Buddhachard Paengchai

VP Marketing

SONO Hotels & Resorts Asia

Buddhachard Paengchai has been the transformative force behind SONO Hotels & Resorts Asia’s marketing and communications since 2016. In her role as VP, she has masterfully navigated the complexities of brand development, marketing strategy, market penetration, and public relations, significantly enhancing the managed hotel’s stature in the competitive hospitality industry. Her innovative approaches in content, social media, and digital marketing have not only elevated the brand’s digital footprint but also deepened its engagement with guests, crafting unforgettable experiences.

Under her guidance, SONO Hotels & Resorts Asia has achieved remarkable growth, effectively reached new markets and solidified its reputation as a leader in lifestyle hospitality through strategic storytelling and impactful campaigns.