2022 Winners
Marketer of the Year
 |
Viu Singapore |
1. Excellence in Advertising
|
Gold Viu Singapore Campaign: Viu To Win Agency: Tribal Worldwide |
 |
Silver Rémy Cointreau International Brand: Rémy Martin Campaign: Team Up For Excellence Agencies: 402 Marketing Collective, Territory Films |
 |
Bronze Performance Motors Brand: BMW Singapore Campaign: BMW Autoverse Agency: TMRW |
2. Excellence in B2B Marketing
 |
Gold HSBC Singapore Brand: Commercial Banking Singapore Campaign: Passport to Singapore Agency: MullenLowe Singapore |
 |
Silver Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
 |
Bronze Logitech Singapore Campaign: Design Your Next Virtual Office |
3. Excellence in Brand Awareness
 |
Gold Singtel Campaign: Power Up with Singtel 5G Agencies: Hogarth Worldwide, OMD, Amobee |
 |
Silver Central Provident Fund Board Campaign: Every Purpose Needs a Plan Agency: McCann Worldgroup Singapore |
 |
Bronze Carousell Campaign: Carousell Save the Earth, Choose Secondhand Agency: Bread Butter Bacon |
4. Excellence in Brand Strategy
 |
Gold foodpanda Singapore Campaign: Brand Ambassador Launch – Pau-Pau |
 |
Silver Unilever Brand: Closeup Campaign: Closeup City Hall of Love Agency: MullenLowe Singapore |
|
Bronze Carousell Campaign: Carousell Save the Earth, Choose Secondhand Agency: Bread Butter Bacon |
5. Excellence in Communications / Public Relations
|
Gold Carousell Campaign: Carousell Save the Earth, Choose Secondhand Agency: Bread Butter Bacon |
 |
Silver Geneco Campaign: #GoGreenYourWay with Power Eco Add-on |
 |
Bronze National Volunteer & Philanthropy Centre (NVPC) Campaign: President’s Volunteerism & Philanthropy Awards (PVPA) Agency: Ruder Finn Asia |
6. Excellence in Consumer Insights / Market Research
|
Gold Viu Singapore Campaign: Streaming Made Sensational Agency: Tribal Worldwide |
 |
Silver PARKROYAL COLLECTION Marina Bay, Singapore Campaign: The Impact of Green Innovations on Brand Image for Hotels |
 |
Bronze FWD Singapore Campaign: Research and Insights on Existing Customers to drive Term Life insurance sales |
7. Excellence in Content Marketing
|
Gold Singtel Campaign: Power Up with Singtel 5G Agencies: Hogarth Worldwide, OMD, Amobee |
 |
Silver Citi Singapore Brand: Citigold Singapore Campaign: There’s More To Wealth – Hidden Riches Campaign Agency: MullenLowe Singapore |
 |
Bronze Singapore Civil Defence Force (SCDF) Campaign: WHAT’S THE EMERGENCY?! Agencies: GOV@Publicis, Publicis Content, SGAG |
8. Excellence in Corporate Social Responsibility
 |
Gold StarHub Campaign: StarHub National Small Business Day Agency: TSLA Industries |
 |
Silver UOB Campaign: UOB Gift for Good Project |
 |
Bronze People’s Association Campaign: CDC Vouchers Scheme Agency: Splash Productions |
9. Excellence in COVID-19 Related Campaign
|
Gold Singtel Campaign: Keep every moment going with hi!App Agency: Hogarth Worldwide |
 |
Silver National Gallery Singapore Brand: The People’s Gallery Campaign: The People’s Gallery Agency: MullenLowe Singapore |
|
Bronze Viu Singapore Campaign: Streaming Made Sensational Agency: Tribal Worldwide |
10. Excellence in Customer Engagement
|
Gold StarHub Campaign: StarHub Rewards – Hello rewards in a snap |
 |
Silver Kopitiam Investment Campaign: Mr Men & Little Miss Goes Local with Kopitiam / Foodfare & Lau Pa Sat |
 |
Bronze Unilever Singapore Brand: Magnum Campaign: The Magnum Pleasure Auction Agencies: Jack Morton Worldwide, Golin Singapore, Sqkii, Mindshare, Tiffany Lovage |
11. Excellence in Data-Driven Marketing
 |
Gold Pan Pacific Hotels Group Campaign: Accelerate Programme – Using Data to Sprint out of the Pandemic Agency: Mezzo Labs |
