Desmond Seow

Head of Marketing & Business Manager, APAC Franchise

The Body Shop

Desmond is a senior marketing and business leader with a proven track record of driving brand growth and commercial impact across APAC. His experience spans global organisations including Real Pet Food Company, Procter & Gamble and Sony. At The Body Shop, Desmond led the APAC marketing function while stepping into a broader business leadership role, shaping both brand strategy and commercial performance. This dual perspective allows him to approach marketing not just as a creative discipline, but as a core driver of sustainable business growth. Known for combining strategic clarity with strong execution, he brings a sharp focus on consumer insight, market relevance and measurable results. Returning for his third year as a judge at the Marketing Events Awards, Desmond looks forward to recognising work that delivers both creative excellence and real business impact, and continues to raise the bar for the industry.