2024 Winners

Overall Creative Ideas MARKie
Leo Burnett Singapore
Overall Media Usage MARKie
Leo Burnett Singapore
1. Most Creative – Audio
GOLD

designory
Client Organisation: Cycle & Carriage
Brand: ORA
Campaign: ORA Good Cat Launch
SILVER

M&C Saatchi Performance
Client Organisation: Grab
Brand: GrabShare
Campaign: The big relaunch of GrabShare: targeting Singaporean commuters through the power of audio
BRONZE

DSTNCT
Client Organisation: National Arts Council
Campaign: CATCH

 

2. Most Creative – B2B Marketing
GOLD

Leo Burnett Singapore, Division Communications, Neo Media World
Client Organisation: Nespresso Singapore
Brand: Nespresso Professional
Campaign: Nespresso Professional: Tasteful Connections
SILVER

Superson SG, Crave FX
Client Organisation: Senoko Energy
Campaign: SolarShare
BRONZE

TBWA Singapore
Client Organisation: NCS Singapore
Campaign: NCS Impact 2023

 

3. Most Creative – Cause Marketing
GOLD

M&C Saatchi Singapore
Client Organisation: Maybank Singapore
Campaign: Let’s Lay Off Scammers
SILVER

Pico Art International, Media.Monks
Client Organisation: Mandai Wildlife Reserve
Campaign: Ranger Buddies Quest
BRONZE

Ogilvy Singapore
Client Organisation: HSBC Singapore
Brand: HSBC
Campaign: Play for Good

 

4. Most Creative – Communications / Public Relations
GOLD

DSTNCT
Client Organisation: National Arts Council
Campaign: CATCH
SILVER

DeVries Global Singapore, BBH Singapore/LePub, Golin London
Client Organisation: Heineken Asia Pacific
Brand: Tiger® (Tiger Crystal)
Campaign: TIGER Summer Puffer
BRONZE

Grayling Asia
Client Organisation: OATSIDE
Campaign: OATSIDE: No Excuses Needed

 

5. Most Creative – Content Marketing
GOLD

Resolute Communications
Client Organisation: PlayPan X OMG
Campaign: Rest.In.Peace Centre Horror Experience
SILVER

TEAM LEWIS
Client Organisation: Pizza Hut Singapore
Campaign: Pizza Hut Melts Launch – It’s Melts Time
BRONZE

GOODSTUPH
Client Organisation: Riot Games
Brand: VALORANT
Campaign: Built Different – The VALORANT Comeback Story on TikTok

 

6. Most Creative – Customer Engagement
GOLD

Leo Burnett Singapore, OMD Singapore
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: With Love, McDSG 2023
SILVER

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: My Happy Little Wins
BRONZE

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: The McGriddles® Breakfast Drop

 

7. Most Creative – Digital
GOLD

DSTNCT
Client Organisation: National Arts Council
Campaign: CATCH
SILVER

Pico Art International, Media.Monks
Client Organisation: Mandai Wildlife Reserve
Campaign: Ranger Buddies Quest
BRONZE

Eliphant
Client Organisation: Advanced Micro Devices
Brand: AMD
Campaign: AMD x HP VTuber Journey

 

8. Most Creative – Event (Physical / Virtual)
GOLD

:Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Heineken
Campaign: Heineken – Destination Good Times
SILVER

Cheil Singapore, Pico Singapore
Client Organisation: Samsung Electronics Singapore
Campaign: Join the flip side—Galaxy Z Flip5 Launch
BRONZE

:Teeth
Client Organisation: William Grant & Sons Singapore
Brand: Monkey Shoulder
Campaign: Monkey Shoulder Nights on Shuffle

 

9. Most Creative – Experiential
GOLD

Zenith Singapore
Client Organisation: L’Oréal Singapore
Brand: Kiehl’s
Campaign: Kiehl’s Trash to Art
SILVER

Pico Art International, Media.Monks
Client Organisation: Mandai Wildlife Reserve
Campaign: Ranger Buddies Quest
BRONZE

:Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Heineken
Campaign: Heineken – Destination Good Times

