Zaid Areff

Head of Group Brand and Consumer Marketing

Time Internet

Zaid Areff has built a career with experience spanning strategic marketing, brand development, digital transformation, revenue management, and commercial growth across diverse industries. His career has encompassed leadership roles across Malaysia, Singapore and his home market of South Africa, providing him with extensive experience in managing multicultural teams, diverse consumer segments, and working closely with award winning agencies.

He holds an MBA from the Gordon Institute of Business Science, complementing his practical expertise with a strong foundation in business leadership and strategy. In addition to leading integrated marketing initiatives, he has extensive experience in revenue management, with a strong focus on marketing investment, campaign effectiveness, and return on spend, to drive sustainable business growth.

His broad regional perspective and cross-functional expertise enable him to evaluate marketing excellence across strategy, creativity, execution, commercial impact, and measurable business outcomes.”