2023 Winners

Marketer of the Year
McDonald’s Singapore
1. Excellence in Advertising
Gold
HSBC Singapore
Campaign: HSBC Futureverse
Agencies: Wunderman Thompson Singapore, PHD Singapore
Silver
Accor Hotels
Campaign: Discover Asia Like Never Before
Agencies: iProspect, Dentsu International
Bronze
Singapore Airlines
Campaign: Welcome to World Class
Agencies: PHD Singapore, TBWA Singapore
2. Excellence in Anniversary Marketing
Gold
The LEGO® Group
Campaign: LEGO® 90th Anniversary Campaign
Agency: Initiative APAC
Silver
Scoot
Campaign: Celebrating 10 Years of Scootin’
Agencies: PHD Singapore, VMLY&Rl
Bronze
KFC Singapore
Campaign: KFC Singapore 45th Anniversary #MeAndMyKFC
Agency: Havas Media Singapore
3. Excellence in B2B Marketing
Gold
Microsoft
Campaign: Code; without Barriers
Agency: McCann Worldgroup Singapore
Silver
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Bronze
NCS
Brand: Telco+
Campaign: NCS Telco+ Launch
Agency: Dentsu Singapore
4. Excellence in Brand Awareness
Gold
Singtel
Campaign: The Making of a 5G Nation
Agency: Akanga Film Asia
Silver
Citibank Singapore
Brand: Citigold
Campaign: True Worth – Redefining Conventional Definitions of Wealth
Agencies: MullenLowe Singapore, Spark Foundry Singapore, Performics India
Bronze
Singapore Life
Brand: Singlife
Campaign: What I Wish I Knew in NS
Agency: SPH Media Content Lab
5. Excellence in Brand Strategy
Gold
Singapore Airlines
Campaign: Welcome to World Class
Agencies: PHD Singapore, TBWA Singapore
Silver
Changi Airport Group
Campaign: Borderless Adventure
Agency: DDB Group Singapore
Bronze
Wholesome Savour
Campaign: Rebranding Wholesome Savour
Agency: antics@play
6. Excellence in Communications / Public Relations
Gold
The LEGO® Group
Campaign: LEGO® Technic™ McLaren F1 Pop-Up Experience
Agencies: Tate Anzur, Momenntum, Distilleri ​
Silver
Hong Kong Tourism Board
Campaign: “HELLO HONG KONG” In Singapore
Bronze
Geneco
Campaign: #GreenForProsperity
7. Excellence in Consumer Insights / Market Research
Gold
foodpanda Singapore
Brand: pandamart
Campaign: Chill, we got you fresh!
Agencies: YouGov, Dentsu
Silver
Ego Pharmaceuticals (Singapore)
Brand: QV Skincare
Campaign: 10 out of 10 dermatologists in Singapore recommend QV for dry or sensitive skin
Bronze
Standard Chartered Bank
Campaign: Global Digital Platform CX Uplift
Agencies: Qualtrics, Happy Marketer, Google Analytics
8. Excellence in Content Marketing
Gold
Health Promotion Board
Campaign: It’s OKAY to reach out
Agency: Publicis Singapore
Silver
Singtel
Campaign: Hunt for the Lucky Tiger
Agency: Akanga Film Asia
Bronze
National Council Against Drug Abuse (NCADA)
Campaign: What’s Your Fix?: Finding Juliana
Agency: Viddsee
9. Excellence in COVID-19 Related Campaigns
Gold
McDonald’s Singapore
Brand: McDonald’s
Campaign: Scream for Ice Cream
Agency: Leo Burnett Singapore
Silver
Accor Hotels
Campaign: Discover Asia Like Never Before
Agencies: iProspect, Dentsu International
Bronze
Haleon Singapore
Brand: Panadol
Campaign: Navigating Crisis with Precision: Panadol’s Data-Informed Market Superiority Amidst COVID-19 and Dengue Outbreaks
Agency: Zenith Singapore
10. Excellence in CSR / Cause Marketing
Gold
Singtel
Campaign: Singtel Device Donation – Turning Hoarders into Do-Gooders
Agency: Leo Burnett Singapore
Silver
Geneco
Campaign: #HappilyEverAfter
Bronze
Yahoo
Campaign: Yahoo Earth Day – Championing sustainability through inbox decluttering.
