2024 Finalists
1. Excellence in Advertising
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Charoen Pokphand Foods Brand name: CP Chicken Campaign: Go For Launch Agencies: Wolf BKK, Digital I Do Company, IDEE Studio |
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Decathlon Campaign: Find Your Sports Agencies: Carat (Thailand), Dentsu Solutions Group (Thailand) |
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Hong Kong Tourism Board Campaign: Hello Good Fortune Agency: Carat Thailand |
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Kaniva Pet Food Campaign: KANIVA : Grow up together |
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Kaniva Pet Food Campaign: KANIVA DOG FOOD “PERFECT FOR DOG & PET PARENT” |
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Krungthai Bank Campaign: Krungthai NEXT Insurance Agency: Wavemaker |
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Krungthai Bank Campaign:Gold Wallet Agency: dot MATTER. |
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Lotus’s Campaign: Revolutionizing Customer Loyalty: Capturing young generation members through innovative and personalized loyalty program |
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Siam Commercial Bank Brand name: UP Ngern Tun Jai Campaign: MISSION UP POSSIBLE Agencies: M.A.R.S. Creative House, Initiative IPG, Wunderman Thompson Thailand |
2. Excellence in AI-Powered Storytelling
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Central Retail Brand: Central Department Store Campaign: Central Music Summer Fest Agency: iProspect |
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Central Retail Brand: Central Department Store Campaign: Shepossible for International Women’s Day Agency: iProspect |
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Danone Thailand Campaign: Danone AI Powered Chatbot |
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Lotus’s Campaign: Price Leadership |
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YUM Restaurants International Thailand Brand: KFC Campaign: It’s Finger Drawin’ Good Agency: Brilliant & Million |
3. Excellence in Anniversary Marketing
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Amari Bangkok Campaign: Amari Bangkok 30th Anniversary |
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Charoen Pokphand Group Campaign: For A Better Tomorrow Agency: Ogilvy Group Thailand, Initiative (Thailand), Phenomena |
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CP-Meiji Brand: Meiji Bulgaria Campaign: Meiji Bulgaria 10th Anniversary Healthy 10 out of 10! |
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PepsiCo Brand: Lay’s Campaign: Lay’s Smile Your Way Agencies: Brilliant & Million, Zenith, Leo Burnett Thailand, PXP Studios, Publicis Media |
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PTT Campaign: 360 Holistic Media Strategy with impact full funnel result Agency: dentsu X Thailand |
4. Excellence in B2B Marketing
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AI-Deate Brand: Kohlife Campaign: AI-DEATE Agency: Yell Advertising (Bangkok) |
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Central Pattana Campaign: LEAD by CENTRAL PATTANA (Central Pattana Leading Entrepreneur Advanced Development Program) |
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Krungthai Bank Campaign: The Long Love Loan Agency: i-dac Bangkok. |
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Siam Commercial Bank Campaign: SCB : Empowering Small Giants in Trade |
5. Excellence in Brand Awareness
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Charoen Pokphand Foods Brand: CP Chicken Campaign: Go For Launch Agencies: Wolf BKK, Digital I Do Company, IDEE Studio |
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Colgate-Palmolive (Thailand) Brand: Colgate Salt Herbal Campaign: Colgate Salt Jubjib Agencies: Soho Square, Wavemaker |
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Kaniva Pet Food Campaign: KANIVA : Grow up together |
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Kaniva Pet Food Campaign: KANIVA DOG FOOD “PERFECT FOR DOG & PET PARENT” |
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Krungthai-AXA Life (KTAXA) Campaign: Being A Women Shouldn’t Be a Risk Agency: Publicis Thailand, Wavemaker |
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Lotus’s Campaign: The First-ever Lucky Tablecloth: Lotus Sets a New Standard in Chinese New Year Celebration. Agency: BBH Asia Pacific |
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Lotus’s Campaign: Transforming Thailand’s Grocery Retail Landscape: A One-Stop Destination for All New Year Celebrations Across All Consumer Segments. |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Pokémon Agencies: Leo Burnett, Wavemaker |
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Siam Commercial Bank Campaign: SCB : Thailand Welcome Back Tourists 2024 |
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Thai Asia Pacific Brewery Brand: HEINEKEN EXPERIENCE SILVER Campaign: HEINEKEN EXPERIENCE SILVER LAUNCH Agency: Redstar Thailand |
6. Excellence in Brand Strategy
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Charoen Pokphand Foods Brand: CP Chicken Campaign: Go For Launch Agencies: Wolf BKK, Digital I Do Company, IDEE Studio |
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Colgate-Palmolive (Thailand) Brand: Protex Campaign: Protex Dare to Get Dirty Agencies: Soho Square, Wavemaker |
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Danone Thailand Brand: Dumex Campaign: Dumex Combats IDA (Iron Deficiency Anaemia) |
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Danone Specialized Nutrition (Thailand) Brand: Hi-Q UHT Campaign: The Success Formula Agencies: Ogilvy Group Thailand, Wavemaker Thailand |
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Danone Thailand Brand: Hi-Q Super Gold Plus-C Campaign: Hi-Q Super Gold Plus-C Agency: Water’s Edge |
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Dutch Mill Brand: Delight Campaign: Not Very Sweet Agency: Ogilvy Group Thailand |
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FWD Life Insurance (Thailand) Brand: FWD Life Insurance Campaign: #Life in hashtag Agencies: dentsu X Thailand, Grey Thailand |
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Kaniva Pet Food Campaign: KANIVA : Grow up together |
