Winners

Marketer of The Year

AIA International

1. Excellence in Advertising

GOLD

Cathay Pacific Airways
Cathay Pacific – Move Beyond
Agency: Publicis Groupe Hong Kong

SILVER

The Dairy Farm Group
7-Eleven Hong Kong and Macau
7-SIGNATURE Chicken Delights – Heartfelt, Simple and Tasty
Agency: Serif Communications & Design

BRONZE

Hong Kong Disneyland Resort
The tiniest yet mightiest print ad ever
Agency: Mindshare Hong Kong

2. Excellence in Branded Content

GOLD

L’Oréal Hong Kong
LA ROCHE-POSAY LABORATOIRE DERMATOLOGIQUE
A Life Changer
Agency: McCann Worldgroup Hong Kong

SILVER

Hong Kong Tourism Board
Sham Shui Po – Treasures of the Heart
Agency: Grey Advertising Hong Kong, Mindshare Hong Kong

BRONZE

Entertainment One
Peppa Pig
Peppa Pig Celebrates Chinese New Year
Agency: Entertainment One

3. Excellence in Content Marketing

GOLD

Hong Kong Disneyland Resort
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages
Agency: Accenture Interactive, Greater China

SILVER

Hong Kong Tourism Board
One Place, Two Perspectives

BRONZE

Mead Johnson Nutrition
Mead Johnson Nutrition 50th Anniversary – Innovation Is Timeless
Agency: Ogilvy, PR & Influence

4. Excellence in Corporate Social Responsibility

	GOLD CLP Power Hong Kong CLP Power Connect 2019 Program Agency: Bones Communications
	SILVER Senior Citizen Home Safety Association The Scent of a Mother Agency: Narrow Door
	BRONZE Hang Seng Bank GO! GingerOnion Percentage Of Life Campaign Agency: The Bread Digital
	BRONZE Maxim’s Group Maxim’s Friendly Restaurant Campaign Agency: Madbox Communications

5. Excellence in Creative Design

GOLD

Olympian City
Journey to the Past
Agency: Ohmykids

SILVER

Kimberly-Clark Hong Kong
Andrex
The Poovolution
Agency: Havas Hong Kong, Wavemaker Hong Kong

BRONZE

Sun Life Hong Kong
Motion Graffiti
Agency: CMRS Digital Solutions

6. Excellence in CX/UX

GOLD

Inchcape Hong Kong
LEXUS
Find Your Unbeaten Path
Agency: TBWA\ Hong Kong

SILVER

AIA International
AIA Hong Kong
Super Connect

BRONZE

Fidelity International
FIL Investment Management (Hong Kong)
Fidelity MPF Smart Onboarding
Agency: Zlashy

7. Excellence in Customer Engagement

GOLD

AIA International
AIA Hong Kong
“FUEL” – The heart-winning customer engagement strategy powered by data analytics
Agency: Accenture Interactive, Greater China

SILVER

AIA International
AIA Hong Kong
Super Connect

BRONZE

Inchcape Hong Kong
LEXUS
Find Your Unbeaten Path
Agency: TBWA\ Hong Kong

8. Excellence in Data-Driven Marketing

	GOLD Inchcape Hong Kong LEXUS Find Your Unbeaten Path Agency: TBWA\ Hong Kong
	SILVER AIA International AIA Hong Kong Super Connect
	SILVER HKT csl Samsung Galaxy S10 Launch Agency: CruiSo Digital Solutions
	BRONZE Estée Lauder Group Bobbi Brown Automatically Glow Agency: Kontec

9. Excellence in Digital Marketing

GOLD

Ocean Park Corporation
Ocean Park
Halloween Fest 2018 – Horrors lurk in every corner
Agency: dentsu X, Metta Communications

SILVER

Hong Kong Disneyland Resort
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages
Agency: Accenture Interactive, Greater China

BRONZE

FrieslandCampina
Friso
Chatbot and Community Management Development
Agency: PRIZM

10. Excellence in Exclusive Event

GOLD

Swire Properties
Taikoo Place
PROJECT AFTER 6: The Pitch
Agency: Medium Rare

SILVER

Allianz Global Investors
AllianzGI AI Hackathon
Agency: Fingertips

BRONZE

Swire Properties
ArtisTree
Beyond Fashion
Agency: ANON

11. Excellence in Experiential Marketing

GOLD

Lee Tung Avenue and Citywalk
GAIA, The Earth Exhibition
Agency: Impact Communications, MakeItLoud Marketing

SILVER

Alipay Payment Services (HK)
AlipayHK
AlipayHK Futureland

BRONZE

AIA International
AIA Hong Kong
AIA 100 · Water Curtain
Agency: T Creative, As One Interactive

