2025 Winners

Overall Creative Ideas MARKie
LEO
Overall Media Usage MARKie
GOODSTUPH
1. Most Creative – Cause Marketing
GOLD

VML Singapore
Client Organisation: HSBC Bank (Singapore)
Campaign: HSBC Mind Athletes
SILVER

Starcom Singapore, SGAG
Client Organisation: National Environment Agency
Campaign: Hot Girl Summer: SG Edition
BRONZE

Cheil Singapore
Client Organisation: Samsung Electronics Singapore (SESP)
Campaign: #GameLikeHer

 

2. Most Creative – Communications / Public Relations
GOLD

Ampersand Advisory
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow
Campaign: Enfagrow Creates Unique AI Song In Tribute to Singaporean Mothers
SILVER

Plus Collaboratives
Client Organisation: Central Provident Fund Board (CPFB)
Campaign: Life’s Supermart
BRONZE

Starcom Singapore, SGAG
Client Organisation: National Environment Agency
Campaign: Hot Girl Summer: SG Edition

 

3. Most Creative – Content Marketing
GOLD

VML Singapore
Client Organisation: Ministry of Home Affairs (MHA)
Brand: SGSecure
Campaign: ‘Foiled Once More’ – The First Ever Music Video that is also an Anti-Terrorism Campaign
SILVER

MINISTRY Agency
Client Organisation: Sentosa Development Corporation
Brand: Sentosa
Campaign: From Island Destination to Island Storyteller
BRONZE

TEAM LEWIS
Client Organisation: Pizza Hut
Campaign: Pizza Hut – Don’t Paiseh: Hu-At Cheong Gai Pizza

 

4. Most Creative – Customer Engagement
GOLD

Off The Beaten Track
Client Organisation: Bridgestone Asia Pacific
Campaign: Bridgestone Rival: Race To the Top
SILVER

AIR Interactive
Client Organisation: L’Oréal Travel Retail APAC
Brand: Lancôme
Campaign: Génifique AI
BRONZE

Iris Singapore
Client Organisation: Far East Organization
Brand: Far East Malls
Campaign: Season of Joy with LINE FRIENDS at Far East Malls
BRONZE

Meet Isaac
Client Organisation: Changi Airport Group
Campaign: Changi Airport Group – Space APPxplorer

 

5. Most Creative – Digital
GOLD

Telescope Studios, Directions Group
Client Organisation: Carlsberg Group
Campaign: Discover The New Side Of Blue
SILVER

Meet Isaac
Client Organisation: Changi Airport Group
Campaign: Changi Airport Group – Space APPxplorer
BRONZE

Ampersand Advisory
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow
Campaign: Enfagrow Creates Unique AI Song In Tribute to Singaporean Mothers

 

6. Most Creative – Event (Physical / Virtual)
GOLD

Plus Collaboratives
Client Organisation: Central Provident Fund Board (CPFB)
Campaign: Life’s Supermart
SILVER

Starcom Singapore
Client Organisation: Samsung Electronics Singapore (SESP)
Brand: Samsung
Campaign: Celebrate Rising Homegrown Talents and Love of Music with Samsung Galaxy Z Fold6 | Flip6​
BRONZE

:Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Heineken
Campaign: Heineken Enter The Maltiverse

 

7. Most Creative – Experiential
GOLD

LEO
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: Sweet Paprika Chicken McCrispy® – The Crispiest Takeover
SILVER

Hogarth Worldwide
Client Organisation: Central Narcotics Bureau of Singapore
Campaign: Drug Victims Remembrance Day 2024
BRONZE

IRIS Singapore, Havas Media Singapore
Client Organisation: Trust Bank
Campaign: Turning Every Spend to Everyday Wins With Trust Cashback Card

 

8. Most Creative – Gamification Campaign
GOLD

SKALE by GrowthDesk
Client Organisation: SingPost Centre
Campaign: SingPost Centre Christmas at KITKAT Kabin
SILVER

OMD Singapore
Client Organisation: McDonald’s Singapore
Campaign: My Happy Place
BRONZE

Off The Beaten Track
Client Organisation: Bridgestone Asia Pacific
Campaign: Bridgestone Rival: Race To the Top

 

9. Most Creative – Government Sector / Non-Profit Marketing
GOLD

Publicis Singapore, Starcom Worldwide
Client Organisation: Health Promotion Board
Campaign: Salt Changes The Relationship We Have With Flavour
SILVER

Fishermen Integrated Singapore, ACCSS Media, Graph Studio
Client Organisation: National University of Singapore
Brand: NUS, School of Lifelong Learning
Campaign: NUS L3 Halloween Campaign: Turning Fear Into Empowerment
BRONZE