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Minor Food Group Brand: Burger King Campaign: Hat Yai Fried Chicken Agencies: Soho Square a Branch Office of WPP (Thailand), Wavemaker Thailand, SUPER JEEW |
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Siam Commercial Bank Brand: UP Ngern Tun Jai Campaign:MISSION UP POSSIBLE Agencies M.A.R.S. Creative House, Initiative IPG, Wunderman Thompson Thailand |
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TIPCO Campaign: TIPCOHOLIC ทิปโก้สุดเหวี่ยงเพื่อชีวิตสุดมันส์ |
7. Excellence in Communications / Public Relations
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Brand’s Suntory Brand: Brand’s Campaign: Life-Long Wellness: Revitalising Brand’s Suntory Through Personalisation Agency: ADA |
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Charoen Pokphand Foods Brand: CP Chicken Campaign: Go For Launch Agencies: Wolf BKK, Digital I Do Company, IDEE Studio |
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CP All Brand: 7-Eleven Thailand Campaign:7-Eleven celebrates “The Spirit of Teachers” Agency: M A M HEART COMPANY |
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Hong Kong Tourism Board Campaign: Hello Good Fortune Agency: MSL Thailand |
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Merz Healthcare (Thailand) Company Brand: Merz Aesthetics Thailand Campaign: Merz Aesthetics Expo Agencies: Unite Media, FleishmanHillard, Maxsys Media |
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MR. D.I.Y. Thailand Campaign: MR. D.I.Y. Thailand Corporate Communications 2023 |
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Suntory PepsiCo Beverage (Thailand) Brand: Pepsi Thailand Campaign: PEPSI – Into the New Era Agencies: VaynerMedia Thailand, Brilliant&Million, Zenith, Mchoice |
8. Excellence in Consumer Insights / Market Research
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Danone Thailand Campaign: MMM-Brand Prism Model |
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Ek-Chai Distribution System Brand: Lotus’s Campaign: LOTUS’S We hear you promotion Agencies: The Leo Burnett Group Thailand, Digitas Thailand |
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FWD Life Insurance (Thailand) Brand: FWD Life Insurance Campaign:#Life in hashtag Agencies: dentsu X Thailand, Grey Thailand |
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Johnson & Johnson Brand: Nicorette Campaign: Nicorette Agencies: UM, Kinesso, ADBRO |
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Krungthai Bank Campaign: Busting the Fraudsters: Spreading Financial Fraud Education Agency: Digitas Thailand |
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MINOR DQ Brand: Dairy Queen Campaign: SENSORY AND MARKET RESEARCH FOR PRODUCT INNOVATION EXCELLENCE |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Ally Agencies: Leo Burnett, Wavemaker |
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MR. D.I.Y. Thailand Campaign: MR. D.I.Y.’s Brand Campaign 2023 Agency: Youngster BKK |
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Nestlé Thailand Brand: Milo Campaign: Light up The Future! MILO x GeniusX Alpha Agency: The Platform |
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Siam Commercial Bank Campaign: Mae Manee App |
9. Excellence in Content Marketing
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A. Menarini Thailand Brand: Kamillosan M Campaign: Kamillosan M “Treat your sore throat before it gets worse” Agency: EssenceMediacom |
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CP All Brand: 7-Eleven Thailand Campaign:7-Eleven celebrates “The Spirit of Teachers” Agency: M A M HEART COMPANY |
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Lotus’s Campaign: Lotus’s Frist-ever Lucky Tablecloth & Fortune bookguide series: Redefine Thailand’s Chinese New Year tradition. |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Ally Agencies: Leo Burnett, Wavemaker |
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Nestlé (Thai) Brand: NESCAFÉ CLC Espresso Roast Campaign: NESCAFÉ Best Taste Agencies: The Leo Burnett Group Thailand, NESCAFÉ, UM Thrive Thailand, BUZZPURR, Prodigious, I’m Wahaha |
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Nestlé (Thai) Brand: Kitkat Campaign: KitKat Chunky Popcorn 2024 Agency: UM Thrive Thailand |
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Pernod Ricard Brand: Jameson Connects Campaign: Jameson Connects Agency: YouMakeMe Agency |
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Siam Commercial Bank Brand: SCB Campaign: SCB Fraud Fighter : Empowering Thais to Fight Fraud |
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The Mall Group Campaign: The Mall Group Shoppertainment Content on Demand: The Styler, Make A List: Eat with Alek, Marry’sMission The Series |
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YUM Restaurants International Thailand Brand: KFC Campaign: THE SOCIAL FAST-FOOD PETITION Agencies: Brilliant & Million, Initiative, VML |
10. Excellence in CSR / Cause Marketing
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Danone Thailand Brand: Dumex Campaign: Dumex Combats IDA (Iron Deficiency Anaemia) |
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Krungthai Bank Campaign: Re-root community’s pride: Poltai Village Agency: Digitas Thailand |
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Krungthai Bank Campaign: Krungthai x Yuenyen |
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Maybelline New York Campaign: Brave Together Agency: Ogilvy Group Thailand |
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MF Cafe and Restaurant (Minor Food) Brand: The Coffee Club Thailand Campaign: “Brewing The Zero Waste Coffee to Happy Breakfast & Happy Hens” |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Ally Agencies: Leo Burnett, Wavemaker |
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Nestlé (Thai) Brand: Minere Campaign: Minere Crush on You Campaign Agencies: UM Thrive Thailand, Candy Cloud |
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Siam Commercial Bank Brand: SCB Campaign: SCB Fraud Fighter : Empowering Thais to Fight Fraud |
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The Mall Group Campaign: M Heart Campaign “Sai Lohit Sai Jai Campaign” |
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Toyota Motor Thailand Brand: Toyota Corporate Campaign: Toyota Corporate Road Safety Agency: dentsu X Thailand |
