2023 Winners

Overall Creative Ideas MARKie
Leo Burnett Singapore
Overall Media Usage MARKie
Leo Burnett Singapore
1. Most Creative – Audio
GOLD

BLKJ HAVAS, Havas Media Singapore
Client Organisation: Mediacorp
Campaign: Buskermercials
SILVER

Mutant Communications
Client Organisation: National Geographic Asia
Campaign: Expedition: Earth
BRONZE

W/E + PARTNERS
Client Organisation: City Developments
Brand: Copen Grand
Campaign: Hello Green, Meet Luxury

 

2. Most Creative – B2B Marketing
GOLD

Wild Advertising & Marketing
Client Organisation: Infocomm Media Development Authority (IMDA)
Campaign: A Finance Manager’s Best Kept Secret
SILVER

BBDO Singapore
Client Organisation: FedEx
Campaign: Delivering Your Passion to the World
BRONZE

That Marketing Guy
Client Organisation: IHH Healthcare
Campaign: Care. For Good. IHH’s 10th Anniversary Campaign

 

3. Most Creative – Cause Marketing
GOLD

KRDS Digital
Client Organisation: The Hershey Company
Brand: Hershey’s
Campaign: #HerShe Campaign 2023
SILVER

TEAM LEWIS, Distilleri
Client Organisation: GXS
Campaign: Voice of Prosperity
BRONZE

Mashwire
Client Organisation: Singapore Breast Surgery Center
Brand: SOLIS Breast Care & Surgery Centre
Campaign: SOLIS, Confidence Through Clarity

 

4. Most Creative – Communications / Public Relations
GOLD

DSTNCT
Client Organisation: National Environment Agency (NEA)
Campaign: Say YES to Waste Less
SILVER

DSTNCT
Client Organisation: Singapore Chinese Cultural Centre
Campaign: Festive Fever and 《我们是……》 Music Video
BRONZE

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: Singapore made it to the World Cup!

 

5. Most Creative – Content Marketing
GOLD

DSTNCT
Client Organisation: Singapore Chinese Cultural Centre
Campaign: Festive Fever and 《我们是……》 Music Video
SILVER

Starcom Singapore, Publicis Content, Hepmil Singapore
Client Organisation: Singapore Police Force
Campaign: XMM Scam
BRONZE

TEAM LEWIS
Client Organisation: Orchard Turn Retail Investment
Brand: ION Orchard
Campaign: Shopping Reimagined

 

6. Most Creative – COVID-19 Related Campaign
GOLD

DDB Group Singapore
Client Organisation: Changi Airport Group
Brand: iShopChangi
Campaign: Revenge Travel
SILVER

WPP@CP
Client Organisations: Colgate-Palmolive
Brand: Colgate
Campaign: Free Your Smile – Mask-Free Day
BRONZE

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: Scream for Ice Cream

 

7. Most Creative – Customer Engagement
GOLD

DDB Group Singapore
Client Organisation: Viu Singapore
Campaign: Viu To Win
SILVER

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: Scream for Ice Cream
BRONZE

Splash Productions
Client Organisation: Public Libraries Singapore
Campaign: #ReadYourZodiacs

 

8. Most Creative – Digital
GOLD

DDB Group Singapore
Client Organisation: Viu Singapore
Campaign: Viu To Win
SILVER

Leo Burnett Singapore
Client Organisation: Singtel
Campaign: 5G Live Activation
BRONZE

Jack Morton Worldwide
Client Organisation: Unilever Singapore
Brand: Magnum
Campaign: The Magnum Pleasure Auction

 

9. Most Creative – Event (Physical / Virtual)
GOLD

GOVT Singapore
Client Organisation: Asahi Group Singapore
Brand: Peroni Nastro Azzuro
Campaign: Peroni Unpaused Exchange
SILVER

Big 3 Media
Client Organisation: Singapore Polytechnic
Campaign: Singapore Polytechnic’s Virtual Open House 2023 Experience: SPace
BRONZE

Cheil Singapore
Client Organisation: Samsung Singapore
Campaign: Alternative Career Fair

 

10. Most Creative – Experiential
GOLD

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: Scream for Ice Cream
SILVER

DSTNCT
Client Organisation: National Environment Agency (NEA)
Campaign: Say YES to Waste Less
BRONZE

Wunderman Thompson Singapore
Client Organisation: HSBC Singapore
Campaign: HSBC Futureverse

 

11. Most Creative – Government Sector / Non-Profit Marketing
GOLD

McCann Worldgroup Singapore
Client Organisation: CPF Board
Campaign: Every Purpose Needs a Plan
SILVER

DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: Make Every Drop Count Campaign
BRONZE

Digital Studio by APRW
Client Organisation: Agency of Integrated Care
Campaign: #Dance2HeartofCare

