2025 Winners
Marketer of the Year
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Suntory PepsiCo Beverage (Thailand) |
1. Excellence in Advertising
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Gold Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: Sting Godvertising Agencies: Leo Thailand, Zenith |
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Silver Mondelēz International (Thailand) Brand: Halls Campaign: Halls Masterbrand Agencies: Ogilvy, Wavemaker |
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Bronze CIMB Thai Auto Brand: Rod Plod Lock Campaign: Rod Plod Lock: Funancial Freedom Agencies: ThirdEye, i-dac |
2. Excellence in AI-Powered Storytelling
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Gold McThai Brand: McDonald’s Campaign: Mommories Agency: Leo Thailand |
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Silver Abbott Thailand Brand: Glucerna Campaign: Glucerna x World Diabetes Day 2024: AI-Driven Outreach to Detect and Support Undiscovered Diabetes Needs Agencies: Spark Foundry Thailand, Brilliant & Million, Leo Burnett Thailand |
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Bronze Bangkok Dusit Medical Services (Head Office) Brand: Bangkok Hospital (Headquarters) Campaign: Better AI (2024) Agency: 5Lab |
3. Excellence in Anniversary Marketing
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Gold Global Sport Ventures Brand: Rajadamnern Stadium Campaign: Rajadamnern Immersive Muay Thai Agencies: Brilliant & Million, Show One Productions, Decide Kit |
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Silver Pepsi-Cola Thai Trading Brand: Lay’s Campaign: Lay’s Master of Flavors Agencies: Zenith Thailand, Leo Burnett Thailand, Brilliant & Million |
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Bronze Lotus’s (CP Axtra) Campaign: Lotus’s 30th Anniversary Agencies: Mindshare Thailand, The Leo Burnett Group Thailand |
4. Excellence in B2B Marketing
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Gold Kaniva Pet Food Campaign: Celebrate Loyalty, Share the Joy (2025) |
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Silver Wash and Go Brand: Code Clean Campaign: Easy Clean, Laundry Fun Agency: Neighbors and Friends Agency |
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Bronze Bank of Ayudhya Brand: Krungsri Auto Campaign: Krungsri Auto Ultimate Test Drive & Ride Agency: dentsu X Thailand |
5. Excellence in Brand Awareness
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Gold Bolt Thailand Campaign: Bolt: Raising compliance awareness in the ride-hailing industry Agency: Trailblaze Mission |
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Silver Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: It Must Be Sting Agencies: Zenith Thailand, Leo Thailand |
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Bronze Yanmar S.P. Brand: Yanmar Thailand Campaign: Yanmar : Because You Choose Us |
6. Excellence in Brand Strategy
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Gold CIMB Thai Bank Campaign: CIMB THAI Wealth & Preferred Transformation |
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Silver CIMB Thai Auto Brand: Rod Plod Lock Campaign: Rod Plod Lock: Funancial Freedom |
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Bronze Mondelēz International (Thailand) Brands: Oreo, Coca-Cola Campaign: Besties campaign from Oreo and Coke Agencies: Wavemaker, Leo Burnett |
7. Excellence in Communications / Public Relations
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Gold Thai Airways Campaign: Fly for the New Pride Agencies: Ogilvy Group Thailand, VGI Digital Lab |
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Silver Money 20/20 Campaign: Money 20/20 Asia 2025 Agency: Midas PR |
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Bronze Bank of Ayudhya Brand: Krungsri Campaign: Fried Eggs: The Theory of Simplicity Agency: ABLE Bangkok |
8. Excellence in Consumer Insights / Market Research
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Gold Krungthai Bank Campaign: Krungthai FinFit: Mass-Personalized Financial Fitness Campaign for All Thais Agency: Digitas Thailand |
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Silver Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: Sting Restination Agencies: Zenith Thailand, Leo Thailand, 247Activation, Whiteline Activation |
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Bronze Krungsri Credit Card Brand: Krungsri Lady Titanium Credit Card Campaign: Krungsri Lady Titanium Credit Card: Your Extraordinary, Your Pride Agency: Carat Thailand |
9. Excellence in Content Marketing
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Gold CIMB Thai Bank Campaign: CIMB THAI Wealth & Preferred Transformation Agencies: Havas, Rocket by LTMH |
