2025 Finalists
1. Excellence in Advertising
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CIMB Thai Auto Brand: Rod Plod Lock Campaign: Rod Plod Lock: Funancial Freedom Agencies: ThirdEye, i-dac |
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Kaniva Pet Food Campaign: Every moment with KANIVA (2025) |
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Kaniva Pet Food Campaign: KANIVA Time to heal joy share (2025) |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls Masterbrand Agencies: Ogilvy, Wavemaker |
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Mondelēz International (Thailand) Brand: Oreo Campaign: OreoxCoke Agencies: Wavemaker, Leo Burnett |
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Nestlé Thailand Brand: Mineré Campaign: Mineré – Stay Young Stay You Agencies: Ogilvy Group Thailand, Openmind, Unboxnow |
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Nestlé Thailand Brand: NESCAFÉ Blend & Brew Campaign: Aroi TumTueng Agencies: Leo, OpenMind, buzzpurr, Up&Above |
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Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: Sting Godvertising Agencies: Leo Thailand, Zenith |
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Toyota Motor Thailand Campaign: Toyota Road Safety: Save Speeding Loss Agency: dentsu X Thailand |
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True Corporation Brand: true Campaign: FernFun, true Local Face Off Agencies: Initiative Thailand, iSM Bangkok |
2. Excellence in AI-Powered Storytelling
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Abbott Thailand Brand: Glucerna Campaign: Glucerna x World Diabetes Day 2024: AI-Driven Outreach to Detect and Support Undiscovered Diabetes Needs Agencies: Spark Foundry Thailand, Brilliant & Million, Leo Burnett Thailand |
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Bangkok Dusit Medical Services (Head Office) Brand: Bangkok Hospital (Headquarters) Campaign: Better AI (2024) Agency: 5Lab |
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Danone Thailand Brand: Hi-Q (Hi-Family Careline) Campaign: From Chatbot to Care Partner: Hi-Family Careline’s Chat Transformation (Chatbot 2.0 powered by Gen-Ai) Agency: Zanroo |
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Hong Kong Tourism Board Campaign: Hide and SeeK Hong Kong |
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McThai Brand: McDonald’s Campaign: Mommories Agency: Leo Thailand |
3. Excellence in Anniversary Marketing
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Central Retail Brand: Robinson Department Store Campaign: Robinson 45th Anniversary Agency: iProspect |
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CP Axtra Brand: Lotus’s Campaign: Lotus’s 30th Anniversary Agencies: Mindshare Thailand, The Leo Burnett Group Thailand |
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CP Axtra Brand: Lotus’s Campaign: Breaking Market Norms: Lotus’s Game-Changing 30th Anniversary Campaign |
| Global Sport Ventures Brand: Rajadamnern Stadium Campaign: Rajadamnern Immersive Muay Thai Agencies: Brilliant & Million, Show One Productions, Decide Kit |
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Pepsi-Cola Thai Trading Brand: Lay’s Campaign: Lay’s Master of Flavors Agencies: Zenith Thailand, Leo Burnett Thailand, Brilliant & Million |
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Toshiba (Thailand) Brand: Toshiba Campaign: Toshiba 55th Anniversary of Details Matter Agencies: Hakuhodo Bangkok, i-dac Bangkok, Media Intelligence Group |
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Yanmar S.P. Brand: Yanmar Thailand Campaign: Yanmar Show Fest 2024 Agency: Hakuhodo Bangkok |
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Yum Restaurants International (Thailand) Brand: KFC Campaign: Kentucky Town Bangkok Agencies: Initiative Thailand, VML Thailand, Ductstore, Brains & Brawn, Brilliant & Million |
4. Excellence in B2B Marketing
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Bank of Ayudhya Brand: Krungsri Auto Campaign: Krungsri Auto Ultimate Test Drive & Ride Agency: dentsu X Thailand |
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CP-Meiji Brand: Meiji Mixed Milk Campaign: Meiji Mixed Milk |
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Kaniva Pet Food Campaign: Celebrate Loyalty, Share the Joy (2025) |
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Krungthai Bank Campaign: Krungthai BUSINESS Application Agencies: UM Thailand, TBWA Thailand |
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Preserved Food Specialty Brand: Dreamy Campaign: Dreamy x EGG Digital: Gamified CRM for B2B Loyalty Agency: EGG Digital |
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SCB Brand: Manee Business Solution Campaign: From Orchard to Offshore: Powering Thailand’s Pride in Trade |
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Wash and Go Brand: Code Clean Campaign: Easy Clean, Laundry Fun |
5. Excellence in Brand Awareness
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Bolt Thailand Campaign: Bolt Safety First – Thailand Brand Awareness Initiative Agency: Trailblaze Mission |
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CP All Brand: 7-Eleven Thailand Campaign: 7Delivery Agency: Deloitte Consulting |
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CP Axtra Brand: Lotus’s Campaign: |
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CP Axtra Brand: Lotus’s Campaign: Redefining the Retail Experience: How Lotus’s Transformed Festive Shopping to Capture the Modern Consumer |
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Green Spot Brand: Vitamilk Campaign: Vitamilk – Reinvigorate Physical & Mental Vitality to “Vibe it all up!” Agencies: The&Partnership, Initiative Thailand |
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Krungthai Bank Campaign: Krungthai Home for Cash Agencies: VML, Wavemaker |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Crave Agencies: Leo Burnett, Wavemaker |
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Nestlé Thailand Brand: Mineré Campaign: Mineré – Stay Young Stay You Agencies: Ogilvy Group Thailand, Openmind, Unboxnow |
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Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: It Must Be Sting Agencies: Zenith Thailand, Leo Thailand |
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Yanmar S.P. Brand: Yanmar Thailand Campaign: Yanmar : Because You Choose Us |
6. Excellence in Brand Strategy
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CIMB Thai Auto Brand: Rod Plod Lock Campaign: Rod Plod Lock: Funancial Freedom |
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CIMB Thai Bank Campaign: CIMB THAI Wealth & Preferred Transformation |
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Green Spot Brand: Vitamilk Campaign: Vitamilk – Reinvigorate Physical & Mental Vitality to “Vibe it all up!” Agencies: The&Partnership, Initiative Thailand |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls Chews Agencies: Ogilvy, Wavemaker |
