2024 Winners

Mob-Ex Champion - Brand

Nestlé

 

Mob-Ex Champion - Agency

i-dac Indonesia

 

1. Best App Install Campaign
GOLD

Mandai Wildlife Group
Campaign: Mandai App Launch in Bird Paradise

SILVER

Watson’s Personal Care Stores
Brand: Watsons Malaysia
Campaign: Empowering Malaysians to Shop Online with More Value
Agency: Accenture Song

BRONZE

Blibli
Campaign: Blibli: Histeria Seru 10.10 | Xapads
Agency: Xapads Media

2. Best Awareness Campaign
GOLD

Reckitt Benckiser
Brand: Durex Malaysia
Campaign: Durex Academy
Agency: Fishermen Integrated

SILVER

HSBC Bank (Singapore)
Campaign: HSBC Future Wealth Campaign
Agencies: VML Singapore (previously Wunderman Thompson Singapore), Omnicom Media Group Singapore

BRONZE

Nestlé
Brand: NESCAFÉ Original
Campaign: May Tapang Para Bumangon
Agencies: WPP-Openmind, Teads Singapore

3. Best Direct to Consumer Campaign
GOLD

Circle K Convenience Store (HK)
Brand: Circle K
Campaign: 16°C Chilled Beverage Fridge Online Game Campaign
Agency: ESDlife

SILVER

Nestlé
Campaign: MAMA MAGIC
Agency: Imagic Esolutions

BRONZE

Watson’s Personal Care Stores
Brand: Watsons Malaysia
Campaign: Empowering Malaysians to Shop Online with More Value
Agency: Accenture Song

4. Best Insights-Driven Mobile Campaign
GOLD

Wyeth Philippines
Brand: Bonakid Pre-School 3+
Campaign: Bonakid Pre-School 3+ leverages Digital and Audience data insights to dial up Growth and Immunity communication
Agencies: Openmind, Bates & CHI Partners

SILVER

Lalamove
Campaign: From Buzzword to Practicality – ML/AI powered App Business Growth
Agency: T&Pm

BRONZE

Lazada
Campaign: LAZBEAUTY : A SKINCARE CAMPAIGN
Agency: Xapads Media

5. Best Launch / Re-launch
GOLD

Central Provident Fund Board
Brand: Community Paying it Forward
Campaign: Community Paying it Forward
Agency: Originally US

SILVER

McDonald’s
Campaign: MCDONALD’S WINS PINOY HEARTS WITH CHRISTMAS CHICKEN MCDO
Agencies: OMD Philippines, Wagawin

BRONZE

BTN (Bank Tabungan Negara)
Campaign: BTN Mobile: Simplify Your Digital Life!
Agency: Leverate Group

6. Best Mobile Advertising Strategy
GOLD

Samsung
Campaign: Samsung Gets its Game Face On with Galaxy Watch6 ‘Customize Your Style’ Campaign
Agencies: Starcom Malaysia, Digital Turbine

SILVER

Central Department Store
Campaign: Let’s celebrate with Central
Agencies: iProspect Thailand, Wolf Agency

BRONZE

UOB TMRW Thailand
Campaign: Banking on Brilliance with UOB TMRW Thailand and ADA
Agency: ADA

7. Best Mobile AI and Chatbot Integration
GOLD

Viettel Telecom
Campaign: TẾT A.I. CŨNG CÓ QUÀ

SILVER

Bupa (Asia)
Brand: Blua Health
Campaign: Blua Health: A One-stop AI-powered App for Health
Agency: DigiSalad

BRONZE

Sumber Indah Lestari
Brand: DAN+DAN
Campaign: DAN+DAN’s AI-Powered Chatbot
Agency: ADA

8. Best Mobile Campaign for a Specific Audience
GOLD

Glico
Brand: Pejoy
Campaign: Pejoy’s Sweet Success: Winning Indonesian Women’s Hearts
Agencies: Wavemaker, InMobi, Glance, LetsBuyAsia

SILVER

Unilever
Brand: POND’S
Campaign: POND’S Glows with AR on Mobile to Drive
Agencies: Mindshare Philippines, InMobi

