Felice Lim Shu Qian

Digital Marketing Director

Taishin Group

Felice is the digital marketing director at Taishin Group, where she leads digital marketing strategy across markets including Malaysia, Singapore, and Hong Kong. Her work spans campaign planning, brand positioning, and talent sourcing, including identifying and matching brand ambassadors and key opinion leaders (KOLs) to client campaigns. Alongside her role at Taishin Group, she also operates her own marketing venture in Malaysia. Felice is currently pursuing a master of marketing to deepen her strategic expertise in the field. She is passionate about building data-driven, results-oriented marketing strategies that connect brands with the right audiences and drive measurable impact.