 

10. Most Creative – Gamification Campaign
GOLD

Jack Morton Worldwide, Golin Singapore, Sqkii, Tower of Doom, Mindshare
Client Organisation: Unilever Singapore
Brand: Magnum
Campaign: Magnum Classic Remix Arcade
SILVER

Pico Art International, Media.Monks
Client Organisation: Mandai Wildlife Reserve
Campaign: Ranger Buddies Quest
BRONZE

Cheil Singapore
Client Organisation: Samsung Electronics Singapore
Campaign: It’s all in Z hands

 

11. Most Creative – Government Sector / Non-Profit Marketing
GOLD

BBDO Singapore, Livewire Gaming Australia
Client Organisation: MOH Holdings
Campaign: Power of Care: Fortnite
SILVER

Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: Vaping Prevention – “Vape is the Toxic Friend you don’t need”
BRONZE

DSTNCT
Client Organisation: National Arts Council
Campaign: CATCH

 

12. Most Creative – Immersive Brand Activation
GOLD

ADA Asia
Client Organisation: Etiqa Insurance Singapore
Campaign: Etiqa Relaunch: “With You for the Ride”
SILVER

Hustle & Bustle (H&B)
Client Organisation: Resorts World Sentosa
Campaign: Van Gogh: The Immersive Experience
BRONZE

Directions Group
Client Organisation: Edrington Singapore
Brand: The Macallan
Campaign: The Macallan House Opening

 

13. Most Creative – Influencers / KOLs
GOLD

Grey Singapore
Client Organisation: National Environment Agency
Brand: Clean and Green Singapore
Campaign: Singapore’s 1st Greenfluencer
SILVER

Havas Media Singapore, Bloomr.SG
Client Organisation: Burger King Singapore
Campaign: Shrimply The Best
BRONZE

TBWA Singapore
Client Organisation: Singapore Airlines
Campaign: Cocktail Conversations

 

14. Most Creative – Integrated Media
GOLD

BBDO Singapore, Livewire Gaming Australia, Purple Click Media
Client Organisation: MOH Holdings
Campaign: Power of Care
SILVER

Iris Singapore
Client Organisation: FairPrice Group
Campaign: Greater Value Every Day
BRONZE

Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: It’s OKAY to reach out

 

15. Most Creative – Launch / Re-Launch
GOLD

TEAM LEWIS
Client Organisation: Pizza Hut Singapore
Campaign: Pizza Hut Melts Launch – It’s Melts Time
SILVER

The Secret Little Agency, SPARK Foundry
Client Organisation: Mandai Wildlife Group
Brand: Bird Paradise
Campaign: Take Off to Paradise
BRONZE

VML Singapore
Client Organisation: Scoot
Campaign: Travel Deserves Better

 

16. Most Creative – Out-of-Home
GOLD

Leo Burnett Singapore, OMD Singapore
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: With Love, McDSG 2023
SILVER

Tribal Worldwide
Client Organisation: MINDEN.AI
Brand: yuu REWARDS CLUB
Campaign: yuu’s 1st BIRTHDAY
BRONZE

ADA Asia
Client Organisation: Etiqa Insurance Singapore
Campaign: Etiqa Relaunch: “With You for the Ride”

 

17. Most Creative – Social Commerce
GOLD

BBH Singapore
Client Organisation: Samsung Electronics
Brand: Samsung
Campaign: Inspiration Commerce
SILVER

DSTNCT
Client Organisation: National Arts Council
Campaign: CATCH
BRONZE

antics@play
Client Organisation: iHerb
Campaign: iHerb – Social Media Strategy

 

18. Most Creative – Social Media
GOLD

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: Samurai & Ninja
SILVER

TBWA Singapore
Client Organisation: National Museum of Singapore
Campaign: Singapore Reimagined with AI
BRONZE

Axis Group Asia
Client Organisation: Puma South East Asia
Brand: PUMA
Campaign: PUMA SEA Car Club Event

 

19. Most Creative – Specific Audience
GOLD

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: The McGriddles® Breakfast Drop
SILVER

