2024 Winners

Marketer of the Year
McDonald’s Singapore
1. Excellence in Advertising
Gold
McDonald’s Singapore
Brand: McDonald’s
Campaign: Grimace Digital Collectibles
Agency: Bandwagon Labs
Silver
Accor Hotels
Campaign: Accor’s 100 Bites Campaign “Savoring Singapore in 100 Bites: Accor’s Audience-First Mastery, AR Innovations, and Unrivalled Success!”
Agencies: dentsu, iProspect Singapore

Bronze
Health Promotion Board
Campaign: Supporters Who Listen, Support Better
Agencies: Publicis Singapore, Starcom Singapore
2. Excellence in AI-Powered Storytelling
Gold
COP28
Campaign: The Tree of Life at COP28
Agency: INVNT
Silver
Julie’s Manufacturing
Brand: Julie’s Biscuits
Campaign: A Raya A.I.dilfitri Ad
Agency: GOVT Singapore
Bronze
Citibank Singapore
Campaign: Wealth. Done Well with Citi.
Agencies: Nine:TwentyEight, Concept Alliance Asia
3. Excellence in Anniversary Marketing
Gold
Mandai Wildlife Group
Brand: Singapore Zoo
Campaign: Golden ZOObilee Celebration: Happy ZOObilee!
Silver
FairPrice Group
Campaign: Always, FairPrice: 50 Years of Purpose
Bronze
minden.ai
Brand: yuu Rewards Club
Campaign: yuu’s 1st Birthday
Agency: Tribal Worldwide
4. Excellence in B2B Marketing
Gold
Palo Alto Networks
Brand: Cortex
Campaign: Fighting Cybercrime in Cortex City
Agency: Hotwire APAC
Silver
GROW with Singlife
Campaign: Regaining Trust From Every Angle

Bronze
Salesforce
Campaign: Make Business Entertaining
Agency: Transmission
5. Excellence in Brand Awareness
Gold
National Arts Council
Brand: Catch
Campaign: Just Catch
Agency: DSTNCT
Silver
Singapore Civil Defence Force
Campaign: What’s Your Emergency?
Agencies: Starcom Singapore, Publicis Media Content Innovation, Hepmil Singapore

Bronze
Carousell
Campaign: Carousell Certified Mobile
Agency: Bread Butter Bacon
6. Excellence in Brand Strategy
Gold
Singapore Airlines
Campaign: Enabling World-Class Experiences in Every Journey
Agencies: PHD Singapore, TBWA
Silver
Oversea-Chinese Banking Corporation (OCBC)
Campaign: OCBC Money Lock
Agency: GOVT Singapore
Bronze
iHerb
Campaign: iHerb – Social Media Strategy
Agency: antics@play
7. Excellence in Communications / Public Relations
Gold
Agency for Integrated Care (AIC)
Campaign: We See You Care
Agency: The Secret Little Agency
Silver
Mount Faber Leisure Group
Brand: Singapore Cable Car
Campaign: Singapore Cable Car 50th Anniversary
Agency: PRecious Communications

Bronze
Scoot
Campaign: Inaugural Scoot With Heart Campaign Inspires (Re)connections
Agencies: WE Communications, TheSmartLocal (TSL)
8. Excellence in Consumer Insights / Market Research
Gold
Pan Pacific Hotels Group
Campaign: Data-Driven Personalisation: Revitalising Loyalty for Pan Pacific Hotels Group
Agency: Digitas Singapore
Silver
Central Provident Fund Board:
Campaign: CPF Email Marketing / Marketing Automation
Agency: Vintedge

Bronze
Samsung Electronics Singapore:
Campaign: Samsung Galaxy Z Flip5 | Fold 5 Launch
Agency: Starcom Singapore
9. Excellence in Content Marketing
Gold
Singtel
Campaign: From Mudflats to Smart Nation
Agency: Akanga Film Asia
Silver
National Environment Agency
Campaign: K-dramatizing Public Hygiene in Singapore
Agencies: Starcom Singapore, Viu

Bronze
Singapore Airlines
Campaign: Enabling World-Class Experiences in Every Journey
Agencies: PHD Singapore, TBWA
10. Excellence in CSR / Cause Marketing
Gold
National Council of Social Service
Brand: Community Chest
Campaign: Community Chest – Champion Every Potential
Agency: GOVT Singapore
Silver
National Volunteer and Philanthropy Centre (NVPC), Ministry of Social and Family Development (MSF)
Campaign: #ShareTheLove Valentine’s Day Campaign 2024

