2026 JUDGE’S PROFILE

Brenda Maderazo

Deputy Director, Marketing – Healthy Lifestyle

Health Promotion Board

Brenda provides strategic leadership in the development of integrated marketing communication campaigns to advance Singapore’s national health agenda through the Health Promotion Board’s public education and consumer engagement efforts. Occasionally, she also serves as a guest lecturer at the National University of Singapore’s Saw Swee Hock School of Public Health. Brenda takes great pleasure in marrying the rigour of data and the transformative power of big ideas. Over the years, she has led numerous award-winning marketing campaigns and million-dollar fundraising projects in her professional career spanning health, government, not-for-profit, education and media organisations.

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