2021 JUDGE’S PROFILE

Eve Fong​

Head of Marketing
Nestle Nespresso Malaysia

A passionate marketer with years of experience that began with digital and expanded to include integrated marketing locally and regionally. Coming from a strong background in digital marketing, she has experience managing a diverse range of accounts from industries ranging from retail, automotive, hotel, banking, QSR and FMCG.

Currently, leading the Marketing team in Nespresso Malaysia, she is responsible for building the brand in Malaysia building and promoting the Nespresso brand in Malaysia. Under her guidance, the marketing efforts contributed to an increase in key brand KPIs and demand generation. In the digital space, for brands managed in the past, she has lead her teams to win a range of digital marketing and performance marketing awards.

An advocate of utilizing data and a firm believer of a customer centric approach, she is passionate about leveraging on digital and technology to help brands create good, measurable customer experiences that lead to high-performing, sustainable businesses that gives value to both its customers and internal stakeholders.