Jennifer Sim

Head of Marketing

Inside Scoop

Jennifer Sim joined Inside Scoop as the Head of Marketing in 2021, she is responsible for developing strategy, overseeing marketing initiatives and building a highly effective team. Prior to Inside Scoop, Jennifer was managing GrabFood & GrabMart Malaysia, lookafter both B2C and B2B marketing initiatives focused on demand generation, expansion and market penetration. In 2020, she and her team bagged in their first marketing awards for the GrabFood Never Miss A Meal campaign – Bronze, Effie Award. Coming from a strong background in consumer marketing, which was gained during her time with SK-II, Jennifer is experienced in leveraging her insights on consumer behavior to drive memorable brand experience.