Anand Khaniyomdee

GM – Omni Channel & Marketing Innovation

The Mall Group

Anand Khaniyomdee is a dynamic marketing leader with a strong track record in driving innovation and omni-channel strategy across Thailand’s leading retail and lifestyle brands. Currently serving as General Manager of Omni Channel & Marketing Innovation at The Mall Group, Anand plays a pivotal role in shaping customer engagement strategies and delivering integrated brand experiences across digital and physical touchpoints.

His journey began with Lazada, where he first honed his understanding of the digital landscape. He later led the launch of a transformative marketplace platform for Central Group, redefining how Thai consumers interacted with brands online. Anand continued to push the boundaries of marketing and customer-centric innovation through initiatives such as “Mango” (now MakroPro), designed for the HORECA sector.

Anand’s deep understanding of consumer behaviour, brand storytelling, and digital transformation makes him a valued voice on awards jury panel. His insights will be instrumental in recognising and celebrating marketing excellence across Asia.