BRONZE

Nestlé SA Wyeth Nutrition
Brand: Wyeth Nutrition
Campaign: Wyeth S-26 Procal GOLD Drives Awareness with an AR Ad Experience
Agencies: Dentsu Indonesia, InMobi

9. Best Mobile Growth Strategy
GOLD

FWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability)
Brand: FWD MAX Hong Kong
Campaign: FWD MAX Customer Loyalty Growth Strategy

SILVER

Lalamove
Campaign: From Buzzword to Practicality – ML/AI powered App Business Growth
Agency: T&Pm

BRONZE

Shell International Petroleum 
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)

10. Best Mobile Storytelling Campaign
GOLD

Viettel Digital Services Corporation
Brand: Viettel Money
Campaign: Story of Viettel Money in the new era – Tết Đầy Up” (Prosperous Tet) Campaign
Agencies: Cáo Multimedia, Giang Sơn Media

SILVER

Electricity Generating Authority of Thailand (EGAT)
Brand: EGAT
Campaign: EGAT The Alien
Agencies: iProspect Thailand, Dentsu Creative

BRONZE

BSH Home Appliances (Vietnam)
Brand: Bosch
Campaign: Dishrupting Desires: Bosch’s Unconventional Social Soak
Agency: Carnival Entertainment JSC

11. Best Mobile Viral Marketing Campaign
GOLD

Kenny Rogers Roasters Philippines
Campaign: The Great Garlic Roast

SILVER

Kenny Rogers Roasters Philippines
Campaign: Solo Love Club

BRONZE

Palawan Group of Companies
Brand: PalawanPay
Campaign: PERAGALO Pamaskong Promo ng PalawanPay
Agencies: Browne Communications, Advertising without Borders, Zebra Delta

12. Best Original Content
GOLD

Telekomunikasi Selular
Brand: Telkomsel
Campaign: Candaan Ruang Tengah
Agencies: Hakuhodo Digital Indonesia, i-dac Indonesia

SILVER

Nestlé
Campaign: MAMA MAGIC
Agency: Imagic Esolutions

BRONZE

Watson’s Personal Care Stores
Brand: Watsons Malaysia
Campaign: Watsons Health, Wellness, and Beauty Video Series 2023
Agency: Accenture Song

13. Best Results-Driven Mobile Campaign
GOLD

Alodokter Teknologi Indonesia
Brand: Alodokter
Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life in World Mental Health Day
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia

SILVER

McDonald’s
Campaign: MCDONALD’S WINS PINOY HEARTS WITH CHRISTMAS CHICKEN MCDO
Agencies: OMD Philippines, Wagawin

BRONZE

HSBC Singapore
Campaign: Power of Play
Agency: Ogilvy Singapore

14. Best Use of Display Advertising
GOLD

Alodokter Teknologi Indonesia
Brand: Alodokter
Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life in World Mental Health Day
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia

SILVER

Indofood CBP Sukses Makmur
Brand: Indomie
Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience
Agencies: i-dac Indonesia, DAX, Glance

BRONZE

Unilever
Brand: Pepsodent
Campaign: Pepsodent Makes Indonesians Smile on World Oral Health Day
Agencies: Mindshare Indonesia, InMobi, Glance

15. Best Use of Geofencing
GOLD

Indofood CBP Sukses Makmur
Brand: Indomie
Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience
Agencies: i-dac Indonesia, DAX, Glance

SILVER

Sanofi
Brand: Enterogermina
Campaign: How Sanofi used Precision Targeting to tackle GI issues (Gastro-intestinal Imbalance) in Vietnam
Agencies: Omnicom Media Group Vietnam, InMobi, Moblaze

BRONZE

Singapore Kindness Movement
Campaign: Then How?
Agency: WE Communications

16. Best Use of In-App Advertising
GOLD

Grab
Brand: Grab Food
Campaign: Grab Foods
Agencies: M&C Saatchi Performance, mCanvas

SILVER

Unilever Philippines
Brand: AXE
Campaign: Axe Jungle Quest to the Untamed You Unleashes Fantastic Figures with AR-powered Integrated Campaign
Agencies: Mindshare Philippines, Digital Turbine