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Silver Kao Industrial (Thailand) Brand: Biore Campaign: Cleans Unveil Feel The Haunted Agencies: Hakuhodo Bangkok, i-dac Bangkok |
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Bronze True Corporation Brand: true Campaign: FernFun, true Local Face Off Agencies: Initiative Thailand, iSM Bangkok |
10. Excellence in CSR / Cause Marketing
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Gold Krungthai Bank Brand: Health Wallet Campaign: Easy Care for Minor Illnesses in Paotang App Agencies: Wisesight, Winter Egency |
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Silver CP-Meiji Brand: Meiji Lactose Free Campaign: Meiji Lactose Free – A milk with the lactose already digested. นมดีๆ ที่ย่อยแลคโตสมาให้แล้ว Agencies: Salmon House, Carat Thailand |
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Silver L’Oréal Thailand Brand: Garnier Campaign: Garnier The Greeniverse Agency: Ogilvy Group Thailand |
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Bronze DKSH Thailand Brand: LAMY Campaign: LAMY Inbox – Write Your Chat Agnecy: The Platform |
11. Excellence in Customer Engagement
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Gold True Corporation Brand: true Campaign: FernFun, true Local Face Off Agencies: Initiative Thailand, iSM Bangkok |
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Silver Krungthai Bank Campaign: Krungthai FinFit: Mass-Personalized Financial Fitness Campaign for All Thais Agency: Digitas Thailand |
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Bronze Central Retail Campaign: Hi! Jai |
12. Excellence in Data-Driven Marketing
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Gold Sansiri Campaign: From Signals to Sales: A Game Changer in Property Marketing with Precision Data Agency: iProspect |
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Silver CIMB Thai Bank Brand: CIMB Thai Application Campaign: Application-Based Customer Onboard & Retention |
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Bronze Minor Food Brand: The Pizza Company Campaign: Data-driven strategies for Bite |
13. Excellence in Digital Marketing
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Gold Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: It Must Be Sting Agencies: Zenith Thailand, Leo Thailand |
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Silver CP All Brand: 7-Eleven Thailand Campaign: Butter Bear: A Healing Friend Near You Agency: MAM Heart |
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Bronze CIMB Thai Bank Campaign: CIMB THAI Wealth & Preferred Transformation Agencies: Havas, Rocket by LTMH |
14. Excellence in eCommerce Marketing
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Gold Mondelēz International (Thailand) Brands: Oreo, Coca-Cola Campaign: Besties campaign from Oreo and Coke Agencies: Wavemaker, Leo Burnett |
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Silver Thai Samsung Electronics Brand: Samsung Campaign: Samsung S25 Shatters Records: A Legacy of AI and Unmatched Demand Agency: Starcom Thailand |
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Silver NAD Campaign: From Tactical Ads to a Scalable Growth Engine: Meta’s Conversions API and Performance Infrastructure Drove 4X Revenue Growth. Agency: Venuee |
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Bronze Colgate-Palmolive (Thailand) Brand: Colgate Campaign: Colgate eCommerce Agency: Wavemaker Thailand |
15. Excellence in Event Marketing
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Gold Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: Sting Restination Agencies: Zenith Thailand, Leo Thailand, 247Activation, Whiteline Activation |
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Silver Bangkok Dusit Medical Services (Head Office) Brand: Bangkok Hospital (Headquarters) Campaign: Run with the Flow 2024 Agency: RunLah |
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Bronze Harley-Davidson Campaign: Asia Harley Days 2024 Agencies: Products Bangkok, FleishmanHillard (Singapore & Thailand) |
16. Excellence in Experiential Marketing
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Gold Bayer Thai Brand: Canesbalance Campaign: KiKi Voice Agency: Ogilvy Group Thailand |
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Silver Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: Sting Restination Agencies: Zenith Thailand, Leo Thailand, 247Activation, Whiteline Activation |
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Bronze NETFLIX Thailand Brand: NETFLIX Campaign: The Graveyard Premiere Agency: Digitas Thailand |