 |
Silver Doctor Anywhere Campaign: Doctor Everywhere, Consult Anywhere Agency: ADK Connect Singapore |
 |
Bronze Income Insurance Campaign: Delivering Unified Customer Experiences with Data Agency: Merkle |
12. Excellence in Digital Marketing
|
Gold Central Provident Fund Board Campaign: Every Purpose Needs a Plan Agency: McCann Worldgroup Singapore |
 |
Silver CapitaLand Investment Campaign: CapitaVerse Agency: BRCKTS |
|
Bronze Pan Pacific Hotels Group Campaign: Inspiring Travel Beyond the Global Pandemic Agency: eMarketingEye |
|
Bronze UOB Brand: UOB Cards Campaign: UOB Cards Year-End Campaign 2021 Agency: GERMS Digital |
13. Excellence in eCommerce Marketing
 |
Gold Philips Domestic Appliances Campaign: Regional Ecommerce Campaign Agencies: Carat, Dentsu International |
 |
Silver Motherswork Campaign: A Mother’s Work Made Effortless Agency: OOm |
 |
Bronze ASUS Campaign: The ASUS Digital Marketplace Agency: SmartOSC Corporation |
14. Excellence in Esports Marketing
 |
Gold Advanced Micro Devices Brand: AMD Campaign: AMD Gaming 2021 – Where Gaming Begins Agency: Eliphant |
 |
Silver Sony Interactive Entertainment Singapore Brand: PlayStation Campaign: Gran Turismo 7 Launch Campaign Agency: DDB Hong Kong |
 |
Bronze Lenovo Legion Asia-Pacific Brands: Lenovo / Intel Asia-Pacific Campaign: Lenovo Legion / Intel – The Power Is In Your Hands Creators Campaign Agency: LLAB (LiquidLab Communications) |
15. Excellence in Event Marketing
|
Gold Viu Singapore Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
 |
Silver Mandai Wildlife Group Brand: Singapore Zoo Campaign: Rainforest Lumina Season 3 |
 |
Bronze Oceanus Media Global Campaign: Oceanus Media Global Studio Launch 2022 Agency: Resolute Communications |
16. Excellence in Experiential Marketing
|
Gold Viu Singapore Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
|
Silver National Gallery Singapore Brand: The People’s Gallery Campaign: The People’s Gallery Agency: MullenLowe Singapore |
 |
Bronze Cartoon Network Brand: Cartoonito Campaign: Cartoonito Play Date Agency: Rebel & Soul |
17. Excellence in Gaming
 |
Gold TransitLink Campaign: TL SimplyGo App – Unleash the Gates Agencies: Stellar Ace, Mastercard |
|
Silver Viu Singapore Campaign: Viu To Win Agency: Tribal Worldwide |
 |
Bronze Samsung Singapore Brand: Samsung Campaign: #BespokeDesignedByYou Agency: TMRW |
18. Excellence in Influencer / KOL Marketing
|
Gold Central Provident Fund Board Campaign: #YouGrillWeSpill: Honest Talks with CPF Agency: Wild Advertising & Marketing |
 |
Silver AIA Singapore Campaign: Scared what Scared Agency: Ogilvy Singapore |
|
Bronze Singtel Campaign: Jin Jie Goes Digital with Singtel Agencies: Goodstuph, Hogarth Worldwide |
19. Excellence in Integrated Marketing
 |
Gold Brand: Google for Education Campaign: School in a new light Agencies: Ogilvy Singapore, Hogarth Worldwide, The Smalls |
|
Silver National Volunteer & Philanthropy Centre (NVPC) Brand: SG Cares Giving Week, jointly organised by National Volunteer & Philanthropy Centre, SG Cares and National Council of Social Service Campaign: SG Cares Giving Week 2021: Giving Gives Life Agency: VaynerMedia APAC |
 |
Bronze GIC Campaign: GIC 40th Anniversary Campaign: Made of Bold Agency: 72andSunny Singapore |
20. Excellence in Launch / Re-launch Marketing
|
Gold Viu Singapore Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
 |
Silver Health Promotion Board Campaign: National Steps Challenge™ Agency: Publicis Singapore |
 |
Bronze NCS Campaign: NCS rebrand: make extraordinary happen Agencies: Dentsu & WE Communications |
21. Excellence in Interactive Marketing / AR & VR