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: My Happy Little Wins
BRONZE

Accenture Song, Havas Media Singapore
Client Organisation: Changi Airport Group
Campaign: ChangiVerse

 

20. Most Creative – Video
GOLD

TBWA Singapore
Client Organisation: SG Enable, i’mable
Campaign: UnAwkward
SILVER

TBWA Singapore
Client Organisation: SG Enable, i’mable
Campaign: SG Enable “FAQ”
BRONZE

Goodfellas
Client Organisation: Malaysia Dairy Industries
Brand: VITAGEN Less Sugar
Campaign: The Better Choice

 

21. Most Effective Use – Account Based Marketing
GOLD

Ptarmigan Media (Singapore)
Client Organisation: Schroder Investment Management (Singapore)
Campaign: Schroder Asia More+ Campaign
SILVER

First Page Digital
Client Organisation: Autobacs
Campaign: Autobacs Performance, Revved Up!
BRONZE

DSTNCT
Client Organisation: National Arts Council
Campaign: CATCH

 

22. Most Effective Use – Artificial Intelligence
GOLD

PHD Singapore, Quantcast
Client Organisation: Singapore Airlines
Campaign: Singapore Airlines boosts reach and revenue with cookieless media strategy, in partnership with PHD Singapore and Quantcast
SILVER

First Page Digital
Client Organisation: DHL Express
Campaign: Discover DHL
BRONZE

EssenceMediacom, Quantcast
Client Organisation: Dell Technologies
Campaign: Dell Expands Asia-Pacific Reach with AI-Powered Programmatic Strategy, in partnership with EssenceMediacom and Quantcast

 

23. Most Effective Use – B2B Marketing
GOLD

Leo Burnett Singapore, Division Communications, Neo Media World
Client Organisation: Nespresso Singapore
Brand: Nespresso Professional
Campaign: Nespresso Professional: Tasteful Connections
SILVER

Mindshare Singapore
Client Organisation: United Overseas Bank (UOB)
Campaign: SME Regional CASA
BRONZE

TBWA Singapore
Client Organisation: NCS Singapore
Campaign: NCS Impact 2023

 

24. Most Effective Use – Consumer Insights
GOLD

Starcom Singapore
Client Organisation: Samsung Electronics Singapore
Campaign: Samsung Galaxy Z Flip5|Fold5 Launch
SILVER

Vintedge
Client Organisation: Central Provident Fund Board
Campaign: CPF Email Marketing / Marketing Automation
BRONZE

TEAM LEWIS
Client Organisation: Pizza Hut Singapore
Campaign: Pizza Hut Melts Launch – It’s Melts Time

 

25. Most Effective Use – Content
GOLD

GOODSTUPH
Client Organisation: Home Box Office (Singapore)
Brand: HBO GO
Campaign: HBO GOES TRAUMA BONDING WITH SOUTHEAST ASIA
SILVER

TEAM LEWIS
Client Organisation: Pizza Hut Singapore
Campaign: Pizza Hut Melts Launch – It’s Melts Time
BRONZE

TSL Media Group
Client Organisation: Scoot
Campaign: #ScootHomeChallenge

 

26. Most Effective Use – Customer Acquisition
GOLD

Leo Burnett Singapore, OMD Singapore
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: The Great Catch
SILVER

TMRW
Client Organisation: BMW Asia
Brand: BMW ///M
Campaign: BMW M Town
BRONZE

Germs Digital, Mindshare Singapore
Client Organisation: United Overseas Bank (UOB)
Campaign: UOB Cards x Taylor Swift Campaign

 

27. Most Effective Use – Customer Retention and Loyalty
GOLD

Germs Digital, Mindshare Singapore
Client Organisation: United Overseas Bank (UOB)
Campaign: UOB Cards x Taylor Swift Campaign
SILVER

Spark Foundry Singapore, MullenLowe Singapore, 360 Communications, Publicis Media Content & Innovation
Client Organisation: Citibank Singapore
Brand: Citi Credit Cards
Campaign: Citi Cards Privileges Program Campaign
BRONZE