12. Excellence in Event Marketing

	GOLD Hang Lung Properties Fashion Walk Halloween Styloween Hong Kong Zombie Walk Agency: OUTSIGN.lab
	GOLD Samsung Electronics HK Samsung Samsung Cafe Agency: Cheil Hong Kong
	SILVER AIA International AIA Hong Kong Healthfest by AIA Agency: What If Hong Kong
	BRONZE Fonterra Brands (Hong Kong) Anlene Anlene “We Are More” Agency: Sunny Idea Hong Kong, The PUZZLE Marketing & PR, MediaCom Hong Kong

13. Excellence in Financial Marketing

GOLD

AIA International
AIA Hong Kong
Tax Incentive Programme
Agency: Uth Creative Group

SILVER

FWD Hong Kong
Retire Your Way
Agency: Tribal Worldwide, a branch of DDB Group, GroupM

BRONZE

AIA International
AIA Hong Kong
“AIA Vitality Commissioner of Health” Integrated Advertising Campaign
Agency: Uth Creative Group

14. Excellence in Health & Beauty Marketing

	GOLD Unilever Dove Appreciate don’t Adjudicate Agency: PHD HONG KONG
	SILVER AstraZeneca Hong Kong IMFINZI Reignite Hope Agency: Strategic Public Relations Group
	SILVER Hong Kong Cancer Fund Polyps Agency: Bones Communications
	BRONZE Guerlain Hong Kong Guerlain Bee Garden Agency: Spring Public Relations, SEKGAMDONG, Pen & Paper

15. Excellence in Innovation

GOLD

Inchcape Hong Kong
LEXUS
Find Your Unbeaten Path
Agency: TBWA\ Hong Kong

SILVER

Alipay Payment Services (HK)
AlipayHK
AlipayHK NEXT Store
Agency: Guru Online

BRONZE

Hong Kong Tourism Board
Hong Kong Arts Month
Agency: ANON, Mindshare Hong Kong

16. Excellence in Insurance Marketing

GOLD

Zurich Insurance (Hong Kong)
HomeChoice Insurance
Agency: MEology

SILVER

AIA International
AIA Hong Kong
“AIA Vitality Commissioner of Health” Integrated Advertising Campaign
Agency: Uth Creative Group

BRONZE

FWD Hong Kong
Retire Your Way
Agency: Tribal Worldwide, a branch of DDB Group, GroupM

17. Excellence in Integrated Marketing

GOLD

AIA International
AIA Hong Kong
Tax Incentive Programme
Agency: Uth Creative Group

SILVER

Hong Kong Tourism Board
Reframing Hong Kong
Agency: Mindshare Hong Kong

BRONZE

PCCW Media Group
Now TV
Happy Academy
Agency: Havas Hong Kong

18. Excellence in KOL Partnership

GOLD

American Eagle Outfitters
American Eagle
You. In Color.
Agency: McCann Worldgroup Hong Kong

SILVER

L’Oréal Hong Kong
LA ROCHE-POSAY LABORATOIRE DERMATOLOGIQUE
A Life Changer
Agency: McCann Worldgroup Hong Kong

BRONZE

FWD Hong Kong
FWD North Pole Marathon 2019
Agency: MSLGROUP

19. Excellence in Launch/Rebranding

GOLD

AIA International
AIA Hong Kong
Tax Incentive Programme
Agency: Uth Creative Group

SILVER

Estée Lauder Group Hong Kong
Darphin Hong Kong
#ShareTheBloom Brand Launch Campaign
Agency: The Bread Digital

BRONZE

Cathay Pacific Airways
Cathay Pacific – Move Beyond
Agency: Publicis Groupe Hong Kong, VCCP London

20. Excellence in Lifestyle & Entertainment Marketing

	GOLD West Kowloon Cultural District Authority Tea House Theatre Experience at The Xiqu Centre Tea House Theatre Experience
	SILVER American Eagle Outfitters American Eagle You. In Color. Agency: McCann Worldgroup Hong Kong
	SILVER TUMI The TUMI Loft Agency: PLUG AGENCY, LORE, AWETHENTIC STUDIOS, FREMENT PR
	BRONZE Lee Tung Avenue The Spirit of Christmas Agency: MakeItLoud Marketing, C3 Project Management Company

21. Excellence in Loyalty Marketing

	GOLD The Dairy Farm Company Mannings Mann Card Program Transformation Agency: TBWA\ Hong Kong
	SILVER FWD Hong Kong FWD MAX
	BRONZE Olympian City OC STEM Lab OC STEM Lab
	BRONZE SOGO Hong Kong SOGO Thankful Weeks May 2019 Agency: KREW