11. Excellence in Customer Engagement
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CP All Brand: 7-Eleven Thailand Campaign: 7-Eleven stamp collection Agency: Appsynth Asia |
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CP All Brand: 7-Eleven Thailand Campaign: 7 Go GREEN Say No to Plastic = Growing Plants |
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Halls Campaign: Halls Breath of Thailand 3.0 Agency: Ogilvy & Wavemaker |
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Halls XS Campaign: Halls XS Beverage: Breathe to Feel Unstoppable Agency: Ogilvy & Wavemaker |
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Kaniva Pet Food Campaign: KANIVA : Grow up together |
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Krungthai Bank Campaign: Busting the Fraudsters: Spreading Financial Fraud Education Agency: Digitas Thailand |
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Lotus’s Campaign: Lotus’s Transforms New Year Festivities: Capturing the Hearts of All Thai’s New Year Celebrations |
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Suntory PepsiCo Beverage (Thailand) Brand: Pepsi Thailand Campaign: PEPSI – Into the New Era Agencies: VaynerMedia Thailand, Brilliant&Million, Zenith, Mchoice |
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The Mall Group Campaign: Platinum M – Platinum M Curated Dining |
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Versuni (Thailand) Brand: PHILIPS Campaign: Best Partner for Best Cooking Agency: Carat (Thailand) |
12. Excellence in Data Privacy and Security Marketing
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Krungthai Bank Campaign: Busting the Fraudsters: Spreading Financial Fraud Education Agency: Digitas Thailand |
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Siam Commercial Bank Brand: SCB Campaign: SCB Fraud Fighter : Empowering Thais to Fight Fraud |
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The Capital Market Development Fund Brand: CMDF Campaign: Check, Check and Check before investing Agency: Ogilvy Group Thailand |
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The Securities and Exchange Commission Campaign: Don’t Let The Hype Fool you! Agency: Platform Integrated Agency |
13. Excellence in Data-Driven Marketing
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BMW Thailand Campaign: Driving BMW Thailand to Success with the i5 Launch Agencies: ADA, Wavemaker |
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Central Watsons Brand: Watsons Thailand Campaign: ROAS Bliss: Fixing Ad Spend Leaks with Data Signals Agency: Carat (Thailand) |
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Danone Thailand Brand: Danone Care+ Rewards Campaign: CARE+ Rewards (RFM Models-Driven Loyalty Campaign) |
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Estée Lauder Company (Thailand) Brand: Estee Lauder Company Campaign: Winning CDP Strategy, A Key to Business Growth Agency: Carat (Thailand) |
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Krungsri Ayudhya Card Brand: Krungsri Credit Card Campaign: Innovating Beyond Ordinary Data Agency: Carat (Thailand) |
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Nestlé Campaign: Nestlé x EGG Digital: the bigger data pack, the better value Agency: EGG Digital |
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Nestlé Thailand Brand: MILO Campaign: Light up The Future! MILO x GeniusX Alpha Agency: The Platform |
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Suntory Brand: Brand’s Campaign: Brand’s x EGG Digital: from data to delights (insight-led festive treats) Agency: EGG Digital, Optimum Media Direction (Thailand) |
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Thai Samsung Electronics Brand: Samsung Galaxy S23 Ultra Campaign: Winning over competitors users Agency: Starcom Thailand |
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UOB TMRW Thailand Campaign: Banking on Brilliance with UOB TMRW Thailand and ADA Agency: ADA |
14. Excellence in Digital Marketing
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A. Menarini Thailand Brand: Dermatix Campaign: “Dermatix Ultra: Because we are better and worthier to tell others” Agency: EssenceMediacom |
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Halls Campaign: Halls Nam Kang Sai Agency: Ogilvy & Wavemaker |
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Kaniva Pet Food Campaign: KANIVA : Grow up together Agency: |
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Kaniva Pet Food Campaign: KANIVA DOG FOOD “PERFECT FOR DOG & PET PARENT” |
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Lotus’s Campaign: Lotus’s Seasonal : Great happiness campaign Agency: Mindshare Thailand |
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Lotus’s Campaign: Lotus’s shop online Agency:Mindshare Thailand, VML Thailand |
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Siam Commercial Bank Brand: UP Ngern Tun Jai Campaign: MISSION UP POSSIBLE Agency: |
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Siam Commercial Bank Campaign: SCB : Thailand Welcome Back Tourists 2024 |
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Volleyball World Campaign: Volleyball World’s Winning Marketing Strategy – Reigniting a Nation’s Passion Agency: Primal |
15. Excellence in eCommerce Marketing
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Ananda Development Campaign: Ananda Development Agency: Orisma Technology |
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Colgate-Palmolive (Thailand) Brand: Colgate Campaign: Colgate: Cracking the E-Commerce Code Agency: Wavemaker Thailand |
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Coway Thailand Campaign: Website Online Booking & Application Agency: Orisma Technology |
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Danone Thailand Brand: Hi-Q Campaign: Embracing Online Journey Complexity with Shopee Solutions |
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Levi’s Campaign: Mid Season Sale Agency: Intrepid |
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Lotus’s Brand: Lotus’s Shop Online Campaign: Lotus’s Shop Online: Serving a holistic fulfilment to every need |
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Lotus’s Campaign: Lotus’s x EGG Digital : E-Commerce Data-Driven Convenience Agency: EGG Digital |
