Dennis Chia

General Manager

Capital F&B (a member of the Asahi Europe International Group)

Dennis possesses extensive FMCG/beverage expertise, with over a decade of experience spanning diverse commercial functions such as sales, trade marketing, and marketing. He strongly advocates that successful business outcomes hinge on the seamless integration of commercial and brand building strategies.

Throughout his professional journey, the brands under Dennis’s purview have consistently led the way in pioneering commercial and marketing initiatives. These efforts have been complemented by assertive market strategies both at the domestic and regional levels.

Dennis firmly believes that any prosperous business or brand should adopt a consumer-centric strategy that is both relevant and insightful. To ensure its execution, he emphasizes the importance of consistent and effective team efforts, backed by cost-efficient and optimized supply chain systems.