Yafieda Md Jamil

Head of Marketing

Boustead Curve 

Yafieda is a seasoned marketing professional with over 10 years of experience in the advertising and marketing industry across Malaysia and Indochina. She has developed and executed campaigns across various industry which includes Tourism Malaysia (SEA), Cellcard Cambodia, Coca-Cola Cambodia, as well as UMW Toyota that resulted in significant brand awareness and sales growth. In her current role as Head of Marketing at the Curve, she is responsible for leading the company’s marketing efforts across all channels to drive transformation and memorable experience for shoppers. She is passionate about creating innovative and engaging marketing campaigns that connect with consumers on a deep level.