2024 Winners
Mob-Ex Champion - Brand
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Nestlé |
Mob-Ex Champion - Agency
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i-dac Indonesia |
1. Best App Install Campaign
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GOLDMandai Wildlife Group |
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SILVERWatson’s Personal Care Stores |
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BRONZEBlibli |
2. Best Awareness Campaign
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GOLDReckitt Benckiser |
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SILVERHSBC Bank (Singapore) |
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BRONZENestlé |
3. Best Direct to Consumer Campaign
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GOLDCircle K Convenience Store (HK) |
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SILVERNestlé |
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BRONZEWatson’s Personal Care Stores |
4. Best Insights-Driven Mobile Campaign
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GOLDWyeth Philippines |
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SILVERLalamove |
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BRONZELazada |
5. Best Launch / Re-launch
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GOLDCentral Provident Fund Board |
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SILVERMcDonald’s |
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BRONZEBTN (Bank Tabungan Negara) |
6. Best Mobile Advertising Strategy
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GOLDSamsung |
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SILVERCentral Department Store |
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BRONZEUOB TMRW Thailand |
7. Best Mobile AI and Chatbot Integration
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GOLDViettel Telecom |
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SILVERBupa (Asia) |
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BRONZESumber Indah Lestari |
8. Best Mobile Campaign for a Specific Audience
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GOLDGlico |
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SILVERUnilever |
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BRONZENestlé SA Wyeth Nutrition |
9. Best Mobile Growth Strategy
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GOLDFWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability) |
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SILVERLalamove |
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BRONZEShell International Petroleum |
10. Best Mobile Storytelling Campaign
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GOLDViettel Digital Services Corporation |
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SILVERElectricity Generating Authority of Thailand (EGAT) |
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BRONZEBSH Home Appliances (Vietnam) |
11. Best Mobile Viral Marketing Campaign
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GOLDKenny Rogers Roasters Philippines |
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SILVERKenny Rogers Roasters Philippines |
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BRONZEPalawan Group of Companies |
12. Best Original Content
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GOLDTelekomunikasi Selular |
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SILVERNestlé |
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BRONZEWatson’s Personal Care Stores |
13. Best Results-Driven Mobile Campaign
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GOLDAlodokter Teknologi Indonesia |
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SILVERMcDonald’s |
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BRONZEHSBC Singapore |
14. Best Use of Display Advertising
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GOLDAlodokter Teknologi Indonesia |
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SILVERIndofood CBP Sukses Makmur |
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BRONZEUnilever |
15. Best Use of Geofencing
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GOLDIndofood CBP Sukses Makmur |
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SILVERSanofi |
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BRONZESingapore Kindness Movement |
16. Best Use of In-App Advertising
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GOLDGrab |
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SILVERUnilever Philippines |
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BRONZENestlé |
17. Best Use of Interactive Media / AR & VR
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GOLDGlobal Digital Niaga |
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SILVERUnilever |
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BRONZEIndofood CBP Sukses Makmur |
18. Best Use of KOLs / Influencers
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GOLDReckitt Benckiser |
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SILVERUnilever |
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BRONZELiwayway Vietnam |
19. Best Use of Mobile Commerce
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GOLDBlibli |
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SILVERNestlé |
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BRONZEUnilever |
20. Best Use of Mobile Integration
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GOLDStellar Ace |
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SILVERHong Kong Tourism Board |
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BRONZEFWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability) |
21. Best Use of Mobile-Customer Engagement
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GOLDStellar Ace |
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SILVERCentral Provident Fund Board |
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BRONZEThe Hong Kong Jockey Club |
22. Best Use of Personalisation
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GOLDBupa (Asia) |
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SILVERKawan Lama Sejahtera |
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BRONZESanofi |
23. Best Use of Promotions
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GOLDWatson’s Personal Care Stores |
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SILVERTransitLink |
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BRONZENestlé |
24. Best Use of Real Time Marketing
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GOLDChina Construction Bank (Asia) |
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SILVERAbbott Indonesia |
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BRONZELazada Thailand |
25. Best Use of Social
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GOLDReckitt Benckiser |
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SILVERNestlé |
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BRONZETelekomunikasi Selular |
26. Best Use of Video
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GOLDTelekomunikasi Selular |
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SILVERTelekomunikasi Selular |
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BRONZEDBS Bank (Hong Kong) |
27. Best User Experience
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GOLDHang Seng Bank |
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SILVERHSBC Bank (Singapore) |
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BRONZEAlodokter Teknologi Indonesia |
28. Most Engaging Mobile Campaign
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GOLDCircle K Convenience Store (HK) |
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SILVERIndofood CBP Sukses Makmur |
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BRONZEUnilever |
29. Most Innovative Use of Mobile
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GOLDBupa (Asia) |
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SILVERLevel Infinite |
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BRONZEStellar Ace |
30. Most Innovative Use of Mobile Technology
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GOLDShell International Petroleum |
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SILVERFWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability) |
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BRONZEUnilever |
31. Best Campaign - B2C
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GOLDHSBC Bank (Singapore) |
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SILVERBupa (Asia) |
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BRONZENestlé |
32. Best Campaign - Banking & Finance
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GOLDChina Construction Bank (Asia) |
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SILVERHang Seng Bank |
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BRONZEKGI Securities |
33. Best Campaign - Consumer Goods
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GOLDNestlé |
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SILVERUnilever Philippines |
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BRONZEPhilips |
34. Best Campaign - eCommerce & Retail
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GOLDNestlé |
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SILVERLazada Thailand |
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BRONZEWatson’s Personal Care Stores |
35. Best Campaign - Fashion & Beauty
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GOLDWatson’s Personal Care Stores |
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SILVERSamsung |
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BRONZEUnilever Philippines |
36. Best Campaign - Food & Beverage
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GOLDIMI Lifestyle Products |
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SILVERLiwayway Vietnam |
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BRONZEMAGGI |
37. Best Campaign - Government, Utility & Services
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GOLDInfocomm Media Development Authority (IMDA) |
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SILVERHong Kong Productivity Council |
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BRONZEElectricity Generating Authority of Thailand (EGAT) |
38. Best Campaign - Health & Wellness
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GOLDDKT Indonesia |
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SILVERBupa (Asia) |
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BRONZEAlodokter Teknologi Indonesia |
39. Best Campaign - Lifestyle & Entertainment
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GOLDFWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability) |
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SILVERNamco Enterprises Asia |
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BRONZEPhilips & Levi’s |
40. Best Campaign - Telecommunications
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GOLDYoodo |
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SILVERTelekomunikasi Selular |
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BRONZEGlobe Telecom |