Bronze
HSBC Bank (Singapore)
Campaign: HSBC Mind Athletes Campaign
Agency: VML Singapore
11. Excellence in Customer Engagement
Gold
McDonald’s Singapore
Brand: McDonald’s
Campaign: My Happy Little Wins
Agencies: Leo Burnett Singapore, Paprika Global
Silver
McDonald’s Singapore
Brand: McDonald’s
Campaign: Grimace Digital Collectibles
Agency: Bandwagon Labs
Bronze
PAP Community Foundation
Brand: PCF Sparkletots
Campaign: Inspiring Children, Bringing Dreams to Life
12. Excellence in Data Privacy and Security Marketing
Gold
IMI Lifestyle Products
Brand: Goodsalt
Campaign: Healthier Food Trail
Agencies: Aires Adventure, Skale
Silver
DBS Bank
Brand: POSB & DBS Foundation
Campaign: Your Neighbourhood Getai
Agency: Serious Media

Bronze
Oversea-Chinese Banking Corporation (OCBC)
Campaign: OCBC Money Lock
Agency: GOVT Singapore
13. Excellence in Data-Driven Marketing
Gold
Pan Pacific Hotels Group
Campaign: Data-Driven Personalisation: Revitalising Loyalty for Pan Pacific Hotels Group
Agency: Digitas Singapore
Silver
McDonald’s Singapore
Brand: McDonald’s
Campaign: With Love, McDSG
Agencies: Leo Burnett Singapore, OMD Singapore, Paprika Global

Bronze
Citibank Singapore
Brand: Citigold
Campaign: True Worth
Breaking new ground: Redefining Wealth
Agencies: Publicis Precision, Spark Foundry Singapore, Performics India, 360 Communications
14. Excellence in Digital Marketing
Gold
Carousell
Campaign: Carousell Certified Mobile
Agency: Bread Butter Bacon
Silver
Standard Chartered Bank Singapore
Brand: Standard Chartered
Campaign: Digital Servicing GTM

Bronze
Mandai Wildlife Group
Campaign: Your Wild Adventure
15. Excellence in eCommerce Marketing
Gold
Lenovo
Campaign: Big Sales Day Campaign
Agency: Assembly
Silver
Singtel
Brand: GOMO
Campaign: GOMO
Agency: OMD

Bronze
The LEGO Group
Brand: LEGO Brand
Campaign: LEGO Builds for Two
Agency: Our LEGO Agency APAC
16. Excellence in Event Marketing
Gold
L’Oréal Singapore
Brand: Kiehl’s
Campaign: Kiehl’s Trash to Art
Agency: Zenith Singapore
Silver
Samsung Electronics Singapore, Mobile eXperience
Campaign: Singapore Night Festival 2023, Presented by Samsung
Agencies: Pico Art International, Cheil Singapore

Bronze
Samsung Electronics Southeast Asia & Oceania
Brand: Samsung 
Campaign: Samsung Display Tech Summit 2023
Agency: IN.FOM
17. Excellence in Experiential Marketing
Gold
HSBC Bank (Singapore)
Campaign: HSBC Mind Athletes Campaign
Agency: VML Singapore
Silver
Trust Bank
Campaign: It’s not Everyday, It’s Trust’s Birthday! 
Agency: Iris Singapore

Bronze
IHH Healthcare
Brand: Parkway East Hospital
Campaign: Doctor For A Day 2023
Agency: The Moment Collective
18. Excellence in Gaming
Gold
HSBC Bank (Singapore)
Campaign: HSBC Mind Athletes Campaign
Agency: VML Singapore
Silver
Central Provident Fund Board
Campaign: ‘Catching Insomnia’ Digital Escape Game
Agency: Games Bond SG 

