2021 JUDGE’S PROFILE

Joan Yeoh

Country Director
Love, Bonito Malaysia

Joan is the Country Director for Love, Bonito in Malaysia, the largest DTC female brand in SEA and responsible for steering the expansion and hyper-growth of the business and brand in the last 4 years. She brings with her almost 20 years of agency and client-side experience from brands such as Nike, Sephora, Havaianas & Ogilvy, with experiences in holistic brand & marketplace management, digital marketing and e-commerce, retail, category management and GTM planning. She is passionate about inspiring and motivating women of tomorrow to discover their true potential, and is a true believer in the power of manifestation and positivity.