Nachiappan M.T. Arasu

VP, Marketing

Express Rail Link

With nearly 20 years of experience, Nachiappan Arasu is a seasoned marketing leader excelling in both B2B and B2C sectors. Renowned for his ability in crafting effective marketing strategies, brand management, strategic partnership and memorable ground activation. His approach, grounded in design thinking and data-driven decision-making, has led to successful campaigns. Passionate about engaging with customers, Nachi actively listens and responds to audience, championing interactive digital media and creating new opportunities for brand participation. He currently heads the marketing team at ERL, the high-speed train service connecting KL Sentral to the airport.