2021 JUDGE’S PROFILE

Yee Pek Kuan

Vice President- Marketing 
Etika Sdn Bhd

Pek Kuan is a value & principled based marketeer with more than 2 decades of experience in driving the world’s most valuable brands in both local and regional roles with a focus on consumer goods. Pek Kuan has spent the last 7 years in Mars Wrigley Confectionery handling differing portfolios working in complex and emerging markets. She was also a member of the Global Brand Board representing emerging Asian markets during her tenure there. Her latest role is Vice President of Marketing for Etika Sdn Bhd, where she will be responsible for Etika’s overall brand and marketing strategy for their much loved brands like Goodday, Wonda, Calpis just to name a few.