Campaign: WB Twisters
Agency: mCanvas
33. Most Innovative Use of Mobile Technology
FWD Life Insurance Company (Bermuda)
Campaign: FWD MAX: Pioneering Innovation in Mobile Technology
Globe Telecom
Campaign: Globe – Project Beagle
Agencies: Gumgum, EsseceMediacom (Philippines)
McDonald’s
Campaign: McDonald’s Conversational Campaign
Agencies: OMD, Wagawin
Ministry of Tourism and Creative Economy of the Republic of Indonesia
Brand: WonderVerse Indonesia
Campaign: WonderVerse Indonesia Impact: Reviving Indonesia’s Creative Economy through the Metaverse
Agency: Magnus Indonesia (part of Volare Advertising Network)
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
34. Best Campaign - B2C
Bank Digital BCA
Brand: blu by BCA Digital
Campaign: Kastamer Ngablu
Agency: ALVA Digital Network
MTR Corporation
Campaign: MTR Mobile 3.0
Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love
Agency: iMagic eSolutions
Prudential Indonesia
Campaign: Redefining Health Protection with Indonesia’s First Fair-Priced Insurance #SehatPangkalBisa
  Samsung
Campaign: Samsung Galaxy A Entry Mass Myanmar in Thailand
Agencies: Starcom Thailand, mCanvas
35. Best Campaign - Banking & Finance
Bank Syariah Indonesia
Brand: BYOND 
Campaign: BYOND by BSI #SemuaJadiMudah (Tr: #EverythingMadeEasy)
Agency: Magnus Indonesia (part of Volare Advertising Network)
China Construction Bank (Asia) Corporation
Campaign: Strategic Acceleration for Digital Wealth Campaign
Agency: Hearts & Science (Hong Kong)
DBS Bank (Hong Kong)
Campaign: 2024 DBS Treasures Campaign
Agencies: Potassium, Wavemaker Hong Kong
Gopay
Campaign: GoPay Patungan: Split, Pay, Enjoy! Campaign 
Agency: Xapads Media
Krungsri Credit Card
Brand: Krungsri Lady Card
Campaign: Krungsri Lady Titanium Credit Card: Reclaiming Relevance with Mobile-First Identity Marketing
Agency: Carat (Thailand)
RHB Singapore
Campaign: A Taste of Home – SG-MY Cross Border Campaign
Agency: GrowthOps Asia
The Bank of East Asia
Campaign: “Don’t just be rich, be wealthy” Campaign”Don’t just be rich, be wealthy” Campaign
Agency: PHD Hong Kong
36. Best Campaign - Consumer Goods
Danone
Brand: Bebeclub
Campaign: Bebeclub AI Poop Tracker
Agency: Eyden Indonesia (part of Volare Advertising Network)
Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love
Agency: iMagic eSolutions
Oatside
Campaign: Sip Happens: OATSIDE’s Rich Media Takeover That Stirred Up Metro Manila with an 8% Ad Recall Surge
Agencies: FreakOut, dentsu X Philippines
Sarimi Gelas Cabai
Campaign: The Spicy Maze
Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia, dentsu Creative
37. Best Campaign - eCommerce & Retail
Danone
Brand: Bebeclub
Campaign: Bebeclub AI Poop Tracker
Agency: Eyden Indonesia (part of Volare Advertising Network)
Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations of Love
Agency: iMagic eSolutions
Tiktok Shop (Thailand)
Campaign: Making Waves in E-Commerce: TikTok Shop’s Revolutionary Arrival
Victory Hill Exhibitions
Brand: NEON
Campaign: Magical eCommerce for Harry Potter: Visions of Magic
Agency: RED² Digital
38. Best Campaign - Fashion & Beauty
HLA Garment Malaysia
Campaign: Activating Style in Motion: The Sportsday Collection Campaign
Agency: ADA Global
Innisfree (Malaysia)
Campaign: Glow and Grow: Innisfree’s 11.11 Campaign That Sparked Skincare Shopping Sprees
Agency: ADA Global
Paragon Technology and Innovation
Brand: Wardah
Campaign: Colourverse: Empowering Every Shades of You
Agency:  PHD Media
  Vans Malaysia
Campaign: Vans 12.12 Smart Shopper Celebration Campaign
Agency: ADA Global
39. Best Campaign - Food & Beverage
Asahi Beer Asia
Campaign: We Brew Data – Asahi Dry Crystal Launch Campaign
Agencies: dentsu Hong Kong, The Trade Desk
McDonald’s
Campaign: The Sweet Spot, The Crisp Approach:
How Mobile Made McDonald’s Impossible to Forget….Then Impossible to Resist!
Agencies: FreakOut, OMD Philippines
McDonald’s
Campaign: McDonald’s Push Notification
Agencies: OMD, mCanvas
Nestlé
Brand: MILO
Campaign: Rasakan Energi Sahur MILO!: Feel the Energy of MILO’s Ramadan Mobile Campaign!
Agencies: OpenMind, Digital Turbine
Puck
Campaign: Paginya Ibu-Ibu (translate: A Mother’s Morning)
Agency: Magnus Indonesia (part of Volare Advertising Network)
40. Best Campaign - Government, Utility & Services
CLP Power Hong Kong
Campaign: CLP One – Refreshed One App Experience
Jasa Marga
Campaign: The Accident in a Blink
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Glance, InMobi
MTR Corporation
Campaign: MTR Mobile 3.0
National Crime Prevention Council Singapore
Campaign: #XiamTheScams
Agency: Sqkii
Singapore Kindness Movement
Campaign: Be Greater – Shorts3
41. Best Campaign - Health & Wellness
DKT Indonesia
Campaign: DKT Indonesia’s Lasting Effort in Reclaiming Women’s Voices
Agency: Leverate Group
Gleneagles Hospital Hong Kong
Campaign: My Gleneagles SmartHealth
Agency: Cherrypicks
Pfizer
Campaign: Tell Me Your Name Without Telling Me Your Name
Agency: Magnus Indonesia (part of Volare Advertising Network)
Prudential Indonesia
Campaign: Redefining Health Protection with Indonesia’s First Fair-Priced Insurance #SehatPangkalBisa
42. Best Campaign - Lifestyle & Entertainment
FWD Life Insurance Company (Bermuda)
Campaign: FWD MAX: A Unified Platform for Lifestyle and Entertainment
HNB Assurance
Campaign: HNB Assurance Virtual Avurudu Village
Agency: Kites Global
MTR Corporation
Campaign: MTR Mobile 3.0
Victory Hill Exhibitions
Brand: NEON
Campaign: Magical eCommerce for Harry Potter: Visions of Magic
Agency: RED² Digital
  Warner Bros. Twisters
Campaign: WB Twisters
Agency: mCanvas
43. Best Campaign - Telecommunications
Globe Telecom
Campaign: Globe – Project Beagle
Agencies: Gumgum, EsseceMediacom (Philippines)
Singtel
Brand: GOMO
Campaign: Your GOMO eSIM Is Here
Telkomsel
Brand: by.U
Campaign: Boooleh Tau
Agency: ALVA Digital Network – ORCA
Telkomsel
Brand: by.U
Campaign: By.U Shockingly Fast Deal Campaign
Agencies: Xapads Media, OMD Media
Telkomsel
Campaign: The Most Important Unimportant Call
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia
XL Axiata
Brand: HYFE
Campaign: #HYFE
Agency: Moonfolks