|
Gold CapitaLand Investment Brand: CapitaStar Campaign: Jolly Rewards with CapitaStar |
|
Silver Viu Singapore Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
|
Bronze National Gallery Singapore Brand: The People’s Gallery Campaign: The People’s Gallery Agency: MullenLowe Singapore |
22. Excellence in Loyalty Marketing
|
Gold Viu Singapore Campaign: Viu To Win Agency: Tribal Worldwide |
 |
Silver WINK+ Campaign: TransitLink UTG 2021 Agency: Stellar Lifestyle |
|
Bronze Pan Pacific Hotels Group Brands: Pan Pacific, PARKROYAL COLLECTION, PARKROYAL Campaign: Pan Pacific DISCOVERY |
23. Excellence in Marketing Innovation
|
Gold Singtel Campaign: Singtel 5G SA: Making The Future A Reality Agencies: Hogarth Worldwide, OMD, Amobee |
|
Silver CapitaLand Investment Campaign: CapitaVerse Agency: BRCKTS |
|
Bronze Lenovo Legion Asia-Pacific Brands: Lenovo / Intel Asia-Pacific Campaign: Lenovo Legion / Intel – The Power Is In Your Hands Creators Campaign Agency: LLAB (LiquidLab Communications) |
24. Excellence in Marketing to a Specific Audience
|
Gold Unilever Brand: Closeup Campaign: Closeup City Hall of Love Agency: MullenLowe Singapore |
 |
Silver Republic of Singapore Navy Campaign: The Statement Collection Agency: MullenLowe Singapore |
 |
Bronze McDonald’s Singapore Campaign: The ‘Spicy Debate’ Agency: OMD Singapore |
25. Excellence in Marketing Transformation
|
Gold NCS Campaign: NCS rebrand: make extraordinary happen Agencies: Dentsu & WE Communications |
|
Silver Viu Singapore Campaign: Viu To Win Agency: Tribal Worldwide |
 |
Bronze Beyond Medical Group Campaign: Healthcare Marketing |
26. Excellence in Media Strategy
|
Gold Viu Singapore Campaign: Viu To Win Agency: Wavemaker Singapore |
|
Silver Doctor Anywhere Campaign: Doctor Everywhere, Consult Anywhere Agency: ADK Connect Singapore |
 |
Bronze PAP Community Foundation Brand: PCF Sparkletots Campaign: PCF Sparkletots 2022 Open House Campaign Agency: Addpetizer |
27. Excellence in Mobile Marketing
|
Gold Unilever Singapore Brand: Magnum Campaign: The Magnum Pleasure Auction Agencies: Jack Morton Worldwide, Golin Singapore, Sqkii, Mindshare, Tiffany Lovage |
|
Silver HSBC Singapore Brand: HSBC Campaign: The Enhanced HSBC Everyday Global Account Agencies: Wunderman Thompson Singapore, PHD Singapore |
 |
Bronze Cigna Campaign: StressWaves Agency: McCann Worldgroup Singapore |
28. Excellence in Out-Of-Home Advertising
|
Gold foodpanda Singapore Campaign: Brand Ambassador Launch – Pau-Pau |
|
Silver National Gallery Singapore Brand: The People’s Gallery Campaign: The People’s Gallery Agency: MullenLowe Singapore |
|
Bronze Viu Singapore Campaign: Viu To Win Agency: Wavemaker Singapore |
29. Excellence in Performance Marketing
 |
Gold Duke-NUS Medical School Campaign: Many Paths. One Destination. Agency: Construct Digital |
|
Silver Pan Pacific Hotels Group Campaign: Maximising Room Bookings via Advanced Audience Targeting and Automated Bid Strategies Agency: eMarketingEye |
 |
Bronze Accor Hotels Brand: Quantcast Campaign: Quantcast x Accor Hotels “The Perfect Escape” Campaign Agency: iProspect |
30. Excellence in Personalisation Marketing
|
Gold Pan Pacific Hotels Group Campaign: Accelerate Programme – Using Personalisation to Sprint out of the Pandemic Agency: Mezzo Labs |
|
Silver Philips Domestic Appliances Campaign: Regional Ecommerce Campaign Agencies: Carat, Dentsu International |
 |
Bronze Singtel Brand: GOMO Campaign: GOMO Agency: X10 Media |
31. Excellence in Pivot Marketing
 |
Gold InterContinental Singapore Campaign: Guest Bookings Campaign Agency: 2Stallions Digital Marketing Agency |