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Mondelēz International (Thailand) Brand: Oreo Campaign: OreoxCoke Agencies: Wavemaker, Leo Burnett |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Crave Agencies: Leo Burnett, Wavemaker |
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Pepsi-Cola Thai Trading Brand: Lay’s Campaign: Lay’s Smile Your Ways Agencies: Zenith Thailand, Leo Burnett Thailand, Brilliant & Million |
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Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: It Must Be Sting Agencies: Zenith Thailand, Leo Thailand |
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TCP Group Brand: Ready Campaign: Ready: One to Many Agencies: McCann WorldGroup Thailand, IPG Mediabrands |
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Toyota Motor Thailand Campaign: Toyota No.1 Trusted HEV Agency: Hakuhodo First |
7. Excellence in Communications / Public Relations
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Bank of Ayudhya Brand: Krungsri Campaign: Fried Eggs: The Theory of Simplicity Agency: ABLE Bangkok |
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Central Pattana Campaign: Pride Month – Pride for All |
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CP Axtra Campaign: Bringing CP Axtra’s ESG Commitment To Life. Agency: The Lemon Shot |
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CP-Meiji Brand: Meiji Bulgaria Campaign: Drinkable rich yogurt – The More You Lift, the More You Gain. Agencies: VML Thailand, Carat Thailand, Yell Bangkok |
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Hong Kong Tourism Board Campaign: Hello Good Fortune Agency: MSL Thailand |
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Kaniva Pet Food Campaign: Every moment with KANIVA (2025) |
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Minor Hotels Brand: Avani Hotels & Resorts Campaign: Avani Tribes |
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Money 20/20 Campaign: Money 20/20 Asia 2025 Agency: Midas PR |
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ONYX Hospitality Group Brand: Ozo Hotels Campaign: Unpack. Good. Vibes. |
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Thai Airways Campaign: Fly for the New Pride Agencies: Ogilvy Group Thailand, VGI Digital Lab |
8. Excellence in Consumer Insights / Market Research
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CP-Meiji Brand: Meiji High Protein Campaign: Love you body Agencies: Carat, VML |
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I.P. One Brand: Hygiene Campaign: Hygiene Expert Wash (2024 Frappe II) – Bouquet Fresh (new variant) Agencies: ActMedia Thailand, UM Thailand |
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Krungsri Credit Card Brand: Krungsri Lady Titanium Credit Card Campaign: Krungsri Lady Titanium Credit Card: Your Extraordinary, Your Pride Agency: Carat Thailand |
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Krungthai Bank Brand: Health Wallet Campaign: Free Medication for Minor Ailments for Universal Coverage Scheme (UCS) beneficiaries via the Paotang App Agencies: Wisesight, Winter Egency |
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Krungthai Bank Campaign: Krungthai FinFit: Mass-Personalized Financial Fitness Campaign for All Thais Agency: Digitas Thailand |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls Masterbrand Agencies: Ogilvy, Wavemaker |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls Chews Agencies: Ogilvy, Wavemaker |
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Nestlé Thailand Brand: KitKat Campaign: KitKat Valentine’s Day Agencies: Openmind, VML, buzzpurr |
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Sansiri Campaign: Precision at Every Touchpoint: Reimagining the Buyer Journey with Insights Agency: iProspect |
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Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: Sting Restination Agencies: Zenith Thailand, Leo Thailand, 247Activation, Whiteline Activation |
9. Excellence in Content Marketing
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CIMB Thai Bank Campaign: CIMB THAI Wealth & Preferred Transformation Agencies: Havas, Rocket by LTMH |
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Dutch Mill Brand: Dutchie Campaign: Fight for Thais’ Gut Agency: MAM Heart |
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Hong Kong Tourism Board Campaign: Hello Good Fortune |
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Kao Industrial (Thailand) Brand: Biore Campaign: Cleans Unveil Feel The Haunted Agencies: Hakuhodo Bangkok, i-dac Bangkok |
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Krungthai Bank Campaign: Krungthai Investment: Gold Wallet Agency: dotMATTERs |
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Krungthai Bank Campaign: Krungthai Global Savings: Powered by People and Content, Not Just Platforms Agency: iProspect |
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Minor Food Brand: Bonchon Campaign: Bonchon New Sauce – Yangnyeom Agencies: iSM Agency, Winter Egency |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls XS – The Saturn Ring Agencies: Ogilvy, Wavemaker |
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Mondelēz International (Thailand) Brand: Oreo Campaign: OreoxCoke Agencies: Wavemaker, Leo Burnett |
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True Corporation Brand: true Campaign: FernFun, true Local Face Off Agencies: Initiative Thailand, iSM Bangkok |
10. Excellence in CSR / Cause Marketing
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CP-Meiji Brand: Meiji Lactose Free Campaign: Meiji Lactose Free – A milk with the lactose already digested. นมดีๆ ที่ย่อยแลคโตสมาให้แล้ว Agencies: Salmon House, Carat Thailand |
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DKSH Thailand Brand: LAMY Campaign: LAMY Inbox – Write Your Chat |
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Kaniva Pet Food Campaign: KANIVA Time to heal joy share (2025) |
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Krungthai Bank Brand: Health Wallet Campaign: Free Medication for Minor Ailments for Universal Coverage Scheme (UCS) beneficiaries via the Paotang App Agencies: Wisesight, Winter Egency |
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Krungthai Bank Campaign: Krungthai FinFit: Mass-Personalized Financial Fitness Campaign for All Thais Agency: Digitas Thailand |
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Krungthai Bank Campaign: Ban Laem Community Cultural Tourism Initiative Partnered by: Krungthai Bank x Ban Laem Community, Suphanburi Agency: i-dac Bangkok |
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L’Oréal Thailand Brand: Garnier Campaign: Garnier The Greeniverse Agency: Ogilvy Group Thailand |
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Sea (Thailand) Campaign: Wishlist – The Financial Board Game |
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SIG Campaign: Together creating thriving forests |
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Swensen’s Thai Campaign: Earth Day |
11. Excellence in Customer Engagement
