Winnie Chan

Head, Group Brand Sponsorship & Events

Maybank

Winnie Chan is a senior commercial and brand leader with over 20 years of experience across the global sports, media, and marketing ecosystem. Currently heading Group Brand Sponsorship & Events at Maybank, she leads the transformation of flagship platforms into strategic engines of commercial value, client engagement, and social impact across ASEAN.

Prior to Maybank, Winnie served as chief commercial officer of the Malaysian Football League, where she managed over RM118 million in commercial rights and delivered a 90% uplift in sponsorship and broadcast revenue. Her career spans roles with Dentsu Sports Asia and Manchester City Football Club, working across global brands, leagues, and rights holders including Manchester United, La Liga, and regional sports bodies.

She is a seasoned marketing practitioner who believes marketing must encompass impressions, interaction, impact, and integrated intelligence to drive measurable outcomes while maintaining strong governance and brand integrity.