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Napa Solutions Brand: Airdog Thailand Campaign: Venuee Supercharges Airdog’s E-commerce Sales in Thailand’s Competitive Landscape Agency: Venuee |
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Nutrition Plus Brand: Moove Campaign: Double Digit High Protein Milk & Protein Water Agency: Fore Today Company (HQ) |
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Thai Glico Brand: Glico Campaign: Glico’s C-Commerce Launch: Month One ROAS Boost for the Holiday Rush Agency: dentsu X Thailand |
16 Excellence in Event Marketing
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Dentyne Campaign: Unleash your passion with Dentyne Agencies: Brilliant Interactive, Brilliant Interactive |
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Kaniva Pet Food Campaign: KANIVA DOG FOOD “PERFECT FOR DOG & PET PARENT” |
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Krungthai Bank Campaign: KRUNGTHAI PAVILION @ MONEY EXPO 2024 Agency: DuctStore |
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Lay’s Campaign: Lay’s Theatre of Joy Agency: The Leo Burnett Group Thailand |
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Merz Healthcare (Thailand) Company Brand: Merz Aesthetics Thailand Campaign: Merz Aesthetics Expo Agencies: Unite Media, FleishmanHillard, Maxsys Media |
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Siam Daikin Sales (Thailand) Brand: Daikin Campaign: Daikin MAX Inverter Star Series Phenomenon Agencies: dentsu X Thailand, Hakuhodo (Bangkok), Four Hundred |
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Suntory PepsiCo Beverage (Thailand) Brand: Pepsi Thailand Campaign: PEPSI – Into the New Era Agencies: VaynerMedia Thailand, Brilliant&Million, Zenith, Mchoice |
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Swensen’s (Thai) Brand: Swensen’s Campaign: 101 Flavors Experiential Popup Store |
17. Excellence in Experiential Marketing
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Central Retail Brand: Central Department Store Campaign: Central Music Summer Fest Agency: iProspect |
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CP All Brand: 7-Eleven Thailand Campaign: 7Verse Agency: JENOSIZE |
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CP All Brand: 7-Eleven Thailand Campaign: 7 Go GREEN Say No to Plastic = Growing Plants |
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Lay’s Campaign: Lay’s Theatre of Joy Agency: The Leo Burnett Group Thailand |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Pokémon Agencies: Leo Burnett, Wavemaker |
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NETFLIX Thailand Brand: NETFLIX Campaign: The Listing / ‘6ixtynin9, The Series’ Agencies: Digitas Thailand, The Leo Burnett Group Thailand |
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Suntory PepsiCo Beverage (Thailand) Brand: Pepsi Thailand Campaign: PEPSI – Into the New Era Agencies: VaynerMedia Thailand, Brilliant&Million, Zenith, Mchoice |
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Tencent Games, Morefun Studios Games Brand: Arena Breakout Campaign: Arena Breakout x GrabAds: unconventional partnership that erases the line between in-game and real-life Agency: Blue Media Group |
18. Excellence in Influencer / KOLs Marketing
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Chaosua Foods Industry Brand: Chao Sua Campaign: Taste the Truth Agency: iProspect |
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Danone Specialized Nutrition (Thailand) Brand: Hi-Q UHT Campaign: The Success Formula Agencies: Ogilvy Group Thailand, Wavemaker Thailand |
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Halls Campaign: Halls Nam Kang Sai Agencies: Ogilvy & Wavemaker |
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Kaniva Pet Food Campaign: KANIVA DOG FOOD “PERFECT FOR DOG & PET PARENT” |
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Krungthai Bank Campaign: Krungthai DR Agency: COMBAY. |
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Nestlé (Thai) Brand: NESCAFÉ CLC Espresso Roast Campaign: NESCAFÉ Best Taste Agencies: The Leo Burnett Group Thailand, NESCAFÉ, UM Thrive Thailand, BUZZPURR, Prodigious, I’m Wahaha |
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NETFLIX Thailand Brand: NETFLIX Campaign: The Listing / ‘6ixtynin9, The Series’ Agencies: Digitas Thailand, The Leo Burnett Group Thailand |
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Siam Commercial Bank Campaign: Mae Manee Chuan Chim |
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Siam Commercial Bank Brand: SCB Campaign: SCB Fraud Fighter : Empowering Thais to Fight Fraud |
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The Coca-Cola Thailand Brand: The Coca-Cola Company Campaign: Coke Social Kitchen Agency: Ogilvy Group Thailand |
19. Excellence in Integrated Marketing
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BMW Thailand Campaign: Driving BMW Thailand to Success with the i5 Launch Agencies: ADA, Wavemaker |
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Halls XS Campaign: Halls XS Beverage: Breathe to Feel Unstoppable Agency: Ogilvy & Wavemaker |
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Merz Healthcare (Thailand) Company Brand: Merz Aesthetics Thailand Campaign: Merz Aesthetics Expo Agencies: Unite Media, FleishmanHillard, Maxsys Media |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Pokémon Agencies: Leo Burnett, Wavemaker |
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Nestlé Brand: Nescafé Campaign: Nescafé x EGG Digital: Make your World Agency: EGG Digital |
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Nestlé (Thai) Brand: NESCAFÉ CLC Espresso Roast Campaign: NESCAFÉ Best Taste Agencies: The Leo Burnett Group Thailand, UM Thrive Thailand, BUZZPUR, Prodigious, I’m Wahaha |
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Nestle Thailand Brand: MILO Campaign: DETERMINATION MAKES YOU Agencies: Ogilvy, UM THRIVE Thailand |
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Thainamthip Brand: Coca-Cola Campaign: Coke Zero x EGG Digital: the extreme Lime experience Agency: EGG Digital |
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The Minor Food Group (The Pizza Company) Brand: The Pizza Company Campaign: The Pizza Company Buy 1 Get 1 Campaign Agencies: Publicis, Adapter, Mindshare |
