Norsiah Juriani Johari (Juju)

CMO

MBSB Group

Norsiah Juriani Johari, known as Juju, is the CMO of MBSB Group, leading brand, marketing and communications for one of Malaysia’s evolving financial institutions.

Her career has taken her across industries — from Unilever to British American Tobacco, CIMB, JCORP, Astro and MBSB. Each move has added a different lens: consumer instinct, commercial discipline, stakeholder understanding and the ability to tell a story people can connect with.

At MBSB, Juju is helping shape a brand that feels sharper, warmer and more relevant to the people it serves. Her work is centred on making banking easier to understand, easier to trust and closer to the ambitions of customers, businesses and communities.
She is known for turning business priorities into clear narratives, and for bringing heart into spaces that can often feel too technical or corporate. Whether it is a product launch, executive communication, internal culture piece or brand campaign, Juju’s focus is always on meaning, clarity and impact.

With executive leadership training from INSEAD, she brings experience, instinct and creative courage to the work of building brands.