Bless7Up
Client Organisation: Singapore Kindness Movement
Campaign: Be Greater – Shorts3

 

10. Most Creative – Hyperlocal Marketing
GOLD

Accenture Song Singapore, Arena Media Singapore
Client Organisation: Amazon SG
Campaign: One Prime Branding
SILVER

Havas Media Singapore
Client Organisation: Shopee
Campaign: Shopee 11.11 Big Sale
BRONZE

McCann Worldgroup Singapore
Client Organisation: Central Provident Fund Board (CPFB)
Campaign: Future Prompts

 

11. Most Creative – Immersive Brand Activation
GOLD

VML Singapore
Client Organisation: HSBC Bank (Singapore)
Campaign: HSBC Mind Athletes
SILVER

Dezign Format
Client Organisation: CHANEL
Campaign: CHANEL Winter Tale
BRONZE

George P. Johnson, Design Bridge and Partners
Client Organisation: HSBC
Campaign: HSBC FutureVision @ Singapore Fintech Festival

 

12. Most Creative – Influencers / KOLs
GOLD

Hello Health Group, The M Makers
Client Organisation: GSK
Campaign: Shingles Disease Awareness Campaign
SILVER

TBWA\Singapore
Client Organisation: HSBC
Campaign: Bread and Better
BRONZE

The Thirdspace
Client Organisation: Air New Zealand
Campaign: The New Zealand Effect

 

13. Most Creative – Integrated Media
GOLD

LEO
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: LoveSG 2024 – Garlic Chilli. It’s A Singapore Thing.
SILVER

FiftyFull
Client Organisation: Singapore Institute of Technology
Campaign: SIT Brand and Admissions Campaign 2024
BRONZE

DSTNCT
Client Organisation: Ministry of Digital Development and Information
Brand: ForwardSG
Campaign: Let’s Begin

 

14. Most Creative – Interactive Storytelling
GOLD

:Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Heineken
Campaign: Heineken Enter The Maltiverse
SILVER

DSTNCT
Client Organisation: Ministry of Digital Development and Information
Brand: ForwardSG
Campaign: Let’s Begin
BRONZE

Zenith Singapore
Client Organisation: Haleon Singapore
Campaign: Sensodyne SG&E Launch

 

15. Most Creative – Launch / Re-Launch
GOLD

R/GA, Havas Media Singapore
Client Organisation: KFC
Campaign: Lucky Undie
SILVER

Concept Alliance Asia
Client Organisation: Volkswagen Group Singapore
Brand: Volkswagen
Campaign: Buzzin’ the beach – Volkswagen Singapore introduces the ID. Buzz
BRONZE

LEO
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: Sweet Paprika Chicken McCrispy ® – The Crispiest Takeover
BRONZE

Pep & Co., imDigital
Client Organisation: SHINE Children and Youth Services
Campaign: Nothing Is Impossible 2024

 

16. Most Creative – Out-of-Home
GOLD

Accenture Song Singapore, Arena Media Singapore
Client Organisation: Amazon SG
Campaign: One Prime Branding
SILVER

Havas Media Singapore
Client Organisation: Shopee
Campaign: Shopee 11.11 Big Sale
BRONZE

GOVT Singapore
Client Organisation: Sentosa Development Corporation
Brand: Sentosa
Campaign: Sentosa GrillFest

 

17. Most Creative – Social Commerce
GOLD

Gloo
Client Organisation: Dairy Farm Group
Brand: Guardian
Campaign: Guardian 2024 Integrated Social Approach
SILVER

Eliphant
Client Organisation: Advanced Micro Devices
Brand: AMD
Campaign: AMD x Acer x Foodpanda: Fuel Your Gaming: Nitro Eats Campaign
BRONZE

Briq
Client Organisation: FWD Group
Brand: OMNE by FWD
Campaign: Do Life At 100%

 

18. Most Creative – Social Media
GOLD

LEO
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: The McGriddles® Close Friends List
SILVER

antics@play
Client Organisation: iHerb
Campaign: iHerb Social Media 2024
BRONZE

Zenith Singapore
Client Organisation: Haleon Singapore
Campaign: Sensodyne SG&E Launch

 

19. Most Creative – Sonic Branding
GOLD

Havas Play Singapore
Client Organisation: Domino’s Pizza Singapore
Campaign: Pepperoni-roni
SILVER

Ampersand Advisory
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow
Campaign: AI creates song of love by toddlers for Mother’s Day
BRONZE

Mashwire
Client Organisation: Sunshine Bakeries
Brand: Sunshine
Campaign: Sunshine Shokupan Gold. Fuwa Fuwa Sugoine!

