Sin Kah Yeow

VP Group Marketing

Astro Malaysia

As the Vice President of Group Marketing at Astro Malaysia, SK is a dynamic marketing leader with a proven track record of driving brand engagement and measurable growth. She excels in developing data-driven campaigns that ignite consumer interest through meticulously crafted moments and connections. With a strategic mindset, SK identifies market opportunities and transforms creative concepts into powerful marketing strategies that resonate with consumers and drive key performance metrics. Her career is defined by a deep understanding of consumer behaviour, an analytical approach to connecting insights, and an unwavering commitment to delivering exceptional results.

Through her leadership, SK continues to shape and elevate the marketing landscape in Malaysia’s entertainment industry, consistently driving business success and innovation.