Bronze
HSBC Bank (Singapore)
Brand: AdventureVerse
Campaign:
Agencies: Ogilvy Singapore, Omnicom Media Group 
19. Excellence in Influencer / KOLs Marketing
Gold
National Environment Agency
Campaign: Hot Girl Summer – SG Edition
Agencies: Starcom Singapore, SGAG
Silver
Ego Pharmaceuticals
Brand: QV
Campaign: Dr. Ingky Recommends QV
Agency: Dex Ventures
Bronze
Canon
Campaign: #CanonCompanion
Agency: AnyMind Group
20. Excellence in Integrated Marketing
Gold
Ministry of Social and Family Development, Public Service Division, Ministry of Health, Agency for Integrated Care (AIC)
Campaign: Pre-Planning Campaign
Agencies: Starcom Singapore
Silver
National Arts Council
Brand: Catch
Campaign: Just Catch
Agency: DSTNCT

Bronze
Marina Bay Sands
Campaign: ArtScience Museum: Sensory Odyssey Exhibition​
Agency: Assembly
21. Excellence in Interactive Marketing / AR & VR
Gold
Ministry of Digital Development and Information of Singapore, Singapore Food Agency
Brand: gov.sg
Campaign: SG Farm Tycoon
Agency: Starcom Singapore
Silver
CapitaLand Investment (CLI)
Campaign: CapitaVerse
Agencies: BRCKTS, Bandwagon Labs

Bronze
Warner Bros. Discovery
Campaign: WB100 Celebrating Every Story
Agencies: Hustle and Bustle, Garamantis
22. Excellence in Launch Marketing
Gold
McDonald’s Singapore
Brand: McDonald’s 
Campaign: The McGriddles® Breakfast Drop
Agencies: Leo Burnett Singapore, OMD Singapore
Silver
Mandai Wildlife Group
Brand: Bird Paradise
Campaign: Take Off to Paradise

Bronze
National Arts Council
Brand: Catch
Campaign: Just Catch
Agency: DSTNCT

Bronze
Pizza Hut
Campaign: Pizza Hut Melts Launch – It’s Melts Time
Agency: TEAM LEWIS
23. Excellence in Location-Based Marketing
Gold
McDonald’s Singapore
Brand: McDonald’s
Campaign: With Love, McDSG
Agencies: Leo Burnett Singapore, OMD Singapore, Paprika Global
Silver
The Furniture Mall
Campaign: Year-End Festive Promotion Campaign
Agency: X10 Media

Bronze
Office of Global Education and Mobility, Nanyang Technological University
Campaign: Hidden Gems To Global Gamechangers
Agency: Qi Integrated Solutions
24. Excellence in Loyalty Marketing
Gold
Shell International Petroleum
Brand: Shell Helix
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Silver
Citibank Singapore
Brand: Citi Credit Cards
Campaign: Citi Cards Privileges Program Campaign
Agencies: Spark Foundry, MullenLowe Singapore, 360 Communications, Publicis Media Content & Innovation

Bronze
Pan Pacific Hotels Group
Campaign: 1st Party Data (1PD) Audience Segmentation & Personalisation
Agency: Digitas Singapore
25. Excellence in Marketing Innovation
Gold
HSBC Bank (Singapore)
Campaign: HSBC Mind Athletes Campaign
Agency: VML Singapore
Silver
McDonald’s Singapore
Brand: McDonald’s
Campaign: Grimace Digital Collectibles
Agency: Bandwagon Labs

Bronze
GXS Bank
Campaign: When Unconventional Wins
Agency: OMD Singapore
26. Excellence in Marketing to a Specific Audience
Gold
Singlife
Campaign: Ma goes to the army
Silver
Pizza Hut
Campaign: Pizza Hut Melts Launch – It’s Melts Time
Agency:  TEAM LEWIS
Bronze
United Overseas Bank (UOB)
Campaign: UOB #YouDoYou Campaign
Agency: Wild Advertising & Marketing
27. Excellence in Marketing Transformation
Gold
Pan Pacific Hotels Group
Campaign: Enrich, Elevate and Enhance; An Audience-Focused Transformation Strategy and Approach
Agency: Mezzo Labs
Silver
HSBC Bank (Singapore)
Campaign: HSBC – Grow Your Wealth
Agencies: Omnicom Media Group Singapore, TBWA\, DRUM, Warner Music

Bronze
FairPrice Group
Brand: Kopitiam Investment
Campaign: Kopitiam Goes Digital
28. Excellence in Media Strategy
Gold
McDonald’s Singapore
Brand: Hanbaobao
Campaign: The Call of Crispy
Agencies: OMD Singapore, Leo Burnett Singapore
Silver
Singapore Civil Defence Force
Campaign: What’s Your Emergency?
Agencies: Starcom Singapore, Publicis Media Content Innovation, Hepmil Singapore

