Faridah Jaafar

Head of Marketing & Corporate Communication

Central Spectrum (M)

Faridah Jaafar is an accomplished leader in marketing, corporate communications, and project management, with extensive experience driving strategic growth across both the public and private sectors. Currently serving as the head of marketing & corporate communications at Central Spectrum (M), Faridah expertly orchestrates integrated marketing strategies, brand stewardship, and full-funnel demand generation to spearhead revenue growth.

Her extensive career includes senior roles such as general manager at Aspire Flagship, director at the National Film Development Corporation Malaysia, and leadership positions at the Multimedia Development Corporation, where she spearheaded ecosystem development in the creative multimedia and Halal industries. Her expertise bridges public and private sector ecosystem development, stakeholder engagement, and strategic program implementation. A certified trainer accredited by the Ministry of Human Resources and the Department of Islamic Development Malaysia, Faridah holds a bachelor’s in information technology (hons) from Universiti Utara Malaysia.