Raja Vikraman

Head of Brand Management

MISC

Today, as Head of Brand Management at MISC, Vikram brings his 20 years of experience full circle. Having started as a visual effects artist, he now leads the global brand transformation of one of the world’s largest shipping conglomerates. His long-term vision focuses on humanising the brand for a sustainability-driven future, while his short-term aim is achieving year-on-year brand growth.

A graduate in Design & Multimedia from RMIT (Australia), Vikram began his career at APV, a major post-production facility. He later pursued a Master’s in Design & Brand Strategy at Brunel University (UK). His brand transformation journey began with the Monsoon Cup and continued with the founding of Storytellers, a boutique brand consultancy, to drive long-term brand strategy within organisations. Vikram then served as Head of Strategy at one of IPG’s agencies, working with some of Malaysia’s most prominent brands.