Partipost
Client Organisation: HiteJinro
Campaign: Jinro, just because

 

28. Most Effective Use – Digital
GOLD

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: What the Hack
SILVER

Performics, The Secret Little Agency
Client Organisation: DBS
Campaign: DBS PayLah! CNY 2023
BRONZE

Spark Foundry Singapore, Performics India, MullenLowe Singapore, 360 Communications, Publicis Media Content & Innovation
Client Organisation: Citibank Singapore
Brand: Citi Credit Cards
Campaign: This Trip’s On Citi

 

29. Most Effective Use – Events (Physical / Virtual)
GOLD

Havas Media Singapore, Accenture Song
Client Organisation: Changi Airport Group
Campaign: ChangiVerse
SILVER

PROTOCOL
Client Organisation: SingPost
Campaign: Making Every Delivery Count Since 1858
BRONZE

Indexgames, Neo Media World
Client Organisation: HSBC Singapore
Campaign: HSBC Women’s World Championship – Metaverse Challenge

 

30. Most Effective Use – Experiential
GOLD

PlayPan, Hustle and Bustle, Resolut, OMG, Green Room, Trifactor
Client Organisation: PlayPan Collective
Campaign: Play For Good
SILVER

POPPER ASIA, Le Pub
Client Organisation: Asia Pacific Breweries Singapore
Brand: Heineken
Campaign: Heineken Silver The Ghosted Bar
BRONZE

M&C Saatchi Performance
Client Organisation: Beam Suntory
Brand: House of Suntory
Campaign: House of Suntory’s 100th anniversary: taking Singaporeans on a journey of flavour

 

31. Most Effective Use – Government Sector / Non-Profit Marketing
GOLD

Vintedge
Client Organisation: Central Provident Fund Board
Campaign: CPF Email Marketing / Marketing Automation
SILVER

DSTNCT
Client Organisation: National Arts Council
Campaign: CATCH
BRONZE

Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: It’s OKAY to reach out

 

32. Most Effective Use – Influencers / KOLs
GOLD

Spark Foundry Singapore, MullenLowe Singapore, Concept Alliance, 360 Communications
Client Organisation: Citibank Singapore
Brand: Citi Plus
Campaign: Get Ahead with The Bank That Knows Wealth
SILVER

:Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Heineken
Campaign: Heineken – Fabricating History
BRONZE

The M Makers, PRecious Communications
Client Organisation: Geneco
Campaign: Geneco’s The Magic of Hope

 

33. Most Effective Use – Integrated Media
GOLD

PHD Singapore, TBWA Singapore
Client Organisation: Singapore Airlines
Campaign: Welcome to World Class
SILVER

M&C Saatchi Performance
Client Organisation: Grab
Campaign: Grab HAHAHALF OFF SALES – Where laughter meets unbeatable deals!
BRONZE

DSTNCT
Client Organisation: National Arts Council
Campaign: CATCH

 

34. Most Effective Use – Launch / Re-Launch
GOLD

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: The McGriddles® Breakfast Drop
SILVER

Spark Foundry Singapore, MullenLowe Singapore, 360 Communications
Client Organisation: Citibank Singapore
Brand: Citi Plus
Campaign: Get Ahead with The Bank That Knows Wealth
BRONZE

Havas Media Singapore
Client Organisation: Trust Bank
Campaign: It’s Not Everyday, It’s Trust’s Birthday

 

35. Most Effective Use – Marketing Automation
GOLD

Vintedge
Client Organisation: Central Provident Fund Board
Campaign: CPF Email Marketing / Marketing Automation
SILVER

Mindshare Singapore
Client Organisation: StarHub
Campaign: Star Plan Path-to-Conversion
BRONZE

MediaOne
Client Organisation: StorHub
Brand: Media Magic
Campaign: Media Magic

 

36. Most Effective Use – Mobile
GOLD

Ogilvy Singapore
Client Organisation: HSBC Singapore
Brand: HSBC
Campaign: Play for Good
SILVER

Jack Morton Worldwide, Golin Singapore, Sqkii, Tower of Doom, Mindshare
Client Organisation: Unilever Singapore
Brand: Magnum
Campaign: Magnum Classic Remix Arcade
BRONZE

