Hasnina Hafiz

Sr General Manager, Group Corporate Communications

Johor Corporation

In the ever-evolving world of communications and branding, this seasoned strategist has cultivated a rich tapestry of experiences spanning over two decades. Having navigated both consultancy and corporate landscapes, she has honed a keen ability to understand and bridge the gap between agency and client perspectives. This skill not only allows her to
adapt swiftly to various environments but also to keenly anticipate and meet the needs of the target audience.

A hallmark of her role as a communications and branding specialist is her adeptness at weaving narratives that resonate deeply with diverse audiences. With a discerning eye for detail and a finger always on the pulse of market trends, she crafts strategies that are both innovative and grounded in solid research. Her ability to foster meaningful connections and build trust with stakeholders stands as a testament to her expertise and empathetic approach in this dynamic field.

Outside the office, she passionately pursues a range of outdoor activities. As a diver, a registered yoga instructor, and an adept rock climber, she embodies a spirit of adventure and enthusiasm. This zest for life not only fuels her personal pursuits but also brings a refreshing burst of energy and vitality to the workplace.