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Bank of Ayudhya Brand: Krungsri Auto Campaign: Krungsri Auto Ultimate Test Drive & Ride Agency: dentsu X Thailand |
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Central Retail Campaign: Hi! Jai |
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CP All Brand: 7-Eleven Thailand Campaign: 7-Eleven stamp collection Agency: Deloitte Consulting |
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CP Axtra Brand: Lotus’s Campaign: Lotus’s 30th Anniversary Agencies: Mindshare Thailand, The Leo Burnett Group Thailand |
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Krungthai Bank Campaign: Krungthai FinFit: Mass-Personalized Financial Fitness Campaign for All Thais Agency: Digitas Thailand |
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Krungthai-AXA Life Campaign: Sick Leave Stalls Agencies: Publicis Thailand, Wavemaker Thailand |
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Star Fuels Marketing Brand: Caltex Campaign: The Fan-Fueled Station Agency: Digitas Thailand |
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Thai President Foods Brand: MAMA OK Campaign: MAMA OK x EGG Digital: the Interactive Squid Game experience Agency: EGG Digital |
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True Corporation Brand: true Campaign: FernFun, true Local Face Off Agencies: Initiative Thailand, iSM Bangkok |
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Yanmar S.P. Brand: Yanmar Thailand Campaign: Yanmar Show Fest 2024 Agency: Hakuhodo Bangkok |
12. Excellence in Data-Driven Marketing
| CIMB Thai Bank Brand: CIMB Thai Application Campaign: Application-Based Customer Onboard & Retention |
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Krungsri Credit Card Campaign: Krungsri Credit Card : CATALYZING ACTION FROM INSIGHT Agency: Carat Thailand |
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Krungthai Bank Campaign: Krungthai BUSINESS Application Agencies: UM Thailand, TBWA Thailand |
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Land and House Bank Brand: B-You Wealth Campaign: Leverage Data Technology/AI power to optimize beyond industry norm Agency: dentsu X Thailand |
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Minor Food Brand: The Pizza Company Campaign: Data-driven strategies for Bite |
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Sansiri Campaign: From Signals to Sales: A Game Changer in Property Marketing with Precision Data Agency: iProspect |
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Thai Samsung Electronics Brand: Samsung The Frame Campaign: The Frame x Bad Meaw – Repositioning to Home Design Through Data Intelligence Agencies: Starcom Thailand, BBDO |
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The Code Shopping Campaign: From Tactical Ads to a Scalable Growth Engine: Meta’s Conversions API and Performance Infrastructure Drove 4X Revenue Growth. Agency: Venuee |
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Uni.Charm (Thailand) Brand: Sofy Campaign: Sofy Girl Talk – Let your menstruation have her first best friend. Agency: Digitas Thailand |
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Uniqlo Campaign: “Data in Motion: Turning Everyday Moments into Commerce Wins” Agency: Havas Thailand |
13. Excellence in Digital Marketing
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CIMB Thai Bank Campaign: CIMB THAI Wealth & Preferred Transformation Agencies: Havas, Rocket by LTMH |
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CP All Brand: 7-Eleven Thailand Campaign: Butter Bear: A Healing Friend Near You Agency: MAM Heart |
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Hilding Anders (Thailand) Brand: Slumberland Campaign: Slumberland Digital Marketing |
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Krungthai Bank Campaign: Krungthai FinFit: Mass-Personalized Financial Fitness Campaign for All Thais Agency: Digitas Thailand |
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MG Sales (Thailand) Brand: MG Campaign: MG3 Hybrid+ An Unconventional Hybrid Agency: Starcom Thailand |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls XS – The Saturn Ring Agencies: Ogilvy, Wavemaker |
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Mondelēz International (Thailand) Brand: Oreo Campaign: OreoxCoke Agencies: Wavemaker, Leo Burnett |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Crave Agencies: Leo Burnett, Wavemaker |
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Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: It Must Be Sting Agencies: Zenith Thailand, Leo Thailand |
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Wash and Go Brand: Code Clean Campaign: Easy Clean, Laundry Fun |
14. Excellence in eCommerce Marketing
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Big C Supercenter Campaign: Big C: Global Reach Unleashed Agency: Vpon Singapore |
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Colgate-Palmolive (Thailand) Brand: Colgate Campaign: Colgate eCommerce Agency: Wavemaker Thailand |
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CP Axtra Brand: Lotus’s Campaign: Lotus’s x EGG Digital: a Multichannel eCommerce success story Agency: EGG Digital |
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CP Axtra Brand: Lotus’s Campaign: Lotus’s Shop Online transforms to serve ‘Holistic Fulfillment’ |
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Health and Happiness (H&H) Thailand Brand: Swisse Campaign: Swisse Dominates Digital: From Deep Insights to High-Impact Execution |
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Mondelēz International (Thailand) Brand: Oreo Campaign: OreoxCoke Agencies: Wavemaker, Leo Burnett |
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Thai Samsung Electronics Brand: Samsung Campaign: Samsung S25 Shatters Records: A Legacy of AI and Unmatched Demand Agency: Starcom Thailand |
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The Code Shopping Campaign: From Tactical Ads to a Scalable Growth Engine: Meta’s Conversions API and Performance Infrastructure Drove 4X Revenue Growth. Agency: Venuee |
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Uniqlo Campaign: “High Function Meets Everyday Life” Agency: Havas Thailand |
15. Excellence in Event Marketing
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Bangkok Dusit Medical Services (Head Office) Brand: Bangkok Hospital (Headquarters) Campaign: Run with the Flow 2024 Agency: RunLah |
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Central Pattana Campaign: Thailand Coffee Hub |
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CIMB Thai Auto Brand: Rod Plod Lock Campaign: Rod Plod Lock: Funancial Freedom Agency: ThirdEye |
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Harley-Davidson Campaign: Asia Harley Days 2024 Agencies: Products Bangkok, FleishmanHillard (Singapore & Thailand) |
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Kaniva Pet Food Campaign: KANIVA Time to heal joy share (2025) |
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Kaniva Pet Food Campaign: KANIVA Time to heal joy share (2025) |
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MF Cafe & Restaurant Brand: Sizzler Thailand Campaign: Cheese Toast Funderland |