Agencies: Blue Totem Communications, One9ninety
11. Excellence in Customer Engagement
Gold
minden.ai
Brand: yuu Rewards Club
Campaign: Nobody nobody but yuu
Agencies: Tag, Arena Media, Socialyse
Silver
McDonald’s Singapore
Brand: McDonald’s
Campaign: With Love, McDSG
Agency: Leo Burnett Singapore
Bronze
Jewel Changi Airport
Campaign: Jewel Infinity
12. Excellence in Data-Driven Marketing
Gold
The Coca-Cola Company
Brand: Coca-Cola
Campaign: Take home the taste of Chinese New Year
Agencies: EssenceMediacom, WPP, The Trade Desk
Silver
Pan Pacific Hotels Group
Campaign: Impact Programme – Creating Positive Impact on Guest Experience & Revenue
Agency: Mezzo Labs
Bronze
Doctor Anywhere
Campaign: DA Performance Marketing
Agency: ADK Connect Singapore
13. Excellence in Digital Marketing
Gold
Singtel
Campaign: 5G Live Activation
Agency: Leo Burnett Singapore
Silver
UOB
Brand: UOB Cards – The Travel Insider
Campaign: The Travel Insider – Travel Quiz
Agency: GERMS
Bronze
Central Provident Fund Board (CPF Board)
Campaign: A Purposeful Life
Agency: McCann Worldgroup Singapore
14. Excellence in eCommerce Marketing
Gold
Pan Pacific Hotels Group
Campaign: Impact Programme – Creating Positive Impact on Guest Experience & Revenue
Agency: Mezzo Labs
Silver
The LEGO® Group
Campaign: Builds for Two
Agency: Our LEGO Agency (OLA) Asia
Bronze
UA SPORTS (S.E.A.)
Brand: Under Armour
Campaign: Under Armour x Lazada Singapore Super Brand Day 2022
15. Excellence in Event Marketing
Gold
Mandai Wildlife Group
Brand: Jurong Bird Park
Campaign: A Flight To Remember
Silver
Mandai Wildlife Group
Campaign: Festive Wild-erland: A Black & White Celebration
Bronze
Singtel
Campaign: 5G Live Activation
Agency: Leo Burnett Singapore
16. Excellence in Experiential Marketing
Gold
Audi Singapore
Brand: Audi
Campaign: Semi Permanent: City Utopia @ Audi’s House of Progress
Agencies: PHD Singapore, DRUM
Silver
Advanced Micro Devices
Brand: AMD
Campaign: AMD Gaming Suite – The Ultimate Gaming Experience
Agency: Eliphant
Bronze
McDonald’s Singapore
Brand: McDonald’s
Campaign: Scream for Ice Cream
Agency: Leo Burnett Singapore
17. Excellence in Gaming
Gold
Changi Airport Group
Campaign: ChangiVerse
Agency: Accenture Song
Silver
Sentosa Development Corporation
Brand: Sentosa
Campaign: SentosaLand: Discoveries Reimagined
Agency: GOVT Singapore
Bronze
Unilever Singapore
Brand: Magnum
Campaign: Magnum Classic Remix Arcade
Agency: Jack Morton Worldwide
18. Excellence in Influencer/ KOLs Marketing
Gold
minden.ai
Brand: yuu Rewards Club
Campaign: Nobody nobody but yuu
Agencies: Tag, Arena Media, Socialyse
Silver
Hong Kong Tourism Board
Campaign: “HELLO HONG KONG” In Singapore
Bronze
Citibank Singapore
Brand: Citi Plus
Campaign: Citi Plus Launch
Agencies: Spark Foundry Singapore, MullenLowe Singapore, 360 Communications
19. Excellence in Integrated Marketing
Gold
Singapore Airlines
Campaign: Welcome to World Class
Agencies: PHD Singapore, TBWA Singapore
Silver
HSBC Singapore
Campaign: HSBC Futureverse
Agencies: Wunderman Thompson Singapore, PHD Singapore
Bronze
NTUC Fairprice
Brand: FairPrice
Campaign: Greater Value Every Day
Agency: IrisNation Singapore
20. Excellence in Interactive Marketing / AR & VR
Gold
Sentosa Development Corporation
Brand: Sentosa
Campaign: SentosaLand: Discoveries Reimagined
Agency: GOVT Singapore
Silver
HSBC Singapore
Campaign: Play for Good
Agency: Ogilvy Singapore
Bronze
CapitaLand Investment (CLI)
Campaign: CapitaVerse
Agency: BRCKTS
21. Excellence in Launch Marketing
Gold
HSBC Singapore
Campaign: HSBC Futureverse
Agencies: Wunderman Thompson Singapore, PHD Singapore
Silver
Citibank Singapore
Brand: Citi Plus
Campaign: Get Ahead with The Bank That Knows Wealth
Agencies: MullenLowe Singapore, Spark Foundry, Concept Alliance, 360 Communications
Bronze
Trust Bank Singapore