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Volleyball World Campaign: Volleyball World’s Winning Marketing Strategy -Reigniting a Nation’s Passion Agency: Primal |
20. Excellence in Interactive Marketing / AR & VR
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Central Retail Brand: Central Department Store Campaign: Let’s Celebrate with Central Agency: iProspect |
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CPF (Charoen Pokphand Foods) Brand: CP Xtreme Campaign: Alpha Only Agency: Yell Advertising (Bangkok) |
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CPF (Charoen Pokphand Foods) Brand: CP Steamed Egg Campaign: Egg-perience, Gen Z Most Sought-After Branded Experience. Agency: Yell Advertising (Bangkok) |
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Nestlé (Thai) Brand: Minere Campaign: Minere Crush on You Campaign Agency: UM Thrive Thailand, Candy Cloud |
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The Mall Group Campaign: The Mall Group – AR Navigation (indoor) |
21. Excellence in Launch Marketing
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Central Pattana Campaign: Central Nakhon Sawan |
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Clorets Campaign: Clorets Sugar Free Mints Agencies: Leo Burnett & Wavemaker |
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Dutch Mill Brand: Delight Campaign: Not Very Sweet Agency: Ogilvy Group Thailand |
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Halls XS Campaign: Halls XS Beverage Agency: Ogilvy & Wavemaker |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Pokémon Agencies: Leo Burnett, Wavemaker |
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NETFLIX Thailand Brand: NETFLIX Campaign: The Listing / ‘6ixtynin9, The Series’ Agencies: Digitas Thailand, The Leo Burnett Group Thailand |
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Siam Commercial Bank Brand: UP Ngern Tun Jai Campaign: MISSION UP POSSIBLE Agencies: M.A.R.S. Creative House, Initiative IPG, Wunderman Thompson Thailand |
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SLRT Brand: Sizzler Campaign: The New Sizzling Experience Agencies: Soho Square, Muandiaojob |
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Suntory PepsiCo Beverage (Thailand) Brand: Pepsi Thailand Campaign: PEPSI – Into the New Era Agencies: VaynerMedia Thailand, Brilliant&Million, Zenith, Mchoice |
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Thainamthip Brand: Coca-Cola Campaign: Coke Zero x EGG Digital: the extreme Lime experience Agency: EGG Digital |
22. Excellence in Location-Based Marketing
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Grabtaxi (Thailand) Company Campaign: Grab: Seamless Travel Experiences for Chinese Tourists in Thailand Agency: TRAXASIA |
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L’Oréal Thailand Brand: Garnier Campaign: Garnier Bright Complete Agencies: Wavemaker Thailand, Aflorithmic.ai, SOHO Square |
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Lotus’s Campaign: Revolutionizing Customer Loyalty: Capturing young generation members through real-time situations and locations |
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Mahajak Development Brand: Mitsubishi Heavy Duty Air Conditioners Campaign: Enjoy Summer with Mitsubishi Heavy Duty Agencies: iProspect, Merkle |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Ally Agencies: Leo Burnett, Wavemaker |
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PepsiCo Brand: Lay’s Campaign: Lay’s Up-gram for everyone Agency: Zenith |
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Siam Commercial Bank Campaign: SCB : Thailand Welcome Back Tourists 2024 |
23. Excellence in Loyalty Marketing
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CP All Brand: 7-Eleven Thailand Campaign: 7-Eleven stamp collection Agency: Appsynth Asia |
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Danone Thailand Campaign: Danone CARE+ Rewards – Lifetime value creation loyalty campaign |
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Halls Campaign: Halls Breath of Thailand 3.0 Agency: Ogilvy & Wavemaker |
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Lotus’s Campaign: Revolutionizing Customer Loyalty: Capturing young generation members through innovative and personalized loyalty program |
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Preserved Food Specialty Brand: Dreamy Campaign: Dreamy x EGG Digital : Lucky Draw Campaign Agency: EGG Digital |
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Swensen’s (Thai) Brand: Swensen’s Campaign: Swensen’s Loyalty Program |
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Thailand Privilege Card Campaign: Website Agency: Orisma Technology |
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The Mall Group Campaign: M Card – The Mall Group’s loyalty Program |
24. Excellence in Marketing Innovation
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Burger King Campaign: The Real Burger Agency: Ogilvy Group Thailand |
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Central Retail Brand: Central Department Store Campaign: Shepossible for International Women’s Day Agency: iProspect |
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CP-Meiji Brand: Meiji Pasteurized Milk Campaign: Meiji Zero Coffee Latte – 0% Sucrose Added Agencies: Adapter Digital, Carat (Thailand) |
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L’Oréal Thailand Brand: Garnier Campaign: Garnier Bright Complete Agencies: Wavemaker Thailand, Aflorithmic.ai, SOHO Square |
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Lotus’s Campaign: Price Leadership |
25. Excellence in Marketing to a Specific Audience
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Ayudhya Capital Auto Lease Brand: Car4Cash Campaign: The Helping Foot Agencies: dentsu X Thailand, Ogilvy Soho Square |
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BMW Thailand Campaign: Driving BMW Thailand to Success with the i5 Launch Agencies: ADA, Wavemaker |
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Colgate-Palmolive (Thailand) Brand: Colgate Campaign: Colgate Yimsu Single Mum Agencies: Soho Square, Wavemaker |
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CPF (Charoen Pokphand Foods) Brand: CP Steamed Egg Campaign: Egg-perience, Gen Z Most Sought-After Branded Experience. Agency: Yell Advertising (Bangkok) |