BRONZE

Nestlé
Campaign: MAMA MAGIC
Agency: Imagic Esolutions

17. Best Use of Interactive Media / AR & VR
GOLD

Global Digital Niaga
Brand: BLIBLI
Campaign: HeartSpeak: Voice of the Voiceless
Agencies: Wavemaker, YMT

SILVER

Unilever
Brand: POND’S
Campaign: POND’S Glows with AR on Mobile to Drive Consideration
Agencies: Mindshare Philippines, InMobi

BRONZE

Indofood CBP Sukses Makmur
Brand: Indomie
Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience
Agencies: i-dac Indonesia, DAX, Glance

18. Best Use of KOLs / Influencers
GOLD

Reckitt Benckiser
Brand: Durex Malaysia
Campaign: Durex Academy
Agency: Fishermen Integrated

SILVER

Unilever
Brand: Molto
Campaign: Molto Pemersatu Pasutri
Agencies: AnyMind Group (POKKT), Mindshare Indonesia

BRONZE

Liwayway Vietnam
Brand: Oishi Vietnam
Campaign: All tastes, all moments, Oishi takes it all
Agency: Carnival Entertainment JSC

19. Best Use of Mobile Commerce
GOLD

Blibli
Campaign: Blibli: Histeria Seru 10.10 | Xapads
Agency: Xapads Media

SILVER

Nestlé
Campaign: MAMA MAGIC
Agency: Imagic Esolutions

BRONZE

Unilever
Brand: TRESemmé
Campaign: TRESemmé wins in value game across e-commerce
Agencies: Mindshare Philippines, Wagawin

20. Best Use of Mobile Integration
GOLD

Stellar Ace
Campaign: WINK Hunt

SILVER

Hong Kong Tourism Board
Campaign: Hello Good Fortune
Agency: Carat Thailand

BRONZE

FWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability)
Brand: FWD MAX Hong Kong
Campaign: FWD MAX – a mobile integration loyalty platform

21. Best Use of Mobile-Customer Engagement
GOLD

Stellar Ace
Campaign: WINK Hunt

SILVER

Central Provident Fund Board
Brand: Community Paying it Forward
Campaign: Community Paying it Forward
Agency: Originally Us

BRONZE

The Hong Kong Jockey Club
Brand: Discover by Classic 3-in-1
Campaign: Discover by Classic 3-in-1 app

22. Best Use of Personalisation
GOLD

Bupa (Asia)
Brand: Blua Health
Campaign: Blua Health: A One-stop AI-powered App for Health
Agency: DigiSalad

SILVER

Kawan Lama Sejahtera
Brand: ACE Hardware
Campaign: Crafting Unique Journeys with Personalize Ads on Vidio
Agency: Emtek Digital

BRONZE

Sanofi
Brand: Enterogermina
Campaign: How Sanofi Executed Personalised Campaign to Tackle GI Infections in Vietnam
Agencies: Omnicom Media Group Vietnam, InMobi, Moblaze

23. Best Use of Promotions
GOLD

Watson’s Personal Care Stores
Brand: Watsons Malaysia
Campaign: Watsons CRM 2023
Agency: Accenture Song

SILVER

TransitLink
Campaign: SimplyGoal
Agency: Land Transport Authority

BRONZE

Nestlé
Brand: NESCAFÉ Gold
Campaign: NESCAFÉ Gold – Masters Go For Gold
Agencies: WPP-Openmind, InMobi

24. Best Use of Real Time Marketing
GOLD

China Construction Bank (Asia)
Campaign: FX Dynamic Creative Optimization Campaign
Agency: Hearts & Science

SILVER

Abbott Indonesia
Brand: Ensure Gold
Campaign: Exceeding Expectations in Awareness, Audience Expansion, and Brand Perception for Ensure Gold
Agencies: EPIC Tech, Sparks Foundry Indonesia, Digital Turbine

BRONZE

Lazada Thailand
Campaign: Lazada 66 WOW TH

25. Best Use of Social
GOLD

Reckitt Benckiser
Brand: Durex Malaysia
Campaign: Durex Academy
Agency: Fishermen Integrated

