2024 JUDGE'S PROFILE

Freddie Wong

Marketing Director

Tyson Foods Malaysia
Freddie brings 18 years of dynamic experience in FMCG, his expertise spans Marketing Management, Digital Strategy Consumer Insights, Innovations Development, and P&L Management.

His career has progressed with Mondelez, Samsung, F&N Beverages, and notably excelled at Campbell’s overseeing Southeast Asia Prego & Kimball Pasta brands, later transitioning to The Arnott’s Group Export Commercial Head, specialising in Strategic Market Expansions and Sales Operations. At Unilever Food Solutions, Freddie led as Brand & Innovation Lead for Malaysia & Singapore.

Currently serving as Marketing Director at Tyson Foods Malaysia, he specialises in B2C and B2B marketing strategy development. Freddie is instrumental in expanding Tyson Foods’ footprint in the Malaysia Cluster, emphasising the premium positioning of Tyson and the volume leadership of First Pride nuggets.

He is recognised for his holistic marketing management skills and strategic vision in driving innovation, strong focus on brand awareness, business growth and commercial integration within the industry.

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