Campaign: Trust Bank – Launch Campaign
Agency: Irisnation Singapore
22. Excellence in Loyalty Marketing
Gold
minden.ai
Brand: yuu Rewards Club
Campaign: Nobody nobody but yuu
Agencies: Tag, Arena Media, Socialyse
Silver
Hanbaobao
Brand: McDonald’s Singapore
Campaign: McDonald’s MyM Rewards
Agencies: Paprika Global, part of Distilleri Group, OMD Singapore
Bronze
Hewlett Packard Enterprise (HPE)
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)
23. Excellence in Marketing Innovation
Gold
Diageo
Brand: Johnnie Walker
Campaign: Unleashing Whiskey Desire: Johnnie Walker’s Ground-breaking NFT Launch
Agencies: PHD Singapore, Deloitte UK, BlockBar, Virtue
Silver
HSBC Singapore
Campaign: HSBC Futureverse
Agencies: Wunderman Thompson Singapore, PHD Singapore
Bronze
Tall Ship Adventures
Brand: The Royal Albatross
Campaign: Innovating Royal Albatross Experiences To Create the World’s First – Ever Dog Cruise
24. Excellence in Marketing to a Specific Audience
Gold
Changi Airport Group
Campaign: ChangiVerse
Agency: Accenture Song
Silver
Singapore Police Force
Campaign: XMM Scam
Agencies: Starcom Singapore, Publicis Content, Hepmil Singapore
Silver
National Council Against Drug Abuse (NCADA)
Campaign: What’s Your Fix?: Finding Juliana
Agency: Viddsee
Bronze
HSBC Singapore
Campaign: Sow the Seeds of Good: A Greener Tomorrow Starts Today
Agency: Ogilvy Singapore
25. Excellence in Marketing Transformation
Gold
Manulife
Brands: Manulife (APAC, Europe, Canada), John Hancock (US)
Campaign: Manulife Global In-housing & Digital Transformation
Agency: Media.Monks
Silver
AIA Group
Campaign: Marketing Transformation – Website Integrated Sales Enhancement (WISE)
Bronze
Pan Pacific Hotels Group
Campaign: Impact Programme – Creating Positive Impact on Guest Experience & Revenue
Agency: Mezzo Labs
26. Excellence in Media Strategy
Gold
Citibank Singapore
Brand: Citigold
Campaign: True Worth – Redefining Conventional Definitions of Wealth
Agencies: Spark Foundry Singapore, Performics India, MullenLowe Singapore, 360 Communications
Silver
Singapore Airlines
Campaign: Welcome to World Class
Agencies: PHD Singapore, TBWA Singapore
Bronze
minden.ai
Brand: yuu Rewards Club
Campaign: Nobody nobody but yuu
Agencies: Tag, Arena Media, Socialyse
27. Excellence in Mobile Marketing
Gold
HSBC Singapore
Campaign: Play for Good
Agency: Ogilvy Singapore
Silver
Hanbaobao
Brand: McDonald’s Singapore
Campaign: McDonald’s MyM Rewards
Agencies: OMD Singapore, Paprika Global, part of Distilleri Group
Bronze
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
28. Excellence in Omnichannel
Gold
The Front Row
Campaign: The Front Row 2022
Agency: Oceanus Media Global
Silver
Pan Pacific Hotels Group
Campaign: Impact Programme – Creating Positive Impact on Guest Experience & Revenue
Agency: Mezzo Labs
Bronze
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
29. Excellence in Out-Of-Home Advertising
Gold
McDonald’s Singapore
Brand: McDonald’s
Campaign: Scream for Ice Cream
Agency: Leo Burnett Singapore
Silver
McDonald’s Singapore
Brand: McDonald’s
Campaign: With Love, McDSG
Agency: Leo Burnett Singapore
Bronze
Health Promotion Board
Campaign: It’s OKAY to reach out
Agency: Publicis Singapore
30. Excellence in Performance Marketing
Gold
National Council Against Drug Abuse (NCADA)
Campaign: What’s Your Fix?: Finding Juliana
Agency: Viddsee
Silver
Citibank Singapore
Brand: Citigold
Campaign: True Worth – Redefining Conventional Definitions of Wealth
Agencies: Spark Foundry Singapore, Performics India, MullenLowe Singapore, 360 Communications
Bronze
Unilever
Brand: Cif
Campaign: Remove tough stains with a smile with Cif Scrub Daddy
Agency: Mindshare Singapore​
31. Excellence in Personalisation Marketing
Gold
FrieslandCampina
Brand: Friso
Campaign: Friso Ecosystem
Agency: McCann Worldgroup Singapore