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Danone Thailand Brand: Hi-Q Super Gold Plus-C Campaign: Hi-Q Super Gold Plus-C Agency: Wavemaker Thailand |
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DKSH (Thailand) Brand: Haw Par Tiger Balm (Thailand) Campaign: Tiger Balm: Reconnecting with Gen Z Chinese Travelers in Thailand Agencies: TRAXASIA, Publicis Thailand |
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Hong Kong Tourism Board Campaign: Hello Good Fortune |
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Krungthai Bank Campaign: Krungthai x Yuenyen |
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Lotus’s Campaign: Lotus’s Frist-ever Lucky Tablecloth: Redefine Chinese New Year Tradition to Win Younger Generation Heart. |
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Suntory Brand: Brand’s Campaign: Brand’s x EGG Digital: from data to delights (insight-led festive treats) Agencies: EGG Digital, Optimum Media Direction (Thailand) |
26. Excellence in Marketing Transformation
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A. Menarini Thailand Brand: NAC Long Campaign: NAC Long – Mild symptoms ‘do MATTER’ Agency: EssenceMediacom Thailand |
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Lotus’s Brand: Lotus’s Shop Online Campaign: Lotus’s Shop Online: Serving a holistic fulfilment to every need |
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Mahajak Development Brand: Mitsubishi Heavy Duty Air Conditioners Campaign: Enjoy Summer with Mitsubishi Heavy Duty Agencies: iProspect, Merkle |
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Napa Solutions Brand: Airdog Thailand Campaign: Venuee Transforms Airdog’s E-commerce Sales in Thailand’s Competitive Landscape Agency: Venuee |
27. Excellence in Media Strategy
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BMW Thailand Campaign: Driving BMW Thailand to Success with the i5 Launch Agencies: ADA, Wavemaker |
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Estée Lauder Company (Thailand) Brand: La Mer Campaign: Luxury In Each Details – Target Prestige, Get Impressive Agency: Carat (Thailand) |
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Hong Kong Tourism Board Campaign: Hello Good Fortune Agency: Carat (Thailand) |
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Krungthai Bank Campaign: NEXT INVEST – MFOA Agency: Dot Matter. |
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Lotus’s Campaign: Rollback R1/R2 Agencies: Mindshare Thailand, Leo Burnett Thailand |
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Napa Solutions Brand: Airdog Thailand Campaign: Venuee Supercharges Airdog’s E-commerce Sales in Thailand’s Competitive Landscape Agency: Venuee |
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Nestlé (Thai) Brand: S-26 Gold Powder Campaign: S-26 Gold Powder: Plus more Sphingomyelin Agencies: UM Thrive Thailand, Monday |
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NETFLIX Thailand Brand: NETFLIX Campaign: The Listing / ‘6ixtynin9, The Series’ Agencies: Digitas Thailand, The Leo Burnett Group Thailand |
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Siam Commercial Bank Brand: UP Ngern Tun Jai Campaign: MISSION UP POSSIBLE Agencies: M.A.R.S. Creative House, Initiative IPG, Wunderman Thompson Thailand |
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Volleyball World Campaign: Volleyball World’s Winning Marketing Strategy -Reigniting a Nation’s Passion Agency: Primal |
28. Excellence in Mobile Marketing
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BMW Thailand Campaign: Driving BMW Thailand to Success with the i5 Launch Agencies: ADA, Wavemaker |
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Central Retail Brand: Central Department Store Campaign: Let’s Celebrate with Central Agency: iProspect |
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Central Retail Brand: Central Department Store Campaign: Shepossible for International Women’s Day Agency: iProspect |
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CP All Brand: 7-Eleven Thailand Campaign: 7-Eleven stamp collection Agency: Appsynth Asia |
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CP All Brand: 7-Eleven Thailand Campaign: 7Verse Agency: JENOSIZE |
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Mondelēz International (Thailand) Brand: OREO Campaign: OREO Summer Agencies: Leo Burnett, Wavemaker |
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PepsiCo Brand: Lay’s Campaign: Lay’s Smile Your Way Agencies: Brilliant & Million, Zenith, Leo Burnett Thailand, PXP Studios, Publicis Media |
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Tencent Games, Morefun Studios Games Brand: Arena Breakout Campaign: Arena Breakout x GrabAds: unconventional partnership that erases the line between in-game and real-life Agency: Blue Media Group |
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UOB TMRW Thailand Campaign: Banking on Brilliance with UOB TMRW Thailand and ADA Agency: ADA |
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Yara (Thailand) Campaign: FarmCare Application by Yara Agencies: Kinesso, UM, Appnext |
29. Excellence in Multilingual Marketing
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A. Menarini Thailand Brand: Kamillosan M Campaign: Kamillosan M “Treat your sore throat before it gets worse” Agency: EssenceMediacom |
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ST Telemedia Global Data Centres (Thailand) Campaign: ST Telemedia Global Data centres (Thailand) |
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Vejthani Campaign: Saving Lives: Worldwide Wellness with International Multilingual Marketing Agency: Primal |
30. Excellence in Omnichannel
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Central Retail Brand: Central Department Store Campaign: Let’s Celebrate with Central Agency: iProspect |
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IP One Brand: Hygiene Campaign: Hygiene x EGG Digital: 360 Expert Care for impactful 5x fragrance Agencies: EGG Digital, IPG Mediabrands |
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Lotus’s Brand: Lotus’s Shop Online Campaign: Lotus’s Shop Online: Serving a holistic fulfilment to every need |
