2021 JUDGE’S PROFILE

Kong Wai Seng

Head of Marketing
A&W Malaysia 

Wai Seng joined A&W Malaysia as Head of Marketing in 2021 and looks after the end-to-end marketing functions along with business strategies, pricing management, and product development. Wai Seng has over 11 years of experience in brand and marketing and is no stranger to the F&B retail industry, where he was a marketing lead for 4Fingers and KFC Malaysia.

He is particularly passionate about growth hacking and change management with marketing effectiveness. He also has communication and advertising experience which was gained during his time with McCann Erickson, where he was a brand guardian for a variety of categories and brands.