Bronze
Health Promotion Board
Campaign: Don’t Invite Toxicity into Your Life
Agencies: Starcom Singapore, Publicis Singapore
29. Excellence in Mobile Marketing
Gold
McDonald’s Singapore
Brand: McDonald’s
Campaign: The Great Catch
Agencies: Leo Burnett Singapore, OMD Singapore
Silver
HSBC Bank (Singapore)
Campaign: Power of Play
Agencies: Ogilvy Singapore, Omnicom Media Group Singapore
Bronze
McDonald’s Singapore
Brand: McDonald’s
Campaign: Grimace Digital Collectibles
Agency: Bandwagon Labs
30. Excellence in Multilingual Marketing
Gold
Singapore Airlines
Campaign: Enabling World-Class Experiences in Every Journey
Agencies:  PHD Singapore, TBWA
Silver
DBS Bank
Brand: POSB & DBS Foundation
Campaign: Your Neighbourhood Getai
Agency: Serious Media

Bronze
IMI Lifestyle Products
Brand: Goodsalt
Campaign: Healthier Food Trail
Agencies: Aires Adventure, Skale
31. Excellence in Omnichannel
Gold
McDonald’s Singapore
Brand: McDonald’s
Campaign: The Great Catch
Agencies: Leo Burnett Singapore, OMD Singapore
Silver
Pan Pacific Hotels Group
Campaign: Enrich, Elevate and Enhance; An Audience-Focused Transformation Strategy and Approach
Agency: Mezzo Labs

Bronze
Etiqa Insurance Singapore
Brand: Etiqa “With You for the Ride”
Campaign:
Agency: ADA
32. Excellence in Out-of-Home Advertising
Gold
PUMA Southeast Asia
Campaign: Stadio Palermo
Agency: GOVT Singapore
Silver
McDonald’s Singapore
Brand: McDonald’s 
Campaign: With Love, McDSG
Agencies: Leo Burnett Singapore, OMD Singapore, Paprika Global

Bronze
AIA Singapore
Campaign: AIA Ultimate Critical Cover (AIA UCC)
Agency: W/E + Partners
33. Excellence in Performance Marketing
Gold
Singtel
Brand: GOMO
Campaign: GOMO
Agency: OMD
Silver
Pan Pacific Hotels Group
Campaign: Everything Everywhere Not at Once – A Full-Funnel Approach to Performance Marketing
Agency: eMarketingEye

Bronze
Accor Hotels
Campaign: Asia ALL Ways On My Mind
Agencies: dentsu, iProspect Singapore
34. Excellence in Personalisation Marketing
Gold
Immigration & Checkpoint Authority (ICA)
Campaign: ICA Recruitment Campaign
Agency: TSL Media Group
Silver
Pan Pacific Hotels Group
Campaign: Enrich, Elevate and Enhance; An Audience-Focused Transformation Strategy and Approach
Agency: Mezzo Labs

Bronze
Singapore Tourism Board
Campaign: Singapore Tourism Board – Tours Marketing Campaign
Agencies: Publicis Media – Precision, Shophouse@Publicis (Zenith Singapore, BBH, Digitas Singapore)
35. Excellence in Programmatic Marketing
Gold
Singapore Airlines
Campaign: Singapore Airlines boosts reach and revenue with cookieless media strategy
Agencies: PHD Singapore, Quantcast
Silver
Haleon Singapore
Brand: Sensodyne
Campaign: Smart Data for Sensitive Teeth
Agency: Publicis Media

Bronze
Standard Chartered Bank Singapore
Brand: Standard Chartered
Campaign: Singapore Credit Cards acquisition campaign | MiQ Guaranteed Outcomes
Agencies: dentsu Singapore, MiQ digital
36. Excellence in Public Sector / Non-Profit Marketing
Gold
Central Provident Fund Board
Campaign: Are you ready to be a Small Wins CEO?
Agency: Wild Advertising & Marketing
Silver
Ministry of Manpower
Campaign: “FWA!” – Bringing Flexible Work Arrangements to life
Agency: SPH Content Lab