 

20. Most Creative – Specific Audience
GOLD

Oak3 Films
Client Organisation: Singapore Chinese Cultural Centre
Campaign: Chinese Opera Public Service Messages 2025
SILVER

Hello Health Group, The M Makers
Client Organisation: GSK
Campaign: Shingles Disease Awareness Campaign
BRONZE

LEO
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: The McGriddles® Close Friends List

 

21. Most Creative – Video
GOLD

Starcom Singapore, Viu
Client Organisation: National Environment Agency
Campaign: K-dramatizing Public Hygiene in Singapore
SILVER

Publicis Singapore, Starcom Worldwide
Client Organisation: Health Promotion Board
Campaign: Supporters Who Listen, Support Better
BRONZE

Publicis Chemistry 
Client Organisation: Singtel
Campaign: Singtel Possibilities Anthology

 

22. Most Effective Use – Artificial Intelligence
GOLD

McCann Worldgroup Singapore
Client Organisation: Central Provident Fund Board (CPFB)
Campaign: Future Prompts
SILVER

UM Singapore
Client Organisation: ExxonMobil Asia Pacific (Singapore Fuels Sales)
Brand: Esso Singapore
Campaign: Esso Predicts Your Next Visit
BRONZE

First Page Digital
Client Organisation: DHL
Brand: DHL Express
Campaign: Discover DHL

 

23. Most Effective Use - B2B Marketing
GOLD

PRM Marketing Services (PRMMS)
Client Organisation: Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
SILVER

TBWA\Singapore
Client Organisation: NCS
Campaign: NCS Impact 2024 – Social
BRONZE

We Are Social
Client Organisation: UOB
Campaign: UOB Business Outlook Study 2024

 

24. Most Effective Use – Consumer Insights
GOLD

GOODSTUPH
Client Organisation: Minden Singapore
Brand: yuu Rewards Club
Campaign: Life is Better with Double-yuus
SILVER

Starcom Singapore, Digitas Singapore
Client Organisation: Samsung Electronics Singapore (SESP)
Brand: Samsung
Campaign: Unfold Tomorrow: Mobile Redefined with Samsung Galaxy Z Fold6 | Flip6
BRONZE

SKALE by GrowthDesk
Client Organisation: POKKA
Campaign: POKKA Trio Rewards Club

 

25. Most Effective Use – Content
GOLD

GOODSTUPH
Client Organisation: Sport Singapore
Brand: Team Singapore
Campaign: The Team Singapore Intern
SILVER

DSTNCT
Client Organisation: Ministry of Digital Development and Information
Brand: ForwardSG
Campaign: Let’s Begin
BRONZE

Industria
Client Organisation: Škoda Singapore
Brand: Škoda
Campaign: Transcending Generations with Electrifying Adventures: Škoda’s Anime-Inspired Car Ad

 

26. Most Effective Use – Contextual Advertising
GOLD

Arena Media Singapore, Accenture Song Singapore
Client Organisation: Amazon SG
Campaign: One Prime Branding
SILVER

GroupM (EssenceMediacom)
Client Organisation: The Coca-Cola Company
Brand: Sprite
Campaign: Sprite – Heat Happens, Stay Cool
BRONZE

McCann Worldgroup Singapore
Client Organisation: Central Provident Fund Board (CPFB)
Campaign: Future Prompts
BRONZE

Tonic Digital
Client Organisation: TMC Academy
Campaign: Student Acquisition

 

27. Most Effective Use – Customer Acquisition
GOLD

Publicis Chemistry, OMD Singapore
Client Organisation: Singtel
Brand: GOMO
Campaign: GOMO Value Campaign + GOMO Grabber
SILVER

Grey Singapore, Mindshare Singapore
Client Organisation: giga! Singapore
Campaign: Every e is a giga eSIM
BRONZE

Gloo
Client Organisation: Exceed Sports & Entertainment
Brand: Glow Festival by Prudential
Campaign: Glow Festival by Prudential 2024

 

28. Most Effective Use – Customer Retention & Loyalty
GOLD

LEO
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: LoveSG 2024 – Garlic Chilli. It’s A Singapore Thing.
SILVER

LEO
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: The McGriddles® Breakfast x Icon Collection
BRONZE

OMD Singapore, Distilleri Group
Client Organisation: McDonald’s Singapore
Campaign: Collect Quest

 

29. Most Effective Use – Digital
GOLD

Ampersand Advisory
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow
Campaign: Enfagrow Creates Unique AI Song In Tribute to Singaporean Mothers
SILVER

