2021 JUDGE’S PROFILE

Jessica Wong

Head of Marketing
Jollibee Malaysia

Jessica Wong is the Head of Marketing for Jollibee Malaysia. Prior to this, she spearheaded the expansion of a Korean F&B brand in Malaysia, leading it’s Malaysia business strategy and overall management.

She is deeply passionate and knowledgeable about the F&B industry, and considers herself a foodie (even outside of work).

Professionally, she has more than 9 years of experience in international F&B brands, spanning from Singapore, Taiwan, France, South Korea and Philippines. She also holds a degree in Psychology from University of Melbourne and started her career in marketing without knowing what 4Ps were! Over the years, she has continuously added on a range of capabilities to her repertoire, collaborating with other disciplines to drive campaign and business success.