Entry Submission

How to Enter?

Submitting your entries for the MARKies Awards is simple and completely online. The entry submission deadline is Wednesday 2 March 2022 at 23:59hrs.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

  • Firstly, download and read the Entry Guidelines and follow the instructions and specific category requirements to ensure your entries are submitted successfully.
  • Please download and use the Core Submission Template provided to prepare your Entry Submission Document.
  • All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.
  • Entrants are strongly encouraged to gather all entry materials like photos, videos and charts before starting the entry process.
  • Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.
  • Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and cannot be changed and / or transferred to another party.
  • Please include an event photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and in the magazine etc.
Submission Deadline

Wednesday 2 March 2022, 23:59hrs

Judging Criteria (CREATIVE IDEA CATEGORIES)

IDEA (45% of total score) (max. 500 words)
Illustrate the thought process and inspiration behind the idea, and how the idea formed the centre piece of your marketing or advertising campaign / initiative / programme. Elaborate on any creative challenges you were faced with, the target audience and key competitors you were up against that made your idea stand out.

Recommended information:

  • Start date
  • End date
  • Key objectives
  • Target audience
  • Key competitors
  • Budget provided
  • Creative idea

 

STRATEGY (30% of total score) (max. 500 words)
Outline the strategic approach undertaken to bring your idea to life. Demonstrate the imaginative, resourceful, and creative formula you had planned to use to execute the creative idea and campaign.

Recommended information:

  • Core strategic thought
  • Creative expression
  • Creative rationale
  • Intended media channel(s)

 

EXECUTION (20% of total score) (max. 500 words)
Describe how your creative idea was implemented, the mediums used, and the roles of the different tactics employed. If applicable, illustrate how you managed to combine various elements of your campaign to achieve a bigger marketing goal or add to a broader campaign timeline.

Recommended information:

  • Executive plan
  • Execution strategy
  • Execution timeline

 

RESULTS (5% of total score) (max. 500 words)
Elaborate on the outcome of the campaign and bottom-line impact. Demonstrate clear evidence / metrics that made your idea stand out and delivered your challenge.

Judging Criteria (MEDIA USAGE CATEGORIES )

IDEA (10% of total score) (max. 500 words)
Describe the media challenge, context, and thought process behind the idea of your marketing or advertising media campaign. Elaborate on any creative challenges you were faced with, the target audience and key competitors you were up against that eventually helped to form your idea.

Recommended information:

  • Start date
  • End date
  • Key objectives
  • Target audience
  • Key competitors
  • Budget provided
  • Creative idea

 

STRATEGY (20% of total score) (max. 500 words)
Outline the strategic approach undertaken to choose specific media that would bring your idea to life effectively. Demonstrate the formula and understanding of marketing mediums you used to execute the creative idea and campaign across your intended media channel(s).

Recommended information:

  • Core strategic though
  • Creative expression
  • Creative rationale
  • Intended media channel(s)

 

EXECUTION (30% of total score) (max. 500 words)
Describe how your use of media was executed and how you carried out the execution across your selected media channel(s). If applicable, illustrate how you managed to combine various elements of your campaign to achieve a bigger marketing goal or add to a broader campaign timeline.

Recommended information:

  • Executive plan
  • Execution strategy
  • Execution timeline
  • Channels used

 

RESULTS (40% of total score) (max. 500 words)
Elaborate on the outcome of the campaign and bottom-line impact. Demonstrate clear evidence / metrics that made your idea stand out and delivered your challenge. Show proof of how you worked with your initial budget to deliver a return on investment that delivered the results you had sought to accumulate.

Judging Criteria (People Categories: For categories 42- 44 )
Please write a maximum 2,000 words (total) including evidence to support and address each of the specific category criteria bullet points outlined in the category’s description. Please ensure all areas mentioned are covered within your submission as the jury will be looking for these details. Each bullet point will hold a maximum potential value of 10 points.
Eligibility
  • The eligibility period of work submitted is from 1 January 2021 to 31 December 2021. Campaigns must have launched or debuted during this period.
  • Entries are open to any active, completed, launched or updated marketing initiatives, campaigns or projects that are conducted within the eligibility period in Singapore.
  • Work which was entered in the previous MARKies Awards 2021 is not eligible unless the campaign has been adapted or is ongoing from the previous eligibility period.
  • Categories are open to any agencies based in Singapore. Work must have been carried out in Singapore for the Singapore market.
  • Entrants may submit the same campaign in multiple categories or different campaigns in one category. In these instances, these will be classed as individual entries. There is no limit to the number of entries an agency may submit but each individual submission will be charged as a single entry at SGD 365.
  • Entrants entering the same campaign in to multiple categories must tailor the submission accordingly and outline how the campaign fits the specific category at hand.
  • Submissions are open to all agencies serving marketers in Singapore. Entries carried out in partnership between organisations are welcomed too. However, the entrant must designate a leading agency for each of the joint campaigns as only ONE agency will be recognised in each winning campaign.
  • Agencies must seek the permission of the brand before entering.
Fees and Payment

Standard entry fee:
SGD 365 per entry (valid until Wednesday 2 March 2022)

Late entry fee:
SGD 395 per entry (for any entries received after Wednesday 2 March 2022)

Payment methods:
Credit card (Visa, MasterCard, AMEX).
All entries are non-refundable.

7% Goods and Services Tax is applicable to all Singapore registered companies. The prices shown are BEFORE the 7% GST

Terms & Conditions
  • Entry fees are non-refundable.
  • Entries will not be considered for judging if payment has not been received when judging commences.
  • The judges’ decisions are final.
  • Without prior notice, the MARKies Awards team reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category / categories will not be refunded.
  • Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the awards website, the screen on the night of the awards, trophy (presented on the awards night, should you win) and any other awards-related materials. The reflected text will be in Title Case unless brand guidelines specify otherwise.
  • Please note that after the submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and cannot be changed and / or transferred to another party. Any changes made after submission will be charged 10% of the entry fee per change.
  • Finalists need to be present, or appoint a representative to be present, at the awards gala dinner in order to receive their trophy(ies) in case they win.
  • Please refer to the full terms & conditions in the Entry Guidelines
Important
  • The entrant agrees that MARKETING-INTERACTIVE or Lighthouse Independent Media Pte Ltd will not accept responsibility for errors or omissions reproduced in the presentation of the MARKies Awards, in MARKETING-INTERACTIVE, or for work lost or corrupted under any circumstances.
  • Any confidential information should be written in red font or highlighted in red. Any text in red font or highlighted in red will not be disseminated beyond the judging panel in any way.
  • The entrant otherwise grants MARKETING-INTERACTIVE permission to show material from the entries at the awards presentation, in the magazine and at such times as deemed appropriate.