22. Excellence in Mass Event

GOLD

AIA International
AIA Hong Kong
Healthfest by AIA
Agency: What If Hong Kong

SILVER

FWD Hong Kong
Limitless Challenge 2018
Agency: Sportsoho Media

BRONZE

Link Asset Management
Stanley Plaza
Stanley Plaza Finnish Christmas Market 2018

23. Excellence in Media Strategy

	GOLD Ocean Park Corporation Ocean Park Halloween Fest 2018 – Horrors lurk in every corner Agency: dentsu X
	SILVER AIA International AIA Hong Kong Tax Incentive Programme Agency: CMRS Digital Solutions, MediaCom Hong Kong
	SILVER Sony Corporation of Hong Kong Sony Hong Kong The Beauty Begins The Beauty Lasts Agency: Carat Hong Kong, The Right Side
	BRONZE Cathay Pacific Airways “Sleep Less in Seattle” Agency: Publicis Groupe Hong Kong

24. Excellence in Mobile Marketing

	GOLD Hong Kong Disneyland Resort Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages Agency: Accenture Interactive, Greater China
	SILVER Hysan Marketing Services Lee Gardens Love is All Around at Lee Gardens Agency: Mindshare Hong Kong
	BRONZE LEGO LEGO®LIFE: Kids-safe Social Networking Platform Agency: Initiative Hong Kong
	BRONZE L’Oréal Hong Kong YSL BEAUTÉ I LOVE YSL POP-UP STORE Agency: Pontac Digital

25. Excellence in Online Video

	GOLD Ocean Park Corporation Ocean Park Halloween 2018 Agency: Metta Communications, dentsu X
	SILVER OPTICAL 88 30th Anniversary Campaign Agency: Uth Creative Group
	SILVER Trip.com “The Easy Way To Go” Agency: Digitas Hong Kong, GrowthRing & Co.
	BRONZE HK Express Your Move

26. Excellence in Partnership

GOLD

Link Asset Management
Link
“Link’s Fresh Markets ‧ SANRIO CHARACTERS” campaign

SILVER

Fonterra Brands (Hong Kong)
Anlene
Anlene “We Are More”
Agency: Sunny Idea Hong Kong, The PUZZLE Marketing & PR, MediaCom Hong Kong

BRONZE

DBS Bank (Hong Kong)
DBS BusinessClass
DBS BusinessClass Electronics Disrupt

27. Excellence in Programmatic Marketing

GOLD

AIA International
AIA Hong Kong
AIA HK Voluntary Health Insurance Scheme Campaign
Agency: Xaxis Hong Kong, MediaCom Hong Kong

SILVER

Netvigator
Netvigator Online Branding & Acquisition Campaign
Agency: FABCOM

BRONZE

Hang Seng Bank
Hang Seng Travelsure Campaign
Agency: Wavemaker Hong Kong

28. Excellence in Public Relations

GOLD

Lee Tung Avenue and Citywalk
GAIA, The Earth Exhibition
Agency: Impact Communications, MakeItLoud Marketing

SILVER

Oatly
The New Word
Agency: Edelman Hong Kong, Sunny Idea Hong Kong

BRONZE

TUMI
The TUMI Loft
Agency: PLUG AGENCY, LORE, AWETHENTIC STUDIOS, FREMENT PR

29. Excellence in Retail Marketing

GOLD

Swire Properties
Cityplaza
Cityplaza x LEGO®: Build Happiness Together

SILVER

The Dairy Farm Company
Mannings
Personalization at Scale
Agency: Fimmick

BRONZE

SOGO Hong Kong
SOGO Thankful Weeks May 2019
Agency: KREW

30. Excellence in Social Media

GOLD

American Eagle Outfitters
American Eagle
You. In Color.
Agency: McCann Worldgroup Hong Kong

SILVER

West Kowloon Cultural District Authority
Freespace, West Kowloon Cultural District
#BeBoldFreespace

BRONZE

L’Oréal Hong Kong
LA ROCHE-POSAY LABORATOIRE DERMATOLOGIQUE
A Life Changer
Agency: McCann Worldgroup Hong Kong

31. Excellence in Targeted Event

GOLD

Fonterra Brands (Hong Kong)
Anlene
Anlene “We Are More”
Agency: Sunny Idea Hong Kong, The PUZZLE Marketing & PR, MediaCom Hong Kong

SILVER

Vennic
TamJai SamGor
Spicy Valentine
Agency: MADKIDS

BRONZE

Olympian City
Journey to the Past
Agency: Ohmykids

32. Excellence in Use of Technology

GOLD

Alipay Payment Services (HK)
AlipayHK
AlipayHK NEXT Store
Agency: Guru Online

SILVER

DBS Bank (Hong Kong)
DBS BusinessClass
DBS BusinessClass Electronics Disrupt

BRONZE

Samsung Electronics HK
Samsung
Galaxy Studio
Agency: Cheil Hong Kong

Stay Updated!

Be the first to know what's coming up! Sign Up for our newsletter to get the latest news and events related to Marketing Magazine.

Awards

Agency of the Year Awards

Asia e-Commerce Awards

Loyalty & Engagement Awards

Marketing Events Awards

Marketing Excellence Awards

Marketing Talent Awards

Conferences

Digital Marketing Asia

PR Asia

Retail Marketing

Masterclass Series

Social Networks

Other Links