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Nestlé Brand: Nescafé Campaign: Nescafé x EGG Digital: Make your World Agency: EGG Digital |
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PepsiCo Brand: Pepsi Campaign: Pepsi South Power: The South Power, Southern Revolution Agency: Zenith |
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Tencent Games, Morefun Studios Games Brand: Arena Breakout Campaign: Arena Breakout x GrabAds: unconventional partnership that erases the line between in-game and real-life Agency: Blue Media Group |
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Thainamthip Brand: Coca-Cola Campaign: Coke Zero x EGG Digital: the extreme Lime experience Agency: EGG Digital |
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Toyota Motor Thailand Brand: Toyota Hilux Revo Campaign: Toyota Hilux Revo MLM Agency: dentsu X Thailand |
31. Excellence in Out-Of-Home Advertising
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BMW Thailand Campaign: Driving BMW Thailand to Success with the i5 Launch Agencies: ADA, Wavemaker |
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CPF (Charoen Pokphand Foods) Brand: CP Xtreme Campaign: UnderCheeseStuction Agency: Yell Advertising (Bangkok) |
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CP-Meiji Brand: Meiji Yoghurt Campaign: Meiji Yoghurt Summer Play Agencies: Adapter Digital, Carat (Thailand) |
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Ek-Chai Distribution System Brand: Lotus’s Campaign: LOTUS’S We hear you promotion Agencies: The Leo Burnett Group Thailand, Digitas Thailand |
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Nestlé (Thai) Brand: Minere Campaign: Minere Crush on You Campaign Agencies: UM Thrive Thailand, Candy Cloud |
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Possefy Group Brand: OPPO Campaign: Festive Fusion: Amplifying Connections, Celebrating Traditions. Agency: dentsu X Thailand |
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Suntory PepsiCo Beverage (Thailand) Brand: Pepsi Thailand Campaign: Pepsi – Into the New Era Agencies: VaynerMedia Thailand, Brilliant&Million, Zenith, Mchoice |
32. Excellence in Performance Marketing
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Central Watsons Brand: Watsons Thailand Campaign: ROAS Bliss: Fixing Ad Spend Leaks with Data Signals Agency: Carat (Thailand) |
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Charoen Pokphand Foods Brand: CP Chicken Campaign: Go For Launchv Agencies: Wolf BKK, Digital I Do Company, IDEE Studio |
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Danone Thailand Campaign: Danone: ONE SEARCH STRATEGY Agency: Wavemaker Thailand |
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Estée Lauder Company (Thailand) Brand: Estee Lauder Company Campaign: Brand Storytelling: Distinction with AI Enabler Media Agency: Carat (Thailand) |
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IP One Brand: Hygiene Campaign: Hygiene x EGG Digital: 360 Expert Care for impactful 5x fragrance Agencies: EGG Digital, IPG Mediabrands |
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Minor Hotels Brand: Anantara Hotels & Resorts Campaign: Limited Time Luxuries – Anantara Hotels & Resorts January Flash Sale Agency: eMarketingEye |
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MR. D.I.Y. Thailand Campaign: Season of Giving 2023 |
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Roza Family Food Brand: Roza Chef@Home Campaign: Roza x AI ‘anything’ stir-fry recipes Agencies: KINESSO, VML Thailand |
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Skyview Hotel Campaign: Digital Campaign to drive booking Agency: Relevant Audience |
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UOB TMRW Thailand Campaign: Banking on Brilliance with UOB TMRW Thailand and ADA Agency: ADA |
33. Excellence in Personalisation Marketing
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Central Retail Brand: Central Department Store Campaign: Shepossible for International Women’s Day Agency: iProspect |
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Nestlé Campaign: Nestlé x EGG Digital: the bigger data pack, the better value Agency: EGG Digital |
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Topgolf Thailand Campaign: Always-On Campaign |
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UOB TMRW Thailand Campaign: Banking on Brilliance with UOB TMRW Thailand and ADA Agency: ADA |
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Watsons Campaign: The Personal Touch: Driving Engagement and Loyalty with Watsons’ Personalized Campaign Agencies: Carat, Hybrid |
34. Excellence in Programmatic Marketing
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A. Menarini Thailand Brand: Kamillosan M Campaign: Kamillosan M “Treat your sore throat before it gets worse” Agency: EssenceMediacom Thailand |
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Ayudhya Capital Auto Lease Brand: Car4Cash Campaign: The Helping Foot Agencies: dentsu X Thailand, Ogilvy Soho Square |
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UOB TMRW Thailand Campaign:Banking on Brilliance with UOB TMRW Thailand and ADA Agency: ADA |
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Watsons Campaign: Watson’s Mastering Programmatic: Crafting Personalized Connections with Precision Agencies: Carat, Hybrid |
35. Excellence in Retail / Shopper Marketing
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Central Retail Brand: Central Department Store Campaign: Let’s Celebrate with Central Agency: iProspect |
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CP All Brand: 7-Eleven Thailand Campaign: 7Verse Agency: JENOSIZE |
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Danone Thailand Brand: HI-Q Campaign: MINI EVENT D-DAY TROOP |
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Ek-Chai Distribution System Brand: Lotus’s Campaign: LOTUS’S We hear you promotion Agencies: The Leo Burnett Group Thailand, Digitas Thailand |
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Lotus’s Campaign: The First-ever Lucky Tablecloth: Lotus Sets a New Standard of Retail Shopping in Chinese New Year Celebration. |
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Lotus’s Campaign: Transforming Thailand’s Grocery Retail Landscape: A One-Stop Destination for All New Year Celebrations Across All Consumer Segments. |