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Mondelēz International (Thailand) Brand: Dentyne Campaign: Dentyne Splash Lychee Agency: Dejai Delight |
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Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: Sting Restination Agencies: Zenith Thailand, Leo Thailand, 247Activation, Whiteline Activation |
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The Mall Group Campaign: The Mall Lifestore Jungle Walk 2025 |
16. Excellence in Experiential Marketing
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Bayer Thai Brand: Canesbalance Campaign: KiKi Voice Agency: Ogilvy Group Thailand |
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CIMB Thai Auto Brand: Rod Plod Lock Campaign: Rod Plod Lock: Funancial Freedom Agencies: ThirdEye, i-dac |
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CIMB Thai Bank Campaign: CIMB Preferred Transformation |
| Global Sport Ventures Brand: Rajadamnern Stadium Campaign: Rejadamnern Immervise Muay Thai Agencies: Brilliant & Million, Show One Productions, Decide Kit |
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Lancôme Thailand Campaign: Discover The Idôle In You – Join The Ride Agency: Wavemaker Thailand |
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L’Oréal Thailand Brand: Garnier Campaign: Garnier Micellar Pride : AI-Personalised DOOH Agencies: Wavemaker Thailand, SOHO Square, Aircards |
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Mondelēz International (Thailand) Brand: Oreo Campaign: OreoxCoke Agencies: Wavemaker, Leo Burnett |
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NETFLIX Thailand Campaign: The Graveyard Premiere Agency: Digitas Thailand |
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SCB Brand: Manee Business Solution Campaign: Banking That Blended In: Zaap x SCB experience |
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Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: Sting Restination Agencies: Zenith Thailand, Leo Thailand, 247Activation, Whiteline Activation |
17. Excellence in Influencer / KOLs Marketing
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Central Pattana Campaign: Summer Invitation 2025 |
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CIMB Thai Bank Campaign: CIMB THAI Wealth & Preferred Transformation Agency: The Earth Crew |
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CP All Brand: 7-Eleven Thailand Campaign: Butter Bear: A Healing Friend Near You Agency: MAM Heart |
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CP Axtra Brand: Lotus’s Thailand Campaign: Lotus’s x EGG Digital: Grilled Chicken, KOL-powered hero of Fresh Food Agency: EGG Digital |
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Danone Thailand Brand: Hi-Q Super Gold Campaign: Born To Be Beyond |
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Kaniva Pet Food Campaign: Every moment with KANIVA (2025) |
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Kao Industrial (Thailand) Brand: Biore Campaign: Cleans Unveil Feel The Haunted Agencies: Hakuhodo Bangkok, i-dac Bangkok |
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Rohto Mentholatum Thailand Brand: Selsun Blue Campaign: Selsun Blue x EGG Digital: A Fresh Start for Scalp Care Agencies: EGG Digital, iProspect Thailand |
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True Corporation Brand: true Campaign: FernFun, true Local Face Off Agencies: Initiative Thailand, iSM Bangkok |
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Yum Restaurants International (Thailand) Brand: KFC Campaign: KFC Buldak Agencies: Initiative Thailand, Publicis Thailand, Brilliant & Million |
18. Excellence in Integrated Marketing
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Ajinomoto (Thailand) Brand: Birdy Café Campaign: Birdy Café with New Communication and New Presenter Agency: dentsu X Thailand |
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Central Pattana Campaign: The Great Chinese New Year 2025 |
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CIMB Thai Auto Brand: Rod Plod Lock Campaign: Rod Plod Lock: Funancial Freedom Agencies: ThirdEye, i-dac |
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Danone Thailand Brand: Hi-Q UHT Campaign: Back to School |
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Kia Thailand Campaign: The Kia EV5 : Make A Bold Move Agency: VML Thailand |
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Krungthai Bank Campaign: Krungthai FinFit: Mass-Personalized Financial Fitness Campaign for All Thais Agency: Digitas Thailand |
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Michelin Campaign: “On the Road and Beyond” Agency: Havas Thailand |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Crave Agencies: Leo Burnett, Wavemaker |
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Nestlé Thailand Brand: NESCAFÉ Blend & Brew Campaign: Aroi TumTueng Agencies: Leo, OpenMind, buzzpurr, Up&Above |
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The Coca Cola Company Campaign: Coke Foodmarks Agencies: EssenceMediacom , WPP Open X |
19. Excellence in Interactive Marketing / AR & VR
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L’Oréal Thailand Brand: Garnier Campaign: Garnier Micellar Pride : AI-Personalised DOOH Agencies: Wavemaker Thailand, SOHO Square, Aircards |
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Nestlé Thailand Brand: Mineré Campaign: Mineré – Stay Young Stay You Agencies: Ogilvy Group Thailand, Openmind, Unboxnow |
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Pepsi-Cola Thai Trading Brand: Lay’s Campaign: Lay’s Smile Your Ways Agencies: Zenith Thailand, Leo Burnett Thailand, Brilliant & Million |
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Thai President Foods Brand: MAMA OK Campaign: MAMA OK x EGG Digital: the Interactive Squid Game experience Agency: EGG Digital |
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The Mall Group Campaign: Applying AI & AR to elevate the user journey |
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Unilever Thai Trading Brand: OMO Campaign: OMO x EGG Digital: “AR” you ready for Fresh Bouquet? Agency: EGG Digital |
20. Excellence in Launch Marketing
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Central Retail Brand: Central Chidlom Campaign: All Roads lead to Chidlom Agency: iProspect |
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Colgate-Palmolive (Thailand) Brand: Colgate Campaign: Colgate Optic White Purple Agencies: Wavemaker Thailand, Ogilvy Thailand |
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Danone Thailand Brand: Hi-Q UHT Campaign: Hi-Q S-KOOL Launch |
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L’Oréal Thailand Brand: Maybelline Campaign: Maybelline Super Stay Teddy Tint Agencies: Wavemaker Thailand, TikTok, Grab, Aircards |
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Mondelēz International (Thailand) Brand: Oreo Campaign: OreoxCoke Agencies: Wavemaker, Leo Burnett |
