2024 JUDGE'S PROFILE
Allie Sparr
Global Head of Brand and Marketing
Flight Centre Travel Group
Allie Sparr is the Global Head of Brand and Marketing for the Independent Division of Flight Centre Travel Group (FCTG), charged with developing and progressing marketing strategy and operations in Australia, New Zealand, the USA, Canada and South Africa.
Allie’s experience spans brand development, brand partnerships, national and global marketing strategy development, tourism development, customer acquisition and growth pathways, communications, media and digital content.
In FCTG, Allie is responsible for globalising all facets of marketing for the fastest growing leisure business within the group and driving exponential growth across both B2B and B2C channels.
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