Silver
McDonald’s Singapore
Brand: McDonald’s
Campaign: With Love, McDSG
Agency: Leo Burnett Singapore
Bronze
GSK
Campaign: Carerhood
Agency: McCann Worldgroup Singapore
32. Excellence in Programmatic Marketing
Gold
Haleon Singapore
Brand: Panadol
Campaign: Navigating Crisis with Precision: Panadol’s Data-Informed Market Superiority Amidst COVID-19 and Dengue Outbreaks
Agency: Zenith Singapore
Silver
Citibank Singapore
Brand: Citigold
Campaign: True Worth – Redefining Conventional Definitions of Wealth
Agencies: Publicis Precision, Spark Foundry Singapore, Performics India, MullenLowe Singapore, 360 Communications
Bronze
Accor Hotels
Campaign: Discover Asia Like Never Before
Agencies: iProspect, Dentsu International
33. Excellence in Public Sector / Non-Profit Marketing
Gold
Health Promotion Board
Brand: Marketing Preventive Health Division
Campaign: HIV doesn’t differentiate
Agency: Publicis Singapore
Silver
Health Promotion Board
Brand: Marketing Preventive Health Division
Campaign: Live Well Age Well
Agency: Publicis Singapore
Bronze
Singapore Police Force
Campaign: XMM Scam
Agencies: Starcom Singapore, Publicis Content, Hepmil Singapore
34. Excellence in Relationship Marketing
Gold
FrieslandCampina
Brand: Friso
Campaign: Friso Ecosystem
Agency: McCann Worldgroup Singapore
Silver
HSBC Global Private Banking
Campaign: HSBC Global Private Banking Next Generation 2023
Agency: George P. Johnson
Bronze
Neuron Mobility
Campaign: Neuron ScootSafe Academy
Agency: POPPER ASIA (Singapore)
35. Excellence in Retail / Shopper Marketing
Gold
CapitaLand Investment (CLI)
Brand: CapitaStar
Campaign: Enchanting Rewards on CapitaStar
Silver
Marina Bay Sands
Campaign: Search-Driven Storyteller: Captivating Audiences with SEO Content
Agency: RED² Digital
Bronze
Samsung Electronics
Brand: Samsung
Campaign: Bespoke Inspired By You
Agency: TMRW
36. Excellence in Search Marketing
Gold
Marina Bay Sands
Campaign: Search-Driven Storyteller: Captivating Audiences with SEO Content
Agency: RED² Digital
Silver
Hong Leong Finance
Campaign: Search Marketing Success: Capturing Young Depositors Amidst Keen Competition
Bronze
Harvey Norman (Pertama Merchandising)
Campaign: From Clicks to Conversions: Harvey Norman’s Digital Sales Transformation
Agency: OOm
37. Excellence in Social Media Marketing
Gold
McDonald’s Singapore
Brand: McDonald’s
Campaign: Scream for Ice Cream
Agency: Leo Burnett Singapore
Silver
foodpanda Singapore
Brand: foodpanda
Campaign: Live Like A Panda
Bronze
Hong Kong Tourism Board
Campaign: “HELLO HONG KONG” In Singapore
38. Excellence in Sponsorship Activation
Gold
McDonald’s Singapore
Brand: McDonald’s
Campaign: Singapore made it to the World Cup!
Agency: Leo Burnett Singapore
Silver
DBS Bank
Campaign: i Light Singapore 2023 Presented by DBS
Agency: Pico Art International
Bronze
Changi Airport Group
Campaign: Win With Changi
Agency: Ogilvy Singapore
39. Excellence in TV / Video Advertising
Gold
National Council Against Drug Abuse (NCADA)
Campaign: What’s Your Fix?: Finding Juliana
Agency: Viddsee
Silver
minden.ai
Brand: yuu Rewards Club
Campaign: Nobody nobody but yuu
Agencies: Tag, Arena Media, Socialyse
Bronze
Singtel
Campaign: Singtel Super Stacker
Agency: Leo Burnett Singapore
40. Excellence in Viral Marketing
Gold
National Environment Agency
Campaign: Say YES to Waste Less
Agency: DSTNCT
Silver
Trust Bank Singapore
Campaign: Trust Bank – Launch Campaign
Agency: Irisnation Singapore
Bronze
Immigration and Checkpoints Authority
Campaign: Happy 20th Birthday ICA!
41. Marketing Leader of the Year
Gold
foodpanda Singapore
Individual: Teo Shun Jie (Judson)
Silver
Geneco
Individual: Alex Chan
Bronze
AIA Singapore
Individual: Allison Chew
42. Marketing Team of the Year
Gold
yuu Rewards Club
Silver
Sentosa Development Corporation
Bronze
Pan Pacific Hotels Group