Chanuttita Chitmanasak

Regional Head of CRM & Marketing Automation – East Asia & Australia

Michelin

Being a CRM regional leader for Michelin East Asia & Australia, Chanuttita possesses extensive experience in developing CRM strategies at both regional and country levels. Her responsibilities entailed leading crm go-to-market strategies across twelve countries and employing data analysis and personalisation to drive customers’ loyalty. She has a strong background in CRM, marketing automation, customer care and is knowledgeable about a wide range of Martech tools. In recognition of her insight on marketing, she was invited to speak at the APAC marketing conference.