17. Excellence in Influencer / KOLs Marketing
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Gold CIMB Thai Bank Campaign: CIMB THAI Wealth & Preferred Transformation Agency: The Earth Crew |
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Silver Yum Restaurants International (Thailand) Brand: KFC Campaign: KFC Buldak Agencies: Initiative Thailand, Publicis Thailand, Brilliant & Million |
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Bronze Kao Industrial (Thailand) Brand: Biore Campaign: Cleans Unveil Feel The Haunted Agencies: Hakuhodo Bangkok, i-dac Bangkok |
18. Excellence in Integrated Marketing
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Gold Ajinomoto (Thailand) Brand: Birdy Café Campaign: Birdy Café with New Communication and New Presenter Agency: dentsu X Thailand |
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Silver Danone Thailand Brand: Hi-Q UHT Campaign: Back to School |
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Bronze Nestlé Thailand Brand: NESCAFÉ Blend & Brew Campaign: Aroi TumTueng Agencies: Leo, OpenMind, buzzpurr, Up&Above |
19. Excellence in Interactive Marketing / AR & VR
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Gold L’Oréal Thailand Brand: Garnier Campaign: Garnier Micellar Pride : AI-Personalised DOOH Agencies: Wavemaker Thailand, SOHO Square, Aircards |
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Silver Pepsi-Cola Thai Trading Brand: Lay’s Campaign: Lay’s Smile Your Ways Agencies: Zenith Thailand, Leo Burnett Thailand, Brilliant & Million |
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Bronze Nestlé Thailand Brand: Mineré Campaign: Mineré – Stay Young Stay You Agencies: Ogilvy Group Thailand, Openmind, Unboxnow |
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Bronze The Mall Group Campaign: Applying AI & AR to elevate the user journey |
20. Excellence in Launch Marketing
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Gold Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: The Best Holy Offering Agencies: Zenith Thailand, Leo Thailand, M Digi plus |
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Silver Danone Thailand Brand: Hi-Q S-KOOL Campaign: Hi-Q S-KOOL นมสูตรเฉพาะของวัยประถม |
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Bronze Nestlé Thailand Brand: Mineré Campaign: Mineré – Stay Young Stay You Agencies: Ogilvy Group Thailand, Openmind, Unboxnow |
21. Excellence in Live-Streaming Marketing
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Gold SCB Brand: Manee Business Solution Campaign: Banking That Blended In: Zaap x SCB experience |
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Silver Nestlé Thailand Brand: NESCAFÉ Dolce Gusto Campaign: Dolce Gusto – A Click to Café Agencies: CREA, Openmind, Ogilvy & Mather |
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Bronze Possefy Group Brand: OPPO Campaign: From Live to Love, OPPO Reno’s Fandom-Fueled Unboxed Agency: dentsu X Thailand |
22. Excellence in Location-Based Marketing
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Gold Shell Brand: SAMCE Campaign: “Driving convincing motorcyclist to choose Shell Lubricant” Agency: Havas Thailand |
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Silver Toyota Motor Thailand Brand: Toyota Motor Thailand Campaign: Toyota’s Parking Lot Takeover – “Every drive with confidence. Go all the way with Toyota” Agency: Hakuhodo First |
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Bronze CP All Brand: 7-Eleven Thailand Campaign: 7Delivery Agency: Deloitte Consulting |
23. Excellence in Loyalty Marketing
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Gold CP All Brand: 7-Eleven Thailand Campaign: 7-Eleven stamp collection Agency: Deloitte Consulting |
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Silver Uni.Charm (Thailand) Brand: Sofy Campaign: Sofy Girl Talk – Let your menstruation have her first best friend. Agency: Digitas Thailand. |
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Bronze T.C. Pharmaceutical Industries Brand: TCP Group Campaign: TCP x EGG Digtial : RedClub – Centralize TCP’s Loyalty Ecosystem and Unlock New Business Opportunities Agency: EGG Digital |
24. Excellence in Marketing Innovation
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Gold Kayari Campaign: THE BILL-KILLTO-BOARD Agencies: iProspect, aNEW |
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Silver Bangkok Dusit Medical Services (Head Office) Brand: Bangkok Hospital (Headquarters) Campaign: The da Vinci Xi Robot-Assisted Surgery |
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Bronze SCB Brand: Tap to Pay by SCB Bank Campaign: SCB Tap to Pay: Empowering Micro-Merchants with Seamless Contactless Technology |
