Yena Song

Lead of Subscribe Marketing

LG Electronics Thailand

Yena is a visionary brand advocate who transforms brand identity and digital strategy in full alignment with ultimate business objectives. With over 15 years of experience across the APAC regions—including Korea, Malaysia, Singapore, Japan, and Thailand—she crafts and executes diverse integrated brand marketing solutions in complex and competitive sectors such as FMCG, beauty, media/game entertainment, and consumer electronics.

She firmly believes in the positive impact that brand campaigns can have, extending beyond mere brand and sales growth to benefit both customers and the broader marketplace. Her specialty lies in leading the creation of holistic campaigns that seamlessly blend PR, CSR, digital, and traditional (ATL) marketing to build lasting brand value and foster customer engagement. This approach has earned her recognition through multiple consumer and brand awards in the APAC market.

Currently, she leads the marketing efforts for LG Subscribe, a business recognised for pioneering a new era in global consumer electronics by enhancing customer experiences. From B2C to B2B, and across retail stores to online media channels, Yena continuously introduces innovative strategies and new types of brand campaigns to expand target markets and design pioneering customer experiences tailored to emerging business models.