Narute Jiensnong

Chief Marketing Officer

Major Cineplex Group

As the Chief Marketing Officer of Major Cineplex Group, Narute Jiensnong leads the marketing strategy for the largest and most influential cinema operator across Thailand, Laos, and Cambodia. With over 21 years of experience in the entertainment industry and nine promotions earned throughout his tenure, he has been a key architect behind the company’s sustained growth, strategic diversification, and relentless pursuit of innovation. He holds a Master of Science in Marketing from Thammasat University.

In his current role, Narute oversees a team of more than 50 marketing professionals, combining both local and international expertise to drive impactful business results. His leadership is focused on increasing admissions, maximising revenue, and growing sponsorship and profit margins. Working closely with the Group’s Chairman, CEO, and Founder, he plays a central role in identifying new business opportunities, executing strategic partnerships, and guiding merger and acquisition initiatives to solidify Major Cineplex’s market leadership.

Narute has been instrumental in shaping the vision and execution of the Group’s premier venues, including Siam Paragon, EmQuartier, Icon Siam, IMAX, and 4DX. He has also led the Group’s international expansion into Cambodia and Laos, helping to establish a strong regional footprint.

With a forward-thinking mindset, Narute champions the role of cinema as a leading force in consumer entertainment. His philosophy is rooted in delivering unmatched cinematic experiences while embracing emerging technologies and global trends to create long-term value for both audiences and stakeholders.