25. Excellence in Marketing to a Specific Audience
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Gold CP-Meiji Brand: Meiji Mixed Milk Campaign: Meiji Mixed Milk |
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Silver Thai Airways Campaign: Fly for the New Pride Agencies: Ogilvy Group Thailand, VGI Digital Lab |
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Bronze Krungthai Bank Brand: Health Wallet Campaign: Easy Care for Minor Illnesses in Paotang App Agencies: Wisesight, Winter Egency |
26. Excellence in Marketing Transformation
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Gold Global Sport Ventures Brand: Rajadamnern Stadium Campaign: Rajadamnern Immersive Muay Thai Agencies: Brilliant & Million, Show One Productions, Decide Kit |
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Silver Bangkok Insurance Campaign: From Legacy to Lean Growth: Transforming BKI’s Marketing from Static to Smart Agencies: Merkle Thailand, iProspect Thailand |
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Bronze Sansiri Campaign: Connected for Growth: Unifying Teams, Tech, and Targets Agency: iProspect |
27. Excellence in Media Strategy
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Gold Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: It Must Be Sting Agencies: Zenith Thailand, Leo Thailand |
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Silver Mondelēz International (Thailand) Brands: Oreo, Coca-Cola Campaign: Besties campaign from Oreo and Coke Agencies: Wavemaker, Leo Burnett |
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Bronze Krungthai Bank Campaign: Krungthai FinFit: Mass-Personalized Financial Fitness Campaign for All Thais Agency: Digitas Thailand |
28. Excellence in Mobile Marketing
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Gold Uni.Charm (Thailand) Brand: Sofy Campaign: Sofy Girl Talk – Let your menstruation have her first best friend. Agency: Digitas Thailand |
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Silver Krungsri Credit Card Brand: Krungsri Lady Titanium Credit Card Campaign: Krungsri Lady Titanium Credit Card: Your Extraordinary, Your Pride Agency: Carat Thailand |
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Bronze Mondelēz International (Thailand) Brands: Oreo, Coca-Cola Campaign: Besties campaign from Oreo and Coke Agencies: Wavemaker, Leo Burnett |
29. Excellence in Omnichannel
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Gold Thai President Foods Brand: MAMA OK Campaign: MAMA OK x EGG Digital: the Interactive Squid Game experience Agency: EGG Digital |
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Silver CP-Meiji Brand: Meiji Bulgaria Campaign: Meiji Bulgaria X Hello Kitty |
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Bronze CP All Brand: 7-Eleven Thailand Campaign: 7Delivery Agency: Deloitte Consulting |
30. Excellence in Out-Of-Home Advertising
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Gold NETFLIX Thailand Brand: NETFLIX Campaign: The Graveyard Premiere Agency: Digitas Thailand |
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Silver Krungthai-AXA Life Campaign: Sick Leave Stalls Agencies: Publicis Thailand, Wavemaker Thailand |
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Bronze Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: Sting M.R.T. (Motivation-Reaction-Trial) station Agencies: Zenith Thailand, Leo Thailand |
31. Excellence in Performance Marketing
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Gold L’Oréal Thailand Brand: Garnier Campaign: Garnier x EGG Digital: personalized facial care, proven performance Agencies: EGG Digital, Wavemaker |
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Silver SC Asset Brand: The Crest Park Residences Campaign: The Crest Park Residences – Ready to move in Agency: Neighbors and Friends Agency |
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Bronze SC Asset Brand: 28 Chidlom Campaign: 28 Chidlom – 20% Guaranteed Yield Agency: Neighbors and Friends Agency |
32. Excellence in Personalisation Marketing
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Gold TMBThanachart Bank (ttb) Campaign: Personalized Car Management. At Your Fingertips. One Touch Does It All. by ttb touch. |
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Silver CP All Brand: 7-Eleven Thailand Campaign: 7Delivery Agency: Deloitte Consulting |
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Bronze Krungthai Bank Campaign: Value Over Volume: The Art of Focusing on Who Truly Matters with Krungthai Travel Debit Card Agency: iProspect |
33. Excellence in Programmatic Marketing