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Nestlé Thailand Brand: Mineré Campaign: Mineré – Stay Young Stay You Agencies: Ogilvy Group Thailand, Openmind, Unboxnow |
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Nestlé Thailand Brand: NESCAFÉ Latte RTD Campaign: La Te – Latte Real Milk 100% Agencies: Leo, OpenMind, buzzpurr |
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Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: The Best Holy Offering Agencies: Zenith Thailand, Leo Thailand, M Digi plus |
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Toyota Motor Thailand Campaign: All-New Camry: Progress Beyond Perfection Agencies: dentsu X Thailand, dentsu Creative Thailand |
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Yum Restaurants International (Thailand) Brand: KFC Campaign: KFC Buldak Agencies: Initiative Thailand, Publicis Thailand, Brilliant & Million |
21. Excellence in Live-Streaming Marketing
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Decathlon Campaign: Live-streaming for O2O Sales Performance Uplift Agencies: dentsu Total Commerce, dentsu X Thailand |
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Nestlé Thailand Brand: NESCAFÉ Dolce Gusto Campaign: Dolce Gusto – A Click to Café Agencies: CREA, Openmind, Ogilvy & Mather |
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Possefy Group Brand: OPPO Campaign: From Live to Love, OPPO Reno’s Fandom-Fueled Unboxed Agency: dentsu X Thailand |
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SCB Brand: Manee Business Solution Campaign: Banking That Blended In: Zaap x SCB experience |
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Toyota Motor Thailand Brand: Toyota Campaign: Live Sales Shorten the Buying Decision Agency: Hakuhodo First |
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True Internet Corporation Brand: true online Campaign: Leadership campaign Agencies: Carat Thailand, dentsu Thailand |
22. Excellence in Location-Based Marketing
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B.Grimm Technologies Brand: Carrier Campaign: Do the copy right thing Agency: Yell Bangkok |
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Big C Supercenter Campaign: Big C: Global Reach Unleashed Agency: Vpon Singapore |
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CP All Brand: 7-Eleven Thailand Campaign: 7Delivery Agency: Deloitte Consulting |
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CP Axtra Brand: Lotus’s Campaign: Lotus’s Driven Retail Turned Thai Summer Heat into Business Heat |
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Honda Automobile Thailand Brand: HONDA Campaign: Where the drive means more Agency: iProspect |
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Krungthai-AXA Life Campaign: Sick Leave Stalls Agencies: Publicis Thailand, Wavemaker Thailand |
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Map Active Adiperkasa Brand: Foot Locker Campaign: Foot Locker: Precision in Motion – Driving Foot Traffic with Location Intelligence Agencies: Carat Thailand, mCanvas |
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Shell Brand: SAMCE Campaign: “Driving convincing motorcyclist to choose Shell Lubricant” Agency: Havas Thailand |
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The Coca Cola Company Campaign: Coke Foodmarks Agency: Ogilvy Group Thailand |
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Toyota Motor Thailand Brand: Toyota Motor Thailand Campaign: Toyota’s Parking Lot Takeover – “Every drive with confidence. Go all the way with Toyota” Agency: Hakuhodo First |
23. Excellence in Loyalty Marketing
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Central Pattana Campaign: The 1 BIZ, Marketing Intelligence Solutions |
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CP All Brand: 7-Eleven Thailand Campaign: 7-Eleven stamp collection Agency: Deloitte Consulting |
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CP Axtra Brand: Lotus’s Campaign: Lotus’s beyond movie sponsorship |
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Danone Thailand Brand: Danone CARE+ Rewards Loyalty Program Campaign: Danone CARE+ Rewards – An Extended Customer Lifetime Value Program |
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Kaniva Pet Food Campaign: Celebrate Loyalty, Share the Joy (2025) |
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Petroleum Thai Corporation Campaign: PT Station x The Garfield Movie |
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T.C. Pharmaceutical Industries Brand: TCP Group Campaign: TCP x EGG Digtial : RedClub – Centralize TCP’s Loyalty Ecosystem and Unlock New Business Opportunities Agency: EGG Digital |
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The 1, Central Group Brand: The 1 Campaign: The 1 – Data-Driven Loyalty, Powered by MarTech Innovation |
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The Mall Group Campaign: Unlocking Global Privileges for Thai Shoppers Through Insight-Driven Partnerships |
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Uni.Charm (Thailand) Brand: Sofy Campaign: Sofy Girl Talk – Let your menstruation have her first best friend. Agency: Digitas Thailand. |
24. Excellence in Marketing Innovation
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Bangkok Dusit Medical Services (Head Office) Brand: Bangkok Hospital (Headquarters) Campaign: The da Vinci Xi Robot-Assisted Surgery |
| Beger Campaign: Beger Paint CO2Cal |
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| Kayari Campaign: THE BILL-KILLTO-BOARD Agencies: iProspect, aNEW |
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Pepsi-Cola Thai Trading Brand: Lay’s Campaign: Lay’s Smile Your Ways Agencies: Zenith Thailand, Leo Burnett Thailand, Brilliant & Million |
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SCB Brand: Manee Business Solution Campaign: The Manee Business Booster : Personalized at Scale business |
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SCB Brand: Tap to Pay by SCB Bank Campaign: SCB Tap to Pay: Empowering Micro-Merchants with Seamless Contactless Technology |
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Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: Sting M.R.T. (Motivation-Reaction-Trial) station Agencies: Zenith Thailand, Leo Thailand |
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Tap Trading Brand: Heineken Experience Campaign: The Surprise Serve by Heineken Experience Agency: Leo Thailand |
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Thai President Foods Brand: MAMA OK Campaign: MAMA OK x EGG Digital: the Interactive Squid Game experience Agency: EGG Digital |
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Toyota Motor Thailand Campaign: All-New Camry: Progress Beyond Perfection Agencies: dentsu X Thailand, dentsu Creative Thailand |
25. Excellence in Marketing to a Specific Audience
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CP-Meiji Brand: Meiji Campaign: Meiji Greek Style Yogurt Agencies: Yell Bangkok, Carat Thailand |
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CP-Meiji Brand: Meiji Lactose Free Campaign: Meiji Lactose Free – A milk with the lactose already digested. นมดีๆ ที่ย่อยแลคโตสมาให้แล้ว Agencies: Salmon House, Carat Thailand |