Spark Foundry
Client Organisation: Mandai Wildlife Group
Brand: River Wonders
Campaign: River Wonders’ 10th Anniversary
BRONZE

Starcom Singapore
Client Organisation: Samsung Electronics Singapore (SESP)
Campaign: Galaxy S24: A Bold New Chapter in Mobile Technology

 

30. Most Effective Use – Events (Physical / Virtual)
GOLD

:Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Heineken
Campaign: Heineken Enter The Maltiverse
SILVER

Mad Hat Asia
Client Organisation: AP Media
Brand: DareDreamer
Campaign: World Christmas Market Singapore
BRONZE

MOI Global
Client Organisation: Alibaba Cloud
Campaign: Paris 2024 Olympic Games ~ La Riviere Alibaba Cloud

 

31. Most Effective Use – Experiential
GOLD

Jack Morton, Golin Singapore, Mindshare
Client Organisation: Unilever Singapore
Brand: Magnum
Campaign: Magnum Pleasure Express: Beyond Worlds
SILVER

:Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Heineken
Campaign: Heineken Star Brewing Sound System
BRONZE

Starcom Singapore, Cheil Singapore
Client Organisation: Samsung Electronics Singapore (SESP)
Brand: Samsung
Campaign: Unfold Tomorrow: Mobile Redefined with Samsung Galaxy Z Fold6 | Flip6

 

32. Most Effective Use – Government Sector / Non-Profit Marketing
GOLD

DSTNCT
Client Organisation: Youth Corps Singapore
Campaign: 10 Out of 10 Will Do Good
SILVER

LEO, Starcom Singapore, Pico
Client Organisation: For Real Co.
Campaign: Bringing people closer together, for real.
BRONZE

Publicis Singapore, Starcom Worldwide
Client Organisation: Health Promotion Board
Campaign: Words That Comfort

 

33. Most Effective Use – Influencers / KOLs
GOLD

LEO
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: The McGriddles® Breakfast x Icon Collection
SILVER

GroupM (Mindshare Singapore)
Client Organisation: Zespri
Campaign: Zespri – Fruit Pillbox
BRONZE

Mediabrands Content Studio
Client Organisation: L’Oreal
Brand: YSL (Yves Saint Laurent)
Campaign: YSL Secret Code

 

34. Most Effective Use – Integrated Media
GOLD

Spark Foundry
Client Organisation: Mandai Wildlife Group
Brand: Singapore Zoo
Campaign: Zoolympix
SILVER

Protocol
Client Organisation: SDIC
Campaign: Don’t Press The Panic Button!
BRONZE

Mediabrands Content Studio
Client Organisation: Team Singapore
Campaign: One Team, One Dream

 

35. Most Effective Use – Launch / Re-Launch
GOLD

OMD Singapore
Client Organisation: McDonald’s Singapore
Campaign: Conventional meets Unconventional: The Chicken McCrispy Signature
SILVER

Havas Media Singapore, IRIS Singapore
Client Organisation: Trust Bank
Campaign: Turning Every Spend to Everyday Wins With Trust Cashback Card
BRONZE

Mad Hat Asia
Client Organisation: AP Media
Brand: DareDreamer
Campaign: World Christmas Market Singapore

 

36. Most Effective Use – Marketing Automation
GOLD

Smartly, AIRR Labs
Client Organisation: LG Household and Healthcare
Campaign: 2024 Double-Digit Date Campaigns
SILVER

SKALE by GrowthDesk
Client Organisation: POKKA
Campaign: POKKA Trio Rewards Club
BRONZE

Ascentis, Meet Isaac
Client Organisation: Levi Strauss & Co.
Brand: Levi’s
Campaign: Levi’s Red Tab Membership Program

 

37. Most Effective Use – Mobile
GOLD

Ampersand Advisory
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow
Campaign: AI creates song of love by toddlers for Mother’s Day through Mobile
GOLD

OMD Singapore 
Client Organisation: McDonald’s Singapore
Campaign: My Happy Place
SILVER

M+C Saatchi Performance
Client Organisation: Grab
Brand: Grab PayLater
Campaign: Play, Catch, Pay Later: A Mobile Game to Simplify BNPL Adoption
BRONZE

Havas Media Singapore
Client Organisation: Warner Bros. Discovery
Campaign: Twisters Launch Campaign

 

38. Most Effective Use – Omnichannel
GOLD

GroupM (Mindshare Singapore), Jack Morton Singapore, Golin Singapore
Client Organisation: Unilever
Brand: Magnum
Campaign: Magnum Pele Fantasia
SILVER

