2026 JUDGE’S PROFILE

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Joshua Leong

Head of Performance Marketing

Charles & Keith
Joshua is a senior performance marketing and e-commerce growth leader with extensive experience evaluating and driving scalable, data-driven growth across global markets. He specialises in full-funnel performance ecosystems spanning paid media, affiliates, CRM, and analytics, with a strong track record of delivering measurable commercial outcomes for leading consumer brands.

Throughout his career, Joshua has led regional and global teams overseeing complex marketing operations across platforms including Meta, Google, TikTok, and major affiliate networks. He is known for assessing campaigns through a rigorous lens of strategy, execution, and effectiveness—balancing creativity with disciplined optimisation and brand integrity.

With deep expertise in attribution, incrementality, and advanced measurement frameworks such as GA4 and BigQuery, Joshua values work that demonstrates clear objectives, strong use of data, thoughtful experimentation, and sustainable business impact.

View other 2026 judges’ profile
Sharon Wong

Sharon Wong

Marketing Director

Arts House Group

Joshua Leong

Joshua Leong

Head of Performance Marketing

Charles & Keith

Natalie Kuan

Natalie Kuan

Head of Marketing and Communications, Singapore

CIMB Bank

David Boh

David Boh

Director of Digital Marketing

COMO Hotels

Pei Ling Ho

Pei Ling Ho

Regional Head of Creative (APAC)

Duolingo

Mansi Chopra

Mansi Chopra

Chief Marketing Officer

Finmo

Joey Ong

Joey Ong

Assistant Vice President Group Brand & Marketing

FWD Group

Brenda Maderazo

Brenda Maderazo

Deputy Director, Marketing – Healthy Lifestyle

Health Promotion Board

Penny Quek

Penny Quek

Senior Vice President, Corporate and Institutional Banking Marketing

HSBC

Anjali Saroj Kalia

Anjali Saroj Kalia

Assistant Vice President – Digital Excellence

IHH Healthcare

Pinky Sibal

Pinky Sibal

Director Brand and Marketing Services

James Cook University

Shalini Seneviratne

Shalini Seneviratne

Global Marketing Director – Baby & Child Care

Kimberly-Clark

Alvin Tham

Alvin Tham

Chief Marketing Officer

Kinderland International Education

Adeline Koh

Adeline Koh

Head of Growth Marketing

Little Farms

Ying Shing Ling

Ying Shing Ling

Deputy Director (Integrated Marketing)

National Gallery Singapore

Jason Wong

Jason Wong

Head of Marketing & Business Development

OUE Restaurants

Jane Yeo

Jane Yeo

Head of Brand and Communications

Philips APAC
Adithya Panjala

Adithya Panjala

Senior Brand Director, Haircare Asia-Pacific

Procter & Gamble

Frances Koh

Frances Koh

Head of Brand Marketing & Sustainability

RISIS

Leslie Lin

Leslie Lin

Head of Growth

SingSaver (part of MoneyHero (NASDAQ: MNY)
Snigdha Nandan

Snigdha Nandan

Global Head of Digital Marketing and Marketing Effectiveness

Standard Chartered Bank