Aires Adventure
Client Organisation: IMI Lifestyle Products
Brand: K-Salt® and GoodSalt®
Campaign: Healthier Food Trail

 

37. Most Effective Use – Omnichannel
GOLD

PHD Singapore, TBWA Singapore
Client Organisation: Singapore Airlines
Campaign: Welcome to World Class
SILVER

Leo Burnett Singapore, OMD Singapore
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: The Great Catch
BRONZE

Mashwire
Client Organisation: Yeo Hiap Seng
Brand: Yeo’s
Campaign: Refresh with Goodness.. Unite This NDP. #yeosndp2023

 

38. Most Effective Use – Out-of-Home
GOLD

Leo Burnett Singapore, OMD Singapore
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: With Love, McDSG 2023
SILVER

Grey Singapore, Mindshare Singapore
Client Organisation: StarHub
Brand: giga!
Campaign: It’s Raining Data!
BRONZE

Arena Media Singapore
Client Organisation: Amazon SG
Campaign: Everything, Everywhere, All Around Town

 

39. Most Effective Use – Performance Marketing
GOLD

First Page Digital
Client Organisation: The Cocoa Trees
Campaign: The Cocoa Cart Climb
SILVER

McCann Worldgroup Singapore
Client Organisation: CPF Board
Campaign: A Purposeful Life
BRONZE

OMD Singapore
Client Organisation: Singtel
Brand: GOMO
Campaign: GOMO: Modelling the Consumer Journey

 

40. Most Effective Use – Programmatic Marketing
GOLD

OMD Singapore
Client Organisation: Singtel
Campaign: ReadyRoam with Singtel
SILVER

The Trade Desk
Client Organisation: NTUC FairPrice Group
Brand: NTUC FairPrice Co-Operative
Campaign: FairPrice Deepavali Delight: Shaping Success in a Cookieless World with UID2.0
BRONZE

Publicis Precision, Spark Foundry Singapore, Yahoo
Client Organisation: Citibank Singapore
Brand: Life and Money
Campaign: Life and Money

 

41. Most Effective Use – Social Commerce
GOLD

BBH Singapore
Client Organisation: Samsung Electronics
Brand: Samsung
Campaign: Inspiration Commerce
SILVER

First Page Digital
Client Organisation: JBL
Campaign: JBL, Expanding Horizons
BRONZE

antics@play
Client Organisation: iHerb
Campaign: iHerb – Social Media Strategy

 

42. Most Effective Use – Social Media
GOLD

Ogilvy Singapore
Client Organisation: HSBC Singapore
Brand: HSBC
Campaign: Play for Good
SILVER

Starcom Singapore, Digitas Singapore, Cheil, INFOM
Client Organisation: Samsung Electronics Singapore
Campaign: Samsung Galaxy Z Flip5|Fold5 Launch
BRONZE

APRW
Client Organisation: Immigration and Checkpoints Authority
Campaign: Happy 20th Birthday ICA!
43. Most Effective Use – Specific Audience
GOLD

Havas Media Singapore, Accenture Song
Client Organisation: Changi Airport Group
Campaign: ChangiVerse
SILVER

VML Singapore, PHD, Hogarth, Edelman, Patroids, Rebel & Soul, Ogilvy
Client Organisation: HSBC
Campaign: HSBC TravelOne Credit Card Launch
BRONZE

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Brand: McDonald’s
Campaign: The McGriddles® Breakfast Drop

 

44. Most Effective Use – Video
GOLD

M&C Saatchi Performance
Client Organisation: Grab
Brand: GrabUnlimited
Campaign: Loh Kean Yew x GrabUnlimited: A Champions’ Partnership
SILVER

Pep & Co.
Client Organisation: Dementia Singapore
Campaign: Because The Heart Never Forgets
BRONZE

M&C Saatchi Performance
Client Organisation: Resorts World Sentosa
Campaign: Thrills & Chills: Resorts World Sentosa’s success at Halloween Horror Nights 2023