Viola Mendonca

Regional Head of D2C eStore Marketing

Samsung Electronics

Viola Mendonca is a seasoned digital marketing leader with over 15 years of experience across agency and brand roles in Asia-Pacific. Currently serving as Regional Head of D2C Marketing at Samsung Electronics, she leads end-to-end eStore marketing strategy across Southeast Asia and Oceania, driving scalable growth across eCommerce, performance media, and customer experience. Viola brings deep expertise in SEO, digital transformation, and revenue optimisation, with a strong track record of building high-impact frameworks and evaluating marketing effectiveness.

Having previously held leadership roles at global agencies, she has worked with major brands across industries and markets. She is known for combining strategic vision with executional excellence in fast-paced, digitally advanced markets.