Shu Shian Low

Director, Marketing & Enrolment

IMU University

Shu Shian has dedicated over 20 years to the higher education sector, building a career in marketing and student recruitment with a focus on growth and enhancing institutional reputation.

Currently, Shu Shian serves as the Director of Marketing & Enrolment at IMU University, the most established private medical university in Malaysia for the past 30 years. She is pivotal in driving student recruitment while transforming IMU into a comprehensive university, both locally and internationally.

Shu Shian is passionate about higher education and strongly believes every student deserves the opportunity to be fully informed of his or her options in pursuing tertiary education.
Specialising in integrated marketing, Shu Shian’s expertise spans from pipeline generation to sales conversion. She is experienced in strategic planning, business development, funnel management, performance marketing, event management, brand management, and customer acquisition.

Shu Shian graduated from Curtin University, Perth, with a master’s degree in strategic marketing.