Lynette Poh

Senior Director of Marketing Communications, Group Consumer

Singtel

With over 20 years’ experience in branding, marketing and advertising, Lynette has worked on some of the world’s most loved brands including Singapore Airlines, Johnson’s Baby and Sky. Earlier in her career, she was an account planner for creative agencies in Singapore and the UK.

Lynette ventured into marketing when she joined Singtel in 2012 to launch Dash – the Mobile Money App. Today, she oversees marketing communications for Singtel’s consumer business. In this role, she leads the go-to-market strategies that drive consumer acquisition and retention for Singtel’s mobile, broadband, entertainment and extensive range of digital services.

She recently led the launch of Singtel 5G, Singapore’s most powerful 5G Network and champions Singtel’s empowering ‘You Can’ movement and GOMO’s #dataforgood initiative.

View other judges’ profile