Saiful Nizam Ahmad Shahrom

Head of Marketing Communications

YAPEIM

With over 17 years of marketing experience across industries including tourism, fintech, investment and takaful, Saiful currently leads the Marketing Communications team at YAPEIM. This self-sustained foundation, established by the Federal Government in 1976, is committed to uplifting the socio-economic well-being of the Muslim community in Malaysia.

In his current role, Saiful is passionate about making a meaningful impact. He focuses on driving digital transformation to strengthen donation initiatives and enhance communication with the public, particularly donors. By leveraging the internet and digital tools, he works to expand reach, increase engagement and streamline the donation process.

Saiful holds a Bachelor’s Degree in Business Administration (Hons) with a major in Marketing, along with a Diploma in Business Studies. As a lifelong learner and strong advocate for innovation, he views every experience as an opportunity to grow, discover and inspire positive change.