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CP-Meiji Brand: Meiji Mixed Milk Campaign: Meiji Mixed Milk |
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Danone Thailand Brand: Hi-Q Campaign: “Only C-Section Mom Knows” แม่ผ่าคลอดเท่านั้นที่เข้าใจ |
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Krungthai Bank Brand: Health Wallet Campaign: Free Medication for Minor Ailments for Universal Coverage Scheme (UCS) beneficiaries via the Paotang App Agencies: Wisesight, Winter Egency |
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Krungthai Bank Campaign: Krungthai FinFit: Mass-Personalized Financial Fitness Campaign for All Thais Agency: Digitas Thailand |
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Thai Airways Campaign: Fly for the New Pride Agencies: Ogilvy Group Thailand, VGI Digital Lab |
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Thai Glico Brand: Pocky Campaign: Pocky Rose “Say It With Pocky” Agencies: dentsu X Thailand, dentsu Thailand |
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Thai Samsung Electronics Brand: Samsung The Frame Campaign: The Frame x Bad Meaw – Groundbreaking Art Toy Collaboration Agencies: Starcom Thailand, BBDO |
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The Amidst Samui Campaign: The Amidst Samui – New Launch Campaign |
26. Excellence in Marketing Transformation
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Bangkok Insurance Campaign: From Legacy to Lean Growth: Transforming BKI’s Marketing from Static to Smart Agencies: Merkle Thailand, iProspect Thailand |
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FWD Life Insurance Campaign: Data with a Human Touch: FWD’s New Formula for Brand Growth Agency: dentsu X Thailand |
| Global Sport Ventures Brand: Rajadamnern Stadium Campaign: Rajadamnern Immersive Muay Thai Agencies: Brilliant & Million, Show One Productions, Decide Kit |
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Mena Clinic Campaign: From the Brink of Closure to 4X Growth Business Transformation Agency: Venuee |
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Sansiri Campaign: Connected for Growth: Unifying Teams, Tech, and Targets Agency: iProspect |
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TMBThanachart Bank (ttb) Campaign: Martech Nexus |
27. Excellence in Media Strategy
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Colgate-Palmolive (Thailand) Brand: Colgate Campaign: Colgate Optic White Purple Agencies: Wavemaker Thailand, Ogilvy Thailand |
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Galderma (Thailand) Brand: Sculptra by Galderma Campaign: Check Before get Sculptra treatment Agency: dentsu X Thailand |
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Krungthai Bank Campaign: Krungthai FinFit: Mass-Personalized Financial Fitness Campaign for All Thais Agency: Digitas Thailand |
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Lancôme Thailand Campaign: Discover The Idôle In You – Join The Ride Agency: Wavemaker Thailand |
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Mondelēz International (Thailand) Brand: Oreo Campaign: OreoxCoke Agencies: Wavemaker, Leo Burnett |
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Money 20/20 Campaign: Money 20/20 Asia 2025 Agency: Midas PR |
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Star Fuels Marketing Brand: Caltex Campaign: Caltex Techronnnn Agencies: Wavemaker Thailand, VML Thailand |
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Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: It Must Be Sting Agencies: Zenith Thailand, Leo Thailand |
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Thai President Foods Brand: MAMA OK Campaign: MAMA OK x EGG Digital: the Interactive Squid Game experience Agency: EGG Digital |
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TMBThanachart Bank (ttb) Brand: ttb All Free Disney Debit Cards Campaign: Spend everyday to unlock magical moment (Co-Brand ttb x Disney) Agency: Wavemaker Thailand |
28. Excellence in Mobile Marketing
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Central Watsons Brand: Watsons Campaign: Watsons 1/B: Precision and Performance Campaign Agencies: Carat Thailand, RTB |
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CP All Brand: 7-Eleven Thailand Campaign: 7-Eleven stamp collection Agency: Deloitte Consulting |
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CP All Brand: 7-Eleven Thailand Campaign: Butter Bear: A Healing Friend Near You Agency: MAM Heart |
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Krungsri Credit Card Brand: Krungsri Lady Titanium Credit Card Campaign: Krungsri Lady Titanium Credit Card: Your Extraordinary, Your Pride Agency: Carat Thailand |
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Mondelēz International (Thailand) Brand: Oreo Campaign: OreoxCoke Agencies: Wavemaker, Leo Burnett |
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Uni.Charm (Thailand) Brand: Sofy Campaign: Sofy Girl Talk – Let your menstruation have her first best friend. Agency: Digitas Thailand |
29. Excellence in Omnichannel
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Central Retail Brand: Central Department Store Campaign: Central Summer Fest 2025 Agency: iProspect |
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CP All Brand: 7-Eleven Thailand Campaign: 7Delivery Agency: Deloitte Consulting |
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CP All Brand: 7-Eleven Thailand Campaign: 7-Eleven stamp collection Agency: Deloitte Consulting |
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CP-Meiji Brand: Meiji Bulgaria Campaign: Meiji Bulgaria X Hello Kitty Agency: |
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Lancôme Thailand Campaign: Discover The Idôle In You – Join The Ride Agency: Wavemaker Thailand |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls XS – The Saturn Ring Agencies: Ogilvy, Wavemaker |
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Pepsi-Cola Thai Trading Brand: Lay’s Campaign: Why It Got To Be Lay’s Only Agencies: Zenith Thailand, Leo Burnett, Brilliant & Million |
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Rohto Mentholatum Thailand Brand: Selsun Blue Campaign: Selsun Blue x EGG Digital: A Fresh Start for Scalp Care Agencies: EGG Digital, iProspect Thailand |
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Thai President Foods Brand: MAMA OK Campaign: MAMA OK x EGG Digital: the Interactive Squid Game experience Agency: EGG Digital |
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ThaiNamthip Corporation Brand: Coca-Cola Campaign: Coke Zero x EGG Digital: Smooth Vanilla Refreshment Agency: EGG Digital |
30. Excellence in Out-Of-Home Advertising
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Galderma (Thailand) Brand: Sculptra by Galderma Campaign: Check Before get Sculptra treatment Agency: dentsu X Thailand |
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Grab Taxi (Thailand) Brand: Grab Food Campaign: Grab Food Mega Sale – Announcing Supremacy Agency: Carat Thailand |