Assembly
Client Organisation: Marina Bay Sands
Brand: estiatorio Milos
Campaign: estiatorio Milos launch campaign
BRONZE

PHD Singapore, TBWA\Singapore
Client Organisation: Singapore Airlines
Campaign: Enabling World-Class Experiences in Every Journey

 

39. Most Effective Use – Out-of-Home
GOLD

Arena Media Singapore, Accenture Song Singapore
Client Organisation: Amazon SG
Campaign: One Prime Branding
SILVER

GroupM (EssenceMediaCom)
Client Organisation: The Coca-Cola Company
Brand: Coca-Cola
Campaign: Coca-Cola CNY 2024 “Coca-Cola CNY Magic Happens When Families Bond Over Common Ground”
BRONZE

Havas Media Singapore
Client Organisation: Shopee
Campaign: Shopee 11.11 Big Sale

 

40. Most Effective Use – Performance Marketing
GOLD

Starcom Singapore
Client Organisation: Samsung Electronics Singapore (SESP)
Brand: Samsung
Campaign: Annyeong-haseyo! The Samsung Galaxy S24 Ultra is Here!
SILVER

Briq
Client Organisation: FWD Group
Brand: OMNE by FWD
Campaign: Do Life At 100%
SILVER

RED² Digital
Client Organisation: Marina Bay Sands
Campaign: Search-Driven Storyteller: Captivating Audiences with SEO Content
BRONZE

AdTech Innovation
Client Organisation: Singapore Institute of Management
Brand: SIM Global Education
Campaign: SIM Global Education Acquisition Drive

 

41. Most Effective Use – Programmatic Marketing
GOLD

UM, FreakOut
Client Organisation: AMEX
Campaign: AMEX Krisflyer Ascend Campaign
SILVER

Zenith Singapore
Client Organisation: Haleon Singapore
Campaign: Panadol: Sequential Video Journey
BRONZE

Publicis Media – Precision, Shophouse@Publicis (Zenith Singapore, BBH, Digitas Singapore)
Client Organisation: Singapore Tourism Board
Campaign: Singapore Tourism Board – Tours Marketing Campaign

 

42. Most Effective Use – Social Commerce
GOLD

Gloo
Client Organisation: Dairy Farm Group
Brand: Guardian
Campaign: Guardian 2024 Integrated Social Approach
SILVER

Innovative Hub (SG)
Client Organisation: Ugel Cosmetics
Brand: Blé De Fonty
Campaign: Blé De Fonty-Tiktok Campaign
BRONZE

First Page Digital
Client Organisation: Harman International Singapore
Brand: JBL
Campaign: JBL, Expanding Horizons

 

43. Most Effective Use – Social Media
GOLD

GOODSTUPH
Client Organisation: Sport Singapore
Brand: Team Singapore
Campaign: The Team Singapore Intern
SILVER

GroupM (Mindshare Singapore)
Client Organisation: Zespri
Campaign: Zespri – Fruit Pillbox
BRONZE

Publicis Chemistry
Client Organisation: Singtel
Brand: GOMO
Campaign: GOMO Value Campaign + GOMO Grabber

 

44. Most Effective Use – Specific Audience
GOLD

DSTNCT
Client Organisation: Youth Corps Singapore
Campaign: 10 Out of 10 Will Do Good
SILVER

Publicis Chemistry
Client Organisation: Singtel
Brand: GOMO
Campaign: GOMO Value Campaign + GOMO Grabbe
BRONZE

Gloo
Client Organisation: Exceed Sports & Entertainment
Brand: Glow Festival by Prudential
Campaign: Glow Festival by Prudential 2024

 

45. Most Effective Use – Video
GOLD

BLESS7UP
Client Organisation: Singapore Kindness Movement
Campaign: BE Greater – Shorts3
SILVER

The M Makers, Hello Health Group
Client Organisation: GSK
Campaign: Shingles Disease Awareness Campaign
BRONZE

Publicis Singapore, Starcom Worldwide
Client Organisation: Health Promotion Board
Campaign: Salt Changes The Relationship We Have With Flavour

 

46. Most Effective Use – Zero-Party Data
GOLD

SKALE by GrowthDesk
Client Organisation: Colgate-Palmolive Singapore
Campaign: Colgate Smile Rewards Platform
SILVER

Publicis Chemistry
Client Organisation: Singtel
Brand: GOMO
Campaign: GOMO eSIM Campaign
BRONZE

LoopMe, OMD Singapore
Client Organisation: McDonald’s
Campaign: LoopMe drives brand awareness lift 2x higher than industry benchmark for McDonald’s