SILVER

Nestlé
Brand: NESCAFÉ
Campaign: NESCAFÉ Kape’t Bisig
Agencies: WPP-Openmind, Dentsu Creative Philippines

BRONZE

Telekomunikasi Selular
Brand: Telkomsel
Campaign: Switch to Sign #AkuPakaiBISINDO
Agencies: Hakuhodo Digital Indonesia, i-dac Indonesia

26. Best Use of Video
GOLD

Telekomunikasi Selular
Brand: Telkomsel
Campaign: Switch to Sign #AkuPakaiBISINDO
Agencies: Hakuhodo Digital Indonesia, i-dac Indonesia

SILVER

Telekomunikasi Selular
Brand: Telkomsel
Campaign: Candaan Ruang Tengah
Agencies: Hakuhodo Digital Indonesia, i-dac Indonesia

BRONZE

DBS Bank (Hong Kong)
Campaign: DBS Black World Mastercard®Revamp Campaign
Agencies: Potassium, OMD Hong Kong, Wavemaker Hong Kong

27. Best User Experience
GOLD

Hang Seng Bank
Brand: Preferred Banking
Campaign: Be a Game Changer and “Carry” Yourself Campaign
Agency: Sunny Idea (HK)

SILVER

HSBC Bank (Singapore)
Campaign: HSBC Mind Athletes Campaign
Agency: VML Singapore

BRONZE

Alodokter Teknologi Indonesia
Brand: Alodokter
Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life in World Mental Health Day
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia

28. Most Engaging Mobile Campaign
GOLD

Circle K Convenience Store (HK)
Brand: Circle K
Campaign: 16°C Chilled Beverage Fridge Online Game Campaign
Agency: ESDlife

SILVER

Indofood CBP Sukses Makmur
Brand: Indomie
Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience
Agencies: i-dac Indonesia, DAX, Glance

BRONZE

Unilever 
Brand: Tresemme’s
Campaign: Tresemme’s KOL-Powered Immersive Shopping Experience
Agencies: Mindshare Philippines, AnyMind (Pokkt)

29. Most Innovative Use of Mobile
GOLD

Bupa (Asia) 
Brand: Blua Health
Campaign: Blua Health: A One-stop AI-powered App for Health
Agency: DigiSalad

SILVER

Level Infinite
Brand: PUBG MOBILE
Campaign: PUBG MOBILE x Chicken Feast Showdown

BRONZE

Stellar Ace
Campaign: WINK Hunt

30. Most Innovative Use of Mobile Technology
GOLD

Shell International Petroleum 
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)

SILVER

FWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability)
Brand: FWD MAX
Campaign: FWD MAX : A Unified Customer Loyalty & Engagement Mobile Platform

BRONZE

Unilever
Campaign: EUDG AI Goodness Scan & Gamification Revealing Brand’s Purpose
Agency: AnyMind Group (POKKT), Mindshare

31. Best Campaign - B2C
GOLD

HSBC Bank (Singapore) 
Campaign: HSBC Mind Athletes Campaign
Agency: VML Singapore

SILVER

Bupa (Asia)
Brand: Blua Health
Campaign: Blua Health: A One-stop AI-powered App for Health
Agency: DigiSalad

BRONZE

Nestlé
Campaign: MAMA MAGIC
Agency: Imagic Esolutions

32. Best Campaign - Banking & Finance
GOLD

China Construction Bank (Asia)
Campaign: Always on Q4 Personal Loan Campaign
Agency: Hearts & Science

SILVER

Hang Seng Bank
Brand: Preferred Banking
Campaign: Be a Game Changer and “Carry” Yourself Campaign
Agency: Sunny Idea (HK)

BRONZE

KGI Securities
Campaign: Total Solution Rangers
Agency: OMD Taiwan

33. Best Campaign - Consumer Goods
GOLD

Nestlé
Campaign: MAMA MAGIC
Agency: Imagic Esolutions

SILVER

Unilever Philippines 
Brand: AXE
Campaign: Axe Jungle Quest to the Untamed You Unleashes Fantastic Figures with AR-powered Integrated Campaign
Agencies: Mindshare Philippines, Digital Turbine