| Kayari Campaign: THE BILL-KILLTO-BOARD Agencies: iProspect, aNEW |
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Krungthai-AXA Life Campaign: Sick Leave Stalls Agencies: Publicis Thailand, Wavemaker Thailand |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls XS – The Saturn Ring Agencies: Ogilvy, Wavemaker |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Crave Agencies: Leo Burnett, Wavemaker |
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Mondelēz International (Thailand) Brand: Oreo Campaign: OreoxCoke Agencies: Wavemaker, Leo Burnett |
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NETFLIX Thailand Campaign: The Graveyard Premiere |
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Promise (Thailand) Brand: Promise Campaign: “Promise – Best companion on your journey” Agency: dentsu X Thailand |
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Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: Sting M.R.T. (Motivation-Reaction-Trial) station Agencies: Zenith Thailand, Leo Thailand |
31. Excellence in Performance Marketing
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Bangkok Insurance Campaign: Smart Data, Smarter Decisions: Redefining Insurance Marketing at BKI Agencies: iProspect, Merkle |
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CIMB Thai Auto Brand: Rod Plod Lock Campaign: Rod Plod Lock: Funancial Freedom Agencies: i-dac Bangkok, Media Insight |
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Krungsri Credit Card Brand: Krungsri Lady Titanium Credit Card Campaign: Krungsri Lady Titanium Credit Card: Your Extraordinary, Your Pride Agency: Carat Thailand |
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Krungthai Bank Campaign: OneSearch Revolution : From Fragmented Execution to Unified Growth Engine Agency: iProspect |
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Krungthai Bank Campaign: Value Over Volume: The Art of Focusing on Who Truly Matters with Krungthai Travel Debit Card Agency: iProspect |
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L’Oréal Thailand Brand: Garnier Campaign: Garnier x EGG Digital: personalized facial care, proven performance Agencies: EGG Digital, Wavemaker |
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SC Asset Brand: 28 Chidlom Campaign: 28 Chidlom – 20% Guaranteed Yield |
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SC Asset Brand: The Crest Park Residences Campaign: The Crest Park Residences – Ready to move in |
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Umay + Campaign: “From Click to Credit From Click to Credit: A Multi-Platform Lead Engine” Agency: Havas Thailand |
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Uniqlo Campaign: “Performance That Moves With You” Agency: Havas Thailand |
32. Excellence in Personalisation Marketing
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Bangkok Insurance Campaign: Journey by Journey: Lean Personalisation at Scale for BKI Travel Insurance Agencies: Merkle Thailand, iProspect Thailand |
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CP All Brand: 7-Eleven Thailand Campaign: 7Delivery Agency: Deloitte Consulting |
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DKSH Thailand Brand: LAMY Campaign: LAMY Inbox – Write Your Chat |
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Krungthai Bank Campaign: Value Over Volume: The Art of Focusing on Who Truly Matters with Krungthai Travel Debit Card Agency: iProspect |
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Krungthai Bank Campaign: Krungthai FinFit: Mass-Personalized Financial Fitness Campaign for All Thais Agency: Digitas Thailand |
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L’Oréal Thailand Brand: Garnier Campaign: Garnier x EGG Digital: personalized facial care, proven performance Agencies: EGG Digital, Wavemaker |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Crave Agencies: Leo Burnett, Wavemaker |
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The 1, Central Group Brand: The 1 Campaign: The 1 – Precision Personalisation at Scale, Powered by MarTech Intelligence |
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TMBThanachart Bank (ttb) Brand: ttb All Free Disney Debit Cards Campaign: Spend everyday to unlock magical moment (Co-Brand ttb x Disney) Agency: Wavemaker Thailand |
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TMBThanachart Bank (ttb) Campaign: Personalized Car Management. At Your Fingertips. One Touch Does It All. by ttb touch. |
33. Excellence in Programmatic Marketing
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Easy Buy Brand: Umay+ Campaign: Addressability of targeting, optimization and results Agency: dentsu X Thailand |
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Honda Automobile Thailand Brand: HONDA Campaign: Where the drive means more Agency: iProspect |
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Pepsi-Cola Thai Trading Brand: Lay’s Max Campaign: Unleash Your Inner Max Agencies: Zenith Thailand, The Trade Desk |
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Samsung Campaign: Samsung Galaxy A Entry Mass Myanmar in Thailand Agencies: Publicis, mCanvas |
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Star Fuels Marketing Brand: Caltex Campaign: Caltex Techronnnn Agencies: Wavemaker Thailand, VML Thailand |
34. Excellence in Retail / Shopper Marketing
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Big C Supercenter Campaign: Big C: Global Reach Unleashed Agency: Vpon Singapore |
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Central Retail Brand: Robinson Department Store Campaign: Robinson 45th Anniversary Agency: iProspect |
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CP Axtra Brand: Lotus’s Campaign: Redefining the Retail Experience: How Lotus’s Transformed Festive Shopping to Capture the Modern Consumer |
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CP Axtra Brand: Lotus’s Campaign: Lotus’s Redefines Chinese New Year Rituals: A Shopper-Centric That Bridged Belief and Basket |
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CP Axtra Brand: Lotus’s Campaign: Breaking Market Norms: Lotus’s Game-Changing 30th Anniversary Campaign |
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CP Axtra Brand: Lotus’s Campaign: Lotus’s 30th Anniversary Agencies: Mindshare Thailand, The Leo Burnett Group Thailand |
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CP Axtra Brand: Lotus’s Campaign: Lotus’s Driven Retail Turned Thai Summer Heat into Business Heat |
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CP-Meiji Brand: Meiji Bulgaria Campaign: Meiji Bulgaria X Hello Kitty |
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Nestlé Thailand Brand: Nestle Pure Life Campaign: Nestle Pure Life – The ultimate quality Agencies: Leo, OpenMind, Youngster |
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The Mall Group Campaign: Bangkok No.1 Shopping Festival (มหกรรมเซลเหนือเซล) |
35. Excellence in Search Marketing
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Decathlon Campaign: Decathlon Thailand: One Search, Unified Growth Agency: Carat Thailand |
