It’s also important to note that judges can deduct marks for exceeded word counts.

Using images, charts and graphs can help to reduce the word count and convey your message in a clear and concise way.

Judges can only mark the work and evidence before them so don’t assume they already know your work – give them context and feed them the content they need to know.

Don’t be vague when reporting your results. Judges can only award marks for work and results gained within the eligibility period and location so break it down for them clearly. What happened this year?

It’s important to be precise so the judges can really understand the success of your campaign and award deserved points. Percentages can help to show growth, but where possible, report numerical increases and achievements against specific targets.

All of our judges are bound by non-disclosure agreements and you can highlight any work that is to remain strictly confidential and for judging purposes only. Anything highlighted in red will not be disseminated beyond the judging panel in any way.

Again, judges can only mark the work and evidence before them and they have to mark it against set criteria so make sure you’ve covered all areas so you don’t lose marks unnecessarily.

You might want to enter the same campaign in to multiple categories – that’s totally fine but each category will be looking at different aspects so make sure your entry is tailored to the category at hand. One entry doesn’t always fit all so help the judges find the information they need for that specific category.

If you’re tight on time, don’t waste efforts creating a beautiful deck – impress the judges with key information and great results (and maybe a catchy title!). It’s nice to be creative and stand out but not at the expense of the content which will be marked against set criteria.

Double check everything is there and working before you submit. It would be such a shame if you missed a crucial section or have a key URL that is broken and the judges can’t access it.