BRONZE

Philips
Brand: Philips Electric Shavers
Campaign: Transforming Social Media: Shifting from Content Seeding to Social Performance
Agency: OMD China

34. Best Campaign - eCommerce & Retail
GOLD

Nestlé
Campaign: MAMA MAGIC
Agency: Imagic Esolutions

SILVER

Lazada Thailand
Campaign: Lazada 66 WOW TH

BRONZE

Watson’s Personal Care Stores 
Brand: Watsons Malaysia
Campaign: Empowering Malaysians to Shop Online with More Value
Agency: Accenture Son

35. Best Campaign - Fashion & Beauty
GOLD

Watson’s Personal Care Stores
Brand: Watsons Malaysia
Campaign: Watsons CRM 2023
Agency: Accenture Song

SILVER

Samsung
Campaign: Samsung Gets its Game Face On with Galaxy Watch6 ‘Customize Your Style’ Campaign
Agencies: Starcom Malaysia, Digital Turbine

BRONZE

Unilever Philippines 
Brand: Dove Deo
Campaign: Revolutionizing Radiance: Dove’s Triumph in Democratizing Skincare for the Underarms
Agency: Mindshare Philippines

36. Best Campaign - Food & Beverage
GOLD

IMI Lifestyle Products 
Brand: Goodsalt
Campaign: Healthier Food Trail
Agency: Aires Adventure

SILVER

Liwayway Vietnam 
Brand: Oishi Vietnam
Campaign: Oishi Super Snack Party 2023
Agency: Carnival Entertainment JSC

BRONZE

MAGGI
Campaign: The Right Recipe For a Fire MAGGI Campaign
Agency: ADA

37. Best Campaign - Government, Utility & Services
GOLD

Infocomm Media Development Authority (IMDA)
Campaign: IMDA ATxSG Summit 2023 Live Newsroom by WE Communications Singapore
Agency: WE Communications Singapore

SILVER

Hong Kong Productivity Council 
Brand: Government Funding Scheme Management Centre
Campaign: BEE@HKPC Mobile App – The First-ever “Government Funding Concierge” to support Hong Kong SME on businesses transformation

BRONZE

Electricity Generating Authority of Thailand (EGAT)
Brand: EGAT
Campaign: EGAT The Alien
Agencies: iProspect Thailand, Dentsu Creative

38. Best Campaign - Health & Wellness
GOLD

DKT Indonesia
Campaign: Transformative Education: DKT Indonesia’s Digital Crusade Against Unwanted Pregnancies
Agency: Leverate Group

SILVER

Bupa (Asia) 
Brand: Blua Health
Campaign: Blua Health: A One-stop AI-powered App for Health
Agency: DigiSalad

BRONZE

Alodokter Teknologi Indonesia
Brand: Alodokter
Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life in World Mental Health Day
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia

39. Best Campaign - Lifestyle & Entertainment
GOLD

FWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability)
Brand: FWD MAX Hong Kong
Campaign:  Celebrate Living with FWD MAX

SILVER

Namco Enterprises Asia 
Brand: Namco
Campaign: NAMCO Customer Loyalty App: Gateway to Thrilling Adventures & Rewards
Agency: DigiSalad

BRONZE

Philips & Levi’s 
Campaign: Fueling unexpected engagement through a co-branding collaboration between Philips and Levi’s
Agency: OMD China

40. Best Campaign - Telecommunications
GOLD

Yoodo 
Campaign: Telco Power Play, the Yoodo Way: Disrupting the Telco Game with Mobile Legends: Bang Bang
Agency: ADA

SILVER

Telekomunikasi Selular 
Brand: Telkomsel
Campaign: Candaan Ruang Tengah
Agencies: Hakuhodo Digital Indonesia, i-dac Indonesia

BRONZE

Globe Telecom
Campaign: Globe discovers GEN Z sub-cultures and passion
Agencies: EssenceMediacom Philippines, Wagawin