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Lotus’s Brand: Lotus’s Shop Online Campaign: Lotus’s Shop Online: Serving a holistic fulfilment to every need |
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MR. D.I.Y. Thailand Campaign: Season of giving 2023 |
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Napa Solutions Brand: Airdog Thailand Campaign: Venuee Supercharges Airdog’s E-commerce Sales in Thailand’s Competitive Landscape Agency: Venuee |
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The Mall Group Campaign: Bangkok Shopping Festival 2023 (Kung-fu Shopping) |
36. Excellence in Search Marketing
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A. Menarini Thailand Brand: Sambucol Campaign: Sambucol – Strong immunity is essential; acquire it by exploration Agency: EssenceMediacom Thailand |
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A. Menarini Thailand Brand: Dermatix Campaign: Dermatix Family : Search to Serve the Surge Agency: EssenceMediacom Thailand |
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Danone Thailand Campaign: Danone: ONE SEARCH STRATEGY Agency: Wavemaker Thailand |
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Toyota Motor Thailand Brand: Toyota Campaign: Toyota SEM media Agency: dentsu X Thailand |
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Vejthani Campaign: Saving Lives: Worldwide Wellness with International Multilingual Search Marketing Agency: Primal |
37. Excellence in Social Media Marketing
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Central Retail Brand: Central Department Store Campaign: Central Music Summer Fest Agency: iProspect |
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Danone Thailand Brand: Dumex Campaign: Dumex – ‘So Much More’ Social Media Marketing Agencies: VML, Wavemaker |
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Kaniva Pet Food Campaign: KANIVA : Grow up together |
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Lotus’s Campaign: Lotus’s Digital Media Always on Agency: VML Thailand |
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Napa Solutions Brand: Airdog Thailand Campaign: Venuee Supercharges Airdog’s E-commerce Sales in Thailand’s Competitive Landscape Agency: Venuee |
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Pernod Ricard Brand: Jameson Connects Campaign: Jameson Connects Agency: YouMakeMe Agency |
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Siam Commercial Bank Brand: SCB Campaign: SCB Fraud Fighter : Empowering Thais to Fight Fraud |
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The Mall Group Campaign: EM DISTRICT – CALLING THE WORLD |
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Volleyball World Campaign: Volleyball World’s Winning Marketing Strategy -Reigniting a Nation’s Passion Agency: Primal |
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YUM Restaurants International Thailand Brand: KFC Campaign: THE SOCIAL FAST-FOOD PETITION Agencies: Brilliant & Million, Initiative, VML |
38. Excellence in Sponsorship Activation
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Ajinomoto Sales (Thailand) Brand: Birdy Campaign: Birdy Café Agency: dentsu X Thailand |
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Kaniva Pet Food Campaign: KANIVA DOG FOOD “PERFECT FOR DOG & PET PARENT” |
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PFG-Pataya Food Group Brand: Mongkut Talay Campaign: Deliciousness Crowned In EveryDish Agency: The Platform |
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Versuni (Thailand) Brand: PHILIPS Campaign: Best Partner for Best Cooking |
39. Excellence in TV / Video Advertising
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A. Menarini Thailand Brand: Kamillosan M Campaign: Kamillosan M “Treat your sore throat before it gets worse” Agencies: EssenceMediacom, Dentsu One (Bangkok) |
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Charoen Pokphand Foods Brand: CP Chicken Campaign: Go For Launch Agencies: Wolf BKK, Digital I Do Company, IDEE Studio |
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Possefy Group Brand: OPPO Campaign: OPPO Find N3 Series: Media Revolution Unleashed Agency: dentsu X Thailand |
40. Excellence in Urban Guerrilla Marketing
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Ek-Chai Distribution System Brand: Lotus’s Campaign: LOTUS’S We hear you promotion Agencies: The Leo Burnett Group Thailand, Digitas Thailand |
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Kaniva Pet Food Campaign: KANIVA DOG FOOD “PERFECT FOR DOG & PET PARENT” |
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Nestlé (Thai) Brand: Minere Campaign: Minere Crush on You Campaign Agencies: UM Thrive Thailand, Candy Cloud |
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PFG-Pataya Food Group Brand: Mongkut Talay Campaign: Deliciousness Crowned In EveryDish Agency: The Platform |
41. Excellence in Viral Marketing
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Kaniva Pet Food Campaign:KANIVA DOG FOOD “PERFECT FOR DOG & PET PARENT” |
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Minor Food Group Brand: Burger King Campaign: The Real Burger Agency: Soho Square a Branch Office of WPP (Thailand) |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Pokémon Agencies: Leo Burnett, Wavemaker |
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Siam Commercial Bank Campaign: Tunes of Triumph : ‘Mae Manee, by Your Side We Rise Thailand’ |
42. Marketing Leader of the Year
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Central Pattana Individual: Dr. Nattakit Tangpoonsinthana |
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Kaniva Pet Food Individual: Ratapa Awachinda |
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Lotus’s Individual: Vorawan Phianlikhitwong |
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MF Cafe & Restaurant Individual: Nongchanok Stananonth |
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Venuee Individual: Peerapat Chitsakdanon |
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You Make Me Individual: Marc Bichet |
43. Marketing Team of the Year
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Charoen Pokphand Foods |
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Danone Thailand |
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Lotus’s |