2020 JUDGE’S PROFILE

William Lee

Marketing Director Asia Pacific
Monin Asia KL 

William started his professional career in 2001 where he managed several regional brands such as Intel, Microsoft and Carlsberg for a number of years. In his time in advertising, he gained experience in both FMCG and luxury brands such as Munchy’s, Super Coffee, Martell, Chivas Regal, Royal Salute and the Glenlivet.

After 13 years in marketing and branding, William started his first venture, 3editions, a contemporary online art gallery selling affordable and accessible art pieces which now houses over 300 artworks from 70 artists worldwide. He then started pitching fresh event ideas to lifestyle brands with relation to art and design, such as the much talked about collaborative event between Absolut and 3editions to launch their new flavour Absolut Hibiskus.

William believes creating a difference in events with creative ideas add value to brands, and brought together a team of successful entrepreneurs and hence ‘giving birth’ to patter events, a marketing and PR consultancy firm, providing creative marketing solutions for lifestyle and luxury brands. After managing patter events for 8 years, William was then headhunted by Monin Asia KL to head the marketing department for Asia Pacific, taking Monin’s branding and marketing strategies to the next level, where he saw an opportunity to expand his knowledge and network on an APAC level and decided to pursue his passion and curiosity for F&B and manufacturing.