Bronze
Health Promotion Board
Campaign: Trust No Tongue
Agencies: Publicis Singapore, Starcom Singapore
37. Excellence in Relationship Marketing
Gold
McDonald’s Singapore
Brand: McDonald’s 
Campaign: Grimace Digital Collectibles
Agency: Bandwagon Labs
Silver
META
Campaign: META Conversations
Agency: Untitled Project
Silver
Pan Pacific Hotels Group
Campaign: Data-Driven Personalisation: Revitalising Loyalty for Pan Pacific Hotels Group
Agency: Digitas Singapore

Bronze
Geneco
Campaign: My Secret Garden
38. Excellence in Retail / Shopper Marketing
Gold
McDonald’s Singapore
Brand: McDonald’s 
Campaign: The Great Catch
Agencies: Leo Burnett Singapore, OMD Singapore
Silver
Lam Soon Singapore
Brand: bio-home
Campaign: bio-home Laundry Sheet Detergent
Agency: Brandcore

Bronze
Nike Singapore and GMG
Brand: Nike 
Campaign: NewJeans Live at Nike Orchard Road
Agency: The Co-organization
39. Excellence in Search Marketing
Gold
DBS Bank
Campaign: Success for Sustainability: SEO Journey on Digital Leadership for DBS Corporate Banking
Agency: GrowthOps Asia
Silver
Marina Bay Sands
Campaign: Search-Driven Storyteller: Captivating Audiences with SEO Content
Agency: RED² Digital

Bronze
Etiqa Insurance
Brand: Tiq by Etiqa
Campaign: Ticking Free Travel Insurance with Tiq
Agency: ADA
40. Excellence in Social Media Marketing
Gold
Mandai Wildlife Group
Campaign: The Great Flight
Silver
McDonald’s Singapore
Brand: McDonald’s 
Campaign: Samurai & Ninja
Agencies: Leo Burnett Singapore, OMD Singapore, Paprika Global

Bronze
McDonald’s Singapore
Brand: McDonald’s
Campaign: What the Hack!
Agency: Leo Burnett Singapore
41. Excellence in Sponsorship Activation
Gold
McDonald’s Singapore
Brand: Hanbaobao
Campaign: Winning Moments with Mobile Legends
Agencies: OMD Singapore, Zenway Productions
Silver
HSBC Bank (Singapore)
Campaign: HSBC Women’s World Championship – 5D Orchid Holographic Installation
Agency: Hogarth Worldwide

Bronze
Lam Soon Singapore
Brand: Naturel
Campaign: Heart To Resist
Agencies: Aires Adventure, Wunderfauks
42. Excellence in TV / Video Advertising
Gold
Health Promotion Board
Campaign: Trust No Tongue
Agencies: Publicis Singapore, Starcom Singapore
Silver
Singtel
Campaign: Hello Possibilities with Singtel
Agencies: OMD, Leo Burnett

Bronze
Ministry of Digital Development and Information of Singapore
Brand: gov.sg
Campaign: Chinese New Year – Extended Love
Agency: MullenLowe Singapore
43. Excellence in Urban Guerrilla Marketing
Gold
Mandai Wildlife Group
Brand: Bird Paradise
Campaign: Take Off to Paradise
Silver
FairPrice Group
Campaign: More Reasons to Celebrate
Agency: Homeground United

Bronze
CapitaLand Investment (CLI)
Brand: CQ @ Clarke Quay
Campaign: CapitaLand CQ @ Clarke Quay Official Launch
Agency: POPPER Asia
44. Excellence in Viral Marketing
Gold
Singtel
Campaign: WiFi or WiFey, Broadband or your man
Agencies: Hogarth Worldwide, OMD, SPH Media
Silver
McDonald’s Singapore
Brand: McDonald’s
Campaign: Grimace Digital Collectibles
Agency: Bandwagon Labs

Bronze
Citibank Singapore
Brand: Citi Mastercard
Campaign: Singapore Mega Malls Spend Campaign
Agency: 360 communications and The Smart Local
45. Marketing Leader of the Year
Gold
Millennium Hotels and Resorts
Individual: Carolyn Wishnowski
Silver
AIA Singapore
Individual: Allison Chew
Bronze
LivinWall (Gush)
Individual:  Lester Leong
46. Marketing Team of the Year
Gold
Oversea-Chinese Banking Corporation (OCBC)
Silver
AIA Singapore

Bronze
Certis