 

12. Most Creative – Influencers / KOLs
GOLD

Wild Advertising & Marketing
Client Organisation: Land Transport Authority Singapore
Campaign: Thomson-East Coast Line 3 (TEL3) Open House
SILVER

Socialyse, Arena Media Singapore
Client Organisation: minden.ai
Brand: yuu Rewards Club
Campaign: “Nobody, nobody but yuu”
BRONZE

Leo Burnett Singapore
Client Organisation: Singtel
Campaign: 5G Why Not

 

13. Most Creative – Integrated Media
GOLD

DSTNCT
Client Organisation: National Environment Agency (NEA)
Campaign: Say YES to Waste Less
SILVER

Arena Media Singapore, Socialyse, Tag
Client Organisation: minden.ai
Brand: yuu Rewards Club
Campaign: “Nobody, nobody but yuu”
BRONZE

DDB Group Singapore
Client Organisation: Breast Cancer Foundation
Campaign: Hues of Hope

 

14. Most Creative – Launch / Re-Launch
GOLD

GERMS
Client Organisation: We Are SG NFT
Campaign: We Are SG NFT collection launch
SILVER

ABrandADay (ABAD)
Client Organisation: Thong Siek Food Industry
Brand: DoDoLand
Campaign: Do Do DoDoLand
BRONZE

Cheil Singapore
Client Organisation: Samsung Singapore
Campaign: Galaxy Z Flip4 – 75 Bespoke Looks

 

15. Most Creative – Multicultural Marketing
GOLD

Portland
Client Organisation: MCCY
Brand: ICCS
Campaign: #WeAreConnected
SILVER

TheSmartLocal Media Group
Client Organisation: Lee Kuan Yew Fund for Bilingualism
Campaign: TSL x Lee Kuan Yew Fund For Bilingualism: Advocating Conversational Malay
BRONZE

Slashie Media & Marketing
Client Organisation: Kiztopia
Campaign: Back to Fun at Kiztopia

 

16. Most Creative – Out-of-Home
GOLD

GOVT Singapore
Client Organisation: Julie’s Manufacturing
Brand: Julie’s Biscuit
Campaign: Julie’s Michelle
SILVER

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: With Love, McDSG
BRONZE

WPP@CP
Client Organisation: Colgate-Palmolive
Brand: Colgate
Campaign: Free Your Smile – Mask-Free Day

 

17. Most Creative – Social Media
GOLD

GOVT Singapore
Client Organisation: Julie’s Manufacturing
Brand: Julie’s Biscuit
Campaign: Julie’s Michelle
SILVER

Viddsee
Client Organisation: National Council Against Drug Abuse (NCADA)
Campaign: What’s Your Fix?: Finding Juliana
BRONZE

Leo Burnett Singapore
Client Organisation: Singtel
Campaign: 5G Live Activation

 

18. Most Creative – Specific Audience
GOLD

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: Scream for Ice Cream
SILVER

Starcom Singapore, Publicis Content, Hepmil Singapore
Client Organisation: Singapore Police Force
Campaign: XMM Scam
BRONZE

DDB Group Singapore
Client Organisation: Viu Singapore
Campaign: Viu To Win

 

19. Most Creative – Video
GOLD

DDB Group Singapore
Client Organisation: Breast Cancer Foundation
Campaign: Ahead of Time
SILVER

Socialyse, Arena Media Singapore
Client Organisation: minden.ai
Brand: yuu Rewards Club
Campaign: “Nobody, nobody but yuu”
BRONZE

Hogarth Worldwide
Client Organisation: Singtel
Campaign: Family moments made powerful with Singtel 5G and SharePlay on iPhone 13 Pro.

 

20. Most Creative – World Cup Related Campaign
GOLD

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: Singapore made it to the World Cup!
SILVER

Mad Hat Asia
Client Organisation: Tyson® Singapore
Campaign: Tasty Moments With Tyson
BRONZE

Hogarth Worldwide
Client Organisation: Singtel
Campaign: Getting in on every World Cup trend with the fans.

