2021 JUDGE’S PROFILE

Nadine Paul

Head of Branding & Marketing
Boost Biz

Nadine kickstarted her career in fintech when she joined Axiata Digital eCode in early 2019; where she was instrumental in driving merchant marketing efforts for Malaysia’s homegrown lifestyle eWallet, Boost. With the recent rebranding of Boost, which unifies all its fintech services that span payment services, alternative financing, digital insurance, content services and merchant solutions under one roof, Nadine now heads the Branding & Marketing team of Boost Biz – the merchant business under the Boost brand. She is responsible for the entity’s overall branding, marketing, and communications strategies to establish the Boost Biz brand as a key merchant solutions enabler in the industry.

Prior to this, she had over 12 years of experience in the fields of advertising, event management, and marketing across various MNCs such as DiGi Telecommunications and Citibank Berhad. Outside of work, she enjoys building lego, baking / cooking and collecting sneakers!