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Krungthai Bank Campaign: OneSearch Revolution : From Fragmented Execution to Unified Growth Engine Agency: iProspect |
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Sansiri Campaign: Intent to Impact: Unified Search Strategy That Drove Market Leadership Agency: iProspect |
36. Excellence in Social Media Marketing
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CP Axtra Brand: Lotus’s Campaign: Real Use, Real Fans – The Lotus’s Fandom Agency: The Lemon Shot |
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CP Axtra Brand: Lotus’s Campaign: Lotus’s Redefines Chinese New Year Rituals: A Shopper-Centric That Bridged Belief and Basket |
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CP Axtra Brand: Lotus’s Campaign: Lotus’s Digital Media Always on Agency: VML Thailand |
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Hong Kong Tourism Board Campaign: Hello Good Fortune |
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Krungthai Bank Campaign: Krungthai FinFit: Mass-Personalized Financial Fitness Campaign for All Thais Agency: Digitas Thailand |
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Minor Hotels Brand: Avani Hotels & Resorts Campaign: Avani Tribes |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls XS – The Saturn Ring Agencies: Ogilvy, Wavemaker |
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Mondelēz International (Thailand) Brand: Oreo Campaign: OreoxCoke Agencies: Wavemaker, Leo Burnett |
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Nestlé Thailand Brand: KitKat Campaign: KitKat Valentine’s Day Agencies: Openmind, VML, buzzpurr |
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Star Fuels Marketing Brand: Caltex Campaign: The Fan-Fueled Station Agency: Digitas Thailand |
37. Excellence in Sponsorship Activation
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Central Pattana Campaign: Samsung Say It with Galaxy |
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Central Retail Campaign: CRC Sensory Space |
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CP Axtra Brand: Lotus’s Campaign: Lotus’s beyond movie sponsorship |
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Krungthai Bank Campaign: Sports Sponsorship Marketing |
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Red Bull Campaign: Red Bull Energy Soda New Product Launch Agency: Ampverse Pulse |
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Spotify Campaign: Spotify Unmuted Fandom Agency: Zenith Thailand |
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Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: Sting Warrior Agencies: Zenith Thailand, Leo Thailand |
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Tap Trading Brand: Heineken Experience Campaign: The Socializing Zone by Heineken Experience Agency: Leo Thailand |
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The Mall Group Campaign: The Golden Year of Friendship |
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Visa Campaign: The Greatness Gateway Grip Agencies: Brilliant & Million, Publicis Media |
38. Excellence in TV / Video Advertising
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Dutch Mill Brand: Dutchie Campaign: Fight for Thais’ Gut Agencies: Ogilvy Group Thailand, Prakit Holdings |
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Krungthai Bank Campaign: Krungthai Home for Cash Agencies: VML, Wavemaker |
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Mondelēz International (Thailand) Brand: Cadbury Campaign: Cadbury Dairy Milk Agencies: Wavemaker, Ogilvy |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls Masterbrand Agencies: Ogilvy, Wavemaker |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls XS – The Saturn Ring Agencies: Ogilvy, Wavemaker |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls Chews Agencies: Ogilvy, Wavemaker |
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Mondelēz International (Thailand) Brand: Oreo Campaign: OreoxCoke Agencies: Wavemaker, Leo Burnett |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Crave Agencies: Leo Burnett, Wavemaker |
39. Excellence in Urban Guerrilla Marketing
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CP Axtra Brand: Lotus’s Campaign: Lotus’s Stays in Talk and Culture |
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Kaniva Pet Food Campaign: KANIVA Time to heal joy share (2025) |
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L’Oréal Thailand Brand: Garnier Campaign: Garnier The Greeniverse Agency: Ogilvy Group Thailand |
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L’Oréal Thailand Brand: Maybelline Campaign: Grab brings Teddy to life with Maybelline Agency: Wavemaker Thailand |
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Mondelēz International (Thailand) Brand: Oreo Campaign: OreoxCoke Agencies: Wavemaker, Leo Burnett |
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Nestlé Thailand Brand: Mineré Campaign: Mineré – Stay Young Stay You Agencies: Ogilvy Group Thailand, Openmind, Unboxnow |
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Pepsi-Cola Thai Trading Brand: Lay’s Stax Campaign: Urban Stax Attack Agency: Zenith Thailand |
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Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: The Best Holy Offering Agencies: Zenith Thailand, Leo Thailand, M Digi plus |
40. Excellence in Viral Marketing
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Central Pattana Brand: centralwOrld Campaign: International Tourist Campaigns |
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Kaniva Pet Food Campaign: KANIVA Time to heal joy share (2025) |
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Kaniva Pet Food Campaign: Every moment with KANIVA (2025) |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls XS – The Saturn Ring Agencies: Ogilvy, Wavemaker |
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Nestlé Thailand Brand: NESCAFÉ Latte RTD Campaign: La Te – Latte Real Milk 100% Agencies: Leo, OpenMind, buzzpurr |
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Suntory PepsiCo Beverage (Thailand) Brand: Sting Campaign: It Must Be Sting Agencies: Zenith Thailand, Leo Thailand |
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The Coca Cola Company Brand: Fanta Campaign: Fanta Dang Manao Agencies: EssenceMediacom , WPP Open X |
41. Marketing Leader of the Year
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Lotus’s (CP Axtra) Individual: Vorawan Phianlikhitwong |
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ONYX Hospitality Group Individual: Natsuda Lapai |
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Venuee Individual: Pongnares Chuthong |
42. Marketing Team of the Year
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Central Pattana |
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Danone Thailand |
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Krungthai Bank |
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Lotus’s (CP Axtra) |
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Mondelēz International (Thailand) |