 

21. Most Effective Use – Audio
GOLD

BLKJ HAVAS, Havas Media Singapore
Client Organisation: Mediacorp
Campaign: Buskermercials
SILVER

Mutant Communications
Client Organisation: National Geographic Asia
Campaign: Expedition: Earth
BRONZE

Socialyse
Client Organisation: DirectAsia Insurance
Campaign: Track Facts

 

22. Most Effective Use – B2B Marketing
GOLD

Design Prodigy
Client Organisation: Citrix
Campaign: Virtual Sales Development Representative Campaign
SILVER

McCANN Worldgroup Singapore
Client Organisation: Microsoft
Brand: Microsoft
Campaign: Code; without Barriers
SILVER

PRM Marketing Services (PRMMS)
Client Organisation: Shell International Petroleum
Brand: Shell Helix
Campaign: Shell Advantage Rewards (SHARE)
BRONZE

BBDO Singapore
Client Organisation: FedEx
Campaign: Delivering your Passion to the World

 

23. Most Effective Use – Consumer Insight and Market Research
GOLD

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: Scream for Ice Cream
SILVER

Zenith Singapore
Client Organisation: Haleon Singapore
Brand: Panadol
Campaign: Precision in Crisis: Panadol’s Data-Driven Market Dominance during Covid-19
BRONZE

M&C Saatchi Performance
Client Organisation: Evolution Wellness
Brand: Fitness First
Campaign: Adopting a new online approach to drive fitness club members for Evolution Wellness

 

24. Most Effective Use – Content
GOLD

Wunderman Thompson Singapore
Client Organisation: HSBC Singapore
Campaign: HSBC Futureverse
SILVER

Tag
Client Organisation: minden.ai
Brand: yuu Rewards Club
Campaign: “Nobody, nobody but yuu”
BRONZE

Oceanus Media Global
Client Organisation: Daniel Boey Creatives
Campaign: The Front Row 2022

 

25. Most Effective Use – Customer Acquisition
GOLD

Havas Media Singapore
Client: KFC Singapore
Campaign: #UnboringMorning
SILVER

OMD Singapore, Paprika
Client Organisation: McDonald’s Singapore
Campaign: McDonald’s MyM Rewards
BRONZE

Arena Media Singapore, Socialyse, Tag
Client Organisation: minden.ai
Brand: yuu Rewards Club
Campaign: “Nobody, nobody but yuu”

 

26. Most Effective Use – Digital
GOLD

Epic Dialogue
Client Organisation: Uncle Ringo Trading
Brand: The Show Master
Campaign: #InnerChildAwaits: The Great Bay Fiesta
SILVER

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: Scream for Ice Cream
BRONZE

Mutant Communications
Client Organisation: National Geographic Asia
Campaign: Expedition: Earth

 

27. Most Effective Use – Events (Physical / Virtual)
GOLD

Oceanus Media Global
Client Organisation: Daniel Boey Creatives
Campaign: The Front Row 2022
SILVER

Distilleri
Client Organisation: Singapore Tourism Board
Brand: Grand Prix Season Singapore
Campaign: Grand Prix Season Singapore 2022
BRONZE

TMRW
Client Organisation: Orchard Road Business Association
Brand: Orchard Road
Campaign: Christmas On A Great Street 2022

 

28. Most Effective Use – Experiential
GOLD

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: Scream for Ice Cream
SILVER

Starcom Singapore
Client Organisation: Samsung Electronics Singapore
Campaign: Samsung Galaxy S23 Series Launch
BRONZE

Epic Dialogue
Client Organisation: FairPrice Group
Brand: Lau Pa Sat Festival Market
Campaign: Hop For Joy: Lau Pa Sat x White Rabbit Candy Lunar New Year Campaign

 

29. Most Effective Use – Government Sector / Non-Profit Marketing
GOLD

DSTNCT
Client Organisation: National Environment Agency (NEA)
Campaign: Say YES to Waste Less
SILVER

Viddsee
Client Organisation: National Council Against Drug Abuse (NCADA)
Campaign: What’s Your Fix?: Finding Juliana
BRONZE

Starcom Singapore, Publicis Content, Hepmil Singapore
Client Organisation: Singapore Police Force
Campaign: XMM Scam

 

30. Most Effective Use – Influencers / KOLs
GOLD

Gloo
Client Organisation: Merz Aesthetics
Brand: Ultherapy
Campaign: My Skin, My Way
SILVER

Epic Dialogue
Client Organisation: The Esplanade
Campaign: When Stars Align: Esplanade – Theatres on the Bay Youth Engagement
BRONZE

The Secret Little Agency, Havas Media Singapore
Client Organisation: KFC Singapore
Campaign: Zhng Zinger – The First Burger Born From Your Social Feed

 

31. Most Effective Use – Integrated Media
GOLD

McCann Worldgroup Singapore
Client Organisation: CPF Board
Campaign: Every Purpose Needs a Plan
SILVER

OMD Singapore
Client Organisation: McDonald’s Singapore
Campaign: McDonald’s Breakfast Bagel
BRONZE

Mutant Communications
Client Organisation: National Geographic Asia
Campaign: Expedition: Earth

 

32. Most Effective Use – Launch / Re-Launch
GOLD

Gloo
Client Organisation: Exceed Sports & Entertainment
Brand: Glow Festival 2023
Campaign: Glow Festival 2023: Find Your Wellness High
SILVER