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Gold Pepsi-Cola Thai Trading Brand: Lay’s Max Campaign: Unleash Your Inner Max Agencies: Zenith Thailand, The Trade Desk |
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Silver Samsung Campaign: Samsung Galaxy A Entry Mass Myanmar in Thailand Agencies: Publicis, mCanvas |
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Bronze Honda Automobile Thailand Brand: HONDA Campaign: Where the drive means more Agency: iProspect |
34. Excellence in Retail / Shopper Marketing
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Gold Big C Supercenter Campaign: Big C: Global Reach Unleashed Agency: Vpon Singapore |
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Silver Lotus’s (CP Axtra) Campaign: Redefining the Retail Experience: How Lotus’s Transformed Festive Shopping to Capture the Modern Consumer |
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Bronze Robinson Department Store Campaign: Robinson 45th Anniversary Agency: iProspect |
35. Excellence in Search Marketing
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Gold Sansiri Campaign: Intent to Impact: Unified Search Strategy That Drove Market Leadership Agency: iProspect |
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Silver Decathlon Campaign: Decathlon Thailand: One Search, Unified Growth Agency: Carat Thailand |
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Bronze Krungthai Bank Campaign: OneSearch Revolution : From Fragmented Execution to Unified Growth Engine Agency: iProspect |
36. Excellence in Social Media Marketing
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Gold Mondelēz International (Thailand) Brands: Oreo, Coca-Cola Campaign: Besties campaign from Oreo and Coke Agencies: Wavemaker, Leo Burnett |
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Silver Nestlé Thailand Brand: KitKat Campaign: KitKat Valentine’s Day Agencies: Openmind, VML, buzzpurr |
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Bronze Minor Hotels Brand: Avani Hotels & Resorts Campaign: Avani Tribes |
37. Excellence in Sponsorship Activation
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Gold Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: Sting Warrior Agencies: Zenith Thailand, Leo Thailand |
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Silver Visa Campaign: The Greatness Gateway Grip Agencies: Brilliant & Million, Publicis Media |
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Bronze Krungthai Bank Campaign: Krungthai Sports Sponsorship Marketing |
38. Excellence in TV / Video Advertising
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Gold Dutch Mill Brand: Dutchie Campaign: Fight for Thais’ Gut Agencies: Ogilvy Group Thailand, Prakit Holdings |
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Silver Mondelēz International (Thailand) Brands: Oreo, Coca-Cola Campaign: Besties campaign from Oreo and Coke Agencies: Wavemaker, Leo Burnett |
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Bronze Mondelēz International (Thailand) Brand: Halls Campaign: Halls Masterbrand Agencies: Ogilvy, Wavemaker |
39. Excellence in Urban Guerrilla Marketing
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Gold L’Oréal Thailand Brand: Garnier Campaign: Garnier The Greeniverse Agency: Ogilvy Group Thailand |
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Silver L’Oréal Thailand Brand: Maybelline Campaign: GrabAds: brings Teddy to life with Maybelline Agencies: Grab Ads, Wavemaker Thailand |
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Bronze Lotus’s (CP Axtra) Campaign: Lotus’s Stays in Talk and Culture |
40. Excellence in Viral Marketing
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Gold Central Pattana Brand: centralwOrld Campaign: International Tourist Campaigns |
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Silver Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: It Must Be Sting Agencies: Zenith Thailand, Leo Thailand |
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Bronze Kaniva Pet Food Campaign: KANIVA Time to heal joy share (2025) |
41. Marketing Leader of the Year
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Gold Lotus’s (CP Axtra) Individual: Vorawan Phianlikhitwong |
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Silver ONYX Hospitality Group Individual: Natsuda Lapai |
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Bronze Venuee Individual: Pongnares Chuthong |
42. Marketing Team of the Year
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Gold Central Pattana |
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Silver Krungthai Bank |
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Bronze Mondelēz International (Thailand) |