|
Silver Performance Motors Brand: BMW Singapore Campaign: BMW Autoverse Agency: TMRW |
|
Bronze TransitLink Campaign: TL SimplyGo App – Unleash the Gates Agencies: Stellar Ace, Mastercard |
32. Excellence in Programmatic Marketing
 |
Gold IHH Group Healthcare Brand: Mount Elizabeth Hospitals Campaign: Audience first initiative with Data, A.I. and Creative Agencies: Adzymic, Wavemaker, Xaxis |
|
Silver Singtel Brand: GOMO Campaign: Singtel GOMO Agencies: OMD, Amobee |
|
Bronze Accor Hotels Brand: Quantcast Campaign: Quantcast x Accor Hotels “The Perfect Escape” Campaign Agency: iProspect |
33. Excellence in Public Sector / Non-Profit Marketing
|
Gold Health Promotion Board Campaign: It’s OKAY to reach out Agency: Publicis Singapore |
|
Silver Central Provident Fund Board Campaign: Every Purpose Needs a Plan Agency: McCann Worldgroup Singapore |
 |
Bronze Autism Network Singapore Campaign: “This is Me” – See Me in a Different Light Agency: The Nutgraf |
34. Excellence in Relationship Marketing
|
Gold Viu Singapore Campaign: Viu To Win Agency: Tribal Worldwide |
|
Silver Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
 |
Bronze Jewel Changi Airport Campaign: Jewel Double Rewards Programme |
35. Excellence in Retail / Shopper Marketing
|
Gold Samsung Singapore Brand: Samsung Campaign: #BespokeDesignedByYou Agency: TMRW |
|
Silver Jewel Changi Airport Campaign: Win on Weekday (WOW) Promotion |
 |
Bronze Orchard Turn Developments Brand: ION Orchard Campaign: Season to Shine Agency: Weber Shandwick |
36. Excellence in Search Marketing
 |
Gold Harvey Norman (Pertama Merchandising) Campaign: Harvey Norman Rises Above Competition With Digital Agency: OOm |
|
Silver Doctor Anywhere Campaign: Doctor Everywhere, Consult Anywhere Agency: ADK Connect Singapore |
 |
Bronze Hong Leong Finance Campaign: Search Marketing – Leveraging Search Marketing Successfully During Unprecedented Times |
37. Excellence in Social Media Marketing
|
Gold Mandai Wildlife Group Campaign: Our #littleone |
|
Silver Viu Singapore Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
 |
Bronze Ultherapy Brand: Merz Aesthetics Campaign: Lift From Within Agency: Construct Digital |
38. Excellence in Sponsorship Activation
 |
Gold Sinoppel Device Brand: OPPO Campaign: Sponsorship of i Light Singapore 2022 and presenting Lightwave: Isle of Light Empowered by OPPO Agency: Pico Art International |
|
Silver HSBC Singapore Brand: HSBC Campaign: HSBC Women’s World Championship (WWC) Campaign Agency: Ogilvy Singapore |
|
Bronze HSBC Singapore Brand: HSBC Campaign: Hex + Agency: Pico Art International |
39. Excellence in TV / Video Advertising
|
Gold IHH Group Healthcare Brand: Mount Elizabeth Hospitals Campaign: A Thank You To Our Frontliners – Short Film Agency: Zeetrope Productions |
|
Silver Carousell Campaign: Carousell Save the Earth, Choose Secondhand Agency: Bread Butter Bacon |
 |
Bronze OSIM Singapore Brand: OSIM Campaign: Apart, But Still A Part Agencies: TMRW, DIFFERENT |
40. Excellence in Viral Marketing
 |
Gold Caltex Campaign: Unstoppable Star Agency: VMLY&R Singapore |
 |
Silver FairPrice Group Brand: NTUC FairPrice Campaign: Everywhere Also See Food |
 |
Bronze Malaysia Dairy Industries Brand: MARIGOLD HL Milk Campaign: MARIGOLD HL Milk Social Media Trendjacking – Squid Game Agency: Goodfellas |
41. Marketing Team of the Year
 |
Gold Jewel Changi Airport |
 |
Silver DBS Bank |
 |
Bronze DHL Express |
42. Marketing Leader of the Year (Individual)
 |
Gold Viu Singapore Individual: Cheryl Lim |
 |
Silver Senoko Energy Individual: Heather Ang |
 |
Bronze Logitech Singapore Individual: Zon Lim |