DDB Group Singapore
Client Organisation: Changi Airport Group
Brand: iShopChangi
Campaign: Revenge Travel
BRONZE

Arena Media Singapore
Client Organisation: Amazon SG
Campaign: Amazon Prime Day: Primed For Success

 

33. Most Effective Use – Loyalty & CRM
GOLD

VCCP Singapore
Client Organisation: Shell Singapore
Brand: Shell
Campaign: Shell GO+ Singapore Launch
SILVER

Tag
Client Organisation: minden.ai
Brand: yuu Rewards Club
Campaign: “Nobody, nobody but yuu”
BRONZE

PRM Marketing Services (PRMMS)
Client Organisation: Shell International Petroleum
Brand: Shell Helix
Campaign: Shell Advantage Rewards (SHARE)

 

34. Most Effective Use – Mobile
GOLD

Jack Morton Worldwide
Client Organisation: Unilever Singapore
Brand: Magnum
Campaign: The Magnum Pleasure Auction
SILVER

Havas Media Singapore
Client Organisation: Trust Bank
Campaign: Painting The Town Trust Blue
BRONZE

M&C Saatchi Performance
Client Organisation: Grab
Campaign: Getting Singaporeans CNY-ready with Grab

 

35. Most Effective Use – Multicultural Marketing
GOLD

Epic Dialogue
Client Organisation: FairPrice Group
Brand: Lau Pa Sat Festival Market
Campaign: Hop For Joy: Lau Pa Sat x White Rabbit Candy Lunar New Year Campaign
SILVER

Gloo
Client Organisation: Merz Aesthetics
Brand: Ultherapy
Campaign: My Skin, My Way
BRONZE

BBDO Singapore
Client Organisation: FedEx
Campaign: Delivering Your Passion to the World

 

36. Most Effective Use – Omnichannel
GOLD

Arena Media Singapore, Socialyse, Tag
Client Organisation: minden.ai
Brand: yuu Rewards Club
Campaign: “Nobody, nobody but yuu”
SILVER

M&C Saatchi Performance
Client Organisation: Beam Suntory
Brand: Jim Beam
Campaign: Driving Singaporeans to try Jim Beam’s Highball next to their favourite meals
BRONZE

OMD Singapore
Client Organisation: Singtel
Campaign: WiFi 6 Education (Phase I & Phase II)

 

37. Most Effective Use – Out-of-Home
GOLD

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: Scream for Ice Cream
SILVER

Arena Media Singapore
Client Organisation: Amazon SG
Campaign: Amazon Prime Day: Primed For Success
BRONZE

Clear Channel Singapore, OMD
Client Organisation: Hanbaobao
Brand: McDonald’s
Campaign: McDonald’s World Cup – Wanna go to McDonald’s?

 

38. Most Effective Use – Programmatic Marketing
GOLD

OMD Singapore, Quantcast
Client Organisation: Singtel
Campaign: Cookieless solution helps Singtel’s disrupt traditional media strategies
SILVER

Xaxis Singapore, Wavemaker Global, Adzymic
Client Organisation: IHH Healthcare
Brand: Mount Elizabeth Hospitals
Campaign: Mount Elizabeth Hospital A&E Services – DCO campaign
BRONZE

Dentsu Red Star, The Trade Desk
Client Organisation: Asia Pacific Breweries Singapore
Brand: Tiger Beer
Campaign: Tiger Lunar New Year 2023 Campaign – Cheers to bold beginnings

 

39. Most Effective Use – Social Media
GOLD

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: Scream for Ice Cream
SILVER

Viddsee
Client Organisation: National Council Against Drug Abuse (NCADA)
Campaign: What’s Your Fix?: Finding Juliana
BRONZE

Gloo
Client Organisation: Exceed Sports & Entertainment
Brand: Glow Festival 2023
Campaign: Glow Festival 2023: Find Your Wellness High
40. Most Effective Use – Specific Audience
GOLD

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: Scream for Ice Cream
SILVER

Starcom Singapore, Publicis Content, Hepmil Singapore
Client Organisation: Singapore Police Force
Campaign: XMM Scam
BRONZE

Havas Media Singapore
Client Organisation: Wizards of the Coast
Brand: Magic the Gathering
Campaign: Phyrexia: All Will Be One | Magic: The Gathering

 

41. Most Effective Use – Video
GOLD

Wunderman Thompson Singapore
Client Organisation: HSBC Singapore
Campaign: HSBC Futureverse
SILVER

Leo Burnett, Publicis Singapore
Client Organisation: Singtel
Brand: GOMO by Singtel
Campaign: GOMO 5G “Not Just Better, Cleverer”
BRONZE

Viddsee
Client Organisation: National Council Against Drug Abuse (NCADA)
Campaign: What’s Your Fix?: Finding Juliana