Ridhuan Sidek

Head of End User Design

PETRONAS

Ridhuan Sidek is the Head of End User Design at PETRONAS. He leads the Design centre of excellence covering product & service design practice and delivery for various award winning digital products and services for the PETRONAS group globally; encompassing end to end spectrum of Experience Design and its adoption. He is passionate about nurturing individuals, advocates for better inclusion in leadership and equitable digital accessibility for all.

Previously, Ridhuan was the Managing Director for Communication, Media & Technology at Accenture, Chief Marketing & Digital Officer of Astro Malaysia Holdings and has held various other senior management positions and projects across various media, financial services, telecoms, energy, FMCG and creative services sector. Versed at spearheading leadership roles in digital transformation, marketing, building digital products and ecosystem with a multi-disciplinary digital technology and strategy.